Three Great Reasons to Start a Niche Blog

by Zac Johnson on February 5, 2013 · 2 comments

Everyone is always talking about niche sites. Either they are complaining that they are a horrible idea or they can’t stop saying how wonderful they are.

Sure, Google is going after sites that are way too thin and lack any real substance, but niche sites don’t have to be crap!

In my latest case study I’m going through the full process of how to start a blog from scratch and turn it into a profitable business while teaching all of my readers how to do the same.

If you are on the fence about creating a niche blog of your own, here’s three quick and simple reasons why you should start yours today.

Long Tail Keywords are Where It’s At!

Instead of focusing on generic keywords that have a ton of competition and range, with a niche site you can go after long tail keywords and deliver exactly what people are looking for. Instead of focusing on something like “fishing”, you can create a blog on “fly fishing lures”, which is much more specialized and direct. You know everyone that comes to your site or searches for the phrase is specifically interested in that topic.

Less Competition is Key!

When it comes to creating a successful blog on the internet it’s all about your competition and standing out from the crowd. When you create a niche blog you are quickly eliminating a ton of competition. The last thing you want to do is try and rank for something in the search results that already has you fighting against a ton of other sites and will take years to rank for. Go for a low end target and hit your goal faster.

Product & Service Focused = More Money!

With a niche blog all of your content is product and service focused. By this I mean that all of your content should be focusing in one area, and everything about it. Going back to “fly fishing lures”, you would want to be covering all of the different types of lures out there, the fish you would catch, best places to fly fish and much more… as long as it’s all related to fly fishing.

Be the Authority within Your Niche!

The best piece of advice I can give you and model to follow, is to strive to be the best in your niche. You don’t need to have a huge marketing budget or a writing team to get this accomplished. It’s all about finding a niche with low competition and continually writing great content and building your internal and external links around the site.

Google is NOT against niche sites… just one’s that aren’t worth looking at. Make sure your blog provides value and gives a solution to the people who end up on your site.

Tagged as:


Rajkumar Jonnala February 16, 2013 at 4:35 am

ya you are totally right that keywords should be clear & having wide range,so that it can be used for better search.And again should contain all the constituents within its domain

Justin Germino March 21, 2013 at 2:09 pm

Long tail keywords are always good to focus on, I had very little success with my niche blog attempts previously so putting all my efforts into my non-niche portal currently. I still run a few niche sites but don’t have the time to keep them updated as frequently as I want and want to eventually branch out to something that can affiliate market some stuff a little better.

Previous post:

Next post: