A few days ago, Evelyn wrote a post here about building relationships with fellow bloggers. The best thing that I liked about that post is the “Golden Rule” and the “Side Note” that she had mention. And I am going to extend that part today.
Whatever be the case, one thing is for sure…you cannot be in the blogging world all alone. You need to build relationships…not one or two, but many…it doesn’t matter if it is small or big, but relationships are a MUST.
But how to build these relationships specially if someone is completely new and unknown in the community? Take me as an example. I had been blogging in a small community for about 2 years, and then suddenly I jumped into a bigger community. I was overwhelmed to see the big bloggers all around me. “Oh! How do I get their attention? How will I let them know that a new blogger has come?” were my questions. But I had learnt one thing from the Entrecard community…”you drop and you will get a drop in return”. So I decided to rely on that – RECIPROCATION.
So what is reciprocation?
In simple words, it is “Give and Get”. I consider it to be the first stepping stones of building a blogging relationship. It’s simple. The first step is to get the attention of the other blogger…by retweeting his/her posts, commenting on his/her blog etc. But as I said, this is only the first step. A one-way relationship has been created with the hope that it gets converted into a real relationship, i.e, a two-way relationship. If you go on sharing the other blogger’s posts and comment on his/her blog for a month or two, but you get nothing in return, there’s every chance that you will no longer visit that blog with that much of dedication.
So the real relationship is born only when it becomes a two-way traffic, when the other blogger starts to reciprocate your actions. Once this is done, become more active in commenting and sharing…and the other person is sure to return the favour (unless your content is totally crap, read how to come up with unique content ideas). Then slowly and gradually move on to the next stages like linking to each other’s post, guest posting and so on. And there you go, you have successfully build a blogging relationship.
Is It So Easy?
Well, it’s not that easy in reality though. Some relationships will fade off after a few weeks and some will turn sour. But if you were good enough in selecting the right person, then some simple retweets and comments will turn into a great relationship. And as the golden rule of Evelyn’s post – it’s YOU who have to take the initiative, and you have to be prepared to GIVE MORE than you receive. That’s what I did, and am doing, and I can clearly see the results of it.