Let me ask you something really quick, OK?
What do you think happens when you come to a blog? (It can be any blog, doesn’t matter what it is.)
The very first thing that takes place is you form an opinion about that blog. You decide whether you like it or not and that decision will influence the actions you’ll be taking (or not taking) as you stay on the blog.
That’s exactly why your first impression is extremely important and that’s also why you have to understand what to do in order to make sure that the first impression you make is just… stunning.
Let me share with you the 3 deadly sins that will put your visitors off the moment they land on your site if you don’t take care of them, alright?
1. Crappy Design
This is the very first, most important thing. The internet is constantly changing and the way blog design look is changing as well.
The way your blog design looks is very important as it’s the key factor that contributes to that first impression. If your blog is designed well, you’ll do great. If it’s done poorly, you’ll have a hard time getting your visitors to stick, as they say.
2. Bad Usability
Have you ever landed on a blog while looking for specific information, you knew that information is there but just couldn’t find it?
I know you have and I have as well. It’s frustrating.
If your readers are having a hard time finding what they’re looking for, they won’t try to figure your site out. They’ll just move on.
Sad but true, so when you plan your site out, make sure that it’s as easy for whoever comes across it to find what they’re looking for, as possible.
3. No Clear Purpose
Every single page on your blog should have a well defined purpose.
How do you define it? It’s actually very easy. All you have to do is sit down and ask yourself one question:
What is it that I want my readers to do when they get here?
Do you want them to click an ad? Do you want them to purchase a product? Do you want them to sign up for something? Do you want them to share a post with their friends? Do you want them to…?
What is it you want them to do?
Once you’re able to clearly and honestly answer that question, you’ll be light years ahead of a whole bunch of bloggers out there.
Then, once that purpose is defined, everything you do, everything you say and everything your readers see should move them towards taking that specific action.
Easier said than done, but believe me, it’s not as complicated as you might think.
There you go. I’ve just shared with you the three deadly sins of blogging and let me tell you, almost every blog I look at commits at least one of those sins. There are more of them, but if I wanted to talk about all of them, I’d end up writing a book and not just a blog post so which one of the sins have you done?