3 Untapped Ways To Drive Fast Traffic To Your Blog

by Rob Cornish on March 29, 2011 · 69 comments






3 Untapped Ways To Drive Fast Traffic To Your Blog

Let’s face it, although SEO can be a very powerful method of driving traffic it does have its drawbacks.

First, it is slow and (at least in my experience) it is getting slower. It can take months to gain the necessary authority in Google’s eyes to achieve a decent level of search engine traffic. Secondly, by relying on SEO too heavily we run the risk of the “Big-G” pulling the carpet from underneath our feet with its continual algorithm updates.

So, in this post I’d like to share with you 3 non-SEO traffic methods which are extremely effective in driving fast traffic to your website or blog. I have called these “untapped” because although they are not new, very few people are really exploiting them to anywhere near their full potential.

1. Write An “Up-And-Coming” Post

This very effective traffic strategy is where you write a post about (and link to) up-and-coming bloggers that are active in your niche. Not only does this provide valuable content for your own readers but crucially it gives a heads-up to each blogger that you link to. This is because when you link to another blog, WordPress automatically “pings” that site by using a what’s known as a Trackback. These Trackbacks serve to notify the other blog owner of your link.

There is a great chance that the blogger will want to inform their own readers that they have been mentioned as one of your up-and-coming bloggers and so will link back to you creating a lot of traffic to your own blog!

For this strategy to work it is best to avoid the absolute top bloggers in your niche and instead focus on the ones which aren’t quite as well known but still look like they are getting significantly more traffic than you. A great way of doing this is to check both the number of comments they receive on their posts and their Alexa rank.

If you have just started your blog and are currently seeing no are hardly any traffic then I recommend that you look for quality blogs in you niche which are getting at least 5 visitor comments in every post and an Alexa rank of below 500,000.

2. Interviewing An Expert

Not only do interviews provide superb value to your audience but they are a great way to leverage the “power of association” in order to drive traffic. By interviewing an expert (or at least somebody who is more influential than yourself) you automatically get associated with that person in the minds of your audience.

You can find an expert in your niche by using a site like Guru.com, searching in Google for other bloggers or perhaps even by contacting one of the people you linked to when you wrote your “up-and-coming” post as detailed above!

I’ve found with my own blog that interviews can be an extremely valuable traffic source especially when the interviewee publicizes it to their own readers. Keep the interview content based and always focus on value but also encourage your expert to promote their current products or projects towards the end of the interview. This creates a strong incentive for them to promote it.

The easiest way to carry out an interview is to use Skype and record the call using Pamela (for the PC) or Call Recorder (for the Mac).

3. Guest Posts

Now, you might think that guest posts are not an untapped traffic method. But can you honestly say that you have used them to their full extent? Not many website owners do.

A lot of us write articles and submit them to directories such as Ezine Articles, but if this very same article was published as a guest post on an influential blog or website then it is almost guaranteed that this would result in massively more traffic.

For me guest posting has been the number one traffic source in growing my blog and I’d recommend two simply ways of getting guest posts.

First, you can approach bloggers directly through the contact page on their site. If you do this keep the message short, to the point and be sure to compliment them on specific aspects of their blog that you like. Also, here’s another tip: It’s a great idea to spend a week or two submitting helpful and valuable comments to their blog before you contact them so they become aware of who you are.

Secondly, you can use Google for guest posting opportunities by searching for:

“write for us” <Keyword>

So for example, if your niche was healthy eating then your search would be:

“write for us” healthy eating

As with the “up-and-coming” post, be sure to check number of comments and the Alexa rank to make sure that the site has a decent audience that will see your guest post.

There are tons more ideas like this which are extremely effective in producing significant amounts of traffic relatively quickly. However, one of the mistakes I’ve made in the past is to spread myself too thinly across lots of them. For this reason I decided to limit this post to the 3 methods which I consider to have the most bang-for-buck.

So take action and get driving that traffic!



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{ 67 comments }

Steve April 9, 2011 at 5:34 am

Rob,

This is a great post! Some really good ideas. I was talking to a buddy who’s an SEO guru. I’m just getting started in the blogging world, so trying to learn as much as possible. He was telling me about Google altering their algorithms recently on how they rate keywords. I realized what you pointed out that the “big G” can pull the rug out from under you at any time.

Your tips are especially helpful…and I appreciated the advice you gave about “up and coming” in relation to those of us with fewer readers who are getting started. Thanks for the great content!

