6 Questions to Ask Before Selecting a Niche

by srivathsan on May 7, 2011 · 35 comments

6 Questions to Ask Before Selecting a Niche

Basically what is a niche ? Niche is generally a small concavity. In simple related to blogging, you can say selecting a particular type of category to blog on. So the questions is how should one determine before selecting a particular category to blog on ? What kind of niche should one go with ?

How to select a profitable niche to blog ? These are the questions which many people ask. Niche is a small portion of industry with in a huge industry. When you consider a huge industry, there may be many departments such as sales, marketing, development etc. So selecting one particular department is the question here. Which department should one select for a profitable thing ? Apply the same situation in the blogging world, there are tons of niche available in the blogging world, so which niche to go with ?

Here the key point is, you must focus on to a one particular niche to stand out of the box. Suppose, if you’re going to focus on a food product, then the scene goes this way. There are super markets who sell the similar kind of products which you’re going to sell. But what’s so special in you is, you’re going to focus only on one category of food product where as the super market is going to have many categories of food product which includes the product you sell.

So, selecting the niche to focus on only one product will trick in people to come read your thing because, you are specializing in that one product. Hope you got the key points of what is a niche, how to go selecting a niche. Always focus on one particular niche to stand out.

Warning : Not every niche is a profitable one. If you want to be a winner, stay in a niche for at least 6 months. Consistency is the key to success.

Before selecting a niche, one should understand that, when it comes to selecting a niche, there must be a demand for it and there must be people online willing to spend on it. Only then it can become a profitable niche. So before selecting a niche, you should ask these questions to yourself, answer them and get the clear idea of what niche to select.

#1 What is the future of the niche which you are selecting? Forecast the future by checking the rising trends as such and decide the niche.

#2 What are the countries which you’re targeting? Focus on the countries which have more demand for your niche. Find out what are the countries that have a demand for this niche.

#3 You should make sure whether people are spending money on the niche. Certain niche products like weight loss programs are big hit, because surely people are spending money on the products, people are body conscious and these niches are easily profitable.

#4 Find out How much are they willing to spend? Plan whether you can easily achieve the target and then go for it.

#5 Use Google to find out how much demand in terms of search engine traffic. Find out how many hits does the product get in the search engine per month on Google. because as we market through internet, being Google the major search engine, we should consider this as very important before selecting the niche.

#6 Once you’ve selected a niche, now you need to find whether already people are selling products in that niche, if so at what costs are they selling the products. This is basically finding out your competitor and making your product price less than that, so that it becomes a easy hit.

So these are some of the things that one should ask themselves before choosing a niche. If you have any other idea or questions, feel free to ask them through comments section.

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Mike May 8, 2011 at 7:03 am

I think it doesn’t matter which niche you are targeting, but you must make sure that you have applied the 6 questions above to the keywords you choose. Choosing keywords is the crucial step for every other steps in making money online to follow. If you choose a keyword wrong, it will likely that you have wasted your money.
Mike @ Frontline For Dogs´s last blog post ..Frontline For Dogs

Srivathsan G.K May 10, 2011 at 9:55 am

yes, I have had a good exp. in selecting a bad niche and losing it. I second your point.

William Tha Great May 8, 2011 at 9:19 am

Awesome advice, and great questions. I didnt ask myself all these when I started. When I look back on it there are many things can could of been planned out better, but we live an learn. take the time to figure things out clearly.

God bless,
William Veasley
William Tha Great´s last blog post ..5 Distractions You Should Look Out For

Srivathsan G.K May 10, 2011 at 9:55 am

Yes these points are from my slow learning exp. Glad you loved it.
Srivathsan G.K´s last blog post ..5 Tips on Launching On Your Blog

Dr. Bob Clarke May 8, 2011 at 1:16 pm

I think #6 is especially important and one that many people skip: study your competitors!

An easy way to do this is to Google your niche and see who is advertising using PPC. Then check out each of these sites and do your homework:

What are they selling, how are they selling it, what is their strategy, do they have a free giveaway, that kind of thing.

Once you’ve done this, you can see if there are holes in their marketing that you can fill. Is there something you can offer that they aren’t? This is how you start finding your unique selling position.

Thanks for the great overview. I enjoyed reading it!
Dr. Bob Clarke@Part Time Networker´s last blog post ..How I Boosted my Blog’s Alexa Ranking by 108 in 30 Days

Srivathsan G.K May 10, 2011 at 9:56 am

yes obviously learning you competitor is a key to success. If you don’t learn your competitors mind, then your losing at the last stage.
Srivathsan G.K´s last blog post ..5 Tips on Launching On Your Blog

Samuel May 8, 2011 at 9:20 pm

I think selecting a niche must have to deal with passion, because without it i doubt if you will last long. if you’re passionate about your niche, you will definitely earn from it :) Thanks for sharing. Have fun :)

Heather C Stephens May 9, 2011 at 4:49 pm

I agree somewhat Samuel. I believe you have to have a passion for the topic of your niche blog so you don’t give up on it when the initial excitement wears off, but I do think that the other points in the post are essential. Having a ton of passion in a niche that no one else cares about will not help you earn money. Don’t you agree? You need a big enough audience who wants to spend money because your niche is **their** passion too.

