How to Regain the Traffic you lost to Google Panda

by jasmine on September 28, 2011 · 31 comments






How to Regain the Traffic you lost to Google Panda

The introduction of Google Panda in late February, 2011 represents a laudable attempt to increase user satisfaction among Google’s enormous user base. Users surf the Web everyday for a huge variety of topics and are the driving force behind the huge advertising revenue which Google generates each month. Before Google Panda was introduced, junk content sites; also referred to as content mills made use of the knowledge regarding the workings of Google’s search algorithm and directed their efforts accordingly. Such sites pay good money for quality software that can find out what keywords users are searching for and then employ an army of cheap freelancers whom they pay peanuts to produce a continuous stream of low quality articles. Such a scheme used to work just fine. Google gave such sites high ranking on the basis of the high volume of articles they produced, earning them untold amounts of money in advertising revenue while only needing to pay the freelancers peanuts. Soon however, Google caught on to what they were doing and responded with Google Panda.

Unfortunately, if you were operating a site which HAD to contain large amount of keyword-rich pieces but is not a content mill, you are going to get caught in the crossfire as well. Most probably, you are already suffering the consequences. One such example is sites of web based retailers which utilize the same product descriptions as those of their competitors and the manufacturers themselves. Fear not, below we will provide a few tips on how to regain at least partially, the traffic you have lost!

Go to any length to provide original content

As mentioned above, some E-commerce sites have been copying and pasting product descriptions right from the websites of manufacturer and then using them on their own sites. Such a practice although not malicious in nature nevertheless clashed with Google’s intent in rooting out sites containing duplicate content, thus affecting the ranking of such sites.

One counter-maneuver which these sites could use is by hiring people to rewrite the content of their sites. As long as the contents are not totally similar to that of the original, Google’s new algorithm will not decrease your ranking on search results lists.

Do not concentrate on Google alone!

Many site owners inadvertently came to regard Google as the only avenue through which traffic to their sites can be increased. As such, all their strategies and activities have been aimed at responding to Google’s workings. We should recognize the other pathways through which traffic can be generated as well and invest efforts in those areas accordingly.

A few examples of area in which we could work on (whether Google related or not) are:

Social media sites

Google’s latest search algorithm place substantial value on the discussions on social media networks such as Twitter and Facebook. Therefore, we should strive to increase and create discussions regarding our website and services on such sites. The higher the amount of such discussions, the higher the chances of our ranking on search lists being increased.

Email and telemarketing

It is time to get more up close with your readers and customers! Although up close may not be the best term to use since such marketing are still done long-distance over the phone or through a keyboard. Nevertheless, by emailing and calling prospective clients directly, you are increasing the prospects of them visiting your site if only for a quick look at what you have to offer. After all, doing so won’t hurt them and if they like what they see, there is no reason why there will not be back for more! As more visitors click on the URLs of your websites and traffic to the sites increase, you can be sure that Google will react accordingly, increasing your ranking on their search lists again!

Constant updates are the key!

One other way which Google used as a measure of the quality of sites is by measuring how often and frequent those sites are updated. This is due to the fact that the majority of users would not want to view outdated content. Coincidentally, site content which have not been updated for weeks or even months are often reflective of outdated content. Therefore, if you are a legitimate business, do take the trouble to update your site as often as you can. This is absolutely true for bloggers too!

To sum up, Google Panda reflects Google’s commitment in providing the best search results for their users and if your site experienced a decline in ranking, it should not be taken personally. Google provides useful advices for those sites which are hoping to regain some of their traffic and if you are the owner of such a site, you try out some of the tips we have shared above! Let’s produce better quality content, engage more in social media sites and interact more with our readers and users.

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{ 31 comments }

Riya September 28, 2011 at 5:11 pm

Hi Jasmine,

Really nice tips, Many online business are still don’t know how to face Google Panda.. this article certainly going to help them out.
Riya @ Couponseasy´s last blog post ..Classifieds Theme 25% Discount Coupon Code

Jasmine September 28, 2011 at 5:15 pm

Glad that you like the tips, Riya. I certainly hope my article can help some of the new bloggers in facing the Panda…. this is not the Kung Fu Panda, but the Google Panda. :)
Jasmine@Top Web Hosts´s last blog post ..FatCow – Customized vDeck Control Panel

Aarti September 28, 2011 at 5:13 pm

Now you can’t ignore social networking sites at all. If you want to rank on search engines then you need to focus on social networking sites plus quality backlinks as well.

Jasmine September 28, 2011 at 5:22 pm

Aarti, very true indeed. That being said, I think I still need to work hard in the social networking department too.
Jasmine@Top Web Hosts´s last blog post ..FatCow – Customized vDeck Control Panel

phanindra September 29, 2011 at 4:49 am

Though there are other search engines google is the best and hence it creates all the interest.Though there are number blogs which lost their search engine rankings after the Panda update, there are recovery mechanisms available.
As you have rightly said, Original Content always creates your ranking and duplicate content looses your ranking.
Frequent updates with quality content always stands as the source to get back the lost traffic :)

Structured your points very well.
Good one Jasmine :)

sam September 29, 2011 at 7:21 am

Nice way to get back your identity which you had lost.

One important thing is behind that all when we are post a new blog post then we are think every thing is perfect in that but when we are look that blog post after few days our expectations are fall down. just because of the few mistakes that mistake related to either content of blog post or try to do something extra in over confidence.

So i think all points are on target from the help of these points we can convert huge number of traffic on our site or blog post.
sam @ goa carnival´s last blog post ..Goa Carnival 2012

Robin September 29, 2011 at 2:24 pm

sam you are right and we can minimize this by proofreading the article before we publish it.
Robin@Samsung Tablet´s last blog post ..Samsung Tablet PC- Microsoft Window 8 Developer Preview Distributed

Nicholas Scott September 29, 2011 at 8:41 am

This is some very solid advice but unfortunately Google is pulling everyone’s leg. They are lying about making manual exceptions as well as not divulging any basic tips that honest webmasters could benefit from. The whole thing stinks to high heaven because it was Google who started this whole problem of content farms by giving adsense to scraper sites, content farms and other stank websites.

Mat September 29, 2011 at 10:30 am

I agree with you that SEO should be done keeping all search engine in minds and only focussing on google might not be good enough.
Mat@Carports Kits´s last blog post ..Metal Carports Kits- Advantage of Metal carports at picnic spots

Juan Como vivir del internet September 29, 2011 at 8:48 pm

It’s true. Google loves the update content. If we want to rank high on Google we have to write 2 or 3 articles per week and relevant content. Thanks for writing this post. The content of the article is all positive and it is a great start of people would get a chance to read this.
Great work!
Juan
Juan Como vivir del internet´s last blog post ..Qué se Necesita y Qué se Puede Vender en Internet

Shower Valves September 30, 2011 at 12:02 pm

Thats TRUE all mentioned points are very much important as I personally done many from this like Unique content, SMO etc…

Thanks a lot for this important sharing.

Kavya Hari September 30, 2011 at 12:02 pm

In fact, Twitter and face book are one of the most valuable social net work sites on here. So, i would like to say thanks for given up here :)
Kavya Hari´s last blog post ..Amazing News For Webmasters!

Swayam Das September 30, 2011 at 12:11 pm

Hmm.. Nice collection :-) I might add my own if you like – How Dangerous is Google Panda
Swayam Das@SEO Tech Marketing´s last blog post ..Standard and Poors Credit Rating

Jasmine October 11, 2011 at 4:18 am

You have a great article there, Swayam. Indeed, Google Panda can break or make a website. :)
Jasmine@Top Web Hosts´s last blog post ..Free Domain Name with FatCow Web Hosting

Swayam October 11, 2011 at 5:21 am

Thank You :)
Swayam@SEO Tech Marketing´s last blog post ..Best 5 Business Marketing Strategies

Robin October 1, 2011 at 7:15 am

Swayam, excellent reference there. Thanks for that.
Robin@Samsung Tablet´s last blog post ..Samsung Tablet PC- Microsoft Window 8 Developer Preview Distributed

