Once you’ve been around the blogging world for a while, you’ll start to notice that bloggers tend to ‘guest post’ for each other. Guest posting occurs when one blogger writes a post that is published on another writer’s blog. At first, this might seem odd. After all, if each blogger has their own blog, why would they need to post on another person’s blog? What’s more, with all the time and energy that goes into writing a post, why would someone choose to post it on someone else’s blog when they could show it off on their own?
Why Guest Post?
Despite initial appearances, guest blogging actually makes perfect sense. In essence, guest posting is about three things: building relationships with other bloggers, finding new readers and followers for your own blog, and SEO.
1. First, guest posting is a great way to establish a relationship with another blogger. If the content of your guest post is good, you are doing the blogger a huge favor by giving that person quality material to publish on their own blog. You will receive credit for the blog, of course, and this is how you’ll find new readers for your own blog.
2. When you guest post, your post will be read by a whole host of new readers who follow the blog on which you guest post. If they like it, readers will often be curious enough to click over to your blog. Some might even become new followers or share your post on Facebook.
3. Guest posting is a new form of article marketing and should be stored in every bloggers bag of SEO techniques.
Guest posting is an opportunity that you won’t want to pass up as a new blogger, and there are a few simple steps you can take to make it happen.
Find similar blogs
One of the best things you can do as a blogger is to follow the blogs of others who write about the same things as you. You will want do this for a variety of reasons, one of which is to find opportunities for guest posting. When you are first looking for blogs to follow, pay special attention to those who are actively searching for guest posts. Big blogs with lots of followers are an excellent choice, of course, since a post on these blogs will reach a big audience. Don’t overlook smaller blogs with fewer followers, though. It just takes one person to think that your post is really great and start passing it along for your post to take the Internet by storm. You never know who that one person will be, so you’ll want to take the opportunity to get your blog out there whenever you can. If your are a blogger then you are welcome to submit a guest post to my website.
Do Your Research
Once you’ve found similar blogs, you’ll want to follow them for a while or read back in the blog archives before offering to guest post. It’s important to get a sense for what the blog is like to make sure that your guest post would fit in accordingly. You will want your content to match the blog’s content for two reasons:
1. It will increase the chances that your guest post will be accepted, and..
2. The audience that reads your post will be more likely to hop on over to your blog to check it out.
You may also want to read back in the archives to get a sense for what has already been posted, so that your post isn’t redundant.
Pitch Your Post
After you’ve done your research and have a good sense of what a blogger is looking for, go ahead and approach the blogger about guest posting. Make sure it’s an awesome post—remember, this is your chance to win over some new readers. If the blogger is actively looking for guest posts, it will probably be easy to sell a well written guest post. In this case, simply send it to the blogger with a quick note about why you like her blog and how your guest post would fit in well. It’s worth nothing, however, that guest posting doesn’t need to be limited just to those bloggers who are actively recruiting guest posters. If you think a post of yours would really fit in well with another blog, go ahead and approach that blogger with your idea. Many bloggers welcome guest posts; as long as you approach the blogger respectfully, it’s likely that she’ll be honored to find out that you want to post on her blog.
Direct your readers over
Once your post has been accepted by a blogger, you’ll want to find out when the blogger is going to put it up on her blog. The day it is scheduled to be published, you should compose a quick post on your own blog, directing readers over to your guest post at the hosting blog. You should not publish your post entirely on your blog. Instead, write a quick, complimentary introduction about the blog you are guest posting for, then summarize the main idea of your guest post, and create a hyperlink to the guest post so that your readers can head over and read the post.
Respond to comments
On the day your post is published, it’s a really good idea to stay on top of replying to the comments that are made in response to your post. Try to reply to each of them; if you are up to it, you may also want to head over to the blog of the person who made the comment, check it out, and leave your own comment about their blog. Showing interest in people who comment on your guest post is one of the best ways to build lasting relationships and build your reader base. As you can see I have answered as many comments as I can on this Technshare guest post on how to get high page rank back links to your Youtube channel.
After your post has been published, make sure you e-mail the blogger who published it to say thank you. Mention how much you enjoyed the experience and why. Relationships are everything in the blog-o-sphere; it never hurts to go the extra mile to establish a quality relationship with a blogger you enjoy.
Guest posting is a great way to get your blog out there, especially when you are first trying to start up your own blog. If you do your research well and write quality guest posts, soon your blog will be the one accepting guest posts!