Tips To Optimize YouTube Videos

by Lisa on January 7, 2011 · 30 comments






optimize youtube videos

Welcome to my guest post series on YouTube. For the next couple of weeks, I will discuss the best tips for optimizing your YouTube videos, your channel page and increasing your video views using cross linking. I will also discuss using YouTube’s  Insight feature to gain links and traffic for your blog.

Why Use YouTube?

It’s simple really. We should diversify our marketing efforts and capitalize on every social media platform we can. You Tube has some obscene number of subscribers and Internet Marketers are all over the place at YT. For myself, I have a completely separate project completely unrelated to Internet Marketing or blogging on YouTube.  I have 2 channels and both are partner sites, so I have found some really useful tips to help newcomers to YT.

The quickest way to get started is with your blog. Read this article on how to turn articles into video in about 5 minutes. This will help you get going quickly. So, let’s assume you took my fantastic advice and created your first video. Good…..I like when you listen!

Tips To Optimize YouTube Video

These tips are pretty straight forward and do not require any special knowledge on your part about videos or processing or anything like that. Treat your videos as you do your blog. Here is what I mean:

1. Upload Frequently

  • Uploading frequently is the best way to build views, subscribers and aid discovery
  • It’s better to upload one video per day than seven videos every Monday
  • Make videos that appeal to your niche  audience

2. Video Quality

  • Always Always upload the highest quality video available to you.

3. Titles, Tags and Descriptions

  1. Titles
    • Think of your title as a headline
    • If you want to include your brand name in the title, it should always go last
  2. Tags
    • Be as detailed as possible
    • Include: Brand, City, topics
  3. Descriptions
    • Be as detailed as possible (short of offering the entire transcript)
    • Include URLs (with http://) to the Channel, Playlist, or another site
  4. Character Limits
    • Title: 120 characters
    • Tags/Keywords: 120 characters
    • Description: 5000 characters

4. Geo Tagging and Date Tagging

  • Help your content get discovered in local or date-specific queries.

The Bottom Line

Everything we do as marketers should reflect our hard work and dedication to our craft. When creating unique content for  YouTube videos, the same rules apply. Research your keywords and tags and use a catchy, keyword rich headline.

I hope this will help you in your efforts to optimize your YouTube videos and get you started on your video marketing endeavor.

Next week,  increasing your video views by deep linking your videos.  Now, what will your first video be about?

Feel free to share, RT and comment!



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{ 28 comments }

Ana January 7, 2011 at 9:11 pm

Nicely done, Lisa – you even know a thing or two about YouTube; Jackie of all trades you are!

Thanks for the mention, by the way. :)

Ana
Ana @ Traffic Generation´s last blog post ..Blog Audit Friday- Getting Back to Square One

Lisa January 8, 2011 at 2:20 am

Ana:

You have made me a jackie of all trades!! :) And any chance to mention you is an honor to do so. I do have a soft spot for YT though since I actually got paid one time to do a college study based off of a video I did!! So, I went full throttle and learned a ton.

Have a good night my mad mad Russian and see you Sun!

Lisa
Lisa@basic marketing tips´s last blog post ..My Blog- My Rules Your Blog- Your Rules

esoftload January 7, 2011 at 10:45 pm

nice tips.. hope to start video blogging in my blog.. these tips will help me there…
esoftload´s last blog post ..SEO Problems And Tools To Solve

Lisa January 7, 2011 at 11:37 pm

Eso:

happy to help! I think vlogging is extremely under utilized so you should do quite well with this area.

All the best,
Lisa
Lisa@basic marketing tips´s last blog post ..My Blog- My Rules Your Blog- Your Rules

Michele January 8, 2011 at 3:40 am

Right on point Lisa! Great tips on optimizing your YouTube videos. These tips can also be used for other sites as well, such as Vimeo and Viddler. I love video; do it myself, but really need to do it a bit more often.

Great idea using Ana’s article as a reference; that is definitely an awesome post on how to quickly transform your blog posts to video to maximize your marketing efforts.

