5 Methods of Achieving Expert Status

by Brandon Connell on October 27, 2010 · 42 comments

5 Methods of Achieving Expert Status

Becoming an expert is something that you may have considered impossible for you to achieve. But what does expert status actually mean? I have watched for almost a year as a blogger in my social circle (Alex Whalley) went from beginner, to an expert on keyword research and seo. Both are topics I have been an expert at for years, but he has been able to establish himself within a short period of time with regular readers who thank him for his advice.

You may wish to become an expert at something for whatever reason. The fact is that it is pretty easy to become an expert. You simply need to dedicate your time to learning the subject in great detail, and tell others what you know. After awhile, people just assume you are an expert and your reputation is solidified.

Let us look at 5 methods you can use to achieve your expert status.

Choose & Learn:

The very first step to becoming an expert is to decide what topic you want to become an expert on. You may have done previous research on a niche that you think will make you money, and decide that subject is what you wish to establish yourself in. When you have decided on your expert subject, you need to learn everything you can about it. The best way to go about learning is to read about that topic in great detail, then get out there and do it to gain hands on experience.

You may find that learning through hands on will conflict with what you read about when researching the subject. It may be because either the content you read was inaccurate, or it may be because each experience is different.

Ebook Availability:

We all know that ebooks are a great way to build a mailing list. But did you know that where your ebook is published can determine how you are viewed by your readers. Take for example the fact that both ebooks on my website, “Step by Step Guide to Making One Million Dollars” and “Blogging for Income” are both available not only free in pdf format on my blog, but also on Amazon for the Kindle and Kindle for PC software.

Having an ebook on Amazon and other major distributors helps to make an author look much more important than if their content was only available as a download on their website. In addition to the expert status benefits, I also get exposure for my ebook in an outlet that has millions of consumers it markets to.

Brand Promotion:

Do you want to know how Alex Jeffries came to be a guru? It’s not because he has more knowledge than you, but because he got his brand out there in a way that massive growth was established. What I mean by this is that other bloggers everywhere are promoting his name. They are not promoting a single product, but his actual name. Think “Donald Trump” for another example of brand promotion. Every project he gets involved with uses his name.

How can you go about promoting your brand? You can start by contacting multiple bloggers within your niche and establishing partnerships of some kind. Think of it as a barter situation. You may have something that holds value to the other blogger, and they are willing to promote your brand with sincerity in order to get ahold of what you have.

Obtain the stats:

If you write articles, you might as well get some marketing with that. You can write for Associated Content, and EzineArticles so that the public stats are there for all to see. Readers can see how much content you have published, how many times that content was read, and so on. They can also see your subscriber count.

Once you have the stats, nobody can argue that you are not an expert. Statistics don’t lie.

Speak with Conviction:

No matter what content you put out there, ensure that you speak with conviction. Make it seem like you believe what you are saying no matter what. It may be an article, youtube video, or podcast. Regardless of the content, the reader, listener, or viewer must truly believe that they are getting the information from someone who knows what they are talking about.

I have come across blogs where the author was unsure of himself even though he was saying “this is the way to do it”. It is one thing if you truly do not know about what you are speaking of and you disclose this fact to your readers. Maybe you are still learning. You can still be an expert on a subject and not know everything. But don’t try to pass yourself as knowing something unless you have a good poker face. If you are unsure of whether or not you can speak with conviction, then avoid the topic that is bugging you. Only write about what you know you can be solid about.


Remember that becoming an expert is a matter of putting yourself out there. Some readers may think that your expert status is a joke compared to theirs. But keep in mind that expert status is a matter of opinion based on the individual sizing you up. I was established as an expert for multiple subjects which have earned me some expert witness jobs in court cases, and also allowed me to appear on major radio networks and talk shows.

You are what you want yourself to be. Choose your subject, and dedicate your time to establishing yourself as an expert in that subject. You can have your golden status within 6 months if not sooner.

