If you read Dev’s june traffic report, you will notice He has a very low bounce rate of about 28.38%. One of the things I noticed in common in the comments section is that a number of people were complaining about high bounce rates so I decided to write a post on how to reduce your bounce rate.
This post will be outlining 7 Guaranteed ways to reduce your bounce rate below:
1. Your Blog Loading Time: One of the major element of high bounce rate is long loading time, some blogs take minutes to load which is not proper.
Most first readers (or even regular readers) who come to your blog and discovers your blog is taking too long to load will most likely stay away from your blog.
The web generation of readers are impatient and they want everything at the click of a mouse, if you are making it difficult for them to get what they want then they will simply leave your blog.
You might want to install the wordpress plugin “w3 total cache” (You can search for it in the plugin section of your wordpress blog). If after installing this plugin and your blog is still not loading fast, you should contact your host to resolve things, if they don’t then a change of host is recommended. A good host is Hostgator (TechnShare is hosted with hostgator).
2. Give Your Visitors What They Want: If you write about making money online and the type of visitors you get are those looking for fashion products or technology products then you are wasting your time. Those kind of visitors are unwanted visitors and will also significantly affect your bounce rate.
Having the right type of visitors will significantly help lower your bounce rate.
If you are writing about blogging and your visitors are looking for blogging tips then they will be more inclined to stay on your blog and read more of your articles which will in turn lead to reduced bounce rate.
3. Improve Your Linking Structure: Another major thing you can do to improve your bounce rate is by having a great linking structure, you should be deep linking to many of your blog articles because this will significantly improve your organic search engine rankings and will also lead your visitors to many of your pages which will lead to reduced bounce rate.
You can also decide to be displaying related posts because this will also help you reduce your bounce rate.
4. A Better Headline – With a Well Matched Post: Writing a better headline will significantly increase your click through rate which will in turn improve your bounce rate.
Another thing many bloggers do is to write better headlines with poor posts, this is not good because when readers visit your blog and they could not see what relates to the headline in your post then they would no longer stay on your blog.
You should also work on improving your post introduction because if people are reading your post, the introduction can determine their level of engagement with your post.
5. Write Regularly OR Remove Dates on Your Posts: One thing common about website readers is that if they come across an old blog post or a blog that is not regularly updated, the next thing they will do is click away from the blog believing that the content is no longer relevant. You can overcome this problem by updating your blog regularly and by writing timeless content.
Another great thing to do is remove dates from your blog because this will also remove any problem caused by dates.
6. Use Clear Navigation: Another thing you should do is to make sure you have a clear navigation and a user friendly theme.
For example, users believe links are usually blue and hyperlinked, if you have a theme that does differently, you can simply modify the CSS or simply change to a better theme of your choice.
Another important thing is to have a clear navigation, make sure your blog is not over loaded but easily accessible. Let it be easy to click through other pages on your blog.
7. Only Get High Quality Traffic: The quality of your traffic will determine the type of visitors and bounce rate you will have. It is very important to get quality traffic only, you should not just waste your time on getting useless traffic such as traffic exchange, autosurf e.t.c. You can read this post on 7 ways to get quality traffic and also get my free ebook on how to do that (web traffic explosion).
Having a high bounce rate can really affect a blogger, even though this is not a sign that your blog sucks or that you are not providing value but it is an indication that something is wrong somewhere and following the above 7 steps is “Guaranteed” to significantly lower your blog bounce rate.