7 Proven Ways To Get More Subscribers To A New Blog

by Emmanuel on May 17, 2011 · 78 comments






7 Proven Ways To Get More Subscribers To A New Blog

You are reading this either because you own a blog and you are hoping to get a more robust following or you are just about stepping into the whole blogging issue that people talk so much about and you want to learn a couple of things before joining them. Whatever the case is with you, I’m sure you understand what I mean when I say it is one thing to get people to visit your blog and another thing to get them to subscribe. You should also have heard the saying, “The power is in the list” a couple of times at least.

No matter the number daily hits your blog gets you always need a group of people that are in your inner circle. These are not just visitors or readers, they are followers. They are the 20 percent that make you 80 percent of your total sales. I believe it’s quite safe to say subscribers are the life of any blog.

But the truth is getting these people to part with their email addresses is not the easiest of things. But with the seven ways I will outline below you are guaranteed to have more people hit the Subscribe button. These are things I also do so I know what I am talking about.

Write “Buzz” Lists

Some people call them top lists. I call them Buzz lists because they create a kind of buzz when you publish them. On my blog very recently, I wrote a top list on 21 Books Every Entrepreneur Must Read. I put together the list based on the books I have bought or read and without asking, people began sharing and tweeting the list to their followers and I even got links back my blog because of this.

When you are putting this kind of post together, don’t break it into parts. I published a list a few months ago and I invested quite some time into it but made the mistake of thinking the posts should be broken into two parts. Neither of them took off.

Blog from a Unique (and Consistent) Angle

It’s no use rehashing information people can find elsewhere. Put some uniqueness and originality into your writing; make the formatting unique and consistent with the general theme of your blog.

I blog about entrepreneurship over at my blog so when Forbes released their list in March I thought, “What kind of post should I make out of this?” Everyone was writing about the Facebook Six, the rise of Moscow as the new home of billionaires and that Mark Zuckerberg was no longer the youngest billionaire; but I decided instead to write on the Richest African Billionaires. That’s the kind of thing you should try to do with each post you write.

Improve Your Blog Design

I am a fan of awesome blog designs and premium themes. If you are using a free theme I advise you to get a premium one as soon as you can. For me, WooThemes, Thesis, Elegant themes and more recently Genesis have the best designs as far as I know. These premium themes get most of the work done for you without you having to mess with some cryptic code.

Also you should try to use images and graphics on your blog. A picture they say is worth a thousand words, images make your writings easier to absorb. Imagine teaching people how to create a design using Photoshop and the whole teaching is done using text alone. I am very sure it would be effective, ain’t it?

Use the Power of a Good First Impression

You’ve got only one chance to get it right first time. You have only one chance to create a good first impression. It is commonly believed that your reader decides whether to stay or leave within the first 5 seconds so you should strive to make your blog sticky enough to keep them beyond this threshold.

Something you would have to do something about is your About page. A good number of new visitors on your blog will love to know who you are and what your blog stands for. Put extra work into this page because it’s one of the most visited pages on any blog.

Limit Their Options

Don’t distract your audience. If you want to get more people to subscribe to your list then give them very few choices. When people have very few options to choose from they are sure to take more action. I regard it as a bad thing when you have too many links going out to other blogs (and most times they are your competition), it makes your blog “leak”.

The joy of every blogger is for visitors to spend time on their blogs, but they can’t do this if you keep opening doors for them to get out through. You need to keep them for as long as possible in your loop. Make the outbound links on your blog ones that are very necessary; the more visitors spend time on your blog the more likely they are to visit again and the more likely they are to subscribe.

Use Different Channels

Spread you wings as far as you can. A lot of your visitors are trying to learn something new, that’s why they visited in the first place. And you can be very sure that not all these people are on both Twitter and Facebook, you can also be very sure that not all of them know how to subscribe to your feeds. These people are new.

To keep in touch with these people, you will need to get in front of them as much as you can; get on their Facebook walls, appear in their Twitter updates, get seen in their Subscribed Feeds blah blah blah. The more they hear from you, the more likely they are to go where you want them to – your blog. But be careful not to overload them with the same information over and over again, it is bound to repel them.

