Aside from great fun and a hobby, blogging can be an effective way to share your points of view with a vast audience. The thousands of blogs created daily are a good proof to that statement.
Unfortunately not many bloggers achieve their goals. In most cases the reason are simple yet overlooked mistakes, which could easily be avoided. Check out the next paragraphs to see some of the more important components, contributing to a successful blog:
Remove the Word “Overnight” from Your Dictionary
That is the first thing you need to do before even thinking about starting a blog. You probably did read about all of those “great” products, claiming to make you thousands in 30 days on autopilot. In most cases they seem quite fishy and for a good reason – they just don’t work.
Things are similar when it comes to blogging. A questionable design and few articles you spun while chatting with your friend John are not going to do it. Yeah, I’ve seen a lot of experts (in their own words though) trying to do it that way. Those folks are a miserable failure honestly. So if you don’t want to be like them, you better turn on your long-term thinking.
Readers are the Lifeblood of Every Blog
Whether trying to monetize your blog by selling your latest eBook or offering the next revolutionary affiliate product, you need readers. It is a fact that loyal readers are in most cases the most regular commentators, retweeters and voters. So what does this has to do with monetization you’ll ask? A lot and the reason is simple – exactly those kinds of guys are the ones who can help you earn credibility. They are not much likely to buy a product on their own, but can give you (indirectly) a great helping hand on making others do it. Self-promotion is by far the worst marketing technique, whilst “making” others say a positive word or two can do miracles.
Content Without Promotion is Useless
If you are on the same wavelength with bloggers saying that ‘content is the king’, better think again. Yes, a blog without content is virtually not a blog. However a blog with content and bad marketing strategy doesn’t go much further as well. There’s no point in being a great writer and having an awesomely designed blog when the only one seeing it is… your friend John.
So now instead of wondering what a proper promotion is, go on Twitter, create an account, start tweeting and following people. The second thing you need to do is to start commenting on related blogs. Why not also write a guest post for your favorite blog? All of these are effective techniques. With enough persistence on your side they will help you build a name for yourself.
Easy to Navigate Layout is a Must
Disregarding the layout of your articles can have a big negative impact. The problem is time. It is all that matters for an information-hungry user. You need to put together your articles in such a way that they don’t require more than few seconds to scan through. That might not seem like too much, but can often prove enough to make a visitor leave.
Adding a heading to each of your paragraphs is the first thing to consider. Remember to add headings within an H3 or H2 tag (preferably the second). Using the bold (<b>) tag to emphasize the important sections of a post can also help readers find what they are looking for easier.
Let me hear your opinion on the above tips! Have you implemented them? If so do they make any difference? Share your tips to get people reading, subscribing, buying or whatever successful blogging means to you!