When you start talking about all the different ways you can drive traffic to your site, you have to talk about YouTube. It has been sizzling hot for many marketers yet others continue to overlook this highly trafficked video search engine.
4 Stunning Facts
Sure, there are plenty of other video search engines, but none of them even come close to YouTube. Consider the statistics gathered by Website-Monitoring.com:
- 24 hours of video is uploaded every minute
- YouTube exceeds 2 billion views a day
- The average person spends 15 minutes a day on YouTube
- More video is uploaded to YouTube in 60 days than all 3 major US networks created in 60 years
The volume of videos uploaded during 2010 surpassed 13 million hours. When you put all this together, you see that YouTube is the video search engine.
People visit YouTube for all kinds of reasons; some want to stay abreast of the latest entertainment news and watch funny videos, auto enthusiasts visit to check out their favorite cars, do-it-yourselfers maybe needing a video tutorial for a woodworking router they’ve purchased, to a photographer checking out digital camera review prior to purchasing.
Who knows whys they visit? There are more reasons than I could possibly list here. The important thing is the sheer numbers.
I have found that creating an interesting video for YouTube is a lot easier than most people think. Keep in mind you don’t have to be a video expert. All you need is a low cost HD video camera, which you can purchase for around $100.
When it comes to the actual shooting of your video, keep it simple. Less is more. Plan your shoot in advance so you don’t waste time and money. Shoot your video in sequence to keep it organized. Don’t walk and shoot or overuse the zoom feature, as both sequences will likely hit the cutting room floor in the end.
One thing that I actually learned from a quote from Steven Spielberg is that there are three essential shots: the big establishing shot, the mid-range shot, and the close-up. If you use these three essential shots it really helps tell the story of your video with imagery alone.
My First Foray
My first foray into utilizing YouTube traffic was in November of 2007. YouTube had been around for a couple of years and I wanted to see what I could do. So I uploaded a video created by a friend of mine from footage taken by my son Justin of me hot rodding around my hometown in my Shelby Cobra kit car, my dream car.
I was very curious to see how much exposure I could gain and I was very pleasantly surprised. Viewership for the video increased every month and has continued to do so for the past 3+ years. As of this writing, viewership has exceeded 321,000.
I was able to track all of these stats because of the excellent features provided by YouTube. Needless to say, I was really impressed and now have many YouTube videos working for me, and I plan on adding more. If you are not already using YouTube, I would encourage you to get started.
7 Tips to Top Rankings in YouTube
I have learned a lot since publishing that first video back in 2007 including how to highly rank a video within the YouTube search results:
Tip #1 – Be sure to include the keyword phrase you want to rank for in your headline.
Tip #2 – Make sure your video keeps your audience’s attention. If people are clicking away early, your rankings will be adversely affected. The length of your video is not important, as long as it keeps the viewer’s attention.
Tip #3 – You have the opportunity to include a description for your video. It is important that you take the time to craft an interesting and keyword-rich description below your video, i.e. the “Show More” section. You can put links to drive traffic in this area as well.
Tip #4 – Make sure you put your video in the proper category and use the proper tags to help with the rankings.
Tip #5 – Always allow and encourage comments to guide future videos you will be posting. You will also get “likes” and “dislikes” from which you can draw further information. Ask people to add you as a Favorite and visit your site. Include calls to action throughout your video by using text overlays.
Tip #6 – YouTube tracks embeds of its videos, so you can see how your video is spreading to other websites. On that note, make sure that you share your videos with other social networks. If you have a Facebook presence, for example, embed your own videos to further drive your social media traffic.
Tip #7 – Always keep abreast of your YouTube stats. The amount of information you can glean is astounding; you can look at the number of views per day, where they drop off, your male viewers versus your female viewers, great graphs – you can even download this information as a spreadsheet.
If you need more examples of what I’m talking about, I’ll talk a little about ShareASale. If you participate in affiliate marketing, you may already familiar with this site. I’ve attended the ShareASale Think Tank every year since it began back in 2006. I have also for the last four years created a video of the event.
A couple quick examples of rankings:
- If you go to YouTube and type in ShareASale Think Tank you will see my videos ranking highly in the results. Give it try.
- If you then go to Google and type in ShareASale Think Tank you will also see a couple of those videos ranking highly in the Google results resulting in even more exposure.
While plenty of people are still using text (like I am, naturally, as I type this), more and more people are adding video to their marketing. It doesn’t matter what you are promoting or selling on your website; whether it is mobility scooters, router lifts, Tonka Toys, motorcycle insurance, mobile phones – YouTube needs to be a BIG part of your marketing mix.
In the end, I’m sure you’ll see great results using my techniques. I look forward to your comments and questions, so let’s share our stories.