I once had a dilemma that had to do with my Twitter account; I wasn’t posting regularly at the time so I felt I should recycle my blog posts to keep them “in touch”, and at this point I had just over 10 posts on my blog. I put an interval of an hour between each update so in principle they got to see each post at least TWICE daily.

This taught me a lesson as the subscriber base I had slowly built to over 500 began shrinking very quickly. I had to put a plug to this before it became too late, my followers were getting sick of seeing the same thing every time.

Tell Your Readers to Subscribe!

This might seem obvious but the truth is many of us just throw up our subscription form on the sidebar and hope for a miracle, it wouldn’t not in this world. The sidebar option is getting less efficient by the day, what I do is that I have a subscription form at the end of each post, at the footer, and then the sidebar. You can also use light box pop-ups; the one I recommend is Michael Dunlop’s Popup Domination.

The catch is that you should make your subscription easy and your subscription form prominent and catchy. And tell them to drop their emails.  But you should make them feel like they are exchanging their email addresses for something of value. The most common is of course the good old eBook option. You should make sure that people on this list of yours get more value than the regular visitor. That was why they parted with their emails in the first place.

I know you would have heard most of what I have laid out here a couple of times each but the question is, “What have you done about it?”

Peace!

Emmanuel Olonade



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{ 78 comments }

Marcus Baker May 23, 2011 at 4:05 am

Hi Emanuel,

Great tips you have covered but as you ask what is the sense in reading about these if you don’t do anything with them. There are a few I will action now too. Thanks.

~Marcus
Marcus Baker@ Network Marketing Internet Business´s last blog post ..The law of Attraction Gives you Whatever you Believe

Emmanuel May 23, 2011 at 5:24 pm

Yes, talk without action doesn’t amount to anything

GoDaddy Review May 23, 2011 at 12:24 pm

There are more and more visitors to my website now and the number of subscriber increase dramatically because of your tips. Thank you very much, my friend, Keep it up.
GoDaddy Review´s last blog post ..Apple Jumping Into Cloud Services

Emmanuel June 2, 2011 at 4:21 pm

Thanks man!

Lali Sandhu May 25, 2011 at 7:30 am

Hi Emmanuel,

Great tips and I have learned quite a few today. Buzz list was a new one for me. Keep up the good work.

Lali Sandhu
Lali Sandhu´s last blog post ..Never Explain a Compensation Plan!

Emmanuel June 2, 2011 at 4:24 pm

Hi Lali, yes “Buzz lists” are really good tools to help you get recognized. It could be something like a Top 10 list or something else, just make it catchy enough

Michael May 27, 2011 at 7:52 pm

Hi Emmanuel,

I think there are some awesome tips that are applicable to any blog or industry. I like how your post comes from a place of experience and think you add a lot of value to the topic . Great post.

Michael

Emmanuel June 2, 2011 at 5:02 pm

Hi Michael,
I’ve noticed that giving real-life examples in your posts works better, that’s what I often try to do.

Thanks for the comment Michael

Michael June 4, 2011 at 5:44 pm

No problema man. Keep up the good work.

Michael
Michael´s last blog post ..5 Ways Curation and Content Automation Increases Engagement

Musthafa May 29, 2011 at 6:27 pm

if anyone follows the above said instructions, then definitely he will get the right subscriber very soon. Good post.

Regards
Musthafa Ullal
BlogWithin
Musthafa @Money Blogger´s last blog post ..Ultimate 14 Tips To Create Online Store For Beginners Part 1

Emmanuel June 2, 2011 at 5:46 pm

Thanks for the kind words Mustafha

Bliss Ellison May 31, 2011 at 5:00 am

Hi,
Exactly, most of the points are the obvious ones but no one can deny their significance and influence. I would agree that blog plays like an oxygen for a social media campaign. I believe the more compelling your content would be, the more use r indulgence would be, the more user interest addressed wisely, the more longer subscribers list you would maintain.

Regards,
Bliss

Michael May 31, 2011 at 5:09 pm

Hiya Bliss!

