SEO In a Nutshell: The Shortest Tutorial Ever

by Ana on December 2, 2010 · 45 comments






SEO In a Nutshell: The Shortest Tutorial Ever

Not time for fluff; let’s get straight to business.

1. Keyword research

Make sure you start with this step! Determine what your targeted traffic might be searching for. Be sure your content addresses their needs. Pick one main keyword or keyword phrase to optimize your post for.

Read more about keyword research done properly:

2. Add Main Keyword to Page Title

Page title is not the same as post title.

If you are using Thesis theme, like both Technshare and Traffic Generation Cafe do, you add your title tag right below the post in “SEO details” section.

thesis title tag image

If you are using any other theme, chances are you are using an SEO plugin of some kind. All in One SEO Pack would be the most popular one; just look for similar information in the plugin section.

TIP: use your keyword in the very beginning of the title.

3. Add Main Keyword to Meta Description and Meta Keywords

Meta Description section should be right below your title tag – like shown in the above image.

Make sure to use your keyword towards the beginning as well and keep the length to 150 characters.

You can also add your keyword to meta keywords section right under meta description.

WORD OF CAUTION: NEVER add your money keywords here! Anyone can easily look up this info through page source, thus providing your competition with easy keyword research of their own.

4. Add Keyword to Post Permalink/Slug

Permalink, also know as “slug”, is what comes after your main domain name after “/”.

Always make sure to keep your slug as short and to the point as possible.

Read more about slugs here:

5. Mention Keyword in Post Title

Ideally, I would love to see your post title coded as H1 tag. This is usually determined by your theme, so please check to make sure.

Why is it important?

Because aside from your title tag, H1 tag is the next important piece of information search engine bots look for when crawling your site.

Find out how to check your header tags in one of my Blog Audit Friday posts, like this one:

6. Sprinkle Your Keyword Throughout the Post

Self explanatory.

Not all that important, but better be done.

MOST IMPORTANT PART:

7. Build Links to Newly Published Post

They say that a successful SEO campaign is 10% of on-page optimization (what we just did above) and 90% of link building or off-page optimization.

I wholeheartedly agree with that.

The quantity and most importantly the quality is incoming links from other websites is what will in the end determine your search engine ranking.

Here’s some of the best SEO link building posts you’ll ever read:

8. Track your ranking and building more links!

Love it or hate it? Comment to show me that you’re alive!

ana hoffman seo link buildingana hoffman yournetbiz



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{ 43 comments }

Steve December 2, 2010 at 2:02 pm

Ana,

You are right, the lesson was short, to the point and covers the topic very well. Thanks for some awesome SEO keyword training
Steve@Lifestyle Design´s last blog post ..Get More Blog Traffic Blueprint Week 3

Ana December 2, 2010 at 5:01 pm

We are all busy… Who has time for fluff? :)

Thanks for coming by, Steve; always a pleasure.

Ana
Ana´s last blog post ..Personal Internet Marketing- From Zero to Hero in 4 Short Months

Samuel December 2, 2010 at 2:54 pm

Awesome post on SEO. Thanks a lot for sharing. Have fun.

Ana December 2, 2010 at 5:00 pm

Thanks, Samuel; will do!
Ana´s last blog post ..Bloggers- If You’re Not Struggling- You’re Failing

Ryan Biddulph December 2, 2010 at 5:14 pm

Hi Ana,

Super clear SEO tips here.

#7 is the critical point some SEO’ers forget. All the on-page optimization in the world won’t do much for you if you don’t set up a link-building strategy.

It’s like building a gorgeous home and never inviting anybody over. How are you going to impress them?

Thanks for sharing and have a powerful day!

RB
Ryan Biddulph´s last blog post ..6 Disgusting Ways to Pitch Your Home Based Opportunity

Ana December 3, 2010 at 4:00 am

Forget about all the other tips and just link building and you’ll still be much better off than doing everything else, but skipping #7.

Love your analogy, Ryan; you have a way to make everything sound so simple!

Ana
Ana´s last blog post ..Personal Internet Marketing- From Zero to Hero in 4 Short Months

Murlu December 2, 2010 at 5:25 pm

Simple and to the point; I dig it – especially since so many people just want to complicate the hell of SEO.
Murlu´s last blog post ..How To Easily Build Your First Email List

Ana December 3, 2010 at 4:01 am

Maybe because they want to sell their services. :)

Good to see you, Murray!

Ana
Ana´s last blog post ..Outsourcing- THE Biggest Little Secret Nobody Talks About

Ingrid Abboud December 2, 2010 at 7:10 pm

Ana,
It doesn’t get any simpler and more to the point than this. Fluff be gone!

Now I have to go back and work on a couple things that I often tend to skip :( .

I’ll start by reading the suggestions you have for us. I will also start by paying more attention to them now and slowly fixing up my older posts. Thanks for that idiot-proof SEO lesson :) . Super helpful! It’s nice when things can be explained so easily and clearly.

