6 Tips for Writing Outstanding Blog Titles

by yonoguchi on June 1, 2011 · 27 comments






6 Tips for Writing Outstanding Blog Titles

It doesn’t matter if you pump out award-winning content, if your blog title is underwhelming, your audience will leave in droves. Unfortunately, many bloggers focus to much on what’s in the blog, rather than what gets people in so they can read all that great content.

Since search engines regularly use blog titles in ranking, creating dynamic, SEO-friendly blog titles is even more important than ever. The following are six ways to kick up the creativity in your blog post titles.

Choose power words

The effect of many powerful words or expressions has diminished significantly due to overuse and exposure. However, there will always be words that when put in the right context are almost irresistible to human eyeballs.

We have all become weathered critics of marketing schemes, so with blogging, think along the lines of a great sales pitch. Remember that your blog title has to be about genuine, interesting wording, rather than hype and gimmick-speak. Choose your words carefully and create blog post titles that keep your integrity intact.

Use breaking news

A title that is topical or breaks news will always catch the attention of web surfers, as well as a title that simply draws upon what’s going on in the world at the moment. Many readers instinctively want to read a post concerning current, interesting news to stay in the loop.

Similarly, sharing secrets is considered breaking news. Consider how you phrase a conversation in which you tell a friend about a secret. A blog post title should be presented in a similar fashion, but summarized within as few words as possible.

Kick in some keywords

The titles of your blog posts appear as a hyperlink on search engine results pages. Most people click links that contain the words and phrases they have just searched for. Say what the content of the blog post, and in a few keywords and create a title that maximizes SEO value.

Be Funny

A humorous title can be very effective when done tastefully. Although humorous titles won’t do much for SEO value, don’t be afraid to use your quick wit for a change and add a little pizazz.

One key point about using humor in your blog titles is that there’s a fine line between being funny and hokey. Read your blog title to a friend or family member that typically has common sense and ask them if your post title is clever or lame.

Get to the point

Search engines typically display only 64 characters (including spaces) in their search results. Therefore, a long drawn out title won’t even have the chance to complete its thought. If readers don’t understand the title, there is little to no chance that they will continue to read the rest of the article.

It is also important that titles are crafted with social media sharing in mind. These sites tend to limit the amount of characters to display for the purposes of quick reading. Structure your titles to be social media friendly by making them as short as possible.

Lay out some benefits

Finally, ask yourself how readers will benefit from reading the blog post. Think about why a reader would approach your blog then craft a title that will reel them in. Entice your readers with a title that will satiate their cravings, and your audience will expand significantly.

Please note that these strategies are options, and you shouldn’t use one for every single title. Mix and match and find what works, and customize based on what you think your blog title needs.



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{ 27 comments }

Alex June 1, 2011 at 3:53 pm

You know what I like most about your tips. You adopted them in your writing style too. Maybe not the funny bit, but you got the the point, made a promise and then delivered.

Breaking news is a hard one if you are not in a niche where timely events are the norm (read the MMO niche in general) but that does not mean you cannot tie in something relevant for a comparison, say : Blogging vs. The Hangover 2 – what I learned about ….’ and get traffic for the new movie. Not targeted but traffic none the less LOL

I think SEO in titles is dead in the blogging world of social media now anyway, and a good clever title will win for click throughs anyday.
That’s my experience of it anyway and I’ve written a good title or two in my time (if I dont say so myself LOL)
Alex´s last blog post ..Is Blogging Really Harder than Medicine Oh Look- A Castle!

Online Marketing June 1, 2011 at 5:13 pm

I agree with Alex I think the most important is to have titles that make people want to visit your site and stay there, not just visitors who stay in your site for a few seconds and then leave!
Online Marketing´s last blog post ..How to Set Up a Freelance Website in 5 Easy Steps

Andy from Benchmark Email June 2, 2011 at 2:32 pm

You guys are both right. Plus it’s more fun to come up with clever titles…but that’s not to say that you can’t include some keywords in a clever title.

Conde June 1, 2011 at 6:20 pm

“Chose power words” that’s what blog title must. chose the best words that the reader will attract when they read it. and will tend to the rest of the post,. thanks for sharing..excellent!
Conde´s last blog post ..The Best Way To Use Forums To Boost The Rankings Of Your Own Website

RealTimeTricks June 1, 2011 at 10:05 pm

I don’t find any trick on being funny at the time of writing a Title for the content.
RealTimeTricks´s last blog post ..RealTimeTricks is Now Shifted To WordPress

Ikenna June 1, 2011 at 10:32 pm

Agreed! A well crafted title will go along way to attract clicks. You have some nice tips here but I was hoping you used some examples at the end of each tip.. It was informative though.

Andy from Benchmark Email June 2, 2011 at 2:36 pm

Ikenna,

If you’ll excuse a bit of self-promo, our content manager does a great job at balancing clever, funny and keyword friendly titles. Check out the Benchmark Email blog for examples.