Heather C Stephens @ Marketing Ideas´s last blog post ..The Me I Want to Be John Ortberg WAHM Entrepreneurs Journey

Justin May 9, 2011 at 12:36 am

You have to pick a niche that you are knowledgeable in and also that you are likely to be interested in for the long term.

I would recommend using your intuition when picking your niche, what feels right to you.
Justin@Mazzastick´s last blog post ..Cultivating A Real Relationship With Yourself

Jane May 9, 2011 at 9:09 am

I agree so much with Justin. Even if it is a profitable and fashionable niche if we are not passionate about the niche and/or not having enough expertise, then it will be a problem in the long run.

But there are niche sites that are run on total outsourcing, from content, maintenance to everything.

Jane@Blogging Tools´s last blog post ..Blokube Sensationalizing the Blog Social Network

Srivathsan G.K May 10, 2011 at 10:00 am

Yes, if you don’t have a passion, better outsource it and enjoy profits alone rather than getting into it and wasting your time.
Srivathsan G.K´s last blog post ..5 Tips on Launching On Your Blog

Jeanine Byers Hoag May 9, 2011 at 1:48 am

Unfortunately, I didn’t do any of that research before selecting my niche. I chose based solely on my passion for the topic and my willingness to devote 6 months or more to blogging about it.

But those are good criteria and I have checked them out since then in relationship to my niche, to see if it looks like it will be easy to make money with it or more challenging. I think if I am consistent, eventually it will be profitable.
Jeanine Byers Hoag @ Dressing My Truth´s last blog post ..Dressing Your Truth &amp My Conversation with Goldie Hawn

Oliver Tausend May 9, 2011 at 9:07 am

Hi Srivathsan G.K,

thanks for sharing your insights. I like how you define a niche and I also second you on your 6 steps. It makes perfect sense to me. Great job.

Take care

Oliver Tausend´s last blog post ..The Millionaire Mind Intensive Seminar – Undo The Brainwashing To Poverty Pt 6

Srivathsan G.K May 10, 2011 at 10:00 am

glad that you liked it. thanks.
Srivathsan G.K´s last blog post ..5 Tips on Launching On Your Blog

Jasmine May 9, 2011 at 10:15 am

Excellent. Thank you for the tips on selecting a niche… this will definitely be my guide for my next venture!
Jasmine@Top Web Hosts´s last blog post ..HostGator Supports Jetpack and VaultPress

Srivathsan G.K May 10, 2011 at 10:01 am

glad I had helped you to select your next venture.
Srivathsan G.K´s last blog post ..5 Tips on Launching On Your Blog

Riya May 9, 2011 at 10:37 am

Hi Srivathsan,

Before selecting any niche you should consider your passion and interest first then you should think about niche. As if you don’t have passion for a niche then you can’t put your 100% effort for it.
Riya @ Couponseasy´s last blog post ..HostGator Coupon Codes- Latest Promo Discount Vouchers Daily Updated

Prasenjit May 9, 2011 at 6:02 pm

I think you missed one most important point. I think we should have enough knowledge of the topic we’re choosing for our niche blog before starting blogging about it. else it becomes boring very soon.

According to me, this point should go at the first.

Prasenjit @ Incrediblogger.net
Prasenjit@Make Money Blogging´s last blog post ..Top WordPress Plugins to Make Your Life Easy

Tisha May 10, 2011 at 2:25 am

A successful business is fueled by the passion of the owner. No one should just choose a niche because it is popular, they should choose a niche that they are passionate about. Running a business shouldn’t feel like a job, it should feel like you are playing and doing something that you love will give you that feeling.

You have provided great points here, thanks.

Tisha´s last blog post ..Asperger Syndrome-How Conduct an Assessment

Srivathsan G.K May 10, 2011 at 9:52 am

Yes, mingled with passion, business = success. But, if you’re purely targeting into profitable niche just for money alone, then you can research the niche and turn your passion into it.