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d3so October 27, 2010 at 7:25 pm

Definitely awesome pointers. I never thought about listing an ebook on amazon. I’ll give that a try.
d3so´s last blog post ..TechnShare Crazy Guest Blogging Contest

Brandon Connell October 27, 2010 at 7:40 pm

Hi d3so, I am sure you will be pleased with the results of that. Just publishing it will help you feel better before you even see anything from it. Just your name and product published on a major site like that helps your ego, lol.
Brandon Connell´s last blog post ..Is Your Content Constant

Mike October 27, 2010 at 7:56 pm

Awesome points, Brandon. There are many things that you have to do to become an expert, but you have pointed out the most important ones. I would add one more point which is help as many people as you can and join conferences. It makes you look good when you present the pictures taken from conferences online to show how reliable you are :)
Mike´s last blog post ..Do and Dont In Guest Blogging The Most Complete Guide On What You Should and Shouldnt Do When Guest Blog

Brandon Connell October 27, 2010 at 7:59 pm

Excellent addition Mike. Thanks for the comment! Helping people is a given and a regular part of blogging.
Brandon Connell´s last blog post ..Is Your Content Constant

Robert October 27, 2010 at 10:36 pm

It seems Ebooks are all the rage these days, everyone seems to be offering one on their site, but I’ve no time to make my own, let alone come up with an idea for one,
Robert @ Techinfo-4u.com´s last blog post ..3 Awesome Wireless Tools For Android amp Your Computer

Brandon Connell October 28, 2010 at 4:36 pm

Reconsider Robert. An ebook can take a single day to write, and another day to format professionally if you dedicated the time to it. The benefits last for much longer.
Brandon Connell´s last blog post ..FREE- Ghostly Acres Grunge Web Template

Henway October 28, 2010 at 2:38 am

Great advice. It definitely takes conviction to be an expert, and an ability to even say controversial things if you believe in them
Henway @ Colon Cleansing´s last blog post ..GoDaddy for Hosting

Brandon Connell October 28, 2010 at 4:38 pm

Thank you Henway. Controversial is a blogging style, and a useful one for gaining traffic. But I believe most bloggers would remain diplomatic for the most part unless they actually specialize in the controversial style.
Brandon Connell´s last blog post ..FREE- Ghostly Acres Grunge Web Template

The Bad Blogger - Count Me In October 28, 2010 at 7:01 am

You have listed awesome stuff on getting expert status and had given me ideals of establishing my own status to a higher level, although I have never use Amazon before to promote my own stuff, but I guess it really can increase ego for me… haha… thanks for all the great ideals…

Brandon Connell October 28, 2010 at 4:39 pm

No problem. The ego is the good part :) I have two books on Amazon and I am working on a print book now. It is always great to see the finished product that you worked so hard on.
Brandon Connell´s last blog post ..FREE- Ghostly Acres Grunge Web Template

Thiru October 28, 2010 at 7:53 am

Nice write up, to be an expert must choose a subject which is or passion and need to stick with that subject till the end. Learning more things about that subject will let us grow as an expert.
Thiru@webappdirectory´s last blog post ..Sohoos.com Its all for Micro business professionals

Brandon Connell October 28, 2010 at 4:41 pm

Thanks Thiru. Constant learning is a thing that bloggers must do in order to stay relevant. Otherwise you would be an 80 year old man trying to talk cool to a teenager.
Brandon Connell´s last blog post ..FREE- Ghostly Acres Grunge Web Template

Daniel Sharkov October 28, 2010 at 4:12 pm

Hey Brandon,

You have made some great points in the article. I totally agree that if you want to become an expert, no matter what the subject, you need to start learning. Without reading, obtaining new and relevant information is pretty much impossible. And in our ever-changing world, one always needs to be up-to-date if he is willing to be something more than a mediocre blog writer.
Daniel Sharkov@Blogging Tips´s last blog post ..Utilize These Blogging Tips to Lift your Blog Off the Ground

Brandon Connell October 28, 2010 at 4:42 pm

Agreed Daniel. Not only constantly staying up to date, but also learning new niches. You never know how you may end up relating a different niche to your own.
Brandon Connell´s last blog post ..FREE- Ghostly Acres Grunge Web Template

Rahul October 29, 2010 at 12:59 am

i didn’t know listening to ebook on amazong is possible , anyway , very neww stuff and i got several helpful details with this post !!! thank You
Rahul @ MazaKaro´s last blog post ..Comment on 10 Traffic Building Tips for Ecommerce Stores by Loudable

Brandon Connell October 29, 2010 at 4:55 pm

Hello Rahul. I was hoping to inform people who had not known about it. Ebooks have a large audience with the Amazon Kindle.
Brandon Connell´s last blog post ..FREE- