When I first started blogging in February of 2010, I came out strong. At one point, I was publishing 7 articles every day on my blog and guest posting on blogs like this one regularly. I gained some serious ground and my Alexa Traffic Rank got down to 80,000. But soon after, my blog went back up to 180,000 before I noticed that I was losing ground on my achievements.
There are many reasons why I lost ground, but three of them were serious. I am now reversing course on these issues and have already gained ground by dropping back to 164k alexa rank and heading further down every day. Today, I would like to share with you the 3 reasons I lost ground with my blog marketing efforts.
#1: Lack of Content
I had some major things going on in my life that prevented me from posting as often as I used to. This created a lack of new content on my blog, and search engines did not crawl my blog nearly as much as they did previously. This isn’t a huge issue because they were still crawling a lot. But the fact that I stopped posting content meant that I had less search engine bait for natural search results.
Another thing that suffered from my lack of posting was the traffic I had from subscribers. Because I never posted anything new, my subscribers did not receive any updates in their inbox or rss feed reader. This resulted in a lack of clickthroughs to my blog.
Because of the lack of content, blog commenting slowed down. Before, I had posted so much content that there were certain readers that came to my blog every single day to make sure they were one of the first people to comment. When they realized I was not posting, they stopped coming to my blog every day.
Content is a vital part of a blog. Without content, your blog is not a blog. It’s as simple as that.
#2: Blog Hopping to Blog Flopping
When I was at my peak, I was blog hopping and commenting on 50-100 blogs daily. When I stopped commenting, I stopped building back-links and it also slowed down my blog comment traffic. I used to get visits by blog owners and their readers which turned into commentators on my own blog. Without blog hopping, my “brand” slowly faded away, although you most likely still recognize my unique gravatar.
Blog hopping is a method I teach that brings new blogs traffic and commentary which is vital to establishing your “proof” in social circles. Blog owners do it as a courtesy to the commentator who helped them grow their blog by adding unique comment contentt to it. They simply want to return the favor in the hopes that it will establish a long blog commenting relationship. If you stop blog commenting, those blog owners will recognize that you aren’t doing it anymore and will most likely stop helping you as well.
When you stop being social, social networks will no longer work for you. It is very important that you take part in conversations on Facebook, and responding to tweets or re-tweeting for others. These things help keep your name out there, and remind those you interact with that you exist. In addition, being social allows people who have never come across you before to learn that you exist and want to know more about you.
I have gotten tons of Facebook adds by commenting on wall posts and joining groups. People who actively do this are in it to win it, and they want to be very social in order to build a strong network.
Remember that blogging is serious business. It is understandable that things come up in real life. But if you keep in mind that your internet life is just as real as your family life, then you are on a path to blogging success. My blog has not suffered a major financial setback, but it would have had I not recognized my mistakes and took action to correct them.
Are you making a mistake?
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