There are dozens of online marketing agencies that specialize in pushing websites to their top level of performance using a huge range of different techniques such as paid ads and organic search engine optimization techniques. Although the services online marketing agencies offer are generally professional and very successful, for new website owners, the cost of an online marketing package can be completely unaffordable. The good news is that there are some simple techniques that you can do yourself that are basically ‘online marketing ideas for dummies 101′ but can nevertheless be strong marketing tools and a lot of these have to do with engaging with your potential customers in a unique, knowledgeable and exciting way. If visitors find your site engaging, increased sales are just a click away. Here are 3 tips to help you pull profitable visitors to your site and keep them coming back:
1. Quality Content:
Online marketing begins with the quality of the website you are marketing and the quality of the website starts with quality copy. Writing quality content can be a great way of attracting the attention of customers and search engines alike. Whether you fancy yourself a writer or employ the services of a friend, student or professional, quality copywriting will direct the text on your website at your intended audience and include strategic calls to action. Frequently updated content that is rich in appropriate key words will attract search engines and also ensure that your site is easy to navigate. Sometimes boosting the number of visitors to your site and your number of sales and clients is as simple as revising, updating and uploading quality copy, which, with a little bit of creativity, is an online marketing technique that is cost free.
2. Blogs and Expert Articles:
We’ve just established that the aim of online marketing is to attract more visitors, and repeat visitors, to your website with the aim of boosting profits and that quality content can help with this. Another way that good quality written content can assist in online marketing and attract visitors to your website is through the posting of relevant posts, articles and press releases across popular blogs, Wikis, message boards, chat rooms and article databases as well as social networking, social media sharing and online event sites. Providing quality content that links back to your website on respected and well-visited external sites can be a great advantage in online marketing because other people will be encouraged to share your articles and posts widely and provide a rich network of quality links leading back to your website.
3. Giveaways:
Everyone likes something for free so giveaways are another simple online marketing solution that can draw virtual crowds to your website. You can use some of the external sites mentioned above, such as social networking pages, blogs and press release sites, to advertise your giveaway deal and encourage visitors to visit your site to enter. Your giveaway could be something as simple as a free e-postcard, screensaver, music download, game, contest, discount coupon, product sample or free shipping period for an online store. The key to the success of this online marketing tactic is to make entry to the competition a simple process, such as “liking” your Facebook business page and sharing it with ten of their friends, or filling in a simple sign-up form that can be stored in your customer database for future online marketing activities. Freebies are a great way of exposing your business online and can inspire return visits from pleased recipients, just make sure that providing their email address and spreading the word about your website in some way is a condition of entry.
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Tagged as: advertise, articles, Blogging, blogs, boosting, copy, copywriting, cost, download, dummies, engaging, established, expert, fool proof, giveaways, guest post, ideas, interacting, marketing, optimization, owners, pages, performance, press release sites, profits, quality content, services, social networking, solution, traffic, visitors
{ 15 comments… read them below or add one }
Hi,
1 and 2 are the obvious ones, but point 3 is interesting and has lots of margin to work upon. Not only the Freebies but the online stores can also introduce the discounted offers and services of particular occasions like Christmas, New Year etc. Great pocket saving packages and excellent customer support will surely invite plenty of potential visitors to your business.
Regards,
Initially, quality article plays an important role in the blog post. Because high quality article gets the high ranking for your sites. Thanks a lot for sharing your post on here. It’s really valuable article
You have given all three best points but 3rd one will suit professionals little more. I have noticed that the bigger prize you announce, the more traffic or more people take part. My blog is not making too much but maybe soon I will grab offline funds and organize a small giveaway on my blog.
Atulperx´s last [type] ..Poster Design Inspiration – 15 Creative Club Poster Design Ideas
Giveaways always work and if you have quality blog or site then you’ll receive huge rewards as well. You can easily attract thousands of visitors through free giveaways.
Riya @ Couponseasy´s last [type] ..HostGator Coupon Codes- Latest Promo Discount Vouchers Daily Updated
Really a great article for beginners who are banging their head on the wall for a long time now.
This article will surely help them to understand the tricks of marketing.
Great article on online marketing.
steve micheals´s last [type] ..CLASS 10th RESULTS FOR CBSE & SSLC- AVOID TENSION AND STRESS
Ya contests and giveaways will increase your blog marketing….
Vijayraj Reddy´s last [type] ..Hostgator 25 Percent OFF Discount Coupon Codes 2011
Quality content is the best way to get traffic and convert this traffic to money in the long run!
Online Marketing´s last [type] ..How to Set Up a Freelance Website in 5 Easy Steps
I tend to stay away from hiring online marketers agencies. I just don’t see that need, there are many techniques like the ones that you have suggested which can effectively accomplish the same goals. Giveaways work great, it’s my favorite method for attracting new subscribers fast.
My favorite method to up the ante on traffic or email subscribers that works like a charm every time is your #3 – giveaways. People just love them. Even bloggers. lol.
I have a giveaway going on right now at Super Blogga to WIN a super cool Wordpress t-shirt. There’s still time to enter should you (or any of your readers) be interested. Giveaways always work. But you still have to promote it for the tactic to be effective and you have to have a decent prize.
The post is surely aimed at DUMMIES
You could have stated the point of ‘Social Media’
Swayam Das@Online Information Technology Blogger´s last [type] ..Piriform CCleaner Software for Apple MAC OSX
How about targeting like minded users on Twitter and Facebook?
Swayam Das@Online Information Technology Blogger´s last [type] ..HideIt for Microsoft Windows
I am totally agree with all three point especially quality content.. without quality content its not possible..
This seems to be an excellent post aimming at dummies and I am sure people will really benefit from it.
Robin@Samsung Tablet´s last [type] ..Samsung Tablet PC-Samsung Galaxy Tab 10.1 Verizon 4G Price, Performance and review
Yes. quality content and giveaway is great way
{ Thanks for finally talking about >3 Fool Proof Online Marketing Ideas for Dummies