Rob Cornish April 9, 2011 at 12:25 pm

Hey Steve,

You’re very welcome – really glad you enjoyed it!

Cheers,

Rob.
Rob Cornish´s last blog post ..3 Great Tips For Beating Information Overload

M.sai - Dailyblogtools.com October 29, 2011 at 8:52 am

i too enjoyed this tips Rob
M.sai – Dailyblogtools.com´s last blog post ..10 Free WordPress Themes For Business

Jayne Kopp May 6, 2011 at 5:16 pm

Hi Rob, great to meet you! Are your fingers getting tired yet from replying to all of these great comments? LOL

These three techniques are really good suggestions. I have been working on ‘getting organized’ lately… and I am pre planning my posts and would like to integrate a few interviews. I think this will be next on my list as I’m quite exciting about it.

Second, I have not asked anyone to post yet… although I have done a guest post myself for the Lovely Susanna Hess a few months ago. I just wanted to wait for my Alexa rank to drop… now it has dramatically… so I think I will start asking a few people to whip up some words for me.

I also, funnily enough am making an effort to find a few blogs outside of my die hard circle. My current friends are family and will always be my immediate stomping ground, but I think stepping out and making new friends will broaden my network.

Loved the post, Great job. It was lovely to meet you!
Jayne Kopp@self growth, personal deveolopment´s last blog post ..Don’t be Nosey Mind Your Own Business

Fayaz Ahmad May 25, 2011 at 9:07 am

As you have written this post to drive traffic to our blog .In this all I could not understand what you want to tell in first section “Write An “Up-And-Coming post “

The Lucky Wife July 7, 2011 at 7:07 pm

These are great tips. Question though… I am considering submitting an article to an ezine type site, PR 6. Our blog has PR 2. Would it be better to see if another blogger with a lower PR would publish instead to benefit from their traffic? By “lower,” I’ve also found some blogs with PR 5 and 4 but that have lots of traffic (do need to check Alexa ranking too though). Also, how important is it for them to be “in” the same niche? We are a food blog. One of them does post recipes but it is not the only type of content they have. The other, I believe, is similar.
The Lucky Wife´s last blog post ..Ask The Chef – Question #1

Rob Cornish July 8, 2011 at 11:51 am

Hi!

Thanks for your comment, glad you found this post useful.

The short answer to your question is yes, in my view it would be definitely more beneficial to try to place this article as a guest post.

Remember that the ezine may have a PR of 6 but this is only the home page. It is unlikely that your post will be on the home page so it will have much lower Page Rank when it is published. Also, the ezine is more likely to be covering a diverse range of topics so is less relevant to your niche.

It is my opinion and experience from testing that Google DEFINITELY takes into account the niche relevance of your links so getting your article onto another blog that only deals with topics related to your site will definitely be better. Plus when your guest post is published then it might be on the front page which gives you a higher profile than if it was buried deep in some ezine.

Ezines are still good but guest blogging is generally much more powerful these days in my experience. The real power comes when you get multiple guest posts published on a range of different blogs in your niche.

I hope this helps!

Cheers,

Rob.
Rob Cornish´s last blog post ..5 Tips For Overcoming Technical Fears In Online Business

Amrish Singh July 19, 2011 at 6:35 am

Writing guest post on the popular blog is the best way to drive traffic to your blog and increase the number of subscriber . Thanks for sharing these tips to us

Robin September 24, 2011 at 12:45 pm

I fullyy agree that guest posts are best way to increase traffic. One must try to do guest posting as well as try to get guest posts.
Robin@Samsung Tablet´s last blog post ..Samsung Tablet PC- Microsoft Window 8 Developer Preview Distributed

Swayam Das October 3, 2011 at 2:28 am

Guest Blogging seriously helps ;)
Swayam Das@SEO Tech Marketing´s last blog post ..New Google Panda Update

Gregory February 7, 2012 at 4:06 am

Those are some pretty impressive ways I have to say! I’ve been blogging on and off for quite a while, but I think I’ve not kept my focus and commitment going and guest blogging is something I’ve definitely not done enough of. Thanks for the inspiration.

Grazyna August 19, 2012 at 4:28 pm

I constantly emailed this website post page to all my friends, for the
reason that if like to read it then my friends will too.
Grazyna@western life insurance company´s last blog post ..western life insurance company

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