The Socialization of SEO

by Nick Stamoulis on August 15, 2011 · 12 comments

The Socialization of SEO

Marketers have been singing the praises of social media for awhile now.  It helps to build a brand and provides a place to form relationships and interact with current and potential customers and clients.  If that’s still not enough reason to get involved in social media, this might be the clincher- your social media involvement now affects your SEO.  We all know how important it is to be on the first page of a search result and now social media factors play a part in determining your rank.

Here are 3 reasons why it’s now essential to be involved in social media for long term SEO success:

Reason #1 – Personalization of search

What some people don’t realize is that not everyone has the same search experience.  If a user is signed in to their Google account and performs a Google search they will see relevant results that have been tweeted and +1’d by their Google contacts.  Bing users that search while logged in to their Facebook account see results that their friends have “liked”.  Someone searching that isn’t logged in to any account will see different pages that don’t include social media prompted results.  This is all based on the trust factor.  People are known to turn to friends and family for advice and the search engines are now incorporating that methodology into search results.

Reason #2 – Social media signals

Social media signals are now part of the search ranking algorithm, meaning that if links and content is shared by a user with high influence that will contribute towards the organic ranking of that page.  Of course this is just one part of probably thousands of ranking criteria but the fact that Google is attempting to compete with Facebook (which doesn’t give Google access to their data) by creating Google+ so that they have more social information might tell us how important they think it is.

Reason #3 – Ratings

When people think of social media they automatically think of Facebook, Twitter, LinkedIn, and now Google+.  What about Yelp and other review sites?  They are part of the social media world too.  Businesses have no control over reviews that are posted, but if they are involved they can mitigate any damage.  It’s very important for a company to monitor any mentions on review sites and respond, whether the comment is positive or negative.  If someone reads a negative review but then sees that you took the time to reply, apologize, explain your side of the story, and offer to “make good” on the situation it’s a lot less damaging than a negative review standing alone.  This is especially important for local search since a Google places page (which is usually the first result seen in a Google search) includes reviews and star rankings.

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Cat Fishing August 16, 2011 at 4:29 am

Absolutely, as the name itself says Social tends to the people and Networking stands for their inter-communication networking between them. Just like on any social networking sites, people share with other people, their thoughts, views etc
Cat Fishing´s last blog post ..Channel Catfishing

Kavya Hari August 16, 2011 at 6:06 am

In fact, social media is one of the great place to increase page ranking and it has an lot of features in it. Thank you so much for given great article on here :)

sam August 16, 2011 at 6:26 am

Now adays i think any blogger can’t think increase traffic on his/her blog post without use of social media tool, because this is the main source to increase the popularity of blog post in all over the world and also beside that this is the source of send and receive many types of information.
sam @ goa carnival´s last blog post ..Goa Carnival Date 2011 (5th to 8th March)

Shower Valves August 16, 2011 at 6:32 am

Thats very much true as nowadays social media has become one powerful platform in every aspects say from entertainment to earning so it becomes essential sub part of SEO which is named as SMO and for longterm success of SEO is lots depends on SMO also.
Shower Valves´s last blog post ..Shower Heads

Shivam Garg August 16, 2011 at 11:48 am

Hi Nick Stamoulis,
This is really good and informative article. This is very helpful for all the neophytes in SEO. Well Thanks for the suggestion.

Blogging for Success August 16, 2011 at 6:07 pm

Great post.

The value of social is definitely revolutionizing SEO. If you’re not in this arena, you’re definitely not going to rank well based on social factors!
Blogging for Success´s last blog post ..Business Value of Social Engagement

WordPress Hosting August 16, 2011 at 7:42 pm

A lot of people has been relying on social media tools and that’s a fact..It not only draws traffics but also can provide an better insights i would say.. To give a simple comparison to the blogger..
WordPress Hosting´s last blog post ..Tweet and Win RocketTheme Premium WordPress Themes

iPod Music August 17, 2011 at 3:13 am

Social media plays a great roll in the SEO process, as a great rank also requires lots of traffic, and traffic can only happen through advertisement, and of course, there is no better advertisement than Social Media. Ahh, its just one great big circle. So complicated, but yet, all connected.

Letter Templates August 17, 2011 at 11:19 am

Agreed Nick & wanna say the social web and search results support each other and are inexorably linked. Thanks for the sharing with us.
Letter Templates´s last blog post ..Thank You for Your Contribution

Swayam Das August 18, 2011 at 2:36 pm

Nice.. I like your ‘Social Media Signals’ point. Really cool :) Social Media has so much to offer
Swayam Das@SEO Tech Marketing´s last blog post ..Google to buy Motorola Mobility

Robin November 10, 2011 at 12:09 pm

I agree and with increasing trend of social media, I am sure more and more people will benefit from it.
Robin@Samsung Tablet´s last blog post ..Samsung Tablet PC- Features of Entertainment Hub for Samsung Galaxy Tab 10.1

Fanny December 12, 2011 at 6:07 pm

Remarkable! Its actually an amazing post, I have got a lot from this post.

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