The 3 Deadly Sins that Will Put Your Visitors Off the Moment They Land On Your Blog!

by Wong Chendong aka The Bad Blogger on June 29, 2011 · 59 comments






The 3 Deadly Sins that Will Put Your Visitors Off the Moment They Land On Your Blog!

Let me ask you something really quick, OK?

What do you think happens when you come to a blog? (It can be any blog, doesn’t matter what it is.)

The very first thing that takes place is you form an opinion about that blog. You decide whether you like it or not and that decision will influence the actions you’ll be taking (or not taking) as you stay on the blog.

That’s exactly why your first impression is extremely important and that’s also why you have to understand what to do in order to make sure that the first impression you make is just… stunning.

Let me share with you the 3 deadly sins that will put your visitors off the moment they land on your site if you don’t take care of them, alright?

1. Crappy Design

This is the very first, most important thing. The internet is constantly changing and the way blog design look is changing as well.

The way your blog design looks is very important as it’s the key factor that contributes to that first impression. If your blog is designed well, you’ll do great. If it’s done poorly, you’ll have a hard time getting your visitors to stick, as they say.

2. Bad Usability

Have you ever landed on a blog while looking for specific information, you knew that information is there but just couldn’t find it?

I know you have and I have as well. It’s frustrating.

If your readers are having a hard time finding what they’re looking for, they won’t try to figure your site out. They’ll just move on.

Sad but true, so when you plan your site out, make sure that it’s as easy for whoever comes across it to find what they’re looking for, as possible.

3. No Clear Purpose

Every single page on your blog should have a well defined purpose.

How do you define it? It’s actually very easy. All you have to do is sit down and ask yourself one question:

What is it that I want my readers to do when they get here?

That’s all.

Do you want them to click an ad? Do you want them to purchase a product? Do you want them to sign up for something? Do you want them to share a post with their friends? Do you want them to…?

Exactly.

What is it you want them to do?

Once you’re able to clearly and honestly answer that question, you’ll be light years ahead of a whole bunch of bloggers out there.

Then, once that purpose is defined, everything you do, everything you say and everything your readers see should move them towards taking that specific action.

Easier said than done, but believe me, it’s not as complicated as you might think.

There you go. I’ve just shared with you the three deadly sins of blogging and let me tell you, almost every blog I look at commits at least one of those sins. There are more of them, but if I wanted to talk about all of them, I’d end up writing a book and not just a blog post so which one of the sins have you done?

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{ 59 comments }

bodynsoil June 29, 2011 at 5:37 pm

I have landed on a few blogs that I immediately wondered what they were thinking regarding the layout, you are so “on the money” with listing the look of the blog as number one. Bad usability and no clear purpose are all pet peeves of mine as well. If I know the blogger well I might make a few suggestions but otherwise I cringe and move on.
Just recently someone posted about there new updated blog design, this person had a beautiful blog before but now how do I tell them there newest design is an eyesore.. sigh..
bodynsoil´s last blog post ..Watching: America ~ The Story of Us

Wong Chendong aka The Bad Blogger June 30, 2011 at 1:10 am

Actually, if he had a post that writing about his new design, I will comment on that particular post about how I prefer him using the old design, and at the end telling him that just your opinion and he should take your comment too serious.
This will make your comment more like an advice rather then a compliment, it will make you look nice and cool.
Wong Chendong aka The Bad Blogger´s last blog post ..7 Twitter Mistakes You Should Dump Right Away!

bodynsoil June 30, 2011 at 3:14 am

Yes, a friend would let you know.. true.. I will have to slip a “I really like the old style a lot so it is taking some time to adjust” type of thing in. Good Point.
bodynsoil´s last blog post ..Watching: America ~ The Story of Us

Bliss Ellison June 30, 2011 at 5:33 am

Agreed. Yes, during the designing phase show your blog design to a friend or a colleague, because your blog is like your baby, it might be annoying for you to point a flaw in that, better to get feedback from multiple neutral friends.
Plus, the first good impression on the visitors really matters, and if you have done that well, you would be certainly on an advantage.

Regards,
Bliss Ellison
Bliss Ellison @Wholesale Pages´s last blog post ..Words of Wisdom – An Interview with the owner of Zhambala Arts

Dave Lucas June 30, 2011 at 11:16 am

I’m not sure about my blog. People have told me they like the design. Others absolutely HATE it. You can’t please everyone, you just have to please yourself!
Dave Lucas´s last blog post ..Strategic Flaws in the 2011 US Economy

Wong Chendong aka The Bad Blogger June 30, 2011 at 2:49 pm

Nice sentence – you just have to please yourself…. but seriously I hate your blog design… no offend but you are absolutely right “you can’t please everyone” :)
Wong Chendong aka The Bad Blogger´s last blog post ..7 Twitter Mistakes You Should Dump Right Away!

Dave Lucas June 30, 2011 at 3:04 pm

OK “bad blogger” (and the rest of you peeps) – help me out! I’ve been considering a re-design of the blog. What would you recommend? I value your opinions highly! (and I have no qualms about burning the old field so new growth can take place – I’m just uncertain how much of a burn i should undertake!) :)
Dave Lucas´s last blog post ..CALIFORNIA TAXES THE INTERNET

Wong Chendong aka The Bad Blogger June 30, 2011 at 3:19 pm

Well, the first thing you need is to change it to self-hosted wordpress blog because if you are really serious about your blog, you should give you blog the freedom to customize, and secondly get a premium theme, my best advice is to thesis theme and then if you want to be fancy, you can get some awesome skin here:
http://www.thesisawesome.com/
If you have a problem in changing over to self-hosted, here’s a step by step post that might help you:
http://www.thebadblogger.com/blog-marketing-secrets/how-to-migrate-blogger-to-self-hosted-wordpress
And setting up a self-hosted wordpress:
http://www.thebadblogger.com/blog-marketing-secrets/set-up-self-hosted-wordpress-blog
Hope this helps, any question for me, I’m ready to answer to my best ability…
Wong Chendong aka The Bad Blogger´s last blog post ..7 Twitter Mistakes You Should Dump Right Away!

beth June 29, 2011 at 5:46 pm

One tip I could offer to a new blogger is monitor your google analytics and “bounce rate”. If a large percentage of people leave our site immediately after landing then there are clearly issues you need to work on.

Word Press is such an excellent and user friendly platform all these issues are easy to address.
beth@our generation dolls´s last blog post ..Russian Matryoshka Dolls

Wong Chendong aka The Bad Blogger June 30, 2011 at 2:50 pm

I had never thought of using Google analytic, but thanks for sharing, I will look into it and see how this thing works.
Wong Chendong aka The Bad Blogger´s last blog post ..7 Twitter Mistakes You Should Dump Right Away!

Mark Harbert June 29, 2011 at 6:20 pm

This is a great article. This is a question I have asked myself a lot of lately and am in the process of making those changes. In the end, having a blog is not really about driving hordes of traffic, it about focusing on conversion. If you focus on conversion more than you focus on traffic, you will see better results. Thanks for the article, really helped me to solidify that what I am currently doing and working toward is the right track.

Mark Harbert
Mark Harbert@MLM Training´s last blog post ..Why Network Marketing Just Makes Sense

Wong Chendong aka The Bad Blogger June 30, 2011 at 2:54 pm

Hey, just an advice for you a good advice, and that is “blog is only your business tool”

In order to do good in conversion using your blog, you have got to show your profession on you blog through posting and also having social proof to show to your blog followers that you know your stuff cold.

And that’s when the conversion comes in, hope the above advice could spark some ideas for your future of your blog.
Wong Chendong aka The Bad Blogger´s last blog post ..7 Twitter Mistakes You Should Dump Right Away!

