How To Repurpose Existing Content For Branding, Traffic and Profits

If there’s anything that we, as serious bloggers, want are the big three goals: More branding, more traffic and more money. One of the hardships of trying to achieve all three has not just been creating great content but finding a healthy balance between promotion and the ability to generate income. What if all of these elements could be accomplished on one fell swoop?

Question: Why would you want to repurpose content?

A lot of people understand the process of writing a blog post, publishing it, promoting and following-up with comments – this is basic. Yes, just publishing content will gain you traffic, revenue and branding but you’re really missing out on a lot of opportunity to maximize each of the potentials.

Common misconception around the web is that there is a duplicate content penalty – hint: it’s not when it’s published on other sites; only yours. Just look at any time a news article goes out from the Associated Press – rarely is it changed but it still appears across the web; this goes the same for your content as long as you’re not republishing the same post over and over again.

So what am I getting at, eh? Repurposing your content allows you to reuse your content in many different ways from building backlinks, publishing posts to paid-to-write article sites, creating an information product and much more.

Develop this mindset first

You know all those pro bloggers, marketing and internet savvy people you look up to? Most of them repurpose their content to the point that what you’re receiving on the blog end is merely content published a while back for paid members.

Don’t believe me? Just look around and you’ll see it everywhere:

• A webinar that was for members only now freely available on a blog

• A piece of software just for the list but is accessible for everyone

• A report into a new traffic technique which was originally developed through a newsletter

• A major ebook taken from the pages of preexisting content, repackaged and sold

I know those are starting to sound familiar; you can do this too. Just think of each of those posts you wrote a while back that may not have received a lot of attention – what about those posts that regularly get hits? As new people come to your blog they may not have yet discovered this content – why not make it available to them in a completely new format that rocks their socks off?

7 Ideas for repurposing your existing content

I wanted to get the first two sections out of the way because I always feel it important to introduce and develop the mindset of what you would like to accomplish (if you’re serious about doing tutorials you read on the web, mindsets are what will help you the most (in my opinion)).

So, without further adue, here are 10 ways you can repurpose your existing content to help drive traffic, build a brand and make some additional money.

Create an eBook – Many people have a hard time writing thier ebook (I’m certainly one of them) because they are unsure of what to write about. Sitting on your blog are hundreds, if not thousands, of ideas waiting to be formed into an ebook that could be used for list-building or as a sale. Take your most popular post and turn it into a short white paper for list building or turn a post series into an entire ebook which you could sell around the web.

Convert posts to video – What if, for less than $100, you could double your content in a few days and potentially make even more money from it while building a brand? If you’re not afraid to jump on camera you could begin to gain all of this post’s benefits from converting existing content into video. Using a simple HD camera, go over each of the post subjects; likewise, you could always shoot screencasts if it were related to technical items – upload it to Youtube, place your link, brand your video and boom! you’ve got yourself some great repurposed content that’s working for you.

Convert a post to podcast or audio product – since you already have the script laying in front of you, why not go ahead and put it into audio? Don’t have the best voice? No-one will judge you but if you’re still reluctant you could always hire voice over talent. Turn your old posts into new podcasts or even create an audio course you could use for opt-ins or even for sale.

Use it for backlinks – Now that you have a post completed and it’s matured on your blog, go ahead and break it down into smaller parts and republish it on article directories to build backlinks to your blog. You’ve already gained the rankings that you need for your post so you might as well give it another life through individual articles.

Sell it – if your post over really well, what about selling it? Sure, other websites may not want to purchase it (although it’s possible) but what I’m talking about is taking it to a physical publication – find a niche magazine in your field and hand it over to them for a profit.

Use it as a hand-out – if you’re giving a lecture about your niche in front of an audience, you could use your blog posts as small hand-outs to the attendees. Not only are you adding additional value to your speech but you could even charge for the more extensive posts – if these people don’t have the time or effort to visit your blog, why not supply it to them in physical form – that’s smart.

Create an infographic – if your post touched on really hot topics with plenty of facts you could turn it into an infographic. Right now, infographics are spreading like wildfire on social media networks – take advantage of your existing content by repurposing it with a design flare; it could score you some great traffic!

These are but several ways you could repurpose your content, use your imagination and it could be endless possibilities.

Final Thoughts

Within this post, you learned more than a few ways you can repurpose your content for traffic, branding and profits. The most difficult hurdle is to get over this mindset that your content has to stick to one format – this is the web, it’s multimedia; take advantage of it!

Maybe next time you hit publish, you’ll have a few more ideas than just promoting it next time – now that you’re armed with this knowledge, what’s stopping you from dominating the web?

Tagged as: Branding, Business Development, Make Money Online, Repurpose Content, Traffic Generation