Prasenjit May 10, 2011 at 4:25 pm

This is exactly what I was trying to say in the post just above you.
Prasenjit@Make Money Blogging´s last blog post ..Top WordPress Plugins to Make Your Life Easy

Johanna May 10, 2011 at 10:24 am

I agree with your point #2. You should know which countries would more likely be interested in following you on your niche and may potentially become your clients or customers. If your goal is to have customers from your own country, then you should know more about the culture, the things that are trending currently and what products/services your fellow countrymen might want to buy from you.
Thanks for sharing this informative post!
Johanna @ GIJoh.com´s last blog post ..5 Common Medical Myths in the Philippines

Terje Sannarnes May 10, 2011 at 4:33 pm

I think that for a blogger it is very important to select the niche, where he/she can be a professional. Also, select niche that is interesting for you as well. Blogging should be done professionally and with a pleasure.
Terje Sannarnes@Entrepreneur´s last blog post ..Entrepreneur Training on Website Promotion in Google Maps

Jon May 11, 2011 at 2:04 am


Checking trends is a great idea and I don’t know that many people incorporate this in metrics they consider. Also, consistency is something I’m a huge advocate of as well. If you don’t keep at this and push through the lean times, you just won’t earn your way to the rewards down the road.

Your points about seeing what the competition is doing and charging is savvy. There’s a lot of free market data out there for the taking.

Jon@Online business´s last blog post ..Your Input Needed- Should Local Businesses use Affiliate Marketing

Rajesh May 11, 2011 at 11:54 am

I think choosing an niche of your interest is an important factor. You may or may not have knowledge at start. But, once you have interest of learning about the topic, you start gaining knowledge about it.
Just my two cents.
Rajesh@Techozens´s last blog post ..35 top WordPress Security plugins

Tommy DiPietro May 11, 2011 at 12:24 pm

Hey Srivathsan,

Enjoyed your post!
I didn’t select a niche for a year. It became clear that it was time to move in that
direct and select a niche.
One I did that my bounce rate on my social networking blog went from
46% to .15% in less than a month.

I think this is important and that is why I started my new blog because it was
an untapped niche within my MLM company.

Have a great day,
Tommy DiPietro@Weight Loss Challenge´s last blog post ..The Weight Loss Challenge Network Goes International

Jym May 11, 2011 at 1:25 pm

Nice work on putting together these 6 questions Justin…

Having the right niche is crucial. A niche which isn’t profitable won’t work. A niche which is too competitive will be too hard to crack. A niche you’re not passionate about won’t keep you nor will be able to properly engage people involved in it.

Better ask the questions you listed above before starting.
All the best,
Jym @ Online Lead Generation´s last blog post ..Resources and Tools for Bloggers – Thesauruscom

Juan - Vender en internet May 11, 2011 at 2:51 pm

Thanks for these 6 steps to select a niche. I think it’s very important making sure whether people are spending money on the niche. This is one of the most useful articles I’ve read since it doesn’t only teach about online marketing but it doesn’t discriminate in anything. In other words the content of the article is all positive and it is a great start of people would get a chance to read this.
Great work!

Tony May 14, 2011 at 2:57 am

Find a right niche that you can writing and writing well about it isn’t easy.
Tony @ Technology News´s last blog post ..HTC ThunderBolt On Sale At Amazon Wireless Again

Kavya Hari May 14, 2011 at 10:12 am

Initially, have to select right niche with the good manner. It would be useful to all the people in the web. thank you so much for given your blog post on here :)

Imran May 16, 2011 at 6:47 pm

Hi Sri,
I am not an SEO expert and don’t have enough knowledge on the SEO or SEM, Well choose a niche of the interest in very important, but niche by itself is hugh, if the competition is too high it is just impossible and not worth on working with that niche. What I would do is future scrutinize the niche and check for micro niches and find a low competition mirco niche and start my work. All together running behind the main niche is a biggest mistake. That is what I think.

What is your opinion on this
Imran@shariffDotOrg´s last blog post ..How Weak Headlines Can Slowly Kill A Blog

GoDaddy Review May 23, 2011 at 12:21 pm

Awesome advice, and great questions. I didnt ask myself all these when I started. When I look back on it there are many things can could of been planned out better, but we live an learn. take the time to figure things out clearly.

God bless.
GoDaddy Review´s last blog post ..Apple Jumping Into Cloud Services

Pritam September 29, 2011 at 10:04 am

Selecting the right niche is the most important factor if you want to make money from your website. Some really nice tips here to make that possible.
Pritam@Ways to Make Money´s last blog post ..Niche Website Keyword Ideas #2

Robin October 2, 2011 at 6:19 am

Selecting niche and keywords are must for obtaining the results. Make sure your selection is not highly competitive so that you can move up in SERP.
Robin@Samsung Tablet´s last blog post ..Samsung Tablet PC – New Samsung Series 7 Slate PC Review and Price

Marks October 19, 2011 at 12:30 am

Nice post! Yes niche is very important or else you will loose interest soon after start a blog. Niche what you likes keep you motivated.
Marks@Blogger Network´s last blog post ..Google Analytics Help: Understanding Landing and Exit Pages

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