The social network wars seem to have died down, however it doesn’t mean that pursuing social media platforms isn’t a good thing. Social media has transformed not only the way we communicate with our family and friends, but how we communicate with our co-workers, our employees, and even our customers.
More and more businesses have discovered the positive (and sometimes negative) effects of using social networking, by way of reaching out to their consumers, as well as promoting themselves and their products. But when a business decides that it will go the social network route, which site should they go with – Facebook or Twitter?
The best way to answer this question is to look at both social media sites and the webtrends they might use to help businesses promote themselves.
Facebook is currently the number one social networking site in the world. 500 million users are signed up for the site, either checking their status via their computers or on their mobile phones. Created by a college student – the famous Mark Zuckerberg – for other college students, Facebook has emerged as a site that not only connects teenagers to friends, but other students, their families, and even their favorite TV shows, movies, and stores. Recently, Facebook as made separate profile pages for businesses, allowing them to create events and fan pages for their current and potential consumers.
Twitter is second to Facebook, however the site and structure are completely different. Both a social network and a microblogging site, Twitter allows users to send 140 character updates called tweets, which can be anything from witnessing something awesome to updates on their website. Many celebrities use Twitter, which allows for fans to follow them and even tweet back and forth, putting them just a bit closer to their idols.
Why Not Both?
By using both sites, companies can actually gain more followers, fans, and more importantly consumers. Not everyone on Facebook has or even uses their Twitter accounts, while the reverse is true in regards to Twitter. Facebook allows for slightly more information to be put out, as well as allowing for fans to “like” them.
Twitter allows for a quick, short message to be sent out, so a sale can easily be tweeted out. There’s also the retweet option which allows for followers to resend a tweet to people who are following them.
Because both of these sties utilize different aspects, it’s important that a company doesn’t view them in the same way. Twitter is by far a bit more personal in terms of interacting with people who are following. The webtrend involving Twitter depends on how much you tweet; people will follow those who are more interactive with their followers. Facebook, on the other hand, can be seen as little more stoic, in that you won’t lose fans if you don’t update your status every day.
However, if you have nothing to say at all, your fans may drop you from their like lists. Both of these sites can and do help in generating interest in products and announcements and while they are both different, it’s important that they be utilized to reach out to a business’ customers and thus, help bring in more business.