Getting The Most From Selling Advert Space On Your Blog

by John Burnside on April 19, 2011 · 20 comments

Getting The Most From Selling Advert Space On Your Blog

Once you have got the traffic level on your blog up to the target you had hoped for you might want to start putting private adverts up on your blog for a monthly/yearly subscription fee. This is a great way to earn some relatively stable income from one of your revenue streams as well as giving you the freedom to plan your budget a little better. Even if you are getting some affiliate sales from those advertising positions there is no way to predict how much you are going to get and if you have a mortgage to pay then this might help to ensure that you can make each payment.

Setting Up An ‘Advertise Here’ Page on Your Blog

This is the method that most bloggers would rather use because you don’t have to pay any commission to a third party and you can manage the adverts yourself giving you slightly more control over what gets advertised on your site.

When you start setting your page up you need to keep in mind the type of advertising you are doing and the type of people who are going to be applying for it. Pretty much all of them are going to be online advertisers which means that they are going to want all the information they need given to them straight away on that page. They don’t want to have to email or phone you for prices etc.

Things You Will Need To Include On Your Page

It is always good to start off when you are selling anything to give the customer an idea of why they would want to put advertising on your site over any others. With that in mind write a short description of your site and why it is perfect for advertisers.

Include as many statistics as you can. Advertisers are in part number crunchers, they want to know how many people are going to see their advert then they can try and work out how many people will click, how many people will buy and what their ROI (return on investment) will be. So in this section include what your daily/monthly amount of visitors is and how many page views you get in that time. Also tell the customer about anything else you are particularly proud of like your number of subscribers or if you are ranked highly for a highly competitive keyword.

Once you have told them why they would want advertising on your blog you need to make it easy for them to get it. You can put in your email address and get them to contact you but I wouldn’t recommend this. Firstly it could put people off that want their advertising as quickly as possible and just want to know a price and secondly it creates more work for you. The way that has worked best for me is to place details about where their advert is going to be placed, how much it is going to cost for a month of that and then a pay through paypal button. This could be a problem if you want to check the advert before it goes up on your site but I’ll leave that to your discretion.

Selling Advertising Through a Third Party

This is the other option you could take and it involves putting up your advertising proposal on a massive site that deals solely in selling advertising from peoples blog. The obvious benefit of this is that you will get your pitch seen by more people and you don’t have to do any work once it is all set up. The site will sort out all the payments and advert organisation for you. The most well known website in this industry is and they offer all of these services. The problem with this though is that they will take a 25% commission on every advert sale you make so you will end up getting 75% of the price you quoted.

I guess the choice here is to either get more exposure and pay more or advertise yourself and wait a little longer but receive the full 100% and do a little bit more work.

Have you set up your own advertising campaign on your blog? Is there anything on your advertise page that I haven’t mentioned? I’d love to hear your thoughts.

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Justin April 19, 2011 at 9:06 pm


I have also added an advertise page on my blog but I don’t have any takers yet. It’s there though so I won’t have to worry about creating a advert page later.

I haven’t heard of before so I will check them out. Thanks….
Justin@Mazzastick´s last blog post ..Solve Your Problems Using Creativity

Kharim April 20, 2011 at 5:18 am

Nice post man! I used to sell ads on my blog using but I recently got the OIO Publisher plugin which allows me to sell ads with easy on my blog, I love that plugin.

Another you mentioned is the advertise here page. Yes you are right, stats of your traffic should be displayed in order to sell your ad space effectivley.

Loved this post.

Prasenjit April 28, 2011 at 2:34 am

Yeah even I heard from many people that OIO Direct is a great premium ad management plugin. I wish to buy it soon.
Prasenjit@Make Money Blogging´s last blog post ..I Reward My Commentators! Do You

SeoBricks April 20, 2011 at 6:42 am

I think buysellads kind of networks are really useful if you want to make some money from your blog, but does not have thousands of uniques per day. And in case, your blog gets thousands on visits from search engines on daily basis, you don’t need to think much about BSA kind of networks as in that case, there will be lots of advertisers who will be approaching you directly. So you will b keeping all of your earnings in your pocket.
SeoBricks´s last blog post ..How Speed Matters to Google

Digital Bunch April 20, 2011 at 9:40 am

I use third partly medium BSA to get my ad spot sold. But I didn’t added advertise here page. Thanks for the valuable tips!
Digital Bunch´s last blog post ..5 New SEO Friendly Blogger Templates

Prasenjit April 28, 2011 at 4:41 pm

Hi Digital Bunch,
Can you share some tips to write BSA application to get approved quickly? I thought of applying, but did not understand what to write in the application.

