Not time for fluff; let’s get straight to business.
1. Keyword research
Make sure you start with this step! Determine what your targeted traffic might be searching for. Be sure your content addresses their needs. Pick one main keyword or keyword phrase to optimize your post for.
Read more about keyword research done properly:
2. Add Main Keyword to Page Title
Page title is not the same as post title.
If you are using Thesis theme, like both Technshare and Traffic Generation Cafe do, you add your title tag right below the post in “SEO details” section.
If you are using any other theme, chances are you are using an SEO plugin of some kind. All in One SEO Pack would be the most popular one; just look for similar information in the plugin section.
TIP: use your keyword in the very beginning of the title.
3. Add Main Keyword to Meta Description and Meta Keywords
Meta Description section should be right below your title tag – like shown in the above image.
Make sure to use your keyword towards the beginning as well and keep the length to 150 characters.
You can also add your keyword to meta keywords section right under meta description.
WORD OF CAUTION: NEVER add your money keywords here! Anyone can easily look up this info through page source, thus providing your competition with easy keyword research of their own.
4. Add Keyword to Post Permalink/Slug
Permalink, also know as “slug”, is what comes after your main domain name after “/”.
Always make sure to keep your slug as short and to the point as possible.
Read more about slugs here:
5. Mention Keyword in Post Title
Ideally, I would love to see your post title coded as H1 tag. This is usually determined by your theme, so please check to make sure.
Why is it important?
Because aside from your title tag, H1 tag is the next important piece of information search engine bots look for when crawling your site.
Find out how to check your header tags in one of my Blog Audit Friday posts, like this one:
6. Sprinkle Your Keyword Throughout the Post
Not all that important, but better be done.
MOST IMPORTANT PART:
7. Build Links to Newly Published Post
They say that a successful SEO campaign is 10% of on-page optimization (what we just did above) and 90% of link building or off-page optimization.
I wholeheartedly agree with that.
The quantity and most importantly the quality is incoming links from other websites is what will in the end determine your search engine ranking.
Here’s some of the best SEO link building posts you’ll ever read:
8. Track your ranking and building more links!
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