Tips to Create Value From Your Facebook Business Page

by Cooper on July 31, 2011 · 22 comments

Tips to Create Value From Your Facebook Business Page

Of course we all know about Facebook and how it’s a powerful tool for business. These days’ it seems people check their Facebook account even more frequently than their email and use it for the social connections in their life.  For me personally, email is something I do for work and my personal email is there in case I buy something online.  If I have something to say to a friend, I say hello on the phone, via text or with Facebook.

Make It Worth Your Effort

There are many business pages out their such as Pepsi or Snickers that people click LIKE on, but they really aren’t too concerned with what these people have to say.  However, since you’re taking the time and money to draw people to your businesses Facebook page, you better make it worth your while.

Create Something Worth Following

A fan is almost worthless if they barely even know you’re there.  These people have reached out to you; therefore, they are interested in content related to what you do.  Post cool pictures, ask questions, respond to comments, and post articles about related content.  It’s essentially like running a blog on Facebook and if you create an atmosphere worth following, those fans will bring other fans and constantly know that you are out there doing what you do.

Professional, But Informal Posts…

In general, people are on Facebook doing nothing.  You’re chatting with friends, sending messages, looking at pictures and in a very informal frame of mind.  When you interact with your fan base on Facebook, you don’t want to be unprofessional, but I think keeping things personal is crucial.  It makes people feel comfortable and willing to comment and chat with you on your Facebook business page instead of feeling like someone is in a suit and a tie on the other end.

Now That They’re Engaged, Use It To Your Advantage

Your business has put in the effort to create a growing, active Facebook page.  Now use this for the reason you meant, to drive traffic to what makes you money.  Maybe that means highlighting blog posts, the services you provide or the products you sell.  At appropriate times, remind your user base that you’re a business and they should check it out.  I think it’s important to have this appropriate balance between informal interaction and selling.  People don’t tune in to constant sales pitches, but don’t mind a casual plug here or there.

It’s Not Just The Number

This article is mainly a reminder to use the power of your Facebook business page.  It’s not just about working until you get a few thousand fans and “look legitimate,” it’s about using your fan base to better your business, create a following and increase your bottom line.

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Shower Valves August 1, 2011 at 6:50 am

Great tips as facebooks is nowadays becoming most powerful platform so we must to take as much as benefits from it popularity and huge networks.

As you have shared such a useful tips also for this same.

Thanks a lot for this important sharing.

Nicholas Scott August 1, 2011 at 11:20 am

Social media sites were originally designed for individual users on a social and personal basis. Businesses understood this as a way to market their product/service to their target market. This has lead to businesses entering the social media world. As more and more businesses have entered it is necessary for businesses to be involved in social media. Now that their is a bigger demand for social media sites that are business friendly Facebook needs to adapt. Google+ has catered to businesses and now Facebook needs to do the same.
Nicholas Scott@submit press release´s last blog post ..Boosting Online Sales and eCommerce

Prem pandit from Techmehigh August 1, 2011 at 3:18 pm

Nice points you have mentioned here .Now a days Facebook is a part of every online business
Prem pandit from Techmehigh´s last blog post ..Facebook Short-Cut Keys

Atwine August 1, 2011 at 5:26 pm

Thank you..I wish my friends could really read this material.
Atwine´s last blog post ..How to start a blog and make money with internet tools and on line jobs: Pt.3

Melvin August 1, 2011 at 5:41 pm

Facebook has driven me some good traffic back in the early days but not so much lately. Its interesting where Google Plus could come in and what effects it might have had on Facebook.
Melvin´s last blog post ..The “Other” Things that You Can Enjoy in Blogging

sunny August 2, 2011 at 3:45 am

Facebook effects people’s life everyday, and we don’t know how to do with it. YOur tips are very helpful and make us realized content is the king. To attract people to follow you, your style, your tone and fresh stories are definitely a must-have.

Priya August 2, 2011 at 6:54 am

Hi Cooper,

Totally agreed with your views about facebook. Initially when I was new to facebook I was using it only for chatting, photo watching, playing games and so on. People joined facebook to have fun and not for serious business so if you remain professional with informal ways then you can easily attract large number of people and make money as well.