Shower Valves June 2, 2011 at 6:06 am

Thats true very much.
I like it coz you have throw light on all effective aspects of writing perfect title for blog. Actually title matter lot coz it first impression. When visiter visit our post his/her eye first get stucked on title only and if he/she find that this is useless or boring then he/she might get closed it and move forward. So in order hold visiter on our post or atleast make him/her to read our post for once then we should put title likewise so that they remain on our site.
I personnaly experience this. I have open and read many post just coz of title only.
Second disadvantage of bad title is no matter how perfect your post is means with full of niche information and many interesting stuff but you can easily loose visiters attraction if you title is boring or not catchy one.
Thanks a lot for sharing such a important post.

Bliss Ellison from UK Wholesale Suppliers June 2, 2011 at 6:24 am

Hi,
I consent all of the tips shared. Moreover, I would like to more in the subject that give your readers an exact value to persuade them to stick on just like this the same post ’6 Tips for Writing Outstanding Blog Titles’. Plus, raise a question to hold on the concentration of the readers like ‘Do you feel stressed often?’

Sam June 2, 2011 at 7:05 am

Hi Yo,

Using your targeted keywords in the title is always very good for SEO purpose. If you write about breaking news then you can certainly attract huge traffic but competition will be tough as to most people try to attract traffic via breaking news. It means you need to do good SEO for that post.
Sam @ Weekend Getaways´s last blog post ..Summer Holidays in India- Tour Packages

Andy from Benchmark Email June 2, 2011 at 2:38 pm

Sam,

You’re right, the SEO benefits are a positive, as long as the title doesn’t suffer from it!
Andy from Benchmark Email´s last blog post ..Best Note Taking Software- Evernote vs SOHO Notes

Riya June 2, 2011 at 7:07 am

If you’re using funny way of writing then you can certainly engage your readers for more time and possibly make them your loyal reader but your content should be good enough.
Riya @ Couponseasy´s last blog post ..HostGator Coupon Codes- Latest Promo Discount Vouchers Daily Updated

Fayaz Ahmad June 2, 2011 at 8:06 am

Title is the most important of any blog post . So we would have select a title that could attract reader to your blog

Jasmine June 2, 2011 at 8:23 am

Great tips. For a good blog title, it is always good to kick in some keywords! Awesome stuff! :)
Jasmine@Top Web Hosts´s last blog post ..ServerFreak Malaysia Web Hosting – Best Promotional Code

Samantha June 2, 2011 at 4:12 pm

Nice tips though I’m not too sure with using all these values just for a blog title, specifically the funny part has no value what so ever, great other tips nevertheless.
Samantha@OnlineMarketingBlog´s last blog post ..Successful Promotion of your Online Offers!

Isha Singh June 2, 2011 at 10:33 pm

Title should be eye catching and perfect to stand on searches. btw the tips will sure help to write outstanding blog title.
Isha Singh´s last blog post ..160 Utilities In One Program

Kavya Hari June 3, 2011 at 6:04 am

Actually, it’s a great list of collection of good titles. It should be helpful to all the blogger. Thank you for your post :)

Dr. Bob Clarke June 3, 2011 at 10:54 am

These tips are really useful. I find it’s always a struggle to come up with blog post titles that a) are search engine friendly but b) are catchy enough to entice the click. These are some great tips to follow in that pursuit.

I like you tip about being funny, but (and I speak from experience) if you have a dry sense of humor that other may not get, or worse misinterpret as something offensive you must be very careful!

Thanks for the great post.

Rajesh June 5, 2011 at 1:54 pm

Great tips friend. Using attractive to-the-point keywords can be pretty useful in increasing CTR. Also, using words like Killer, deadly,etc can invite many new readers.
Rajesh@Facebook Chat Smileys´s last blog post ..How to edit Facebook comment

Kavya Hari June 9, 2011 at 9:41 am

And, funny title would be more attractive to the audience side. And, it could be work well :)

Sagar June 18, 2011 at 8:33 pm

I agree with you yonoguchi, but I don’t think a humorous title can do much, but certainly, if the content in the post makes sense and is humorous this will surely work out.

Teran Vista June 28, 2011 at 4:02 pm

Yes Title is the main thing that grab a reader to stay on your page and that force him to read the entire article. Also it strongly depends on the first paragraph it you success to win his interest then he will stick here and will read to the bottom other wise he has several options to go for any other site. I agree with Real Time Tricks that to be funny while writing your article is a trick. It does not count in every theme.

Amrish Singh June 29, 2011 at 10:37 am

Title is the most important part of any articals . So we should use keyword in title that can catch readers mind . have you seen the title of copyblogger ? I love title of them .

Jim July 23, 2011 at 5:34 am

I think headlines or titles are the most important part of any blog posts. If your blog posts fail to capture your attention, you’ve pretty much lost your readers.
Jim@Gas Grills´s last blog post ..Cook Your Own Grilled Lemon Chicken Recipe

Robin September 4, 2011 at 3:05 am

The topic title play a keyrole and I think an attractive title beginning with your main keywords will not only ensure better SERP for the article but unique and informative contents in it will be read as well by the visitors.
Robin@Samsung Tablet´s last blog post ..Samsung Tablet PC-Samsung Galaxy Tab 10.1 Verizon 4G Price, Performance and review

John January 17, 2012 at 6:46 pm

I really enjoyed your blog! I will be back!

Brendan April 15, 2012 at 2:12 pm

Wonderful post! We will be linking to this particularly great content on
our site. Keep up the great writing.

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