The Number One Way To Increase YouTube Views

by Lisa on January 16, 2011 · 36 comments






The Number One Way To Increase YouTube Views

Welcome back to the YouTube Series here on TechNShare. I know you have been excitedly waiting for the next installment in the series, like a kid at Christmas, I know. Last week we discussed tips to optimize YouTube videos.  So this week we are going to talk about the number one way to increase YouTube video views.

Build Your Links

When it comes to YT videos, building your links is not exactly the same as building backlinks to your blog. I can compare this process to internal linking on your blogs.

When you link one article to another on your blog, or link an article to another page on your blog, you are building internal links. You are deep linking your blog.

The number one way to increase views on your videos is to build your links. You do this by inter-linking your videos together. This practice will work for linking videos and your channel. You are also able to show some link love to colleagues as well.

How To Link YouTube Videos

This is so easy to do. No, really it is…would I mislead you?!  So, here we go. Let’s take Ana Hoffman as our example. Ana’s YouTube channel is at a PR 6. Yes, I know I know, the little green fairy dust doesn’t mean anything. However, let’s pretend that it does, because in all actuality, it does in the SERPS.

The beauty of  this PR 6 is that based on her keywords, Ana will rank higher in the SERPS  than a blog with lower ranking.  As a matter of fact, Ana is on the first page of Google for “youtube embed code options.” And that is out of 23,000,000 results as of this writing.

With that in mind, she should optimize her channel page featured video. Since featured videos can be set to autoplay, we know it’s going to get views just from people visiting the channel. If she links another video inside the YT embed video, boom…people are sent to the next video.

Now let’s assume you don’t have a channel pageRank of 6. What you need to do is take your video with the highest views and begin linking.

Using the annotations feature of YouTube, you can easily link to other videos and even back to your channel page. Here is how to accomplish this task.

  1. Click on your high viewed video.
  2. At the top you will see this toolbar:    Edit annotations/ Edit captions/subtitles/ AudioSwap  Insight stats
  3. Click on “Edit Annotations”
  4. You are now on the edit video page.

In the lower right hand corner of your video, you will see a box with the + symbol that lets you add a word bubble. Click on the “+” symbol and bam! A link box comes up. See screen shot below.

increase youtube views

As you can see in the top left, now you have a link option. You can customize the color of the link box and to the right, you will see a text box. Use this box to label your link utilizing your keywords and anchor text. Voila! You have begun the process of internal linking and generating targeted traffic to all of your youtube videos.

Another thing you can do with the link is link it to your channel and use “SUBSCRIBE” as your anchor text. This gives people an easy way to sub to your channel right from your video. Kind of like the RSS subscribe you have on your blog.

Now you may think this is too simple to produce results. I can tell you that it works just as well if not better than linking back to blog posts. Video is easy for people to consume and it comes in min to 2 min snippets. Perfect for our patience decayed society.

Takeaway

While you still need to engage your subscribers and respond to comments, promote your videos and remain active, you can easily begin to build your links internally on all of your videos. A huge benefit of this practice is that if someone else loves your video and embeds it on their site…your link goes with it.

So, start building the links and you will see that it is truly the number one way to increase  views on your YouTube videos.  Next week, we will discuss YouTube Insights and what they can tell you about your videos and audience.

Feel free to ask any questions, yell at me or show some love below! Also, if you feel the power compel you to, please share this with your friends.



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{ 34 comments }

Ryan Biddulph January 16, 2011 at 1:41 am

Hi Lisa,

A super creative way to build video back links.

I’d been only linking up to my blog both with annotations and in the description section. I can see how getting YT link love is a big time plus too.

As you note it’s important to engage consistently in the comments field and it doesn’t hurt to start a nice chat or 2 on other’s profiles, in addition to your internal link building exercises. Combine these strategies to augment your online marketing campaign.

I’m heading over now to link up. Thanks for sharing your insight Lisa :)

RB
Ryan Biddulph´s last blog post ..Use these 4 Power Verbs to Build a Responsive Mammoth List for Your Home Based Opportunity

Lisa January 16, 2011 at 1:57 am

Hi Ryan:

As usual you bring excellent insight to the issues at hand! you said you link your blog…have you been able to do that inside the video annotations or just in the video description?

Lisa
Lisa@basic marketing tips´s last blog post ..Are Your Blog Readers Dumb

Ryan Biddulph January 16, 2011 at 5:12 am

Hi Lisa,

I’ve done it inside the video descriptions and annotations, but I don’t think that I set up the links properly inside the annotations. After reading your post I should be able to do so in the future. Thanks again :)

RB
Ryan Biddulph´s last blog post ..Use these 4 Power Verbs to Build a Responsive Mammoth List for Your Home Based Opportunity

alex January 17, 2011 at 9:06 am

Great tips, thanks. I’ve spent plenty of time building links to my sites, but I’ve never really thought about optimizing my videos before.
alex @ webtistic´s last blog post ..free make up samples uk

Ana January 16, 2011 at 3:57 am

I love it, Lisa – thanks so much for the mention; all of them, as a matter of fact.

I actually have 2 YouTube channels; the other one is PR 5. Both of them got high PR within 2 months, nothing but linking from other channels.

This just goes to show how easy it is to get yourself established on YouTube and your tips would help tremendously, Lisa.

Ana

PS I am getting jealous of all the attention you are giving Dev – I think I am due for a guest post from you!
Ana´s last blog post ..Keep Your Money- Honey- Which Internet Marketing Products Are Not Worth Their Salt

Lisa January 16, 2011 at 5:43 pm

Ana:

Now you know I have to dig DEEP into my brain matter to come up with material for you!!!

Im working on it :) )

All the best,
Lisa
Lisa@basic marketing tips´s last blog post ..Are Your Blog Readers Dumb

alamin January 16, 2011 at 9:43 am

I haven’t tried video marketing yet. But really enjoyed your post lisa.
Thanks

Lisa January 16, 2011 at 5:44 pm

Thanks Alamin. Good luck with your video marketing! I think it’s an under utilized method of marketing for many people.

Thanks for commenting,
Lisa
Lisa@basic marketing tips´s last blog post ..Are Your Blog Readers Dumb

Melvin January 16, 2011 at 10:56 am

Looks clever. ;-)

Personally I haven’t done that much videos yet but that’s always part of my future plan. I would definitely keep an idea on this post.
Melvin´s last blog post ..10 Signs that a Blog is Getting Bigger than Ever

Lisa January 16, 2011 at 5:45 pm

Melvin:

i appreciate your feedback!

All the best,

Lisa
Lisa@basic marketing tips´s last blog post ..Are Your Blog Readers Dumb

Raj January 16, 2011 at 11:02 am

Hi
This is great technique.Can’t give a try now but use it when I want to increase my youtube viewers.

Thanks For Sharing
Raj @macbookreview´s last blog post ..Apple MacBook Air MC506LL-A 116-Inch Laptop Review

Lisa January 16, 2011 at 5:45 pm

Raj:

Good luck and let me know how it works out for you!

Lisa
Lisa@basic marketing tips´s last blog post ..Are Your Blog Readers Dumb

Ileane January 16, 2011 at 10:27 pm

Hey Lisa, this is such a useful tip thanks for sharing it. It’s really a three part tip and I was familiar with the part about annotations, but it’s funny that I never checked the PR of my YouTube channel before. Now I need to decide which video I want to start using the annotations with. My most popular video is a little outdated. :(
Maybe I’ll start with one of my CommentLuv tutorials instead.
Part three was your idea about adding a subscribe to channel link instead of a blog link. Brilliant!
Ileane´s last blog post ..Help Me Win the Credit Cards Canada Guest Post Contest

Lisa January 17, 2011 at 4:00 am

Hi Ileane! I’m so glad this helped a little. It also seems Google likes to give PR to videos, especially on YT!!! Could be because they own them??!

Thanks for your input!
Lisa
Lisa@basic marketing tips´s last blog post ..Are Your Blog Readers Dumb

Sherryl Perry January 16, 2011 at 11:16 pm

Lisa, This post is exactly what I need. I haven’t even thought about a YouTube channel yet and I know I’m missing a great opportunity. I wasn’t even aware of the value of linking YouTube video back to my blog. I knew I could insert them but I’ve definitely learned something new today. Thanks.
Sherryl Perry´s last blog post ..The “Synergy of Business and Blogging” – a Collaborative Effort of 31 Bloggers

Lisa January 18, 2011 at 2:26 am

Sherryl:

glad I could help!! It takes some time to get a YouTube channel together because you want to put your brand in the best light. However, I think it’s totally under utilized as a marketing avenue for bloggers and internet marketers. Maybe we could come up with a community channel??!

Cheers,
Lisa
Lisa@basic marketing tips´s last blog post ..My Comment Section Is Smarter Than Yours

Sherryl Perry January 18, 2011 at 2:47 am

Actually, a community channel sounds like a great idea!
Sherryl Perry´s last blog post ..Who Should You Like- Follow and Connect With

Sheila Atwood January 17, 2011 at 5:36 am

Lisa,
This is great data. I have seen part of it before but not the whole package. It has inspired me to get busy with my own channels. It makes much more since now that I can see how to get the most out of putting video up.
Sheila Atwood´s last blog post ..The Weekend Web – Have You Broken Your New Year Resolutions Already

Lisa January 18, 2011 at 2:27 am

Sheila:

Since you already have your channels, you’re one step ahead! It’s super easy to link it all together too. Let me know if you need any help with anything!