Thanks in advance.
Prasenjit@Make Money Blogging´s last blog post ..I Reward My Commentators! Do You

Bertie Williams April 20, 2011 at 10:41 am

This was very informative for me as I am new to this whole online marketing scenario. I have recently opened my blogsite to sell my books and those of my friends and any help is appreciated.
Bertie Williams´s last blog post ..Our Poet Of The Month

Johan April 20, 2011 at 11:36 am

Thanks for the article. I have not sold any advertising on my site. Your ideas are great. And you are right; the more info we give the advertiser the better. I also believe you need to have stats for the actual advertiser. I suppose this is possible with a dedicated wordpress plugin.
Johan´s last blog post ..If You Wish To Drown…

waterpearls April 20, 2011 at 11:55 am

hi john, I like your topic,my blog traffic level is increasing day by day and private adverts really help in generating some income well your topic helps many new bloggers.
waterpearls´s last blog post ..DriveScrubber Review

Paul Salmon April 20, 2011 at 12:11 pm

Like Kharim, I also use the OIO Publisher Wordpress plugin. I have had it for years, although I stopped using it until this week. I love the plugin as it makes selling advertising so easy since it handles everything for you.

I have looked into BuySellAds, but was rejected because I didn’t meet their 100,000 pageviews/month minimum.
Paul Salmon@Technically Easy´s last blog post ..Choosing The Perfect Digital SLR Camera For Your Needs

Ryan Biddulph April 20, 2011 at 2:21 pm

No ads on my blog John but this is a clear and concise description of how to set up ads the right way. Thanks!

Ryan Biddulph´s last blog post ..How Does a Cash Gifting System Make You Rich

Bryan April 20, 2011 at 3:44 pm

Hey John,

I think before selling any advert space, it’s wise to have some good stats for your site before offering it. I find that advertisers always look for a few things. One is traffic and the other one is search engine rankings. Both are difficult to build but certainly something to work towards to.

Jeevan April 20, 2011 at 10:01 pm

Yes, Selling adverts can surely help you to earn money. I think we should setup the Ads ourselves, because then, we do not need to pay a commission to the third party apps (as you said). I think the best way to make money in blogging is guest blogging (write in revenue sharing blogs, participate guest blogging contests etc.)

Thank you for the great read,

Jeevan Jacob John
Jeevan´s last blog post ..I am quitting blogging !

Mike April 21, 2011 at 6:09 pm

Honestly, I don’t know if selling advert space is important in blogging today. More precisely, if you are a new blogger, you won’t get a chance to have someone come to you and say “I want to buy your ad space” at all because there’re so many other bloggers out there offer ad spaces like you. So, I think you will need to get some PR, high reputation, large number of followers, social proof, to sell ad spaces effectively.
Mike @ Diablo 3´s last blog post ..A Fired Blizzard Tester Revealed Everything You May Want To Know About Diablo 3

Alan April 24, 2011 at 12:44 am

Hey John,

All good tips. I’ve never gone through a third-party website, but that’s definitely a viable option. Having an “Advertise” page is definitely important if you’re looking to sell ad space. It tells potential advertisers that you are in fact selling ads on your site, with no guesswork required.

A decent amount of traffic, high PR and authority will aid in being able to sell ad space. Advertisers want to know that they’re money is being put to good use, and that they can expect to receive a good amount of traffic from their ad.

Felicia April 28, 2011 at 5:12 am

All of the points you mentioned are going to be very helpful especially for those who are just setting up ad spots on their sites. I’m not aware of, so I will take a look at it. Thanks!
Felicia @ No Deposit Poker´s last blog post ..Daniel jungleman12 Catess tough road to become a winner

Rajesh May 1, 2011 at 1:00 pm

You’ve said it right in pt. 2 to include as many statistics as we can. I have seen many bloggers just creating a advertise page with Contact form and no information about advertising. No doubt, displaying blog’s statistics is of utmost importance. Thanks for all the tips.
Rajesh@Techozens´s last blog post ..How to get Free Twitter Followers Animated Twitter Bird

Terje Sannarnes June 7, 2011 at 10:33 am

Selling advertising place is one of the most effective ways to monetize blog traffic. However, there are some tricks and instructions you should follow to gain the maximal benefits from selling advert place. This blog post describes everything in detail.
Terje Sannarnes@Entrepreneur´s last blog post ..The Role of Business Plan in a Strategy of an Entrepreneur

David Shaw June 29, 2011 at 9:26 am is another great network you can sell ads through!!
David Shaw´s last blog post ..Top 10 Tips for Social Media Security

Swayam Das August 14, 2011 at 3:32 am

Cool :) Nice post John! Keep up the Good Work ;)
Swayam Das@SEO Tech Marketing´s last blog post ..Important Google Ranking on page seo elements

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