The Ins and Outs of Guest Posting

by Mitz Pantic on June 21, 2011 · 38 comments






The Ins and Outs of Guest Posting

Once you’ve been around the blogging world for a while, you’ll start to notice that bloggers tend to ‘guest post’ for each other.  Guest posting occurs when one blogger writes a post that is published on another writer’s blog.  At first, this might seem odd. After all, if each blogger has their own blog, why would they need to post on another person’s blog? What’s more, with all the time and energy that goes into writing a post, why would someone choose to post it on someone else’s blog when they could show it off on their own?

Why Guest Post?

Despite initial appearances, guest blogging actually makes perfect sense. In essence, guest posting is about three things: building relationships with other bloggers, finding new readers and followers for your own blog, and SEO.

1.  First, guest posting is a great way to establish a relationship with another blogger.  If the content of your guest post is good, you are doing the blogger a huge favor by giving that person quality material to publish on their own blog. You will receive credit for the blog, of course, and this is how you’ll find new readers for your own blog.

2.  When you guest post, your post will be read by a whole host of new readers who follow the blog on which you guest post.   If they like it, readers will often be curious enough to click over to your blog.  Some might even become new followers or share your post on Facebook.

3.  Guest posting is a new form of article marketing and should be stored in every bloggers bag of SEO techniques.

Guest posting is an opportunity that you won’t want to pass up as a new blogger, and there are a few simple steps you can take to make it happen.

Find similar blogs

One of the best things you can do as a blogger is to follow the blogs of others who write about the same things as you. You will want do this for a variety of reasons, one of which is to find opportunities for guest posting.   When you are first looking for blogs to follow, pay special attention to those who are actively searching for guest posts.  Big blogs with lots of followers are an excellent choice, of course, since a post on these blogs will reach a big audience.  Don’t overlook smaller blogs with fewer followers, though.  It just takes one person to think that your post is really great and start passing it along for your post to take the Internet by storm.  You never know who that one person will be, so you’ll want to take the opportunity to get your blog out there whenever you can. If your are a blogger then you are welcome to submit a guest post to my website.

Do Your Research

Once you’ve found similar blogs, you’ll want to follow them for a while or read back in the blog archives before offering to guest post. It’s important to get a sense for what the blog is like to make sure that your guest post would fit in accordingly. You will want your content to match the blog’s content for two reasons:

1. It will increase the chances that your guest post will be accepted, and..

2. The audience that reads your post will be more likely to hop on over to your blog to check it out.
guest posting
You may also want to read back in the archives to get a sense for what has already been posted, so that your post isn’t redundant.

Pitch Your Post

After you’ve done your research and have a good sense of what a blogger is looking for, go ahead and approach the blogger about guest posting.  Make sure it’s an awesome post—remember, this is your chance to win over some new readers.  If the blogger is actively looking for guest posts, it will probably be easy to sell a well written guest post.  In this case, simply send it to the blogger with a quick note about why you like her blog and how your guest post would fit in well.   It’s worth nothing, however, that guest posting doesn’t need to be limited just to those bloggers who are actively recruiting guest posters.  If you think a post of yours would really fit in well with another blog, go ahead and approach that blogger with your idea. Many bloggers welcome guest posts; as long as you approach the blogger respectfully, it’s likely that she’ll be honored to find out that you want to post on her blog.

Direct your readers over

Once your post has been accepted by a blogger, you’ll want to find out when the blogger is going to put it up on her blog.  The day it is scheduled to be published, you should compose a quick post on your own blog, directing readers over to your guest post at the hosting blog.  You should not publish your post entirely on your blog. Instead, write a quick, complimentary introduction about the blog you are guest posting for, then summarize the main idea of your guest post, and create a hyperlink to the guest post so that your readers can head over and read the post.

Respond to comments

On the day your post is published, it’s a really good idea to stay on top of replying to the comments that are made in response to your post.  Try to reply to each of them; if you are up to it, you may also want to head over to the blog of the person who made the comment, check it out, and leave your own comment about their blog.  Showing interest in people who comment on your guest post is one of the best ways to build lasting relationships and build your reader base. As you can see I have answered as many comments as I can on this Technshare guest post on how to get high page rank back links to your Youtube channel.

