3 ways to Lose Ground After Gaining

by Brandon Connell on November 6, 2010 · 43 comments






3 ways to Lose Ground After Gaining

When I first started blogging in February of 2010, I came out strong. At one point, I was publishing 7 articles every day on my blog and guest posting on blogs like this one regularly. I gained some serious ground and my Alexa Traffic Rank got down to 80,000. But soon after, my blog went back up to 180,000 before I noticed that I was losing ground on my achievements.

There are many reasons why I lost ground, but three of them were serious. I am now reversing course on these issues and have already gained ground by dropping back to 164k alexa rank and heading further down every day. Today, I would like to share with you the 3 reasons I lost ground with my blog marketing efforts.

#1: Lack of Content

I had some major things going on in my life that prevented me from posting as often as I used to. This created a lack of new content on my blog, and search engines did not crawl my blog nearly as much as they did previously. This isn’t a huge issue because they were still crawling a lot. But the fact that I stopped posting content meant that I had less search engine bait for natural search results.

Another thing that suffered from my lack of posting was the traffic I had from subscribers. Because I never posted anything new, my subscribers did not receive any updates in their inbox or rss feed reader. This resulted in a lack of clickthroughs to my blog.

Because of the lack of content, blog commenting slowed down. Before, I had posted so much content that there were certain readers that came to my blog every single day to make sure they were one of the first people to comment. When they realized I was not posting, they stopped coming to my blog every day.

Content is a vital part of a blog. Without content, your blog is not a blog. It’s as simple as that.

#2: Blog Hopping to Blog Flopping

When I was at my peak, I was blog hopping and commenting on 50-100 blogs daily. When I stopped commenting, I stopped building back-links and it also slowed down my blog comment traffic. I used to get visits by blog owners and their readers which turned into commentators on my own blog. Without blog hopping, my “brand” slowly faded away, although you most likely still recognize my unique gravatar.

Blog hopping is a method I teach that brings new blogs traffic and commentary which is vital to establishing your “proof” in social circles. Blog owners do it as a courtesy to the commentator who helped them grow their blog by adding unique comment contentt to it. They simply want to return the favor in the hopes that it will establish a long blog commenting relationship. If you stop blog commenting, those blog owners will recognize that you aren’t doing it anymore and will most likely stop helping you as well.

#3: Non-Social

When you stop being social, social networks will no longer work for you. It is very important that you take part in conversations on Facebook, and responding to tweets or re-tweeting for others. These things help keep your name out there, and remind those you interact with that you exist. In addition, being social allows people who have never come across you before to learn that you exist and want to know more about you.

I have gotten tons of Facebook adds by commenting on wall posts and joining groups. People who actively do this are in it to win it, and they want to be very social in order to build a strong network.

Conclusion:

Remember that blogging is serious business. It is understandable that things come up in real life. But if you keep in mind that your internet life is just as real as your family life, then you are on a path to blogging success. My blog has not suffered a major financial setback, but it would have had I not recognized my mistakes and took action to correct them.

Are you making a mistake?

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{ 39 comments }

Ryan Biddulph November 6, 2010 at 2:56 pm

Hi Brandon,

I too lost ground in the past by not sticking to the basics. Create, share and share some more. The more value added with each act the more value you receive.

I’ve been on a content creation tear but now need to get back to consistently blog hopping. Man, a 25th hour would come in handy ;)

Have a great weekend!

Ryan
Ryan Biddulph´s last blog post ..Why Cash Gifting Sponsors Should Practice Mastering Their Emotions

Brandon Connell November 6, 2010 at 3:08 pm

Hi Ryan. Blog hopping eh? So I will expect to see you on my blog?

You are right. These things are the basics and they can really throw you off your path.
Brandon Connell´s last blog post ..Google Instant on SEO News

Extreme John November 6, 2010 at 3:15 pm

Newbie bloggers and even vets don’t put enough weight on how important the Blog Hopping is, I stopped hopping over the summer and it crushed my traffic and damaged a few of my blog networks.

Now I’m more of a beast then ever.
Extreme John´s last blog post ..13 of the Best iPad Apps for Blogging

Brandon Connell November 6, 2010 at 3:26 pm

The problem is that stopping blog hopping can only be done if you have celebrity and serious momentum without going traffic-broke. Even then, you should still hop rather than sell out which is what most major bloggers do.
Brandon Connell´s last blog post ..Google Instant on SEO News

Extreme John November 6, 2010 at 4:42 pm

Very true, Luckily for me my traffic only dropped by about 10% during that time, but that’s without figuring the monthly increase I was seeing daily at that time either ;)
Extreme John´s last blog post ..Tanning Salons Open Late in Tampa Area

Brandon Connell November 6, 2010 at 10:12 pm

Hi John. It’s great that it didn’t have such a bad effect. I have seen some blogs seriously take damage. One in particular that I am waiting for to return (and I know he is soon) has lost so much alexa traffic rank that it hurts. Plus the blog used to get tons of commentary. Now it’s stagnant.
Brandon Connell´s last blog post ..If I had to start all over

Henway November 6, 2010 at 8:52 pm

When I started blogging, I got excited at first at the possibility of earning an income in blogging, and started publishing 3-5 posts per day. Then I realize it was gonna be a slow, tedious road, and that demotivated me a little.. I then published 3-5 a week instead, and that really led me to lose ground. These days, I focus more on writing what I enjoy, and focus less on money. Seems to be working b/c I’m making more than ever :)
Henway´s last blog post ..Weight Loss Ideas

Brandon Connell November 6, 2010 at 10:11 pm

Thanks for the visit Henway! It can actually help your blog to slow down to that speed. I was posting 7 a day for months before I slowed down. Keep in mind that posting that much means less comments per article.
Brandon Connell´s last blog post ..If I had to start all over

Alex November 6, 2010 at 10:56 pm

Hello Brandon,
I, myself noticed that when reaching the heights of success they stop doing the things that got them there.
Just like probloggers after they reach certain incomes or become overly popular and get over 100 comments per post, they stop responding to comments and start considering their visitors only as possible buyers.
I think that’s why everybody in the blogging industry has a rise and fall. Because once they are at top, they stop doing the things that got them there in the first place…
I hope this wont be your case :P
Alex@Jocuri´s last blog post ..Imbraca pe Jessy

Brandon Connell November 6, 2010 at 11:00 pm

Hello Alex. It’s definitely not my case. I do understand why it’s a lot harder to comment and do other things you used to do, because there is a lot more of it going on. You may not be able to respond to every single comment individually at that time, but you should be able to comment to 5 at a time in a single comment reply. Or at least try to on by-published posts or something.
Brandon Connell´s last blog post ..If I had to start all over

Rahul November 6, 2010 at 11:37 pm

amazing tips , i like reading all the time about people’s experiences , i appreciate the way you shared this and aware people , i agree with what you said i consider the 1st point as the most important for everyone : thank you for the great topic !:)

Brandon Connell November 6, 2010 at 11:44 pm

Thanks Rahul. I like reading case studies also. I think it’s best to avoid unproductive things if possible, and reading about other people’s experiences can help you do that.
Brandon Connell´s last blog post ..Niche Secrets Are Pointless

Daisy November 7, 2010 at 5:07 am

Updating your blog regularly is what create interest among people to visit your blog daily, that’s why it is necessary to be regular.
One of the blog I was visiting regularly recently stopped posting from about a month and now I also stopped visiting that blog and haven’t checked from a week whether he had even updated it or not.
Daisy @ Tinnitus Treatment´s last blog post ..Tinnitus Treatment Permanent Tinnitus Treatment updated Fri Oct 29 2010 11-57 am CDT

Brandon Connell November 7, 2010 at 2:33 pm

I have also stopped commenting on blogs and checking them when they fell off the map.
Brandon Connell´s last blog post ..Niche Secrets Are Pointless

Patricia November 7, 2010 at 9:44 am

Hi Brandon

Wow 50-100 blog comments daily! I thought I was doing well with 20 a day. I agree we have to be consistent and especially for newbies like me. That’s how my small niche blog is getting known and I have people like Alex Whalley visiting and taking time to comment with helpful hints for my blog.