Dave Clements June 29, 2011 at 7:31 pm

Oh, for me, while these three certainly apply, there’s a bigger sin and it’s called Popup Domination. As soon as I see the damn thing, I’m instantly turned off.
Dave Clements@Do It With WordPress´s last blog post ..How to Upload Your Plugin to the WordPress Directory

Wong Chendong aka The Bad Blogger June 30, 2011 at 1:13 am

Haha… Me too, but not all blogs with the pop-up turn me off, I mean there are some blog, I don’t mind having a pop up, because it appears only once, but most of the blog, they actually put the setting so high that every page or reload of the website the pop up appear, and that is the most annoying moment I had and I definitely forgot to write that in this post and thanks for your great reminder….
Wong Chendong aka The Bad Blogger´s last blog post ..7 Twitter Mistakes You Should Dump Right Away!

Shower Valves June 30, 2011 at 5:20 am

Awesome post. Like it very much coz point you have shared is very simply but if it is neglected then it will give deadly effects on our blogs.

I am definately going to take care of all 3 deadly sins so that Me and my Blog will be LIGHT YEAR ahead from whole bunch of bloggers.

Here I like one word very much which you have used it -LIGHT YEAR – Deadly motivational word.

Thanks a lot for this.
Shower Valves´s last blog post ..Shower Valves

Wong Chendong aka The Bad Blogger June 30, 2011 at 5:34 am

No problem and I’m glad you like what I had written, and I’m sure you will be light year ahead of most average blogger.
Wong Chendong aka The Bad Blogger´s last blog post ..7 Twitter Mistakes You Should Dump Right Away!

Faisal June 30, 2011 at 7:15 am

I think the design is not so much important, but the only thing that bound your visitors to your site is quality content.
Faisal´s last blog post ..Horrifying 700 Percent Slower Sound of Dial-Up Modem

Wong Chendong aka The Bad Blogger June 30, 2011 at 2:55 pm

Ya, of course is quality content, but at least have a proper design is not asking too much, right?
Wong Chendong aka The Bad Blogger´s last blog post ..7 Twitter Mistakes You Should Dump Right Away!

Sasha Gibbs June 30, 2011 at 7:32 am

Utterly agree with these suggestions. The first thing which matters is the design of the blog. The design of the blog should catch reader from the eye ball. It should be cool and relevant to your theme. And the next very important thing is the content, Title of your post and the inner material. Title should be telling what it contains in it. It should be forcing visitor to read entire article to get juice from it. It should be written with a purpose behind. Without keeping in mind these few tips you can not become a successful blogger.

Wong Chendong aka The Bad Blogger June 30, 2011 at 7:50 am

You just said it straight to the point and I like it, because you are just telling the fact what normally a person will do when it reaches the judgment time. I mean I will definitely look at the design first because this is something you cannot ignore no matter what.
And then to the title and then finally the content… but your readers first sight is always your blog design…
Wong Chendong aka The Bad Blogger´s last blog post ..7 Twitter Mistakes You Should Dump Right Away!

Matt Poc June 30, 2011 at 7:51 am

Your tip about crappy design is so true… When I visit a new blog that I’ve never ever visited before, the first thing I always look at is design of the blog.

If I do not like it, then I leave it immeaditly, but if I like it, I might read a couple of posts.

Matt Poc
Matt Poc@Jason Fladlien´s last blog post ..Jason Fladlien – Jason Fladlien Products

Wong Chendong aka The Bad Blogger June 30, 2011 at 2:57 pm

Well, that’s why I said to Faisal, to consider having a proper design, though content is still the number one thing we should always look out for.
Wong Chendong aka The Bad Blogger´s last blog post ..7 Twitter Mistakes You Should Dump Right Away!

Atul June 30, 2011 at 10:18 am

You have mentioned nice points but don’t be too much focused on design and try to keep it easily readable. I have notice few blogs which have used graphics too much and take little bit more time to upload.
Atul´s last blog post ..Photoshop Photo Effects Tutorials : 10 Tutorials For Making Pictures Better With Photoshop

Wong Chendong aka The Bad Blogger July 1, 2011 at 6:40 am

Well, those site that uses too much graphic should have use a “Content Delivery Network” to run them, if you go to my blog, I do have a lots of graphics, but I’m still able to load fast, because of the “Content Delivery Network” I’m currently using MaxCDN….
Wong Chendong aka The Bad Blogger´s last blog post ..7 Twitter Mistakes You Should Dump Right Away!

