Knowing how to understand your market and customers is essential to any business that wants to succeed, regardless of what kind of product or service you offer. It doesn’t matter if you are selling spare car parts or organic canola oil; you need to know the tools of the trade and how to use them. You need to understand your customers and how they will react so that you can best use the eCommerce tools available to you.
However, it can be a bit confusing to know exactly what numbers you need to pay attention to, and what they mean, so here you have a few tips to know what information is more relevant for your online store and what you need to look for.
Who They Are
The first important data you need to know about your customers is exactly who they are. Even if you target a very specific audience, it’s important to know more about them, what they are looking for when they come into your store, and what they really need. You are going to need a good website analysis tool to get to know all of that, but it will be well worth it when it tells you, for example, what products your customers are more interested in so you can focus on boosting up those sales. You may also find that you are attracting a different audience than the one you expected.
Where They Come From
Just as important as knowing who your customers are, is to find out where they are and how they reached you. Since mobile devices are such a big part of online shopping nowadays, it’s crucial that you know what your customers use most to visit your shop. Depending on if they are using a smartphone, a tablet, or even depending on the preferred type of browsers, you can adapt your store’s design to make navigation easier or create cool apps to help up the purchasing process. It’s also important to know the routes your customers use to find you. It’s not the same to know if they reach you after a quick Internet search, or through a well-placed advertisement in another site, but if you know it, you can act accordingly to boost up the most effective way to help them find your doorstep.
What They Do
Understanding how your customers act when they browse your shop is just as important as knowing who they are and how they found you. If you can learn what products your customers look at and in what order, what ads they click from your site, and what products they look at for the longest time; you can easily form an accurate picture of what your customers are like. It’s also useful to know what downloads are most popular, what interactive tools or apps your customers like better, and what they think when they are browsing your shop. It’s pretty much like reading their minds, and once you can do that, the steps you need to take to get them buying more are a much clearer path that you can follow towards success.