Irfan October 2, 2011 at 2:12 pm

Blog should have some direct traffic or if it’s totally depend on Google then these panda updates may dead your blog.
Irfan@realtimetricks´s last blog post ..Four Offline Steps to Improve Your Blogging Business

Mat October 3, 2011 at 4:42 am

Irfan you are absolutely right.
Mat@Carports Kits´s last blog post ..Metal Buildings from Metal Carports Kits offer Superior Life

Jasmine October 11, 2011 at 4:22 am

You are right. To get more direct traffic, your content must be good so that you will attract regular readers. You can have other forms of marketing too, such as email marketing and even offline promotion.
Jasmine@Top Web Hosts´s last blog post ..Free Domain Name with FatCow Web Hosting

sasha gibbs October 4, 2011 at 6:35 am

Hi,
The most important point that you discussed is continuous updating. All posts that you update, should be qualitative to make your website user friendly. If you are a good researcher and can provide good results for readers than Google will allow you to be superior in PR. Google is focusing on easy result finding websites and this result should be more informative. It is the way to regain the traffic.

Online Marketing October 5, 2011 at 8:21 am

I have never used article marketing as a link building method so the new Panda update hasn’t effect my blog but I believe if someone focus on writing quality content for his site or as guest post to other sites he will certainly get far better results than conventional article marketing…

Kostas | Opportunities Planet
Online Marketing´s last blog post ..Writing without a Degree: 4 Tips for Starting a Freelance Writing Career

Mat October 11, 2011 at 10:23 am

I fully agree with and one must have quality contents to survive Panda.
Mat@Carports Kits´s last blog post ..Metal Buildings from Metal Carports Kits offer Superior Life

Sample Letters October 6, 2011 at 5:47 am

I’m completely agree with you Jasmine & I love the Google panda update & i too observed the same . Thanks for the updates.
Sample Letters´s last blog post ..Cancellation of Service by Letter

andreas October 6, 2011 at 6:54 am

I am new to SEO and have found out about Google Panda. I am still in the process of studying it because one of my friend told me about this recently. Thanks for this put up about Google Panda! I wish I could easily get a hang of it and apply for better SEO.

Arun San October 8, 2011 at 6:11 pm

Hi Jasmine, I did miss out on quite a bit of traffic with the last Google Panda update. Good quality content with regular updates and more recently more google +’s have helped me do better.
Arun San´s last blog post ..How to delete Facebook

onlinemarketerr October 20, 2011 at 10:26 am

yeah, Right said- Aiming for Search engines is an old strategy of SEO, now after Panda we must focus on Human visitors “write for humans not for search engines:” , Thanks.
onlinemarketerr´s last blog post ..Top Keyword or Market Research Tools for webmasters!

Ricardus October 22, 2011 at 1:49 am

Seriously this might be the tips i am looking for. Google Panda affected our SERP. Been doing all the tweaking for months.
Ricardus @WordPress Hosting´s last blog post ..Tweet and Win Elegant Theme membership giveaway by WPWebHost

Jasmine November 25, 2011 at 3:08 am

Your website looks professional and the content is good. I am sure you will recover from this Panda thingy real soon! Good luck, Ricardus.
Jasmine@Top Web Hosts´s last blog post ..Thanksgiving Web Hosting Promotion iPage $2.95/month

Steve November 22, 2011 at 4:04 pm

my experiences post Google panda have been very similar. There is certainly a strong need for original content and frequent updates if you want your site to get back on the right track. Specifically that original content.
Steve@Affiliate Marketing Tips´s last blog post ..15 “Google-Proof” Ways to Create a Quality Niche Site [Niche Affiliate Income #2]

Jasmine November 25, 2011 at 3:09 am

I believe so, Steve. Original content and frequent update are necessary to stay atop of the search engines.
Jasmine@Top Web Hosts´s last blog post ..Thanksgiving Web Hosting Promotion iPage $2.95/month

Penny December 18, 2011 at 7:55 am

I’m a bit a new on these things. I have a website that sells rugs from Iran and I want to improve my rankings on Google, but I think I will use other ways to increase my visits as you say.
Thanks for these advices,
Penny

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