I think you make a great point. Excellent content curation is key to effective followership. You should check out my recent post about “the Art of Content Curation” http://sylvanmedia.com/2011/05/27/the-art-of-content-curation-part-ii/

Emmanuel June 2, 2011 at 7:07 pm

Exactly Bliss, we tend to forget the obvious option and go after the latest thing around (it’s purely human) and that’s why a lot of us never really “GET IT”.

Thanks for the comment Bliss

Kemya Scott May 31, 2011 at 2:24 pm

Hi Emmanuel,

This is great advice. I’m new to blogging, so I’m still learning how to build a following. I’m taking action and putting these tips to use right now. Thank you!
–@MissKemya
Kemya Scott´s last blog post ..Business Can Bloom with the Season

Emmanuel July 20, 2011 at 5:28 pm

You’re always welcome.

Shower Valves June 1, 2011 at 9:44 am

Great ways. All 7 are very much PRODUCTIVE and from this 1, 2, 4, 6 and 7 are very much EFFECTIVE also.

Coz I personnaly prefer this way only. If one works on it accurately and truely then definately it will going to work.

Emmanuel July 20, 2011 at 5:32 pm

Thanks for the comment, it’s always good to tell your readers what you want them to do. Oftentimes they wouldn’t do anything if you don’t tell them to.
Emmanuel´s last blog post ..Why Should People Buy From You Anyway?

bodynsoil June 6, 2011 at 3:17 pm

These are great points, I really like the one about options and not put too many of them out there. After reading this post I now want to review my blog from the readers point of view and not mine.. Thanks
bodynsoil´s last blog post ..Flower Porn June 2011

Emmanuel July 20, 2011 at 5:38 pm

Yeah it’s great to see things from their perspective sometimes. Putting too many options out there for them to choose from is like telling them not to do anything.

Thanks for the comment.
Emmanuel´s last blog post ..Why Should People Buy From You Anyway?

Ricardus July 11, 2011 at 3:34 am

Great tips and I totally agree with the points you mentioned about the power of first impression. Every first impression counts.

Jane July 19, 2011 at 2:12 am

I must mention here that when I used a pop up to softly ask my readers to subscribe, they did. I got an awesome 40% increase in subscription rates within 3 weeks of using WPSubscribers. And asking the readers at multiple places (of course without being annoying) works great – like on the sidebar, a pop up (appearing only once per day or so), at the end of the post, and at the footer.

Great tips here, Emmanuel.
Jane@How to use Google+´s last blog post ..Guest Blogging Etiquette: Do We Have One?

Emmanuel July 20, 2011 at 5:47 pm

Thanks JANE, I’m a big fan of Michael Dunlop and I love his products but I haven’t used Pop Up Domination yet (though I am actively considering it).
Long time;and thanks for the comment.
Emmanuel´s last blog post ..Why Should People Buy From You Anyway?

Rachael Slorach July 19, 2011 at 6:23 am

Hi Emmanuel, I particularly liked your second point about having a unique subject matter. This is something I am trying to establish at my site – a unique slant on the general topic of network marketing or online marketing. I only hope, like you suggested, I can keep the consistency so that I become the one-stop-shop so to speak on that particular topic. mmmm… do I have enough to write about? Time will tell. Thankyou for the info – I am also interested in the success people are seeing with pop-up opt-in boxes.
Rachael Slorach´s last blog post ..Sustainable Development and YOU – Incorporating Sustainability into your Business

Emmanuel July 20, 2011 at 5:54 pm

Hi Rachael,

It’s very good to have a unique voice, to give a unique version of your story; this is what many blogs are missing these days…

Thanks for commenting!
Emmanuel´s last blog post ..Why Should People Buy From You Anyway?

Jayne Kopp July 19, 2011 at 7:56 pm

Hi Emanuel, these are great tips. I agree 100% that being creative and having a unique angle is very important.

I have never tried the Pop-Up plugins. I am not a fan to be honest but I do keep hearing about great results so perhaps this might be a point I should take away from your post.

Thanks for the suggestions. This is definitely worth a second… or third read!

Best

Jayne
Jayne Kopp´s last blog post ..Is Honesty the Best Policy | Building an Online Business?