Dave Lucas June 30, 2011 at 11:13 am

These days even the “scraper” blogs that are automated have eye-pleasing easy-to-follow layouts.
One thing that really screws up blogs is the “slider’ feature that shows a variety of posts and there’s another feature that mixes posts up so they are not in any chronological or specific order and truncates the text with a “read more” tag. I find it annoying and I have to figure how to turn it off on my new tumblr blog. Having written that…

I can think of more than one blog where the author has lost touch with reality.
What I believe happens is that the blogger becomes so familiar and immersed in his/her own blog that all perspective is lost. This seems to happen most often on those “community clique” types of blogs, where a group of 30 or so people comment back and forth on each other’s blogs and carry on conversations through a tagboard or c-box feature. Some of these blogs will have a widget or toolbar on top displaying “people online” and you’ll see 20 or more, almost like a forum but they leave each other’s blog pages open and use blogging as a glorified “instant messenger.” The casual visitor who drops by is confounded by a layout that makes no sense, and generally is not welcome by the clique. Crappy design and bad usability don’t matter in that case.

Wong Chendong aka The Bad Blogger June 30, 2011 at 3:02 pm

Well, I never really get involve in so-call “community clique” type of blogs, I mean, I don’t actually know what you are talking about because maybe I never really notice it or maybe there’s something else I had miss out.
Wong Chendong aka The Bad Blogger´s last blog post ..7 Twitter Mistakes You Should Dump Right Away!

Riya June 30, 2011 at 6:33 pm

Hi Bad Blogger,

I don’t think that bloggers don’t have clear purpose, of course they do have everyone wants to make money as quick as possible but they don’t know the exact ways which help them to do that. I think in your reply you can tell best resources to make quick money….. ;)
Riya @ Couponseasy´s last blog post ..GoDaddy 27% Discount Coupon Code

Wong Chendong aka The Bad Blogger July 1, 2011 at 6:43 am

Well, in my reply best resources to make money is “Fiverr” …. Hope this help…. :)
Wong Chendong aka The Bad Blogger´s last blog post ..7 Twitter Mistakes You Should Dump Right Away!

Riya July 1, 2011 at 5:05 pm

Actually I’ve heard about it many times but never know how it exactly works and BTW do we have to pay anything there?
Riya @ Couponseasy´s last blog post ..GoDaddy 27% Discount Coupon Code

Wong Chendong aka The Bad Blogger July 2, 2011 at 6:26 am

No, you just create your gig and you are good to go…
Wong Chendong aka The Bad Blogger´s last blog post ..Guess Who’s the Top and Best Commentators of June 2011?

Riya July 2, 2011 at 5:10 pm

Thanks for your help…. Have a great weekend.
Riya @ Couponseasy´s last blog post ..GoDaddy 27% Discount Coupon Code

Jasmine July 1, 2011 at 6:28 am

You are absolutely right. I hate badly designed websites and blogs, and I certainly cannot stay long on such sites!
Jasmine´s last blog post ..How to Identify a Good Web Hosting Company

Wong Chendong aka The Bad Blogger July 1, 2011 at 6:44 am

Well, hopefully my blog did suit you and make you stay longer, am I self-advertising here? Ops… anyway thanks for your comment!
Wong Chendong aka The Bad Blogger´s last blog post ..7 Twitter Mistakes You Should Dump Right Away!

