7 Guaranteed Ways to Reduce Your Blog Bounce Rate

by Onibalusi Bamidele on July 6, 2010 · 79 comments






improve your blog bounce rateIf you read Dev’s june traffic report, you will notice He has a very low bounce rate of about 28.38%. One of the things I noticed in common in the comments section is that a number of people were complaining about high bounce rates so I decided to write a post on how to reduce your bounce rate.

This post will be outlining 7 Guaranteed ways to reduce your bounce rate below:

1. Your Blog Loading Time: One of the major element of high bounce rate is long loading time, some blogs take minutes to load which is not proper.

Most first readers (or even regular readers) who come to your blog and discovers your blog is taking too long to load will most likely stay away from your blog.

The web generation of readers are impatient and they want everything at the click of a mouse, if you are making it difficult for them to get what they want then they will simply leave your blog.

You might want to install the wordpress plugin “w3 total cache” (You can search for it in the plugin section of your wordpress blog). If after installing this plugin and your blog is still not loading fast, you should contact your host to resolve things, if they don’t then a change of host is recommended. A good host is Hostgator (TechnShare is hosted with hostgator).

2. Give Your Visitors What They Want: If you write about making money online and the type of visitors you get are those looking for fashion products or technology products then you are wasting your time. Those kind of visitors are unwanted visitors and will also significantly affect your bounce rate.

Having the right type of visitors will significantly help lower your bounce rate.

If you are writing about blogging and your visitors are looking for blogging tips then they will be more inclined to stay on your blog and read more of your articles which will in turn lead to reduced bounce rate.

3. Improve Your Linking Structure: Another major thing you can do to improve your bounce rate is by having a great linking structure, you should be deep linking to many of your blog articles because this will significantly improve your organic search engine rankings and will also lead your visitors to many of your pages which will lead to reduced bounce rate.

You can also decide to be displaying related posts because this will also help you reduce your bounce rate.

4. A Better Headline – With a Well Matched Post: Writing a better headline will significantly increase your click through rate which will in turn improve your bounce rate.

Another thing many bloggers do is to write better headlines with poor posts, this is not good because when readers visit your blog and they could not see what relates to the headline in your post then they would no longer stay on your blog.

You should also work on improving your post introduction because if people are reading your post, the introduction can determine their level of engagement with your post.

5. Write Regularly OR Remove Dates on Your Posts: One thing common about website readers is that if they come across an old blog post or a blog that is not regularly updated, the next thing they will do is click away from the blog believing that the content is no longer relevant. You can overcome this problem by updating your blog regularly and by writing timeless content.

Another great thing to do is remove dates from your blog because this will also remove any problem caused by dates.

6. Use Clear Navigation: Another thing you should do is to make sure you have a clear navigation and a user friendly theme.

For example, users believe links are usually blue and hyperlinked, if you have a theme that does differently, you can simply modify the CSS or simply change to a better theme of your choice.

Another important thing is to have a clear navigation, make sure your blog is not over loaded but easily accessible. Let it be easy to click through other pages on your blog.

7. Only Get High Quality Traffic: The quality of your traffic will determine the type of visitors and bounce rate you will have. It is very important to get quality traffic only, you should not just waste your time on getting useless traffic such as traffic exchange, autosurf e.t.c. You can read this post on 7 ways to get quality traffic and also get my free ebook on how to do that (web traffic explosion).

Having a high bounce rate can really affect a blogger, even though this is not a sign that your blog sucks or that you are not providing value but it is an indication that something is wrong somewhere and following the above 7 steps is “Guaranteed” to significantly lower your blog bounce rate.



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{ 74 comments }

Karen August 9, 2010 at 7:00 am

One tip someone recently shared with me is to check your Google Analytics to find your high traffic pages. Then see which ones have a high bounce rate. After that, you check to see which searches lead them to that page and focus on making sure the content is relevant to what they were searching for.
Karen´s last blog post ..Benefits of exercise for the elderly- study

TJ McDowell August 10, 2010 at 1:46 pm

Don’t you think it also depends on the type of blog as to how high your bounce rate is? For example, if I have a blog on legal problems it’s going to have a different bounce rate than a mommy blog would. Some blog posts address a specific problem while others are more based on an ongoing story. Just a thought.
TJ McDowell´s last blog post ..Adobe Lightroom – Getting Serious About Photography

we are cloud September 6, 2010 at 12:00 pm

We really enjoyed this post. So much in fact that we included it on our list of “8 Resources to Help you Improve the Bounce Rate of your Website” ! you can access it here if you are interested : http://tumblr.com/xkzhs1db0
we are cloud´s last blog post ..The History of Business Intelligence

STRAIGHTALK September 22, 2010 at 1:20 pm

I liked the 7 tips brought me back to old school basics.
Most of what is done today is based around the BASICS

Thanks for the sharing & really would like to read more I grabbed Your feed to push on my site thanks!