Thanks again. :-)
Michele @ NewBizBlogger´s last blog post ..The Synergy of Blogging and Business- 1st Ed Free Download

Lisa January 8, 2011 at 4:34 am

Hi Michelle:

Yes, Ana nailed it with creating a video! Also, does Viddler have the same format as YouTube in regards to uploading videos and then adding title/tags/description and then share options? I have heard a lot about them as of late.

Have a great weekend,
Lisa
Lisa@basic marketing tips´s last blog post ..My Blog- My Rules Your Blog- Your Rules

Michele January 8, 2011 at 1:27 pm

Hi Lisa,

They do. When you are upload a video, a box pops up requesting you to enter title, description and tags. Most video submissions site have a similar setup. :-)
Michele @ NewBizBlogger´s last blog post ..The Synergy of Blogging and Business- 1st Ed Free Download

Elise M. January 8, 2011 at 5:03 am

Wow, 2 partner sites… you are on a roll!

I’d love to be a partner. If I spent as much time creating videos as I do WATCHING videos, I’d probably be a partner! So, it’s one of my new year’s resolutions. Also, video-making is just so much fun, innovative, and something that people are willing to embrace. YouTube is the second largest search engine in the world!

Love these tips. I spend quite a bit of time optimizing my tags for keywords, and I want to aim to upload 1 video per week. Editing is a PAIN, but I’m willing to do it. Haha.

Never thought about the geo-tagging… how interesting! I live in Toronto, and when I went to a recent YouTube gathering in November, a local YouTube Facebook page was started for us Toronto YouTubers. I’ve already connected with a number of them, but now I see the potential in tagging for geographic locations.

Thanks for these great tips, Lisa! This is insanely useful for me. :)
Elise M.´s last blog post ..How To Build A Subscriber List With Mobile Marketing

Lisa January 8, 2011 at 5:09 am

Happy to be of help Elise. I just watched your christmas vid and love your style! Editing is a pain, but it looks like you have it down girl. I used to do a whole lot of editing, however, I started just acting like a fool in front of the camera and said there ys have…wysiwyg!! Now, if I could just become another Buck Hollywood!

Lisa
Lisa@basic marketing tips´s last blog post ..My Blog- My Rules Your Blog- Your Rules

Elise M. January 8, 2011 at 5:25 am

hehehehe thanks for watching mine! :P Your stuff is great haha… I love the vid you sent to me!

I love What The Buck! :D He’s awesome.

I definitely think that watching the pros has helped me out a bit. I just love it. Thanks again! Look forward to communicating with you more in the blogosphere! :P
Elise M.´s last blog post ..How To Build A Subscriber List With Mobile Marketing

Jasmine January 8, 2011 at 2:54 pm

Great tips on optimizing Youtube videos. This reminds me that we can leverage on Youtube’s massive traffic to market our blog or website,… I really need to create some good videos for this. Thanks for sharing your ideas.
Jasmine@Top web hosts´s last blog post ..Cheapest ORG Domain Name in Malaysia from Exabytes

Lisa January 8, 2011 at 11:38 pm

Exactly Jasmine! If we utilized every possible medium resented to us, we could literally explode our exposure.

Appreciate your comment,

lisa
Lisa@basic marketing tips´s last blog post ..Comment on Tips To Optimize Your Blog For The iPad Visitors by Lisa Drubec

Steve January 8, 2011 at 6:02 pm

Lisa,

Great tips on the ways to optimize YouTube videos. I had great success of YouTube videos in the past but is been a long time since I’ve played with them. Thanks for the fresh info, and reminders about YouTube. Hopefully this will help me the added impetus to get me started again. :)

Thanks a great article And have a wonderful weekend
Steve@Internet Lifestyle´s last blog post ..Secrets of Effective Email Time Management

Lisa January 8, 2011 at 11:39 pm

Thank you Steve. YouTube is so much fun no matter what niche you focus on. I hope that you do get back into and become a superstar!

Have a great night,

Lisa
Lisa@basic marketing tips´s last blog post ..Comment on Tips To Optimize Your Blog For The iPad Visitors by Lisa Drubec

William Tha Great January 8, 2011 at 8:05 pm

Hey Lisa,

Thanks for the awesome article!

This is great stuff here. I totally agree that everything you do should be your best work! I would never promote anything I know I didn’t work hard on. I only believe in giving 110% on everything I promote.

