Webtrends in Social Media – Facebook vs Twitter

by Austin on June 23, 2011 · 17 comments

Webtrends in Social Media - Facebook vs Twitter

The social network wars seem to have died down, however it doesn’t mean that pursuing social media platforms isn’t a good thing. Social media has transformed not only the way we communicate with our family and friends, but how we communicate with our co-workers, our employees, and even our customers.

More and more businesses have discovered the positive (and sometimes negative) effects of using social networking, by way of reaching out to their consumers, as well as promoting themselves and their products. But when a business decides that it will go the social network route, which site should they go with – Facebook or Twitter?

The best way to answer this question is to look at both social media sites and the webtrends they might use to help businesses promote themselves.


Facebook is currently the number one social networking site in the world. 500 million users are signed up for the site, either checking their status via their computers or on their mobile phones. Created by a college student – the famous Mark Zuckerberg – for other college students, Facebook has emerged as a site that not only connects teenagers to friends, but other students, their families, and even their favorite TV shows, movies, and stores. Recently, Facebook as made separate profile pages for businesses, allowing them to create events and fan pages for their current and potential consumers.


Twitter is second to Facebook, however the site and structure are completely different. Both a social network and a microblogging site, Twitter allows users to send 140 character updates called tweets, which can be anything from witnessing something awesome to updates on their website. Many celebrities use Twitter, which allows for fans to follow them and even tweet back and forth, putting them just a bit closer to their idols.

Why Not Both?

By using both sites, companies can actually gain more followers, fans, and more importantly consumers. Not everyone on Facebook has or even uses their Twitter accounts, while the reverse is true in regards to Twitter. Facebook allows for slightly more information to be put out, as well as allowing for fans to “like” them.

Twitter allows for a quick, short message to be sent out, so a sale can easily be tweeted out. There’s also the retweet option which allows for followers to resend a tweet to people who are following them.

Because both of these sties utilize different aspects, it’s important that a company doesn’t view them in the same way. Twitter is by far a bit more personal in terms of interacting with people who are following. The webtrend involving Twitter depends on how much you tweet; people will follow those who are more interactive with their followers. Facebook, on the other hand, can be seen as little more stoic, in that you won’t lose fans if you don’t update your status every day.

However, if you have nothing to say at all, your fans may drop you from their like lists. Both of these sites can and do help in generating interest in products and announcements and while they are both different, it’s important that they be utilized to reach out to a business’ customers and thus, help bring in more business.

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Shower Valves June 23, 2011 at 5:53 am

Thats true Austin.

I am agree with this that ‘WHY NOT BOTH’
Simply what our aim is to promote business and attract more customer from anywhere and by any mean, so it more beneficial that we use as many as such social networking site and also I think there no such RULE that One who is using Facebook are not allowed to use Twitter so its better to use BOTH as ground for spreading our business.

Thanks a lot for this. I think this will change the minds of many who believe that which is FAMOUS are PREFERED first.

Jasmine June 23, 2011 at 6:27 am

Good one. I think if resources allows, we should try to use both, Facebook and Twitter because they are both really good social media sites. If used wisely they can not only bring in lots of traffic, but can also help to build up the brand!
Jasmine@Top Web Hosts´s last blog post ..Best Malaysia Web Hosting Coupon Code from ServerFreak

Bliss Ellison July 4, 2011 at 10:50 am

yes, I would second to Jasmine that if you have sufficient resources to run your social media campaign on both, then you should do go for both, because both tools are certainly powerful and can generate handsome revenue and contribute a lot in crafting a brand image for you if you are using both wisely and timely as hit the nail at right time.

Sasha Gibbs June 23, 2011 at 6:46 am

Facebook and Twitter are the giants in the social media industry. Social Media is big and even getting bigger. And the best and the easy way to get fame and relevant visitors for your blog. Facebook is little easy and also it is all in one platform. You can share link, picture videos or every thing there. While twitter is limited even you can not send a message to one who is not following. So that is the reason why businessmen hesitate to use twitter regularly for their business purposes. But few big companies are making and promoting their business page on both Facebook and Twitter and claim that they have enhanced their sales by this way.

Swayam Das June 23, 2011 at 3:28 pm

Utilizing both Marketing mediums at the same time can be time and cost effective but following up with the buzz that generate out there is bit hectic from the marketing point-of-view. I see two different Media Dominating Theories out here ;)
Swayam Das@Best Top Software Reviews´s last blog post ..Dropbox Free Online Storage 2011 Review

William Tha Great June 23, 2011 at 4:25 pm

Great advice here. People should take advantage of both networks, because as you mentioned the same people don’t use both. Personally, I’m not a big Facebook fan you can connect with me easier on Twitter. Someone else might be the exact opposite, and it might be easier for you to connect with them on Facebook.

Either way people have their own network that fits them best. If you want to connect with as many people as possible, then you should invest time in as many networks as you can handle. The key is not wasting time and staying productive.

Networks have a tendency to make you unproductive without even realizing it.

Which network has provided you the most benefit?

God bless,
William Veasley
William Tha Great´s last blog post ..Is Twitter Really Everything They Say It Is?

Devesh June 25, 2011 at 5:26 pm


Good to see you here, after a long time. How’s life treating you these days, bud ?

I use both networks but facebook works better for me. Facebook is even in my top 5 traffic sources.

Thanks for the comment, buddy.

Olawale Daniel June 25, 2011 at 4:40 pm

This is very interesting topic that needs more clarification. though you have said some part of the hidden secrets of using twitter and facebook but, more are still available to be said when it comes to having good readership to your blog on social media sites.
There are many other medium that works great more than twitter and facebook but it depends on how every individual view them and rate them. Thanks for sharing this awesome information :)
Olawale Daniel@Technology Blog´s last blog post ..Easy Steps To Improve iPhone Battery Life [Infographic]

Kavya Hari June 27, 2011 at 12:30 pm

First of all, this is one of the most interesting topic on here. But, i like both the social networking sites. Thank you so much for given up your valuable information on here :)

faisy June 28, 2011 at 9:44 pm

Facebook is best as it is more interactive.

john August 10, 2011 at 1:24 pm

Actually I love twitter rather than Fb even though they have fan page… But twitter is best

Judith August 21, 2011 at 3:04 am

I am using both facebook and twitter, and it really works for me to drive more traffic.
Judith @ social media calendar´s last blog post ..Is Facebook Copying Google+?

ANITA August 31, 2012 at 4:06 pm

It’s really a great and helpful piece of info. I’m satisfied that you simply shared this useful info with us. Please keep us up to date like this. Thank you for sharing.
ANITA´s last blog post ..1

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