Follow up

After your post has been published, make sure you e-mail the blogger who published it to say thank you. Mention how much you enjoyed the experience and why. Relationships are everything in the blog-o-sphere; it never hurts to go the extra mile to establish a quality relationship with a blogger you enjoy.

Guest posting is a great way to get your blog out there, especially when you are first trying to start up your own blog.  If you do your research well and write quality guest posts, soon your blog will be the one accepting guest posts!



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{ 37 comments }

Jym Blog Alchemy June 21, 2011 at 1:48 am

Nice tips Mitz!

Guest posting is a powerful strategy for building your network and getting your name out into the blogosphere. I like that you emphasized the need to make your guest posts awesome posts – the better they are, the more traffic you’ll draw as a result.

Directing your readers over is important too, otherwise your loyal subscribers will miss out on your hot content on other sites!

Thanks fro putting this list together, it’s a great strategy to use if done right, and you summed up all the basic elements which need to be considered.
Jym Blog Alchemy´s last blog post ..Underground Blogging Secrets Review – UBS Unearthed

mitz June 21, 2011 at 3:28 am

Hi Jym
Your right .. it is powerful and there are so many reasons to do it! Getting back links plays a small part in it. By the way…I am looking for some awesome guest posters myself…with awesome posts!! :)
mitz´s last blog post ..Elegant Themes Versus Thesis for WordPress

Karla Campos June 21, 2011 at 2:04 am

Guest blogging is great and like you say it builds blogging relationships. I know many people who are reluctant to guest post because they feel they are “wasting content” that they would otherwise post on their own blog, but if their blog has little following guest blogging on another site can bring in readers to their site like you mention : )

mitz June 21, 2011 at 3:31 am

Hi Karla
It definitely brings readers!! I still get visitors from guest posts I have done two years ago…Of course it is not the only promotion to do but it is one of the best..
mitz´s last blog post ..Elegant Themes Versus Thesis for WordPress

Vernessa Taylor June 21, 2011 at 2:39 am

Hi Mitz,

That’s really sound advice encouraging guest posters to follow up and thank their host for giving them access to the hosting blog’s readers. Courtesy and “thank you” leaves the door open for repeat invitations. :)
Vernessa Taylor @ CoachNotesBlog´s last blog post ..Guest Post on BasicBlogTips: Blogging Legacy

mitz June 21, 2011 at 3:33 am

It’s nice to thank them, mention them, or what ever you think to appreciate the opportunity. Of course you can just give them fantastic content and they will love you! :)
mitz´s last blog post ..Elegant Themes Versus Thesis for WordPress

Shower Valves June 21, 2011 at 5:55 am

Thats very much TRUE Mitz.

I am totally agree in this matter that guest is one from all effective way which helps us in establishing relationship with another blogger, Turn new visitors to our blog and also proves beneficial from the viewpoint of SEO.
I am not saying this merely but I personally experienced the power of Guest Post say in point number 2 that is turn new visitors to our blog. In this case I myself have visit many ORIGIN blog only after reading many guest post OR I can say that only by this way I have reached to many FAMOUS blog and bloggers which are new to me and never heard about it for e.g. I have reach to one famous blog might be you have heard the name is Attraction Marketing Online and the famous blogger and author name is Mavis Nong.
So like this way Guest Post overall proves very important, useful and effective from the view of both -Visitors and Authors.

Thanks a lot for sharing this and yes I more thing I want to say Me too also like JUGGLING like you.

Jane June 21, 2011 at 6:25 am

Being a passionate guest blogger myself I completely agree with what you say here. All I learned hard was that you need a plan. You cannot just jump right in and start doing it, even if you have golden content.

Small and careful steps initially can pay off a lot. And you should network a lot on the go.

Great post, Mitz.

Jane.
Jane@Time Management´s last blog post ..Keyword Research Guide: 4 Biggest Flaws You Should Avoid

mitz June 21, 2011 at 1:51 pm

Yes i agree with the plan.. I wish i had a plan… Unfortunately I like to jump in and then plan as I go along…Otherwise i will procrastinate.
mitz´s last blog post ..Elegant Themes Versus Thesis for WordPress

Sam June 21, 2011 at 6:36 am

Guest posting is a great way to create good relationships with other bloggers in your niche and at the same time you get opportunity to attract targeted readers to your blog. I feel that when you do blog post you need to put even more effort in writing your content as first it should be passed by the other blogger and second it can bring other blogger’s readers.
Sam @ Weekend Getaways´s last blog post ..Summer Holidays in India, Tour Packages

fayaz Ahmad June 21, 2011 at 9:22 am

Guest posting is a way to drive from a niche popular to your blog . Always write a useful content that got attention of your reader

