5 Simple Steps to Organizing and Optimizing Your Blog

by KenM on May 21, 2011 · 34 comments

Avoiding Blog Clutter: 5 Steps to Organizing and Optimizing Your Blog

Remember how hard you work to avoid wasting time on the Internet? When you organize your blog, you’re trying to do the opposite. Instead of trying to avoid wasting time, you’re trying to entice readers to get drawn in and WANT to waste time at your site. It’s like you’re the procrastination devil. “Just a few more minutes,” your site whispers. “There’s another really interesting post that you haven’t read! You might never find it again.”

What tools can you use to tempt readers into lingering at your site? Read on, tempters and temptresses…here are five for starters:

  1. Highlight popular posts by including them in a box or sidebar next to the most recent content on your home page. If other readers have particularly appreciated certain posts more than others, those are the posts that are most likely to tempt future readers as well. Keep a regular list of the top five or ten most-viewed posts at hand. Don’t worry, you won’t have to write the code for this yourself or even hire someone to do it – you can use a WordPress plug-in to do all the heavy lifting for you.
  2. Provide links to related posts. While you are exploring plug-in possibilities for your blog, make sure to add one that will send readers to content that is related to the post they are currently reading. If your blog has enough past entries, all on topics that are somewhat related to each other, a reader could waste hours going in an endless loop from one related post to another. A glorious time waster!
  3. Don’t be afraid to add links to off-site locations. Yes, off-site links lead off-site, and you may be wondering…will my readers ever make it back? If the link you provided leads to content that your readers find helpful, yes, there is a good chance that they will remember that your site led them there. Don’t feel that your site needs to be a dead end with no links leading out. It may seem counter-intuitive, but including many helpful links in your blog posts will improve traffic to your site, not reduce it. While you are at it, weave in some internal links to related posts, but only if they come up naturally – don’t try to force an internal link in content that doesn’t really fit it. While you are at it, make sure your links look like links – use color and underline them so people notice that yes, there is hypertext over there and yes, they can click on it.
  4. Include multimedia content – but don’t force it on readers. Everyone has experienced the irritation of arriving at a website only to have it begin playing music or showing a video that you aren’t sure you want to see. On the other hand, as educators know, some people are visual learners, while others are auditory or kin-esthetic learners. You can optimize your blog the same way publishers optimize textbooks for different learning styles – by repeating the same content in several different formats. If you have audio or video related to your post, or if you can embed a YouTube video related to your content, take the time to do it – it will add staying power for those readers who are easily tempted by anything involving moving pictures.
  5. Optimize your keywords. I’m not a huge fan of keywords and meta-tags, I personally think you should concentrate on content. Build a better mousetrap and the world will beat a path to your door, as they say. However, keywords are a tool that you may as well use. If you don’t like to take time to generate keywords, you can find plug-ins to do it for you. There are several WordPress keyword- and meta-tag-generating plug-ins out there, though you may have to experiment to find the one you like the best. If you have keywords in mind before you write, take the time to weave them into your first paragraph and, if possible, your post’s title, so that Google and other search engines can find them and direct potential readers to your site.

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Atulperx May 21, 2011 at 5:54 pm

I have not optimized it till yet but do it soon enough.. Few days back I tried one thumbnail plugin but images were not visible in that , so I removed it…I think I will make all changes in new upcoming template.
Atulperx´s last blog post ..Online Color Picker Tool Collection

Chrisitna Moore May 21, 2011 at 6:01 pm

Great article. I trying to get my business started doing social media and local search. I am having a hard time getting off the ground, because I feel like I have to understand everything to be able of offer it.

Conde May 21, 2011 at 6:30 pm

Hi Ken,

I really love to get traffic to my blog, and I’ll do anything just to make sure my traffic increases. thank yo for this 5 steps, I will try to work it out. Nice post!.
Conde´s last blog post ..Why Do Some Internet Marketers Succeed While Others Fail To Earn A Dime

Kenneth McCall May 23, 2011 at 8:33 pm

I’m happy you enjoyed the post! I hope you continue to practice these and any other strategies you may come up with.

Andersson May 22, 2011 at 3:33 am

It’s always great to have multimedia on your blog because I think that’s where people really “get lost in” – tantalizing photography, entertaining videos, etc.
Andersson@Advokat´s last blog post ..Konflikt om ikke opfyldt kontrakt

Jane May 22, 2011 at 4:17 am

Hi Ken,

I have recently experienced a lot of clutter with people trying to “optimize” their posts for a particular keyword. They awkwardly repeat the keywords that creates big clutter. Bloggers should pay attention to it, coz bots will catch you too.