My traffic has gone up too. More people know me, the more we interact and also the more I learn and I find other bloggers are really helpful when I mention a problem I may be having. Thanks for sharing such great tips. It holds weight as you are sharing your own experience.

Patricia Perth Australia
Patricia@lavenderuses´s last blog post ..Lavenders- Small Niche Big Ideas

Brandon Connell November 7, 2010 at 2:36 pm

Yes Patricia. 100 comments. It’s the only way to go ;) Guest posting has a longer effect than the blog hopping though. If you can do 10 a month at least, then you can sustain some decent traffic.
Brandon Connell´s last blog post ..Niche Secrets Are Pointless

Devesh November 7, 2010 at 4:28 pm

Hi Patricia,

50-100 blog comments not a hard thing, i’ve done that in my early days of blogging and it’s one of the best way to build relationship with other bloggers.

Thanks for commenting Patricia.

Daniel Sharkov November 7, 2010 at 12:59 pm

Hey Brandon,

The more articles you post, the better your SEO is. After all fresh content is very important and 7 articles a day – that is huge! Unfortunately I don’t have the time to come up with that much original content and as of now I’m posting just once or twice a week. I prefer submitting new article when I really have something of value to add and not just for the hell of posting.

Your second and third points are also true. The day you stop commenting and using social media sites, is the day when you stop getting traffic from those. That is really the biggest con of these two approaches. You need to constantly keep putting efforts, otherwise you will hardly gain recognition.
Daniel Sharkov´s last blog post ..3 Tips to Squeezing the Most Out of Your Articles

Brandon Connell November 7, 2010 at 2:38 pm

I was doing pretty good with 7 a day, and they were quality new information rather than regurgitated crap you see on most blogs. I sustained that for months before I decided to slow down. Moving helped because I had less time. Afterwords, I just kept the slower pace.
Brandon Connell´s last blog post ..Niche Secrets Are Pointless

Richard November 7, 2010 at 2:27 pm

Hi Brandon,
It’s hard to pump out content at the rate of 7 posts a day. I think it’s actually possible to reduce the posting frequency, but improve the content so that it’s more stimulating and still gain traffic. I see it on several blogs. That way you can prevent burnout and work on generating traffic through blog commenting and just having 2-3 really great posts a week.
Richard´s last blog post ..Shakespeare Didn’t do SEO

Brandon Connell November 7, 2010 at 2:41 pm

Hi Richard. As I mentioned to Daniel above just now, if you can do 7 a day or so and they are not the ‘same ole’, then great. You have to get the traffic coming in to get commentary on all of those though. On top of all the posting, you have to comment on blogs and guest post to bring that traffic in. Not to mention all the social networking.
Brandon Connell´s last blog post ..Niche Secrets Are Pointless

TriNi November 8, 2010 at 1:32 am

My biggest problem has been time. I haven’t had the time to do most of what you mentioned in your post the way I use to do them when I was unemployed and started this whole “make money online” journey. I use to post much more regular than I do now and I use to blog hop/comment a lot more on a daily basis than I do currently, simply because I cannot find the time anymore. However, I’m still hanging in there.. trying to find the time that I DO have.. wisely.

Great post.
TriNi @ Make Money Online´s last blog post ..Total Money Made Online In October!

Brandon Connell November 9, 2010 at 6:11 am

Time can be a big issue. But when I had a time crunch, I had decided to make some serious sacrifices to get things done with my blog. It really depends on what you have going on that takes up your time when you are not working your day job.

Biodun November 9, 2010 at 2:23 am

These 3 points are the points to make a successful blog, you should update constantly to maintain your readers, build links to gain more visitors and network with co-blogger to build get exposure and build trust.
Biodun @ UK ecommerce forum´s last blog post ..Start-up Capital for a Clothing Line Business

Brandon Connell November 9, 2010 at 6:12 am

Yes Biodun, those are the keys to blogging success.

