Old Blog Topics Can Make Lots of New Traffic

by Dahlia Valentine on August 23, 2011 · 27 comments






Old Blog Topics Can Make Lots of New Traffic

The day I had to wield the Twitter “block” button to fight off the scantily clad Twitter bots, I never imagined that it would lead to one of the best blogging lessons I’d ever learn. Yet here I am with a story to tell and some vital advice to give to all bloggers who suffer from the dreaded, “I-have-nothing-to-write-about” disease.

My tale starts innocently enough back in January 2011. I’d just created my Twitter account and was anxious to start getting some followers.

So I did what most newbie tweeters do – I used my 140 characters to tell the world about the grilled cheese sandwich I had for lunch. (No… not really!) Really, I started following a few people I was interested in and I tweeted about an article I’d just written.

This was before I knew that you should tweet many times a day, so after that initial post I closed up the Twitter shop, and did some other work.

The next morning looked like I’d just become the Twitter pageant winner

After doing my cursory Gmail check the following morning, I logged in to my Twitter account to offer my “good morning, all” for the day. (“All” being my mom.)

What I saw shocked me… 27 new followers!  Not just 27 followers who I’d be proud to say are my newest fans.

27 doe-eyed women. Most of them in various stages of undress and bikini wear. And it didn’t stop there.

Every few hours I’d log in to see even more of these female followers on the list… Peggy37362, Laura9008, Steph10774. I dubbed them “bot mama’s” — accounts set up by spammers – not real followers.

I was a little embarrassed. Okay, a lot embarrassed. This isn’t what I imagined my followers would be like… all silent, all trying to be a little seductive.

With a quickness, I did some research on how to get rid of these bot mama’s, and commenced to deleting them from my followers list.

Figuring other newbie tweeters might be going through the same confusion, I decided to write a blog post on how to get rid of these Twitter bots.

“Knock, knock, knock… it’s Google… open up!”

Now keep in mind that Twitter has been around since 2006 and though I haven’t counted on my fingers and toes, I’m going to venture forth and say that thousands upon thousands of articles have been written about it.

Twitter bots aren’t some new phenomenon either. They’ve been haunting Twitter followers years before I finally got hip to the 140 character game. And I’ll venture forth to say that at least dozens of articles have been written on bot extermination methods.

Even still, that “get rid of Twitter bots” article I wrote on my blog quickly started getting traffic from Google.

Not just one or two keywords, but dozens of long tailer’s that I hadn’t added in to the optimization equation.

Phrases like – (and this is a very short sample):

  • how to get rid of followers on twitter
  • how do i block bots from my followers on twitter
  • remove twitter bot followers
  • get rid of followers with no tweets

And that brings me to the moral of this story

Basic topics ALWAYS get traffic.

A friend of mine owns a posh ladies undergarment store. While she sells a good share of fancy $400 nighties, the bulk of her customers want very plain, non-lacey, non-frilly pieces. You guessed it… the basics.

That’s exactly what you have to remember about your blog readers. Though you might have a sophisticated share of regulars, the low-hanging fruit in the search engines usually come from people looking to solve very basic problems.

For example, if you blog about Facebook ad buying strategies, you might want to toss in an article on opening a Facebook account or even a post showing where the ads appear on Facebook. Think essentials.

And remember, even the most advanced marketers among us are newbie’s at something. Just because you cover the basics doesn’t mean your readers are absolute beginners to the entire niche. Blog posts covering basic topics can be the perfect introduction to the more advanced topics you cover.

Now go forth and get down to basics!



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{ 26 comments }

Swayam Das August 24, 2011 at 4:22 am

Nice story! I guess the moral of the story will be “You gotta be Consistent” ;)
Swayam Das@SEO Tech Marketing´s last blog post ..Top 10 Tips for Social Media Security

Dahlia Valentine August 24, 2011 at 4:11 pm

Hi Swayam… Yes, be consistent and most important, focus on the basic topics. Don’t always think you have to go with the most advanced subjects.

Thanks for commenting!
Dahlia
Dahlia Valentine @ That Internet Marketing Thing´s last blog post ..3 Steps for turning your blog posts into a Kindle ebook

sam August 24, 2011 at 6:29 am

I agreed with you but i think some more different ideas related to that post also we can add in that old post and if we will post after some modification it can be prove more beneficial for us.
sam @ goa carnival´s last blog post ..Goa Carnival Date 2011 (5th to 8th March)

Dahlia Valentine August 24, 2011 at 4:07 pm

Hi Sam… Sure modify away. You can do any basic articles related to your niche. I’m sure you’ll do well.

Thank you for commenting,
Dahlia
Dahlia Valentine @ That Internet Marketing Thing´s last blog post ..3 Steps for turning your blog posts into a Kindle ebook

Jasmine August 24, 2011 at 9:51 am

Nice sharing! Looks like we just need to post simple stuff, sometimes people enjoy those more.
Jasmine@Top Web Hosts´s last blog post ..FatCow – E-Commerce Tools

Dahlia Valentine August 24, 2011 at 4:06 pm

Hi Sam… Sure modify away. You can do any basic articles related to your niche. I’m sure you’ll do well.

Thank you for commenting,
Dahlia
Dahlia Valentine @ That Internet Marketing Thing´s last blog post ..3 Steps for turning your blog posts into a Kindle ebook

Mat August 24, 2011 at 11:00 am

Excellent tips and I really liked the moral of the story.
Mat@Carports Kits´s last blog post ..Carolina Carports – An Affordable Solution for your Garage

Dahlia Valentine August 24, 2011 at 3:57 pm

Hi Mat… Glad you enjoyed it.
Dahlia Valentine @ That Internet Marketing Thing´s last blog post ..3 Steps for turning your blog posts into a Kindle ebook

Olawale Daniel August 30, 2011 at 5:46 am

Hi, this post is really great. Thanks for sharing this :)
Olawale Daniel@Technology Blog´s last blog post ..Amazing – Elephant Shows an Insightful Problem Solving Ability

Robin August 24, 2011 at 4:02 pm

It is an excellent post and fully agree that the old post can bring significant amount of visitors.

Dahlia Valentine August 25, 2011 at 3:18 pm

Hi Robin… thank you and yes, it does work.

Thanks for commenting,
Dahlia
Dahlia Valentine @ That Internet Marketing Thing´s last blog post ..3 Steps for turning your blog posts into a Kindle ebook

Ricardus from WordPress Hosting August 24, 2011 at 9:04 pm

Old post definitely can bring a lot of visitors if the content is really a good ones

Dahlia Valentine August 25, 2011 at 3:20 pm

Hi Ricardus… I believe it’s a matter of optimizing the content properly, since most of the my traffic for that article comes through Google.

Thanks for commenting,
Dahlia
Dahlia Valentine @ That Internet Marketing Thing´s last blog post ..3 Steps for turning your blog posts into a Kindle ebook

Kavya Hari August 25, 2011 at 4:49 am

Nice article!! Old topics will be create more traffic with the good support on here :) Thanks a lot for sharing your post on here :)
Kavya Hari´s last blog post ..Amazing News For Webmasters!

Dahlia Valentine August 25, 2011 at 3:21 pm

Hi Kavya… most definitely! And thank you for leaving feedback.

Dahlia
Dahlia Valentine @ That Internet Marketing Thing´s last blog post ..3 Steps for turning your blog posts into a Kindle ebook

Shower Valves August 25, 2011 at 5:19 am

Thats very much true. Basic is call powerful FOUNDATION on which we can build a long towering building on it successfully as base is strong.

Not only in this field this is UNIVERSAL LAW that “Basic is basic through which we can do everytime MAGIC”
Shower Valves´s last blog post ..Shower Valves

Dahlia Valentine August 25, 2011 at 3:22 pm

This is true… sometimes it’s the basics that generate the most traffic.

Thank you for commenting,
Dahlia
Dahlia Valentine @ That Internet Marketing Thing´s last blog post ..3 Steps for turning your blog posts into a Kindle ebook

Daniel Wood August 25, 2011 at 7:37 am

Hi Dahlia, liked your post. A nice basic post. :) B/w i must confess that When i first read the Title of your post, i thought you are going to tell about how you could get traffic from your older posts (sorry for misunderstanding) but as i continued reading, things turned out to be completely different from what i have thought or misunderstood.

You are very true about that “Basic topics ALWAYS get traffic.” As every now and then a new user would search for these basic topics and would get the fresh content above than others (as per Google policy a fresh content get good ranking).

Dahlia Valentine August 25, 2011 at 3:24 pm

Hi Daniel… That’s probably why my content is ranking so well. Even though the topic is old, it’s fresh content.

Thanks for the insight,
Dahlia
Dahlia Valentine @ That Internet Marketing Thing´s last blog post ..3 Steps for turning your blog posts into a Kindle ebook

Samuel August 25, 2011 at 1:08 pm

Hey Dahlia,
I really admire and appreciate your firm and well fabricated idea of stuck to basics,because it is true that people often search of basic issues related with the topic and they generally use simple phrases for there search as they speak in there daily life.It is very useful to implement them in our posts to drive more traffic towards our blog.Thank you for sharing such a great,valuable,interesting and informative content with us.

Good Luck and God Bless!!

With Regards!
Samuel Joshua.
Samuel@Outdoor Kitchen Equipment´s last blog post ..Outdoor Kitchen Equipment

Dahlia Valentine August 25, 2011 at 3:26 pm

Hi Samuel… thank you for the compliment. And yes, it is extremely useful to incorporate what we perceive as older topics into the mix.

Best regards,
Dahlia
Dahlia Valentine @ That Internet Marketing Thing´s last blog post ..3 Steps for turning your blog posts into a Kindle ebook

alamin August 25, 2011 at 1:15 pm

Dahlia Valentine!! I really enjoyed your story…… I am totally agree old topic can surely help…At least after reading this post I think so.
Thanks

Dahlia Valentine August 25, 2011 at 3:27 pm

Hi Alamin… I’m glad you enjoyed it. I hope you get out there and make it work for you.

Warmest regards,
Dahlia
Dahlia Valentine @ That Internet Marketing Thing´s last blog post ..3 Steps for turning your blog posts into a Kindle ebook

sasha gibbs September 5, 2011 at 7:39 am

Hi,
I do agree that old blogs can help you out in increasing your traffic and knowledge as well. But one thing is disturbing me that what if we are not updated with new techniques and information in our contents? Because we also have to be attached with new techniques in our contents to increase traffic and if we focused at old blogs than what will be next? Your post is good but I want to know the source of information to make my concepts more clear about it.

Cat Fishing September 7, 2011 at 5:23 am

Good post really a good post! You must be a diary writer before a blogger…

Thanks for sharing…….

WordPress Hosting September 8, 2011 at 2:20 am

This is very true and at the same time old post can generate new ideas. As a matter of fact after reviewing your old post that suits the current flows of what is happening around, it will generate new ideas to branch out and expand more topics.

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