Cheers
Ingrid Abboud´s last blog post ..SuperPost Sunday â�� Weekly Roundup 6

Ana December 3, 2010 at 4:04 am

SEO is really not that difficult. :)

I love it though because it brings the most targeted hands-off traffic – who doesn’t want more of that?

You always bring a smile on my face, Ingrid; thanks for stopping by!

Ana
Ana´s last blog post ..How to add Social Media Buttons in WordPress

Rahul December 2, 2010 at 7:48 pm

i do definitely agree with the point about Adding Main Keyword to Page Title , this is working for sure as well as the rest , vey nice post :)
thank you for sharing the interesting topic again

Ana December 3, 2010 at 4:05 am

Thanks, Rahul – glad you second my opinion.

Ana
Ana´s last blog post ..Blog Audit Black Friday- How to Be Irrisistably Attractive

John December 2, 2010 at 7:48 pm

Ana you’re filling up my Evernote with your posts!! Lol…

Thanks for the write-up!
John@Hypertransitory.com´s last blog post ..ROBOTS IN THE FUTURE WILL DESTROY US ALL

Ana December 3, 2010 at 4:06 am

Good thing it has a lot of memory. :)

Happy to hear I churning up some helpful content, John.

Ana
Ana´s last blog post ..Top 10 Split Testing Tips to Increase Your Landing Page Conversion Rates

Daniel Sharkov December 2, 2010 at 8:53 pm

Hi Ana,

It might be the shortest tutorial (doesn’t seem short to me though), but not at all a bad one. Sometimes just going straight to the point can be the best way to present the information. You have summed it all pretty well and the article is definitely a great read for people, just starting out with SEO. The order of the paragraphs is great as well. By far the most important thing before starting to add keywords is to make a research. Otherwise all the rest is going to be nothing more than a time waste. Simple as that.

Cheers!
Daniel Sharkov@Blogging Tips´s last blog post ..The Power of Backlinking as an Off-Page SEO Technique

Ana December 3, 2010 at 4:08 am

Thanks, Daniel.

I am always a get-to-the-point kind of gal… We are all too busy for fluff.

As far as research is concerned, I can’t believe how many webmasters choose to skip on this one! That’s their first big mistake…

Ana
Ana´s last blog post ..Stress Less- 4 Tips To Stress Free Blogging

Kevin December 3, 2010 at 1:41 am

Love this blog. How many backlinks do you put towards a new page to be effective though? I hear of some people talking about ridiculous amounts (3000-5000) sometimes. Is that even real?
Kevin´s last blog post ..Laws of Success Lesson 4- The Habit of Saving

Ana December 3, 2010 at 6:33 pm

Don’t even think about it, Kevin.

3-5K? I do about 10 quality links per post, that’s it.

I will do more if I am in a competitive niche.

Check out this post to see how I do it:
http://www.technshare.com/how-to-get-10-high-quality-links-in-30-minutes-or-less

Hope this helps!

Ana
Ana´s last blog post ..Blog Audit Friday- Are You Profitable

Tristan Richards December 3, 2010 at 1:53 am

That was well laid out and easy to understand Ana. So simple a newbie can follow.
Tristan Richards@mlm business leads´s last blog post ..How To Get Red Hot Prospects To Chase You

Ana December 3, 2010 at 6:35 pm

I am tired of people making SEO sounds difficult, Tristan.

I think that’s precisely why most bloggers don’t even touch it.

However, these steps are really simple!

Ana
Ana´s last blog post ..How to add Social Media Buttons in WordPress

Brandon Cox December 3, 2010 at 6:11 am

So I’m sensing that there’s a theme… are keywords important? :)
Brandon Cox´s last blog post ..Introduction

Lisa December 3, 2010 at 6:52 am

Ana:

Quick and to the point! It amazes me everytime how effectively you communicate the facts!

Ana December 6, 2010 at 4:41 am

Thanks for the compliment Lisa. I truly appreciate you reading my post.

Have a nice day,

Ana
Ana´s last blog post ..Blog Audit Friday- Are You Profitable

Alex December 3, 2010 at 3:29 pm

Nice and simple is always the best way to transmit information to others.
I must say that I am still waiting for a time when off-page seo will not have such an heavy impact on rankings, and some other stuff, like new original content, social media presence :D , etc.

Great post, as always Ana, we all know you are busy. And although is short, it’s more concentrated.
Alex@Jocuri´s last blog post ..Dragoni antici

Ana December 6, 2010 at 4:40 am

Hi Alex,

I’m looking forward to that as well.

Thanks for dropping by,

Ana
Ana´s last blog post ..Personal Internet Marketing- From Zero to Hero in 4 Short Months

Bryan December 3, 2010 at 3:47 pm

Hey Ana,

A short and sweet post I must say (by SEO standards) I think there’s a lot of articles on SEO and there are too many people talking about it. Some complicate things too much. It’s hard for some of use mere blogging mortals to understand SEO jargon.

