Of course we all know about Facebook and how it’s a powerful tool for business. These days’ it seems people check their Facebook account even more frequently than their email and use it for the social connections in their life. For me personally, email is something I do for work and my personal email is there in case I buy something online. If I have something to say to a friend, I say hello on the phone, via text or with Facebook.
Make It Worth Your Effort
There are many business pages out their such as Pepsi or Snickers that people click LIKE on, but they really aren’t too concerned with what these people have to say. However, since you’re taking the time and money to draw people to your businesses Facebook page, you better make it worth your while.
Create Something Worth Following
A fan is almost worthless if they barely even know you’re there. These people have reached out to you; therefore, they are interested in content related to what you do. Post cool pictures, ask questions, respond to comments, and post articles about related content. It’s essentially like running a blog on Facebook and if you create an atmosphere worth following, those fans will bring other fans and constantly know that you are out there doing what you do.
Professional, But Informal Posts…
In general, people are on Facebook doing nothing. You’re chatting with friends, sending messages, looking at pictures and in a very informal frame of mind. When you interact with your fan base on Facebook, you don’t want to be unprofessional, but I think keeping things personal is crucial. It makes people feel comfortable and willing to comment and chat with you on your Facebook business page instead of feeling like someone is in a suit and a tie on the other end.
Now That They’re Engaged, Use It To Your Advantage
Your business has put in the effort to create a growing, active Facebook page. Now use this for the reason you meant, to drive traffic to what makes you money. Maybe that means highlighting blog posts, the services you provide or the products you sell. At appropriate times, remind your user base that you’re a business and they should check it out. I think it’s important to have this appropriate balance between informal interaction and selling. People don’t tune in to constant sales pitches, but don’t mind a casual plug here or there.
It’s Not Just The Number
This article is mainly a reminder to use the power of your Facebook business page. It’s not just about working until you get a few thousand fans and “look legitimate,” it’s about using your fan base to better your business, create a following and increase your bottom line.