Why Failure Online Is Not Your Fault

Why did you go into Internet marketing?  Did you want the freedom of a business that you can do anywhere, one that doesn’t involve a 40 hour week and gives you more than 2 holidays a year that you spend the other 11 months saving for?

Now the odds are that, if you’re like 95% of other online Internet Marketers, you’ve made very little online so far – but even if you haven’t managed to make a profit yet, you understand the potential.

You’ve read about and maybe come into contact with marketers who have achieved the sort of financial freedom that you’re looking for – those who are making a fortune online and who live the way you want to live.

You’ve seen it; you know it’s possible!

But simply understanding how powerful internet marketing can be, doesn’t mean you’ll be one of the fortunate 5% who make a full time living from it.

But why do so many people fail to make it online?

Of course there are a myriad of get rich quick schemes that promise you millions of dollars while you sleep – anyone with half a brain (please don’t be offended – I’ve bought into them too!) will know in their hearts that if something seems too good to be true, then it probably is!

But, despite all the hype, there really are methods available to you, tried and tested by respected marketers that actually do work.  They can give you the money and lifestyle you’ve always dreamed of.

Let me say that again – they can, absolutely, no doubt about it.

But what about your bit?

What about the hard work involved and the ability to stick at something when you’re not getting the results you hoped for.

What do you do when that happens?

You go onto the next shiny new product launch.  You rush from one thing to another, constantly trying different methods but none of them work.

Why?

Because the simple fact of the matter is that you never put as much effort into any money making scheme as you did the first one. And the more schemes you try, the less effort you put in.

You start to expect failure.  No matter how many times you tell yourself that this is the one method that will make you that elusive six figure income, you don’t really believe it.

So what is the key to being successful with your online business?

Well of course, the ideal scenario would be complete success with your first attempt, but let’s be realistic, how many internet marketers has that actually happened to?

Most of us have tried various schemes and failed (or at least not succeeded beyond our wildest dreams!!)

Think back to your first foray into the internet marketing world.  Do you remember that feeling when you first had an inkling of the endless opportunities available to you to achieve financial freedom on the internet?

Remember your enthusiasm as you followed step by step instructions for building your first website, creating your Aweber account.  Feverishly writing articles and Hemingway inspired email follow ups for a list that never materialised.

You gave your online business every bit of passion you were capable of – convinced that this was your ticket out of your humdrum existence.

No one was spared your enthusiasm – not your family, friends, work colleagues.  Everyone you came into contact with knew that this was going to change your life and make you rich.

Did it work?

Did you make any sales at all?

Probably not!

And you most likely came to the conclusion that the method or strategy you bought into and followed so faithfully must have been rubbish.

So, on to the next one.  You read all the hype, see the testimonials and you get cracking again.

However, this time, there’s a slight doubt in the back of your mind:  What if this method doesn’t work?  The first one didn’t.  Should I put as much time and effort into this one? Am I wasting my time?

So, inevitably you don’t give quite the same amount of blood sweat and tears as you did into your first one.

And you fail again.

How many schemes and strategies do you follow before you lose all enthusiasm completely and focus only on the get rich quick schemes because you can’t muster up the energy needed to start from the beginning again.

If all this sounds depressingly familiar, I have something absolutely crucial to tell you.

It really isn’t your fault!

Of course it’s important to take responsibility for your actions but the reason that most internet marketers fail is not their fault.

In the beginning, when people first understand the actual potential of internet marketing, they get extremely excited and they work themselves to a standstill trying to build an online business.

But they fail – why?

When you first try your hand at internet marketing, you have all the enthusiasm in the world but you don’t have experience or knowledge.

You need almost constant help, but it’s impossible to learn everything you need to know about setting up an online business by watching a set of videos or reading an ebook.

Even the best ‘Make Money Online’ methods are not bullet proof.

Those marketers with more experience are able to recognise the weaknesses and adapt their strategies accordingly to make themselves an extremely good income.

Unfortunately, newbies have all the necessary enthusiasm but not nearly enough of the skills or experience to make the necessary tweaks and changes.

Being enthusiastic on its own is not enough for success online.

However, after your sixth failed attempt to start an online business, your enthusiasm is seriously waning but by God you know how to create an Aweber account, how to write a decent sales page and how to maximise your onsite SEO!

So why did your sixth attempt fail?

Because you lost your enthusiasm!

So to give yourself the best possible chance of success, you need both enthusiasm and experience.

Unfortunately experience can be learned or borrowed but when you’ve lost the enthusiasm, it can be very hard to rekindle.

But there are solutions.

If you have the experience but your fervour and passion has gone, then you need to work at bringing it back.

You know it’s possible to make a lot of money online.  You’ve seen it done so many times.

You need to recreate that first ‘Oh my God’ moment.

There are a lot of respected Internet marketers out there – people to look up to who have achieved the success that you dream about.  Reading motivational books and listening to MP3 recordings of people you respect and admire really can help.

But most of all, think back to what it was that got you into Internet Marketing in the first place.  Was it thought of a new house; a new car; private education for your children; freedom to work wherever in the world that you want?

You need to remember the why.

If you’re a newbie and have all the passion and enthusiasm that we all had when first starting out, then you need to borrow or more likely buy the experience you need.

You need to get a mentor.  One to one coaching.  Time and time again you will hear and read of successful internet marketers putting their achievements down to their mentor or coach.

It will cost you but believe me it will be worth every penny.

You need someone to go through everything  with you, and, if you’re prepared to work like a Trojan for a couple of months, you’ll gain the necessary experience to discover why something’s not working if it’s not, instead of focusing hours of your time trying to work out how to get your Aweber account to work properly.

Your mentor will be your experience.

Combine that experience with your enthusiasm and you will succeed.

Remember – you know that creating a successful and profitable online business is achievable and you really do owe it to yourself to give yourself the best possible chance of realizing your dream.

The majority of people don’t even get the chance.

 

Tagged as: failure, fault, Internet Marketing, Make Money, marketers, online, products, traffic