Will June 21, 2011 at 11:18 am

Hi Mitz, loved the summary, the more and more blogs I discover on the ‘blogosphere’ the more and more I notice they quantity of guest postings. I am relatively new in the blogging circle and really need to start finding some blogs to guest post on. I must agree it is a powerful tool in your SEO arsenal.
Will@How to make a successful blog´s last blog post ..Does the No Follow Attribute Matter?

bodynsoil June 21, 2011 at 1:20 pm

Guest posting is something I have been slowly getting involved in. I have noticed that many people post on the blogs of other and I would love to have more people posting on my blog site as well. Not only does it help your SEO but it can also help to keep your blog post calendar full freeing you up to post on the sites of other great bloggers.
Great post with wonderful hints and tips on how to be a better guest poster.
bodynsoil´s last blog post ..Coming Soon: P90X MC2

mitz June 21, 2011 at 1:50 pm

Hi there bodynsoil
Sometimes it is hard to get guest posters for your website as it really depends on your niche. It is pretty easy if you are in the blogging or making money online niche to get posters…but others are not so easy…

There are plenty of blogs taking guest posts though..All you have to do is write about what they want.
mitz´s last blog post ..Elegant Themes Versus Thesis for WordPress

francis from eurocasino June 21, 2011 at 2:21 pm

I have not really ventured into that but my conscience keeps pestering me to join the league of guest bloggers. I know the prodigious SEO and promotion benefis of quest blogging as it stands out as one of an ethical ways of acquiring backlinks considering the fact that SEO has assumed astronomical proportions.While busy acquiring backlinks, it opens up marketing and awareness opportunities for the guest blogger.

mitz June 21, 2011 at 10:59 pm

Go and do it! You will not regret it! :)
mitz´s last blog post ..Elegant Themes Versus Thesis for WordPress

Riya June 21, 2011 at 5:48 pm

Guest posting provide huge benefits to your blog and how it’s already mentioned in this post. But you need to concentrate on the quality of the post.
Riya @ Couponseasy´s last blog post ..GoDaddy 27% Discount Coupon Code

mitz June 21, 2011 at 10:40 pm

OMG quality is number one! You are so right Riya! :)
You cannot waste peoples time by sending them junk!
mitz´s last blog post ..Elegant Themes Versus Thesis for WordPress

Rita June 21, 2011 at 6:28 pm

Guest blogging has been my #1 way of attracting niche targeted traffic. What I did was to focus on creating quality content and before I know what was happening, readers started stumbling on my blog and subscribing. It’s a lot of fun networ5king and building a lasting relationships with other bloggers in your niche. It works but we must put out minds on helping the blog readers solve a problem, add a value or gain something cute.

This post is a must for me to share with my blog readers. thanks Pantic.
Rita @ HemorrhoidsNoMore´s last blog post ..Hemorrhoids Symptoms – Common Hemorrhoids Symptoms

Cathy Miller June 21, 2011 at 8:47 pm

I am so glad you included the tip to Do your research. My first inclination when I receive an email requesting a guest post from someone who obviously has no idea what my blog is about is to hit the delete button.

Depending on my mood, I might suggest they read it and offer a specific topic, but I’m often not in that kind of mood. :-) I love sharing and helping out other bloggers, but sharing is a two-way street and it means you at least pretend to care about my blog. :-)

Do your homework.
Cathy Miller´s last blog post ..Health Care Tuesday Calls All Entrepreneurs

mitz June 21, 2011 at 10:39 pm

I agree, I love to help other bloggers but they need to put in the hard work too. I have edited some guest posts I have had but I do not do that any more. Now if the post is not up to the quality I want I offer to publish it on one of my other websites or blogs.
mitz´s last blog post ..Elegant Themes Versus Thesis for WordPress

kavita June 22, 2011 at 3:26 am

Hey Mitz
You have posted really good stuff. Guest posting is a great way to interact with bloggers as well as increase your own website traffic, backlinks are all we can get through guest blogging.
kavita@gadgetforgeek´s last blog post ..Touch & Type, Dual SIM – Nokia C2-03 Announced [Specs & Features]

Sasha Gibbs June 22, 2011 at 5:27 am

This is relatively new technique, which is beneficial for both the donor and the gainer. For those who are writing for other blog get the chance to increase their visitor. These visitors can also be your followers and can enhance you traffic even more by posting it on their personal wall. And for blog owner this is the way to have unique content on your blog and also you have a new regular visitor also.
But I do not agree with the idea “Direct your readers over”. I mean you are writing this to attract customers and by writing about the host blog and post you want to send you own limited visitors too.

