Backlinks give an impetus to Page Rank (PR) of a site. Now the question is what is most preferred – is it the quantity or the quality of backlinks? From the viewpoint of organic Search Engine Optimization (SEO), it is a time-tested fact that quality matters more than quantity, although quantity used win over the quality in the past. Layman would believe that as many number of backlinks, from any kind of web sources, pointing to a particular web page might garner PR; but it’s an SEO myth. The truth is, you can improve Page Rank of your site through effective inbound links from authoritative sites. A handful of good backlinks from web resources enjoying high PR can catalyze improvement in PR pitted against hundreds of backlinks from low quality sites.
All said, here’s a brief into what is the exact definition of a backlink in the world of SEO. Backlinks are the paths that lead from one web page to another. Technically, backlinks are the inbound links pointing to your web page from the external resources in the web. Incoming links act as a referral for your web page – a kind of recommendation vote for your site. Hence, it enhances web visibility as well as trustworthiness which facilitates optimization of the page on web for its target audience. Undoubtedly, links popularize a web page and convert them to web traffic and subsequent business.
Do Backlinks Affect Search Results?
The crux is, backlinks are favored by search engines for PR enhancement. Good backlinks from reputable sources also helps boost up the ranking of your site in Search Engine Result Pages(SERPs). Strong inbound links, not generated through spammy techniques, help to build trust and authority yielding better search results.
Webmasters Bank More on Quality Backlinks
Good links from relevant sources bring in targeted traffic. In the wake of Google Penguin Update, webmasters are taking cautious steps in the methodology of backlinking. Their emphasis is now more on organic and natural backlinking because bad links might expose your page to the risk of being penalized by a strict taskmaster called Penguin. Genuine and relevant web resources should be chosen wisely for this purpose. Relevance is the catchword for quality because link from a domain with similar content (sites within your niche) has a greater weight. Links from link farms, reciprocal linking and paid links from low quality sources are absolutely detested by search engines.
Note on Effective Backlinking
If the backlink profile of a site is genuine, effective and natural, it can have a positive effect in gaining visitors’ attraction and web traffic from the search engines. For SEO success, greatly pitch on effective link building. Backlinks are important because both search engine algorithms and human visitors take due notice of the trustworthiness of your web page. Also patience is the most important trait that webmasters should possess, because effect of organic backlinking comes only with time. Last but not the least, webmasters should not let link signals stale and decay over a time span; the process of earning fresh links should be a continual process.
Few More Words About Backlink Strategy
In regards to backlinks one crucial aspect that comes up is the Anchor Text. Linking anchored to the targeted keywords used to be a backlink generation technique in the past. It gave little mileage to the linked site for its keyword positioning in the SERPs. Keywords used as the anchored text is considered as a technique of gaming the bots, and is hence considered as spam during the post-penguin phase. Using the closely related derivatives of the keyword as anchor text is highly recommended. Anchor text should feature both keywords and non-keywords. The URL or the site name anchored to the site’s link is equally important.
Author Bio: This article has been contributed by SEO Guys, an SEO firm that offers highly effective Search Engine Optimization and Advance Internet Marketing services, with great focus on multi-dimensional promotion.