The day I had to wield the Twitter “block” button to fight off the scantily clad Twitter bots, I never imagined that it would lead to one of the best blogging lessons I’d ever learn. Yet here I am with a story to tell and some vital advice to give to all bloggers who suffer from the dreaded, “I-have-nothing-to-write-about” disease.
My tale starts innocently enough back in January 2011. I’d just created my Twitter account and was anxious to start getting some followers.
So I did what most newbie tweeters do – I used my 140 characters to tell the world about the grilled cheese sandwich I had for lunch. (No… not really!) Really, I started following a few people I was interested in and I tweeted about an article I’d just written.
This was before I knew that you should tweet many times a day, so after that initial post I closed up the Twitter shop, and did some other work.
The next morning looked like I’d just become the Twitter pageant winner
After doing my cursory Gmail check the following morning, I logged in to my Twitter account to offer my “good morning, all” for the day. (“All” being my mom.)
What I saw shocked me… 27 new followers! Not just 27 followers who I’d be proud to say are my newest fans.
27 doe-eyed women. Most of them in various stages of undress and bikini wear. And it didn’t stop there.
Every few hours I’d log in to see even more of these female followers on the list… Peggy37362, Laura9008, Steph10774. I dubbed them “bot mama’s” — accounts set up by spammers – not real followers.
I was a little embarrassed. Okay, a lot embarrassed. This isn’t what I imagined my followers would be like… all silent, all trying to be a little seductive.
With a quickness, I did some research on how to get rid of these bot mama’s, and commenced to deleting them from my followers list.
Figuring other newbie tweeters might be going through the same confusion, I decided to write a blog post on how to get rid of these Twitter bots.
“Knock, knock, knock… it’s Google… open up!”
Now keep in mind that Twitter has been around since 2006 and though I haven’t counted on my fingers and toes, I’m going to venture forth and say that thousands upon thousands of articles have been written about it.
Twitter bots aren’t some new phenomenon either. They’ve been haunting Twitter followers years before I finally got hip to the 140 character game. And I’ll venture forth to say that at least dozens of articles have been written on bot extermination methods.
Even still, that “get rid of Twitter bots” article I wrote on my blog quickly started getting traffic from Google.
Not just one or two keywords, but dozens of long tailer’s that I hadn’t added in to the optimization equation.
Phrases like – (and this is a very short sample):
- how to get rid of followers on twitter
- how do i block bots from my followers on twitter
- remove twitter bot followers
- get rid of followers with no tweets
And that brings me to the moral of this story
A friend of mine owns a posh ladies undergarment store. While she sells a good share of fancy $400 nighties, the bulk of her customers want very plain, non-lacey, non-frilly pieces. You guessed it… the basics.
That’s exactly what you have to remember about your blog readers. Though you might have a sophisticated share of regulars, the low-hanging fruit in the search engines usually come from people looking to solve very basic problems.
For example, if you blog about Facebook ad buying strategies, you might want to toss in an article on opening a Facebook account or even a post showing where the ads appear on Facebook. Think essentials.
And remember, even the most advanced marketers among us are newbie’s at something. Just because you cover the basics doesn’t mean your readers are absolute beginners to the entire niche. Blog posts covering basic topics can be the perfect introduction to the more advanced topics you cover.
Now go forth and get down to basics!