Tips to Write Better Blog Posts

by alicia on March 27, 2012 · 21 comments

website content writing

Catch the attention of your readers (Photo: Patrick Hoesly)

You have a blog too? Welcome comrades. I assume that you had invested much time and perhaps some funds, in your blog’s design and layout? One question though, do you face challenges when trying to come up with quality posts? Wouldn’t it be great to be able to publish sizzling hot posts every time?

And don’t you sometimes just wish that you could have a blog as popular as Timothy Ferris’ Experiment in Lifestyle Design? This chap is one of the world’s most influential bloggers and his blog generates more than 100,000 “likes” while his blog posts have hundreds of comments.

OK, that’s more than one question and you would probably be wondering if I have the solution? Well, if you really study Mr. Ferris’ blog (like I did) as well as other “influential bloggers” like him, you will notice that there are similarities between all these blog posts. In this article, I will be sharing some of these tips with you in the hope that you too will also be able to write better blog posts.

Tip 1: Forget What Your English Language Teacher Said

Now that I have gotten your attention, I had better explain myself clearly before I get bombarded by English language teachers!

What I meant is that you should not worry too much about grammar rules. Write as if you are speaking to your readers directly. Draw them in with conversational sentences, while preempting this reactions and answering their “foreseeable” questions. And in order to do so, it is alright to have grammatical faux pas eg starting a sentence with “But” or “And” or have fragmented sentences, as long as it makes the post sound more friendly and approachable.

Tip 2: Proof-Read Before Publishing

Notwithstanding the above, please do check for grammar mistakes and typos before hitting “Publish”. Too many of such silly mistakes would irritate your audiences and put them off from finishing the post. Respect your readers’ time by publishing only posts that have been properly written and edited.

Tip 3: KISS Your Posts

Keep your posts simple and straightforward. Our lives are complex enough and your readers do not need your posts to complicated things more. So keep things simple. If a drawing or chart can help illustrate your points better, then by all means use it. And be straightforward. Get to the point quickly or you may find yourself losing your audiences’ attention. You will find writing short sentences helps too.

Tip 4: Communicate Through Your Post Title

A well-coined title is very important, not just as attention grabber but also for SEO purposes. It’s a summary of your post and this is what potential readers will see when they search for keywords relating to your topic. Need I say more?

Tip 5: Include Subheadings

Similar to the above, headings within a post or subheadings and sub-subheadings are crucial. This is partly to facilitate post optimization and partly to show a more organized content. One word of advice is that these subheadings should include important keywords.

Tip 6: Ensure Data Accuracy

If you were to write on certain “hot” news, for instance when the latest iPhone is expected to be released, please do check your facts. It would be good to put in a link to your source too. And do make sure that it a legitimate source like news portals and not from gossip columns!

If there’s a need for you to do offline researches, by all means take a trip to the local library or bookstores to ensure your facts are right. Remember that trust has to be earned and can easily be destroyed by just one post.

Tip 7: Upload Images

I had always encouraged putting in images in posts. They are better at conveying feelings or illustrating points. It does not necessarily have to be pictures taken or charts drawn by you. The internet has plenty of beautifully taken pictures and images that I am sure you could find some suitable for your blog post. Just remember to take only those that allow you to do so and give your sources credit.

Tip 8: Begin Your Post Interestingly

Most readers normally would just give a courtesy glance at a post before deciding whether to continue or not. In other words, you have only a couple of seconds to grab their attention and persuade them to continue reading or stay longer by visiting your other posts. Which is why you should have sure-fire opening paragraph. Build momentum from the beginning. Some suggestions include:

  1. ask a question – noticed how I began this post?
  2. share a story or anecdote that your readers could related to – remember Timothy Ferris?
  3. use the shocking technique eg provide startling statistics or surprising facts

These are some of the tips that I hope, when implemented, will help you write better blog posts. How do you write better posts? What are the ways that you use to keep your posts exciting? Do share in the comments below.

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George March 27, 2012 at 7:02 am

Very nice!