STRAIGHTALK
Norman Flecha
http://straightalk.biz
STRAIGHTALK´s last blog post ..Blogging- Writting- Articles

Techfudge October 22, 2010 at 8:45 am

Well I have tried interlinking and it has improved my bounce rate by a great deal.
Techfudge´s last blog post ..Blog Promotion- why to use press release to promote your blog

David Jenyns December 19, 2010 at 6:52 pm

Hi Onibalushi,

Those are doable tips to keep your visitor’s attention on your site and therefore are helpful in developing better stats and user experience. These are simple things that most of us are concerned of when it comes to maintaining our sites.

However, I would like to ask your say on bounce rate in websites in relation to improving their SEO.

Two questions on bounce rate: First, does having a higher click through rate considered as a considerable factor in increasing your rankings within the search engine results page?

Second, does an increased bounce rate of your site affects your search engine results page? If that is the case, I often wonder how I would game the search engine, well, in case they were true?

Now, I am thinking maybe you could get a software program to use a proxy rotation server that would repeatedly do some clicks on the links on your website within the organic results to move it up the rankings? How about that?

And then another one is this topic of whole bounce rate issue. I am thinking, maybe if you could go to your competitors, click their link, click ‘Back’ immediately – does this quick clicking act a big factor in increasing their bounce rate?

At the moment, those are just a few ideas I came up with. I’m certain that the smart guys at Google have thought all of these possibilities in detail ;)

And with that said, click through and/or bounce rates don’t affect organic listings!

Now that’s not to say you shouldn’t try to improve your click through rate by improving your title tags and meta descriptions. Who knows, by doing some minor adjustments just like doing those in your tips and getting a high click through rate might even be easier this time instead of that finding a new keyword to optimize for ;) Just sharing my two cents here…

Your SEO Coach
David Jenyns

P.S. By the way, I also made an audio regarding this topic on click through rates and bounce rates here http://davidjenyns.posterous.com/do-click-through-rates-and-bounce-rates-affec feel free to drop by and let me know what you think, Onibalushi. Have a nice day!

solid wooden furniture December 27, 2010 at 6:26 am

Rally you have posted a very nice stuff about this top. I really like your stuff. Thanks for sharing that. I really emphasize your blog post.Cheers!

alamin January 25, 2011 at 10:17 am

you have missed some point like popular post, recent post widget which also help
alamin@ make money blogging´s last blog post ..I got my payoneer master card from Bangladesh!!

Online Information Technology Blogger February 18, 2011 at 12:41 pm

Related Posts also helps! In fact, its the best widget to hold back users(visitors). ;)
Online Information Technology Blogger@technology articles´s last blog post ..Convert movies with PSPvideo9 for PlayStation Portable

Online Information Technology Blogger February 18, 2011 at 12:04 pm

Does having a high bounce rate for a Tech Blog mean that the users are pretty fast in reading the posts if the posts are a bit short? ;)
Online Information Technology Blogger@android ipad apps´s last blog post ..Convert movies with PSPvideo9 for PlayStation Portable

jhone March 22, 2011 at 5:44 am

hello Onibalusi , first of all well wishes to you to run this blog . I am very much impress with you , inspite of just 17 running blog that really very good . I have gone through your blog , really you stated all most point to bounce rate .thanx

Industrial Furniture March 25, 2011 at 4:42 am

I don’t know what to say. This blog is fantastic. That’s not really a really huge statement, but its all I could come up with after reading this. You know so much about this subject. So much so that you made me want to learn more about it. Your blog is my stepping stone, my friend. Thanks for the heads up on this subject.

Harshouu April 30, 2011 at 11:31 am

Well done Onibalusi ,
u doing great job at this level i really appreciate ur work. Keep this fantastic work continue all best wishes is with u.

Vijayraj Reddy July 7, 2011 at 5:14 pm

ya, using clear navigation and related posts, we can reduce bounce rate considerably…

Online Marketing July 22, 2011 at 6:29 pm

Having a high bounce rate will effect the rankings in search engines so it is very important to have a low bounce rate and using these tips will certainly help
Online Marketing´s last blog post ..5 Great Job Boards for Freelance Writers

onlinemarketerr October 20, 2011 at 10:09 am

Great article, These are great tips for reducing the bounce rate, placing too many outbound links is also a reason behind high bounce rate..:)
onlinemarketerr´s last blog post ..Top Keyword or Market Research Tools for webmasters!

Ricardus November 18, 2011 at 4:25 am

Definitely I can some of these tips to reduce my own personal site’s bounce rate. Great share guys.
Ricardus @WordPress Hosting´s last blog post ..Domain Name Promotion Only at $10.99/year

Mukundan Srinivasan November 28, 2011 at 1:44 pm

I am struggling hard to bring down my bounce rate. Useful tips. I feel using interesting titles and easy navigation can lower down bounce rate to some extent.

pandepanne July 20, 2012 at 5:33 am

Good tips to have good traffic and good visitors

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