Lisa
Lisa@basic marketing tips´s last blog post ..My Comment Section Is Smarter Than Yours

Jasmine January 17, 2011 at 7:28 am

Great tips, but my problem is that I do not have any videos with high views. Looks like I need to work harder in this. :)
Jasmine@Top Web Hosts´s last blog post ..GoDaddy Promo – Hosting for less than 2 per month

Lisa January 18, 2011 at 2:29 am

Jasmine:

One thing you can do with your vids to get some more views is find videos in your niche that DO have high views, Then attach your video as a video response to that one. Make sure you link another video inside that one so you get more exposure to your stuff.

Cheers,
Lisa
Lisa@basic marketing tips´s last blog post ..My Comment Section Is Smarter Than Yours

Alex January 17, 2011 at 6:54 pm

So how exactly do annotations (which are in flash) can help your youtube channel get higher ranks and a higher PR?

I like the way you explained the annotations implementation, It’s definitely a great way to increase your youtube video views.
Also I presume that you would have to link to related videos, or just link to your next video which got posted?
Alex@Jocuri´s last blog post ..Fotbal World Cup

Lisa January 18, 2011 at 2:30 am

Alex:

thanks for your questions! Actually, you can use anchor text in your link which should correlate with the video topic. Also, the links are all do follow so they do pass PR juice…if PR is even being updated anymore!

Hope this answered your questions,
Lisa
Lisa@basic marketing tips´s last blog post ..My Comment Section Is Smarter Than Yours

Hung Hong January 17, 2011 at 11:18 pm

Thank you for this post.I’ve never considered to do like this
Hung Hong´s last blog post ..Affiliate Ad Box After Post-Tips For Genesis Users

Lisa January 19, 2011 at 12:10 am

Thanks for commenting and I hope it helps!

Lisa
Lisa@basic marketing tips´s last blog post ..My Comment Section Is Smarter Than Yours

Mike January 18, 2011 at 6:04 am

Your post is really something because I don’t know that we could put our videos on the SERP for some targeted keywords, Lisa. And I totally love it!

I have several Youtube videos on my own and I think I need to apply your way to increase its views. One more thing. Where do you think we should put our link so that it doesn’t interfere viewer and can serve our purpose best?

Lisa January 19, 2011 at 12:11 am

hi Mike:

so glad you liked the post. I think the best spots would be in the right hand corner or across the bottom of the video and leave it there throughout the whole video!

thanks for visiting

Lisa
Lisa@basic marketing tips´s last blog post ..My Comment Section Is Smarter Than Yours

Rick LaPoint January 18, 2011 at 8:15 pm

Hi Lisa,

I’ve been so busy with too many projects, that I’ve been a real derelict when it comes to doing more with my YouTube channel.

Although I’ve been thinking about it, this has been inspirational to me.

Thanks for the pick-me-up ;-)

Rick
Rick LaPoint @ Internet Marketing´s last blog post ..How to Make Your Message Heard Above the Noise

Lisa January 19, 2011 at 12:12 am

Hi Rick:

No derelict are you!! I hope it inspires you to be a YT rockstar!!

Lisa
Lisa@basic marketing tips´s last blog post ..My Comment Section Is Smarter Than Yours

Shailender January 20, 2011 at 12:29 pm

I haven’t done any youtube marketing as yet. I was not very confident as how it really works but thanks for your this informative post, I think it’s not so difficult as I was thinking before. Nice work. :D
Shailender @ Romantic Getaways´s last blog post ..Merry Christmas &amp Happy Holidays from India Darshan

Mavis Nong January 27, 2011 at 7:23 pm

Wow, Lisa! Thanks for sharing this great technique. I’m going to try this tip for my channel.

All the best,
Mavis
Mavis Nong @ Free Marketing Training´s last blog post ..How To Make Your Blog Posts Go Viral Effortlessly

Fred January 27, 2011 at 8:25 pm

Do you think that the meta file information inside the actual video itself effects the rankings of a video. Please dont confuse this with the meta info on a HTML page, im talking about the actual meta information at the start of a video file.
Fred´s last blog post ..UK Savings Rates Drop – The Implications

Increase Youtube Views May 19, 2011 at 8:08 am

Hello Lisa,

I definitely agree on you! Many people are asking how to increase YouTube Views! One great strategy on how to do this is buying YouTube Views. There are many companies that offer this kind of business. It’s really normal for a first time to hear this, they doubt if this technique will work. Well, believe it really helps a lot! You will boost your Website Traffic and target those people you want to. They will view your Product Video Review for your Market and there you go, a better chance for a SALE!

Steve January 25, 2012 at 9:35 am

I’ve avoided annotations to this point but after reading this I may go through some of my existing videos and optimize them a bit.

Do getting more ‘views’ directly correlate with rankings or is there any proof how much it matters? A case study would be cool….great tips.

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