Emmanuel July 20, 2011 at 6:15 pm

Hey Jayne,

Thanks for the flattering words. Lol
Emmanuel´s last blog post ..Why Should People Buy From You Anyway?

Martin Dale July 20, 2011 at 9:43 am

Good Stuff Emmanuel.
My first time of reading your stuff.
I like it!
Not spammy,
informative,
not too heady,
couple light humorous sparks,
…yeah, I like it.

I really like this post though, for its simplicity.
Good, clear information. You are right. People are looking for solutions. Being an opportunity shouter, is not going to draw the masses. Nope,
however being a solutions provider that causes people to feel valued, cared for, and meets their needs….definitely will.

Keep up the great work!

Martin Dale

PS. Come visit me sometime. Would be glad to get to know you better.

Emmanuel July 20, 2011 at 6:22 pm

Hey Martin, what can I say? Thanks soooo much for the kind words. I really appreciate it.
Emmanuel´s last blog post ..Why Should People Buy From You Anyway?

Dr. Bob Clarke July 20, 2011 at 2:58 pm

Hey Emmanuel,

I’ve had less success getting subscribers than opt ins, and I’m not exactly sure why. I like your idea about reworking your About Page, because at least for me this page is the second most visited page on my site.

Also, I tried Popup Domination and liked it, but have stopped using it because I have taken to disliking popups in general. They may convert better, but they are damn annoying on other sites, so I would be out of integrity to use it on my blog.

I have been using MBP Subscriber Magnet and am getting more subscribers than before.

Thanks for the great points, Emmanuel.
Dr. Bob Clarke@Part Time Networker´s last blog post ..Are You Getting The Most Mileage Out of Your Blog Comments?

Emmanuel July 20, 2011 at 7:44 pm

Truly popups could be really annoying sometimes. Thanks for the comment Dr Bob.
Emmanuel´s last blog post ..Why Should People Buy From You Anyway?

Ian Belanger July 21, 2011 at 4:18 pm

Hi Emmanuel,

These are some excellent tips for increasing your following. I am on the fence when it comes to popups. I never had one on my blog until recently and I have to say that it has not helped me in the least, but that is just my blog. Of course, it has only been up for a short time now, so I can’t say that my results are complete.

Thanks for sharing Emmanuel and have a good one!
Ian Belanger@Network Marketing Success´s last blog post ..Network Marketing Success Tips | How To Turn Your Cold Market Into A Warm Market

Emmanuel July 24, 2011 at 6:32 am

Thanks Ian, have a good one too!
Emmanuel´s last blog post ..If Content Is King, What Then Is Queen?

WordPress Hosting August 17, 2011 at 3:00 am

Nice tips there. Even a simple advice such as improving the design I think does help as it lets user the feel whether it’s good or not.. The first impression always comes in handy
WordPress Hosting´s last blog post ..Tweet and Win RocketTheme Premium WordPress Themes

Emmanuel Olonade February 3, 2012 at 5:20 am

A good first impression sure does come in handy. There are blogs with really good content that I find difficult to read and one of the reasons for this is the blog design.

Lacey September 4, 2011 at 10:27 am

Hey Emmanuel,
Thanks for a post full of helpful info. I second you on “When people have very few options to choose from they are sure to take more action” .. Even though I’ve been doing the same mistake, But people learn from their mistakes .. Isnt it? :D
Thanks for all the great tips. I’ll keep these in my mind now
Lacey´s last blog post ..Voucher Coupons

Emmanuel Olonade February 3, 2012 at 5:26 am

Hey Lacey,
We all make mistakes, sometimes we have so much information or we know so much that we would want to pour everything out so we give our readers ALL the options we can think of. We all make those kinds of mistakes yet sometimes they work (that’s the irony of it all)

Thanks

Nico December 23, 2011 at 10:10 pm

Thanks for the tip on Popup Domination – I needed a good recommended popup tool. Even though many people think popup subscribe boxes are annoying, bottom line is they work. I’ve heard it from many people.

Thanks for the read.

Emmanuel Olonade February 3, 2012 at 5:29 am

Hey Nico,
Pop-up Domination is a very good tool, Michael Dunlop (the owner/creator) did a good work. And yes, some people think those pop ups are annoying.

Safe!

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