It doesn’t matter if you pump out award-winning content, if your blog title is underwhelming, your audience will leave in droves. Unfortunately, many bloggers focus to much on what’s in the blog, rather than what gets people in so they can read all that great content.
Since search engines regularly use blog titles in ranking, creating dynamic, SEO-friendly blog titles is even more important than ever. The following are six ways to kick up the creativity in your blog post titles.
Choose power words
The effect of many powerful words or expressions has diminished significantly due to overuse and exposure. However, there will always be words that when put in the right context are almost irresistible to human eyeballs.
We have all become weathered critics of marketing schemes, so with blogging, think along the lines of a great sales pitch. Remember that your blog title has to be about genuine, interesting wording, rather than hype and gimmick-speak. Choose your words carefully and create blog post titles that keep your integrity intact.
Use breaking news
A title that is topical or breaks news will always catch the attention of web surfers, as well as a title that simply draws upon what’s going on in the world at the moment. Many readers instinctively want to read a post concerning current, interesting news to stay in the loop.
Similarly, sharing secrets is considered breaking news. Consider how you phrase a conversation in which you tell a friend about a secret. A blog post title should be presented in a similar fashion, but summarized within as few words as possible.
Kick in some keywords
The titles of your blog posts appear as a hyperlink on search engine results pages. Most people click links that contain the words and phrases they have just searched for. Say what the content of the blog post, and in a few keywords and create a title that maximizes SEO value.
A humorous title can be very effective when done tastefully. Although humorous titles won’t do much for SEO value, don’t be afraid to use your quick wit for a change and add a little pizazz.
One key point about using humor in your blog titles is that there’s a fine line between being funny and hokey. Read your blog title to a friend or family member that typically has common sense and ask them if your post title is clever or lame.
Get to the point
Search engines typically display only 64 characters (including spaces) in their search results. Therefore, a long drawn out title won’t even have the chance to complete its thought. If readers don’t understand the title, there is little to no chance that they will continue to read the rest of the article.
It is also important that titles are crafted with social media sharing in mind. These sites tend to limit the amount of characters to display for the purposes of quick reading. Structure your titles to be social media friendly by making them as short as possible.
Lay out some benefits
Finally, ask yourself how readers will benefit from reading the blog post. Think about why a reader would approach your blog then craft a title that will reel them in. Entice your readers with a title that will satiate their cravings, and your audience will expand significantly.
Please note that these strategies are options, and you shouldn’t use one for every single title. Mix and match and find what works, and customize based on what you think your blog title needs.