Ryan Biddulph June 22, 2011 at 11:33 am

Hi Mitz,

Simple yet powerful tips here.

Guest posting leverages your presence like few other networking techniques. If your blog has few readers but you can snag a guest spot at a well-read blog, your readership goes from a few eyeballs to many more overnight. The key is to write your best content and promote the heck out of it while promoting other’s posts just as much,

Thanks for sharing!

Ryan
Ryan Biddulph´s last blog post ..Is Your Content Easily Digestible?

mitz June 22, 2011 at 8:44 pm

I actually have about 5 guest posts going at the same time at the moment as everyone decided to publish them…It is great traffic and I get real people visiting my website. The only problem is trying to keep up with comments on guest posts and on my websites at the same time…LOL
mitz´s last blog post ..Elegant Themes Versus Thesis for WordPress

Olawale Daniel June 22, 2011 at 8:28 pm

Hi Mitz, Thanks for sharing this great contents. I love it:)

mitz August 4, 2011 at 2:11 am

No worries Olawale Daniel ! :)
mitz@Wordpress Website´s last blog post ..Best Ecommerce WordPress Theme

Swayam Das June 23, 2011 at 3:22 pm

Yeah! Guest Posting helps gather relevant backlinks as well.. There are loadz of advantages actually but nice compilation.
Swayam Das@Best Top Software Reviews´s last blog post ..Dropbox Free Online Storage 2011 Review

Kavya Hari June 27, 2011 at 12:52 pm

Primarily, guest blog is one of the great place to establish relationship with other blogger. And, guest blogging is one of the accurate place to get page ranking to your blog. Thank you so much for given up your tips on here :)

Susie July 1, 2011 at 11:10 am

Mitz,

I think guest posting is a great way to foster interaction and build a community. It is also a great way to promote your blog. As for article marketing, I think it trumps all other forms of article marketing like publishing on content sites.

mitz August 4, 2011 at 2:13 am

I must say there is a lot more interaction when guest posting compared to other sites. But I always like to do it all to keep the balance.
mitz@Wordpress Website´s last blog post ..Best Ecommerce WordPress Theme

Online Marketing July 2, 2011 at 1:09 pm

Guest posting is a great way to get traffic, backlinks and become recognizable in the blog world at the same time…
Online Marketing´s last blog post ..PPC & CRO: Balance your efforts to optimize your campaigns and generate revenue

Andy July 7, 2011 at 7:16 am

This is excellent advice. There are so many shady and ‘black hat’ methods for gaining backlinks it is untrue. THE single way to get the best backlinks AND get increased traffic is to do as you say. Write quality stuff for your own blog or site and also then get anchor text backlinks back to your blog for your keywords from another site which is relevant.
Guest blogging is absolutely perfect and it’s what Google wants you to do because you need to write quality for your guest spot. Relevance is key to backlinking for SEO purposes and as well as that your visits could go thru the roof if your guest blog is quality.

Good stuff.

Vijayraj Reddy July 10, 2011 at 4:43 pm

yes, we have to write guest post in similar niche to gain exposure and good backlink….
Vijayraj Reddy @ Make Money Online´s last blog post ..Hostgator Coupon Code July 2011

Swayam Das July 17, 2011 at 12:56 pm

Nice post! Even I have compiled a blog post on 5 Reasons You Should Be Guest Blogging Guest Blogging surely brings in a lot of traffic :)
Swayam Das@SEO Tech marketing´s last blog post ..5 Reasons You Should Be Guest Blogging

john August 7, 2011 at 5:41 pm

Thanks nice post. Actually guest post is one of the most favorite way to make money online.
Thanks

Mat September 7, 2011 at 6:55 am

Guest posting seems to be one of the easiest way to increase your readership and at the same time you come across with similar bloggars. This is a great idea.

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