Jasmine July 4, 2011 at 2:24 pm

Your blog looks great! Haha…
Jasmine@Top Web Hosts´s last blog post ..iPage Blog Hosting – Setup a Blog Easily

Jasmine July 1, 2011 at 6:30 am

Oh, by the way, I forgot to add. I also hate websites with bad useability! Sometimes, you want to contact the website owner but couldn’t do so because you can’t find the “Contact us” page! Haha…
Jasmine@Top Web Hosts´s last blog post ..How to Identify a Good Web Hosting Company

Wong Chendong aka The Bad Blogger July 1, 2011 at 6:45 am

Ya, but sometime, may just may be the owner doesn’t want anyone to contact him accept through comment. That’s just my thought….
Wong Chendong aka The Bad Blogger´s last blog post ..7 Twitter Mistakes You Should Dump Right Away!

donna young July 1, 2011 at 11:01 pm

So true. Especially on the part of the design. Sometimes it is even difficult to find or read about something because the arrangement/layout of the articles are so confusing. It’s like a mess of articles dumped all together. As for purpose, sometimes it is difficult to understand indeed what the blog owner wants to impart to their readers, their articles maybe too short or too long. But nobody is perfect, I guess. For me as long as the blog has great pictures and a good article, I’m cool with it. Maybe that is why I love food blogs so much hahahaha.
donna young´s last blog post ..Walmart Gas 90-Day Rollback

Wong Chendong aka The Bad Blogger July 2, 2011 at 6:28 am

Ya, I too like blogs with great pictures and content. Didn’t you start a blog talking about food? That will be nice!
Wong Chendong aka The Bad Blogger´s last blog post ..Guess Who’s the Top and Best Commentators of June 2011?

Online Information Technology Blogger July 3, 2011 at 4:02 am

I hate those sites that have improper navigation.. and users have to go more than 3 clicks to find anything they desire.. :P
Online Information Technology Blogger´s last blog post ..HideIt for Microsoft Windows

Wong Chendong aka The Bad Blogger July 5, 2011 at 7:01 am

Well, I too hate it… it’s like a puzzle to me sometime… especially on a blog by a geek…
Wong Chendong aka The Bad Blogger´s last blog post ..Guess Who’s the Top and Best Commentators of June 2011?

Greg July 3, 2011 at 9:33 pm

Agree 100% about cluttered lack of direction blogs. There are ton of “old eyes” hitting these sites theses days and if we can’t find what we are looking for fast…off to the next site
Greg@Construction Pipeline´s last blog post ..Follow-up on your Construction Pipeline leads!

Ivin July 5, 2011 at 4:31 pm

Hello Wong. Thank for these three points. It’s a great , simple checlist for bloggers to help make their block sticky. :) Well done!
Ivin´s last blog post ..Tutorial for Twitter Tuesday: High Value Carnival (Add your post!)

Wong Chendong aka The Bad Blogger July 9, 2011 at 2:15 pm

No problem, and sorry for the late reply because I was in a small village in Thailand where internet access is so slow I can’t even blog… but anyway, I’m now in the city area, and the internet is quite smooth…
Wong Chendong aka The Bad Blogger´s last blog post ..Guess Who’s the Top and Best Commentators of June 2011?

college July 10, 2011 at 4:29 am

bringing down bounce rate is one of the hardest things to do in my book,for most blogs stying below 65% is ideal,but its hard to manage that,becuase there is alot of untargeted traffic that comes visiting,and makes that number go higher
college´s last blog post ..IIT JEE COACHING CLASSES

Wong Chendong aka The Bad Blogger July 23, 2011 at 2:24 pm

To me targeted traffic is important, but you never knew what un-targeted traffic can bring, I mean have traffic is better then no traffic…
Wong Chendong aka The Bad Blogger´s last blog post ..Success is Not About Your Bloodline, Association and Environment You Live in!

Salman July 11, 2011 at 10:13 am

Truly awesome Wong …. Like all the three points of yours and strong likes to the #3 one…Definitely a page should have a purpose
Salman @ Tech Crates´s last blog post ..5 Little Known Ways to Speed up your Computer

Wong Chendong aka The Bad Blogger July 23, 2011 at 2:24 pm

Ya, a page without a purpose is absolutely nothing at all…
Wong Chendong aka The Bad Blogger´s last blog post ..Success is Not About Your Bloodline, Association and Environment You Live in!