Kasi March 27, 2012 at 5:11 pm

Sometimes I have a hard time finding a topic to blog about. I work in the credit card processing industry and that can be tough to write for, since it can be a little dry. One thing I do to get me thinking about my next post is to use Google’s “related searches” feature. So I search for something having to do with my industry, click on Related Searches, and I am shown other queries that people have searched for regarding payment processing. It helps get the juices flowing!

Sanjeev March 28, 2012 at 6:09 am

Making a post simple and readable for readers is a good way to engage them, some added humor or interesting stats can also help in this.

Jasmine March 29, 2012 at 1:30 pm

You are definitely right, Sanjeev. Inject some humor, that usually works!

George March 28, 2012 at 8:23 am

I like to write such posts which communicate with the readers. Moreover in every post i ask them to comment. Asking them to do so really helps since your readers are prone to listen to whatever you’ve got to say.

Machfudz March 28, 2012 at 8:51 am

I like tips number 3: Kiss your post..

Alicia March 29, 2012 at 10:18 pm

Hi Machfudz, thanks for liking the tips. I also like the KISS tips as it sounds so cute, haha!

Tan March 29, 2012 at 1:30 am

Wow, thanks for the tips. This is real encourage for me especially when I am not an native English speaker.

andres March 29, 2012 at 10:31 am

very helpful post…thanks, learnt a lot from you today, especially love the “KISS Your Posts” brilliant! puting it that way will help it stick in my mind

michelle gunton March 29, 2012 at 12:55 pm

Thank you for this informative post but I’m not sure how you add sub-headings to your blog post. I like number 8 about maybe starting the post with a question. Thank you

Felicia March 31, 2012 at 1:59 am

Well, for the number 1 tip, I agree that if one has a blog, they should not worry too much about grammatical rules. However, I think they should not always write like that as it will become a bad habit in the long run. Before publishing, it is great to proofread and edit mistakes, no matter how simple the mistakes are, because it will really ruin the whole article for the readers.
One great way to make an article interesting is to put in some inspirational quotes or a funny short story relevant to the topic.

Steven Papas April 1, 2012 at 2:34 pm

I wish everybody that is a blogger would abide by these rules. Please make sure the content you post is accurate. Unless you have a controversial opinion to state in which case you still need to back your opinion with some solid fact. Nobody wants to just “trust you”.

Alicia April 3, 2012 at 1:10 pm

Thanks for your comment Steven. Yes, I really hope my tips can help some new bloggers out there. Hopefully these tips can help them to write better blog posts.

alanc230 April 16, 2012 at 6:21 pm

Proofreading before posting is vital. Yes, I agree that you can break some of the grammar rules when writing a post, but don’t overlook the small stuff. Make sure you haven’t typed a word that is similar to the one you want, but not the correct one, like “form” for “from”.

Sara April 16, 2012 at 8:35 pm

Proofread, proofread, proofread! I have to stress this to myself over and over. Many times I will be very happy with my work and publish it only to discover a few typos that drive away my readers. Also, there is nothing that annoys me more than an improperly cited source, so people , make sure you are providing reliable information for goodness sake!

AMIT April 28, 2012 at 1:28 pm

by reading these article i hope i can write betten content for my website, thnx

Mohsin Ali April 29, 2012 at 11:23 am

The thing i do is to re-read my article before publishing as it will remove any spellings and grammatical errors. I like your idea of KISS Your Posts.

Alicia July 23, 2012 at 9:21 am

Yes, KISS your blog posts. Haha…

Muradali April 30, 2012 at 9:39 am

Dear! Your article is superbly awesome. I’m so satisfied with the information. I was searching this topic,Thank you so much, please keep writing such articles. Thanks

Alliee July 17, 2012 at 5:54 am

Hi Alicia, at the end of every month I used to make title with few line description for my company and send it to the content writer. Today after reading your blog I notice that I almost fulfill all the criteria except few thing which I am going to improve from next time. Thanks for sharing such a wonderful article.

Alicia July 23, 2012 at 9:20 am

Glad that you find my article useful, and it’s great to know that you almost fulfill all the criteria. I am sure before long you would have improved your blog tremendously.

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