Josh Ray November 9, 2010 at 11:59 am

You mention blog hopping as a way to get more comments but I’m curious what the benefit is to having more comments. I know it always feels good to have people comment on your writing, it lets you know someone actually read it. But is there any SEO value in comments? If not, why spend all that time commenting on 50-100 blogs a day? I can see the benefit in link building but does it affect your SEO if those bloggers comment on your site?
Josh Ray@Blogging Tips´s last blog post ..Blog Goals Update – Week 1

Brandon Connell November 9, 2010 at 3:01 pm

Actually Josh, there is an seo benefit from comments. Clearly, readers are adding new content to old pages. This keeps search engines indexing and updating older content on your site. Added text to that specific page means that you have the potential to rank high for a new keyword/phrase also.

Josh Ray November 9, 2010 at 10:52 pm

Well, you learn something new every day. I comment on other blogs for the links and because I like reading about my niche but never thought that the new content was being indexed. Thanks for the help.
Josh Ray@Blogging Tips´s last blog post ..Link Building Through Blog Comments

Bryan November 10, 2010 at 6:43 am

Hey Brandon,

I think blog hopping and commenting are two things that every blogger should do especially when they are not producing content. It certainly adds interaction to your blog and once you stop commenting, rankings will inevitably be affected. I think huge blogs already have the critical mass to allow it to rank high without dropping but even if my blog reaches that level, I wouldn’t stop commenting.
Bryan´s last blog post ..The Weekly Blog Pulse – SEO Wannabes- Product Creation and more

Brandon November 17, 2010 at 7:43 pm

Hi Bryan. You’re right that the critical mass matters. Also an aged blog that has it’s own momentum by itself. But as you said, it is still wise to keep commenting. Failure to do so is plain rude to others who have contributed to your blog’s growth.
Brandon@Make Money Blogging´s last blog post ..Pathetic Rants of a Miscellaneous BullshT

Praveen November 12, 2010 at 12:10 pm

I accept all the 3 listed out here, true
Praveen@Techperk´s last blog post ..Hurray!! Techperk got Sitelinks

Brandon November 17, 2010 at 7:43 pm

Thanks Praveen. Has it happened to you?

Julian November 14, 2010 at 9:19 am

i often lost traffics when i am on holiday
i wonder if i can get steady traffics at least for one day without posting
Julian´s last blog post ..Do You Know About Web Hosting Features

Brandon November 17, 2010 at 7:44 pm

Julian, it takes some time to get that momentum where you can take a vacation. Keep working on driving traffic using many methods and it will happen.
Brandon@Make Money Blogging´s last blog post ..Pathetic Rants of a Miscellaneous BullshT

William Tha Great November 21, 2010 at 1:25 am

Hey Brandon,

Great article you have here.. But that’s nothing new from you. ( : I’m glad you shared these three things that have a negative effect on your blog. Hopefully I won’t start making the same mistakes.

&& you were doing a lot of blog commenting. For a period there you were on fire your name was popping up everywhere when I have my other blog. You were hard at work. Sounds like inspiration too me. ( :

Thanks again.

God bless,
William Veasley
William Tha Great´s last blog post ..Make Money- Don’t Let It Make You

Brandon October 21, 2011 at 3:21 pm

I have actually been doing that recently because I have been posting a lot less lately. My name will be popping up everywhere again.
Brandon@Make Money Blogging´s last blog post ..Creating a Successful E-Magazine

Shweta October 1, 2011 at 3:57 am

One should never forget basics.
Thanks for reminding me and writing such a nice article.
Shweta@ Gadget News Updates´s last blog post ..Facebook rejects cookie allegations.

Brandon October 21, 2011 at 3:25 pm

Thanks for stopping by Shweta. Basics are something that should be instinctively present for bloggers that have been around awhile.
Brandon@Make Money Blogging´s last blog post ..Creating a Successful E-Magazine

Dale December 12, 2011 at 4:47 am

Wow, I am a newbie and never considered that if I eased up on updating my content that my traffic would decrease!!! This is definitely good to know. I guess I should really try to space things out more as opposed to doing chunks at a time.

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