You have a blog too? Welcome comrades. I assume that you had invested much time and perhaps some funds, in your blog’s design and layout? One question though, do you face challenges when trying to come up with quality posts? Wouldn’t it be great to be able to publish sizzling hot posts every time?
And don’t you sometimes just wish that you could have a blog as popular as Timothy Ferris’ Experiment in Lifestyle Design? This chap is one of the world’s most influential bloggers and his blog generates more than 100,000 “likes” while his blog posts have hundreds of comments.
OK, that’s more than one question and you would probably be wondering if I have the solution? Well, if you really study Mr. Ferris’ blog (like I did) as well as other “influential bloggers” like him, you will notice that there are similarities between all these blog posts. In this article, I will be sharing some of these tips with you in the hope that you too will also be able to write better blog posts.
Tip 1: Forget What Your English Language Teacher Said
Now that I have gotten your attention, I had better explain myself clearly before I get bombarded by English language teachers!
What I meant is that you should not worry too much about grammar rules. Write as if you are speaking to your readers directly. Draw them in with conversational sentences, while preempting this reactions and answering their “foreseeable” questions. And in order to do so, it is alright to have grammatical faux pas eg starting a sentence with “But” or “And” or have fragmented sentences, as long as it makes the post sound more friendly and approachable.
Tip 2: Proof-Read Before Publishing
Notwithstanding the above, please do check for grammar mistakes and typos before hitting “Publish”. Too many of such silly mistakes would irritate your audiences and put them off from finishing the post. Respect your readers’ time by publishing only posts that have been properly written and edited.
Tip 3: KISS Your Posts
Keep your posts simple and straightforward. Our lives are complex enough and your readers do not need your posts to complicated things more. So keep things simple. If a drawing or chart can help illustrate your points better, then by all means use it. And be straightforward. Get to the point quickly or you may find yourself losing your audiences’ attention. You will find writing short sentences helps too.
Tip 4: Communicate Through Your Post Title
A well-coined title is very important, not just as attention grabber but also for SEO purposes. It’s a summary of your post and this is what potential readers will see when they search for keywords relating to your topic. Need I say more?
Tip 5: Include Subheadings
Similar to the above, headings within a post or subheadings and sub-subheadings are crucial. This is partly to facilitate post optimization and partly to show a more organized content. One word of advice is that these subheadings should include important keywords.
Tip 6: Ensure Data Accuracy
If you were to write on certain “hot” news, for instance when the latest iPhone is expected to be released, please do check your facts. It would be good to put in a link to your source too. And do make sure that it a legitimate source like news portals and not from gossip columns!
If there’s a need for you to do offline researches, by all means take a trip to the local library or bookstores to ensure your facts are right. Remember that trust has to be earned and can easily be destroyed by just one post.
Tip 7: Upload Images
I had always encouraged putting in images in posts. They are better at conveying feelings or illustrating points. It does not necessarily have to be pictures taken or charts drawn by you. The internet has plenty of beautifully taken pictures and images that I am sure you could find some suitable for your blog post. Just remember to take only those that allow you to do so and give your sources credit.
Tip 8: Begin Your Post Interestingly
Most readers normally would just give a courtesy glance at a post before deciding whether to continue or not. In other words, you have only a couple of seconds to grab their attention and persuade them to continue reading or stay longer by visiting your other posts. Which is why you should have sure-fire opening paragraph. Build momentum from the beginning. Some suggestions include:
- ask a question – noticed how I began this post?
- share a story or anecdote that your readers could related to – remember Timothy Ferris?
- use the shocking technique eg provide startling statistics or surprising facts
These are some of the tips that I hope, when implemented, will help you write better blog posts. How do you write better posts? What are the ways that you use to keep your posts exciting? Do share in the comments below.