Prasenjit July 15, 2011 at 2:36 am

Wow. this is an awesome article. Purpose of a blog is really very important apart from design and usability. Thanks Wong for putting these points together.

Best,
Prasenjit.
Prasenjit @ Successful Article Writing Tips´s last blog post ..Guest Blogging: Simple Tips for a Higher Success Rate

Wong Chendong aka The Bad Blogger July 23, 2011 at 2:25 pm

No problem and thanks for reading and commenting, talk soon…
Wong Chendong aka The Bad Blogger´s last blog post ..Success is Not About Your Bloodline, Association and Environment You Live in!

Jasmine July 18, 2011 at 5:55 am

Some blogs really sucks in design! These days, there are so many good themes available for free, they can easily change to a much better design by using these themes. Bad designs only drive visitors away!
Jasmine@Top Web Hosts´s last blog post ..FatCow – Huge Discount 55% Off

Wong Chendong aka The Bad Blogger July 23, 2011 at 2:27 pm

Yes, I also doesn’t know why, there are so many good themes and still I can see most blog doesn’t even have one good one… I mean if they can’t invest a small money to get a good look what’s the purpose of putting the blog visible?
Wong Chendong aka The Bad Blogger´s last blog post ..Success is Not About Your Bloodline, Association and Environment You Live in!

ibyang July 22, 2011 at 12:48 pm

Hello,
Sensible facts on why visitors will immediately leave a certain blog. Those reasons are indeed true. Visitors will always have the motivation to explore a site if the site is well-thought and the contents or the purpose are clear. What is the use of reading something that does not make sense, but some may do that. =)
Regards,
Ibyang

Wong Chendong aka The Bad Blogger July 23, 2011 at 2:28 pm

Lol… ya what the use… sometime I also doesn’t know why some blog had no purpose in putting out content by rambling about an empty idea…
Wong Chendong aka The Bad Blogger´s last blog post ..Success is Not About Your Bloodline, Association and Environment You Live in!

Wesley Wise July 28, 2011 at 2:51 pm

Yes, I have been visited blogs that are just plain useless and pointless. If they think that it’s one of the easiest way to gain money, then they’re wrong. Because if you have blogs that are crap, then you’re not definitely not helping yourself. You’re even giving people unnecessary headaches for giving them the misfortune to pass by your blog.

Wong Chendong aka The Bad Blogger August 26, 2011 at 7:45 am

Well, I will not say unnecessary headaches by unnecessary time, I mean sometime when I try to find something on Google, not all the time but sometime… the first page of the search is full of crap… and it just wasted my time… anyway sorry for this late reply…
Wong Chendong aka The Bad Blogger´s last blog post ..A Thesis Product Skin that Control over the Unconscious Parallel Assumptions of Your Prospects Making You Sell Pretty Much Anything You Want!

john August 10, 2011 at 1:32 pm

Wong you are right. Its really important to make the first impression…. And for that quality design is really important…
Thanks

Wong Chendong aka The Bad Blogger August 26, 2011 at 7:46 am

Not just quality design but also quality content…
Wong Chendong aka The Bad Blogger´s last blog post ..A Thesis Product Skin that Control over the Unconscious Parallel Assumptions of Your Prospects Making You Sell Pretty Much Anything You Want!

Alicia August 26, 2011 at 7:34 am

These are really deadly sins which every web designer and website owners should avoid. I especially dislike websites with crappy design!
Alicia@Best WordPress Themes´s last blog post ..Feather – Elegant Themes Review

Wong Chendong aka The Bad Blogger August 26, 2011 at 7:47 am

So do I, and when I see a crappy design… the first thing I know about the author of the blog is… “he doesn’t take blogging serious”
Wong Chendong aka The Bad Blogger´s last blog post ..A Thesis Product Skin that Control over the Unconscious Parallel Assumptions of Your Prospects Making You Sell Pretty Much Anything You Want!

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