Once you have got the traffic level on your blog up to the target you had hoped for you might want to start putting private adverts up on your blog for a monthly/yearly subscription fee. This is a great way to earn some relatively stable income from one of your revenue streams as well as giving you the freedom to plan your budget a little better. Even if you are getting some affiliate sales from those advertising positions there is no way to predict how much you are going to get and if you have a mortgage to pay then this might help to ensure that you can make each payment.
Setting Up An ‘Advertise Here’ Page on Your Blog
This is the method that most bloggers would rather use because you don’t have to pay any commission to a third party and you can manage the adverts yourself giving you slightly more control over what gets advertised on your site.
When you start setting your page up you need to keep in mind the type of advertising you are doing and the type of people who are going to be applying for it. Pretty much all of them are going to be online advertisers which means that they are going to want all the information they need given to them straight away on that page. They don’t want to have to email or phone you for prices etc.
Things You Will Need To Include On Your Page
It is always good to start off when you are selling anything to give the customer an idea of why they would want to put advertising on your site over any others. With that in mind write a short description of your site and why it is perfect for advertisers.
Include as many statistics as you can. Advertisers are in part number crunchers, they want to know how many people are going to see their advert then they can try and work out how many people will click, how many people will buy and what their ROI (return on investment) will be. So in this section include what your daily/monthly amount of visitors is and how many page views you get in that time. Also tell the customer about anything else you are particularly proud of like your number of subscribers or if you are ranked highly for a highly competitive keyword.
Once you have told them why they would want advertising on your blog you need to make it easy for them to get it. You can put in your email address and get them to contact you but I wouldn’t recommend this. Firstly it could put people off that want their advertising as quickly as possible and just want to know a price and secondly it creates more work for you. The way that has worked best for me is to place details about where their advert is going to be placed, how much it is going to cost for a month of that and then a pay through paypal button. This could be a problem if you want to check the advert before it goes up on your site but I’ll leave that to your discretion.
Selling Advertising Through a Third Party
This is the other option you could take and it involves putting up your advertising proposal on a massive site that deals solely in selling advertising from peoples blog. The obvious benefit of this is that you will get your pitch seen by more people and you don’t have to do any work once it is all set up. The site will sort out all the payments and advert organisation for you. The most well known website in this industry is Buysellads.com and they offer all of these services. The problem with this though is that they will take a 25% commission on every advert sale you make so you will end up getting 75% of the price you quoted.
I guess the choice here is to either get more exposure and pay more or advertise yourself and wait a little longer but receive the full 100% and do a little bit more work.
Have you set up your own advertising campaign on your blog? Is there anything on your advertise page that I haven’t mentioned? I’d love to hear your thoughts.