I totally agree with you that off-page SEO optimization is definitely far more important and that should be your main focus.
Bryan´s last blog post ..The Newbie Twitter Cheat Sheet

Ana December 6, 2010 at 4:38 am

I don’t want to complicate things Bryan. I prefer simple and direct to the point.

Thanks for coming,

Ana
Ana´s last blog post ..Personal Internet Marketing- From Zero to Hero in 4 Short Months

chandan December 3, 2010 at 6:17 pm

Tkanks for the updates. But the hot topics in SEO and social media is going something different, lets have a look on google and bing updates..please

Tito Philips, Jnr. December 3, 2010 at 8:34 pm

This is a very great Post Ana, it’s really the best and straight to the point tip i have read on SEO. Although I have basic ideas of some of them, but all the same, the fresh insight you provided were very valuable and I am so grateful for allowing me benefit from your knowledge base :)
Tito Philips, Jnr.´s last blog post ..The 4th Highly Effective Habit of Business Success

Ana December 6, 2010 at 4:37 am

Hello Tito,

Thanks for the compliment. You are right about lots of SEO post out there that deliver the same old content which discussed things we already know.

Carry on,

Ana
Ana´s last blog post ..Bloggers- If You’re Not Struggling- You’re Failing

Mike December 3, 2010 at 10:35 pm

I like your post title very much, Ana. And the post just aligns on what the title got to say “SEO in nutshell”.

You really have summed up all of the main points here. Love the resources that you give out in the link building section. Thanks so much, Ana :)
Mike @ eBlogCamp´s last blog post ..10 Biggest Blogging Lessons I Have Learned During These Past 3 Months

Ana December 6, 2010 at 4:34 am

Hello Mike,

You’re welcome. I’m glad you like it.

Have a great day,

Ana
Ana´s last blog post ..Blog Audit Friday- Are You Profitable

Abhi December 5, 2010 at 6:15 pm

Hi Ana
Yeah keyword is really important and this plays a key role in getting top ranking search engine.

Thanks For Sharing
Abhi @ipodreview´s last blog post ..Best Selling iPod Classic

Ana December 15, 2010 at 1:31 am

Hi Abhi,

Welcome to my blog. Thanks for dropping by to leave a comment.

Have a nice day,

Ana
Ana´s last blog post ..9 Distractions that Kill Your Blogging- and Why I Hate Shopping Malls

Thiru December 7, 2010 at 11:49 am

Hi Ana,

Informative post, Yeah. I am having SEO section in my wordpress admin page, but dint use it much. Now gonna try on my post to use meta description and keyword.

Thanks.
Thiru@webappdirectory´s last blog post ..Projectofficenet – Keep your projects moving

Ana December 15, 2010 at 1:34 am

Hi Thiru,

Yes I think it’s time for you to use meta description and keyword.

Have a great day,

Ana
Ana´s last blog post ..9 Distractions that Kill Your Blogging- and Why I Hate Shopping Malls

Felicia December 9, 2010 at 7:02 am

Wow! Your “SEO in a Nutshell” is really concise. I learned more about SEO in under 5 minutes than I did when I purchased “Inline SEO System” which took more than 2 hours to watch. This is a great post. Kudos.
Felicia @ No Deposit Poker´s last blog post ..Durrr wins 357k

Ana December 15, 2010 at 1:38 am

Hello Felicia,

Thanks for the compliment. I’m glad you’re learning from my blog.

Regards,

Ana
Ana´s last blog post ..9 Distractions that Kill Your Blogging- and Why I Hate Shopping Malls

Vivek Parmar December 12, 2010 at 5:00 am

i work as a freelance seo consultant and if you look out at my blog, sees that most of the results are in top 10 or top20.
thanks for sharing some wonderful resource at one place
Vivek Parmar´s last blog post ..Download Glowing Effects Photshop Brushes

Ana December 15, 2010 at 1:46 am

Hi Vivek,

Thanks for coming into my blog and for leaving a comment. I truly appreciate it.

All the best to your blog,

Ana
Ana´s last blog post ..9 Distractions that Kill Your Blogging- and Why I Hate Shopping Malls

FinnBlogger December 23, 2010 at 5:31 pm

First time here. Thanks for your short(est) tutorial! I got some new ideas. Greeting from cold Finland (-30 centigrade Celsius outside now).
FinnBlogger´s last blog post ..Kahdeksan keinoa ansaita rahaa netissä

Ana December 27, 2010 at 5:36 am

Wow it’s really freezing cold out there.

Thanks for dropping by,

Ana
Ana´s last blog post ..Mad Russian’s CHRISTmas – From My Family To Yours

Online Information Technology Blogger March 15, 2011 at 5:48 am

Its definitely the shortest tutorial for an increase in the SERPs

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