Thanks Again!

God bless,
William Veasley
William Tha Great´s last blog post ..Need a Job “Snag a Job”!

Lisa January 8, 2011 at 11:41 pm

William:

I agree. i swear I re read my posts at least 10x before I send it out to the airwaves.

Pleasure to see you here,

Lisa
Lisa@basic marketing tips´s last blog post ..Comment on Tips To Optimize Your Blog For The iPad Visitors by Lisa Drubec

Alex January 8, 2011 at 8:28 pm

Hey Lisa, I can’t wait to read the entire series about youtube.

I can already see that video marketing and building traffic with videos is on the rise and although I may know how to optimize websites for search engines I am a really newbie when it comes to Youtube.

So bring, get posting, I’ll be here reading:).
Alex@Jocuri´s last blog post ..Masinutele tamponante

Lisa January 8, 2011 at 11:42 pm

Hi Alex! I am thrilled you are excited for the rest of the series! I think YouTube is a great place to hang out and even get some exposure.

See you in the next one! Have a great weekend,

lisa
Lisa@basic marketing tips´s last blog post ..Comment on Tips To Optimize Your Blog For The iPad Visitors by Lisa Drubec

Bryan January 9, 2011 at 8:59 am

Hey Lisa,

You’re right about those tips being easy to follow :D I haven’t had much success with videos that I’ve uploaded in the past and I don’t have that many videos to upload on a regular basis. But will certainly apply those tips to my old and new ones and see if it works.

Looking forward to your next post!

Lisa January 10, 2011 at 10:53 pm

Thanks bryan and I hope they help!

See you at the next one…

Lisa
Lisa@basic marketing tips´s last blog post ..Your Personality Is Dull- No Link For You

Search Optimization School January 9, 2011 at 9:49 am

I’ve been optimizing posts for SEO for years, but finally now I have some good YouTube optimization tips! Not a moment too soon too, I’m starting to do some youtube promotion now! thx!
Search Optimization School´s last blog post ..How to use Keyword Density with SEO

Lisa January 10, 2011 at 10:55 pm

Excellent! I hope that this helps and let us know where to find your videos!

Thanks for commenting…

Lisa
Lisa@basic marketing tips´s last blog post ..Your Personality Is Dull- No Link For You

DiTesco January 10, 2011 at 1:33 pm

Great stuff. I have published some videos in the past and never did get the right amount of views I was hoping for. I have to admit that it is still outside of my comfort zone but tips like this do make it sound a “tad” easier and less frightening :) Question? How do I include links to another site? Been trying to do it in the “annotation” section but can’t seem to make it work. Thanks
DiTesco@Making Money Online´s last blog post ..5 Reasons Your Blog Needs a Niche

Lisa January 10, 2011 at 10:56 pm

Hi DiTesco:

Unfortunately, the only links you can place inside the annotations box are video or channel page links. I have tried everything to get “outside” YT websites in those boxes! :)
I will look more into before the next post and see if there are any changes.

Have a great week,

Lisa
Lisa@basic marketing tips´s last blog post ..Your Personality Is Dull- No Link For You

Tia January 11, 2011 at 11:48 pm

Thanks! I’ll be using this along with Ana’s post on turning blog posts to video very soon.

Cheers,
Tia
Tia´s last blog post ..Confessions of a Chick Blogger – Interview with Kimberly Moore

Jasmine January 12, 2011 at 4:05 am

Cool tips there. I am now looking for some software which will help me to create some videos which I can post on youtube. Any recommendation?
Jasmine@Top Web Hosts´s last blog post ..Malaysia Web Hosting YeahHost Review

Raj January 13, 2011 at 12:31 pm

Hi
This is great to promote you tube videos but I have question.Can you tell how to add videos from amazon to blog.I know about youtube.

I will surely use your above tips when I want to optimize youtube videos.

Thanks For Sharing
Raj´s last blog post ..Apple MacBook Air MC506LL-A 116-Inch Laptop Review

Mike January 18, 2011 at 7:56 pm

Very nice tip, Lisa. Speaking about Youtube videos, I don’t really know whether links you leave in the description will count towards the number of backlinks in your blog?

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