Ricardus August 2, 2011 at 4:06 pm

Facebook is definitely a tool for marketing if you know the way to do it.. It won’t go as fast as tweeter though but I must say people do login to their Facebook once a day at least.. They are treating it like email so treat the business page like an informal newsletter i would say
Ricardus´s last blog post ..How To Add Style To Author Comment Box on WordPress

Madras Geek August 2, 2011 at 4:23 pm

well written, simple and great tip. Thank you so much sharing!
Madras Geek´s last blog post ..Free Invoice Generator with Ez Invoice Creator

Felicia August 4, 2011 at 5:11 am

Hi Cooper,
I agree with you on the “professional, but informal posts.” I really don’t like the feeling of reading posts as if I am talking to unaccommodating executives or snobbish professors with god complexes.
Felicia @ No Deposit Poker´s last blog post ..Viktor Blom speaks out about the day when he lost $5 million

Swayam Das August 4, 2011 at 2:34 pm

Having an active Facebook Page gives a real traffic boost to the parent company ;)
Swayam Das@SEO Tech Marketing´s last blog post ..Reasons Why Social Media Marketing Fail

Bliss Ellison August 5, 2011 at 3:06 am

Simple words but of great value.
The last point particularly tempted me to comment here on. Exactly, I would agree that its not a like a wow thing that you have a 4 or 5 figured fans, although, matters in some cases, but it matters most that how many of them know you and your brand, trust your services and be willing to give a positive feedback whenever they see you in some review site.

Kavya Hari August 9, 2011 at 6:03 am

Nowadays, face book plays an major role in all over the world :) so, it will be valuable tips to all the people in the wide :)

Robin August 10, 2011 at 3:22 pm

I am slowly increasing my interaction at facebook and I understand that it is must for an Internet Marketer or bloggar and the article will definitely help me.
Robin@Samsung Tablet´s last blog post ..Samsung Tablet PC News – Samsung Galaxy Tab 10.1 WiFi Software Update

Cat Fishing August 13, 2011 at 5:55 am

facebook is the nice social bookmarking site and it’s really to good for the your creating the blog
Cat Fishing´s last blog post ..Channel Catfishing

Letter Templates August 17, 2011 at 11:03 am

Good work Cooper & would like to say create a space to interact with your fans, get to know potential customers and build a community.

kavyaHari August 22, 2011 at 7:10 am

Those tips to create value from your Facebook business fan page :) Thank you so much for sharing your post on here :)
kavyaHari´s last blog post ..Amazing News For Webmasters!

David September 2, 2011 at 1:58 pm

This list reads like how to create value from your blog. Or your website. Or your podcast. Or pretty much any form of communication. All good stuff
David @ Canada News´s last blog post ..Cancer-Friendly Cuisine For Families | The Resourceful Mother | RNCP | Pediatric Nutritionist

sasha gibbs September 9, 2011 at 5:53 am

As we know that facebook is playing an important role i business category to promote it. We have to be careful while we are dealing with our facebook business page because a small mistake can hit it very badly. As you have written in this post that facebook page is a professionals page but in a informal language so it should be in your mind that how you will communicate with others in informal style? informal does not mean you are using informal words during communication but it should be normal in a nice way that attract your customer towards you.

Jeanie October 6, 2011 at 11:25 am

Thanks a lot for all these tips! They are really very useful. I also agree that language should be a liitle bit informal, not to make people feel uncomfortable as if they are on official reception or something.
Jeanie@Facebook Templates´s last blog post ..Free TV Channel Video Facebook Template

Online Marketing October 12, 2011 at 1:14 pm

A Facebook fan page can really help a business increase sales, but it should be done in a way that it doesn’t seem only promotional but entertaining too in order to get the most of a fan page since people use facebook to chat with friends and pass their spare time…

Kostas | Opportunities Planet
Online Marketing´s last blog post ..Link Baiting – Great Content generates Great Links

Dan November 15, 2011 at 12:29 pm

Thanks Cooper, these are really good tips. Facebook is a good source to get targeted and interested people to your business and as you said “It’s not just about working until you get a few thousand fans” You are 100% correct. Your business and interested people fade away with flow of time if you don’t keep doing what you described in this post.

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