Jane@Floating Social Icons´s last blog post ..301 Redirect for passing Page Rank How about URL shorteners

Kenneth May 23, 2011 at 5:00 pm

@ Jane, Yes, your point is right on target. As I mentioned, content is truly what makes a site. And intuitively, if you create your content with your mission and with quality in mind, the keywords will come naturally.

Ju May 22, 2011 at 10:11 am

Hello Ken,
Optimizing blog has been really a daunting task for me, Finding the right technique and implement them is not easy. There is an argument on which marketing strategies should we use in order to get traffic. Ideally there is only two: PAID (SEM) and FREE (SEO). Do you have any suggestion or opinions on what IDEAL (SEM or SEO) techniques should be used in order to get yourself loads of traffic? Thank you
Ju@Harga Kereta´s last blog post ..New Kia Forte 16SX

Kenneth May 23, 2011 at 6:30 pm

I believe in SEO. As I mention again about content, I feel that quantity, content and intrigue as well as user friendliness create traffic in and of themselves. In my opinion, the return on the investment of spending time and effort creating a rich and replete site has much higher gains.

Musthafa May 22, 2011 at 11:38 am

1 point to be noted:
We should go back to our old posts and we should provide the links to the latest posts over there.
It will be a SEO friendly step and will decrease the bounce rate too.

good points read here. Thanks.

Musthafa Ullal
Musthafa @Money Blogger´s last blog post ..test

Melvin May 22, 2011 at 12:07 pm

I wouldn’t really consider these tips as new but I think it makes a whole lot of sense to follow some of them if not all. What I haven’t done yet so far is highlight my best posts in the home page itself as a lot of space are still being occupied by advertisements. Hopefully, when these advertisers don’t renew I can put them up.
Melvin´s last blog post ..May 21 Aftermath- Is Your Blog Still Alive lol

Salman May 22, 2011 at 4:29 pm

Pretty useful steps….Except multimedia content, I practice the rest four for my blog
Salman @ Tech Crates´s last blog post ..Folder Options- Open Folders in New Window

John May 22, 2011 at 8:31 pm

Great tips.
I applied for all five steps on my blog
But on the issue varied contents have not completed.
John@Ferrari Super America 45´s last blog post ..Microsoft offers Buy Windows PC Qualified &amp Get Free XBox 360 Live

William Tha Great May 22, 2011 at 9:04 pm

Hey Ken,

Thanks for the wonderful advice! I always try to interlink as much as possible. The goal is to create a big spider web that keep readers on my blog as long as possible. If you don’t do any interlinking then vistor won’t be on your site for very long, because the navigation will be too complicated.

Thanks again!

God bless,
William Veasley
William Tha Great´s last blog post ..There Is Money To Be Made!

Jasmine May 23, 2011 at 6:47 am

Great ideas. Perhaps we can also include widgets such as a poll, to engage readers to stay on our website a little longer. :)
Jasmine@Top Web Hosts´s last blog post ..Web Hosting Pad – Cheapest Web Hosting

Dr. Bob Clarke May 23, 2011 at 10:51 am

Hey Ken,
Interesting read. I’ve never thought about my blog in these terms, but it makes sense.

Regarding links (internal but especially external) – do you think it’s better to have them open in a different window, so that your original post is easy accessed?

As far as multimedia content, couldn’t agree more — give people multiple ways to get your information. One thing some people don’t think about — some people accessing blogs at work may not be able to listen to a recording or watch a video — they may need to read the written word.
Sometimes I will print out a blog post and take it with me to read at lunch, etc.

Thanks for the post, Ken. Good stuff!
Dr. Bob Clarke@ Part-Time Network Marketing´s last blog post ..5 Surefire Ways to Alienate Your Blog Readers

Kenneth McCall May 23, 2011 at 8:31 pm

Hi Dr. Clarke,

Thank you for the kind words! I agree that having links open into separate windows (or tabs preferably) is a great way to keep your blog in mind while readers may explore other information/links you’ve posted.

Great idea to print out a post to read on-the-go, btw!


Riya May 23, 2011 at 11:00 am

I think by providing links to related posts you can easily engaged your visitors for long time on your blog and I think that’s what a blogger like not only receive traffic but also traffic spend some time on blog.
Riya @ Couponseasy´s last blog post ..HostGator Coupon Codes- Latest Promo Discount Vouchers Daily Updated

Riya May 23, 2011 at 11:23 am

By Providing links to related posts you can easily engage you readers on your blog for longer time and I think that’s what a blogger wants.
Riya @ Couponseasy´s last blog post ..HostGator Coupon Codes- Latest Promo Discount Vouchers Daily Updated

steve May 23, 2011 at 1:09 pm

It takes time to organize and optimize a great blog with a little span of time. Blogs are made and its author see to it that they write blogs that are informative and provide new ideas to the readers. I truly admire those people who do blogs that help other people in a simple way.
steve´s last blog post ..anxiety toddler

Matt May 23, 2011 at 3:15 pm

Some great points, I am in particular favor of #2. I have been meaning to get a plugin to automatically extract related posts for me, in fact I’m going to do a quick search now. Thanks!
Matt @ Qubok´s last blog post ..Legitimate Work At Home Jobs

Prasenjit May 23, 2011 at 5:00 pm

Very well said that we should not fear to link to other related and useful content. Sometimes we think that if we give link to another site, then we will lose PR juice. But that is not the case. Actually we should sometimes forget these things and think about writing really useful content for the readers and not for the search engines.

Prasenjit @ Incrediblogger.net
Prasenjit@Social Media Marketing Plan´s last blog post ..With So Many Affiliate Programs- Which One Should I Choose

Rajesh May 25, 2011 at 3:20 pm

Great tips friend. I am following all these tips, except the multimedia content. And I liked your point of off-site links. Many bloggers have a fear and avoid using such links.
Rajesh@Google Gravity´s last blog post ..18 Top Free Ebook sites to download Ebooks online

Kenneth McCall May 26, 2011 at 2:50 pm

Hi Rajesh,

Thank you for the kind words. I’m happy to see that my strategies make sense to a variety of bloggers.


Tony May 26, 2011 at 5:14 am

Just following your tips to optimized my blog. Let’s see the results in next time.
Tony @ Technology News´s last blog post ..ASUS EEE Pad Transformer Now Available In Japanese Market

Kavya Hari May 27, 2011 at 6:23 am

Initially, i would like to say thanks for given great article on here :) And, key word would be most important part in the article , so try to shuffle key words correctly at the right time :)

Mike May 28, 2011 at 2:03 pm

One tip for inter-link between posts is that use the plug-in called for Smartlink. It will automatically link between your posts. Don’t afraid of linking your site to another sites, but use it in relevance cases and be careful in choosing keywords. :)
Mike @ Frontline For Dogs´s last blog post ..Frontline For Dogs

niairen01 May 29, 2011 at 5:47 am

Thanks for the share! I’ve only been blogging for 3 months now and I’ve been optimizing my blog with only the keywords and SEO. I didn’t know that adding multimedia on it also adds up to it’s optimization. I will try to implement the other 4 steps on it. thanks! ^.^
niairen01@Earn Money Online´s last blog post ..SWOM- Social Networking Site THAT PAY!

Vijayraj Reddy May 30, 2011 at 12:36 pm

keyword optimization is very important in optimizing your blog…
Vijayraj Reddy´s last blog post ..Hostgator 25 Percent OFF Discount Coupon Codes 2011

Evan Schulte June 3, 2011 at 4:22 pm

I recently started putting a lot of my spare time into my new niche blogging site. The articles on your sites have help as I continue to gain new incites and information to help with my blog posts. Great work!
Evan Schulte´s last blog post ..Netflix and New iPhone Data Users Dont Get Excited » Get Your Gadgets Going!

Isha Singh June 4, 2011 at 9:00 pm

i think popular post and recent post plugin are must have plugin. they help lot in optimizing and engaging readers in the blog.
Isha Singh´s last blog post ..5 Ways To Tell If Blogging Is Right For You

Ross July 20, 2011 at 11:32 am

Suppose that we have created such an optimized blog but what will be the edge to creating such a blog. How to market it, and how to make it a money making machine. I am reading many blogs and tips from various experts. But no one is telling the truth about the bucks. I wish that you should tell us something about it.
Ross@Business Social Network´s last blog post ..Student Wins the Seven Seas Worldwide Car Competition

Online Marketing August 28, 2011 at 8:28 am

Nice tips, in my opinion having videos on your site can really make a difference, not only because people like to see videos but videos usually rank better than articles so you can get more traffic
Online Marketing´s last blog post ..Mobile Analytics and Local Search

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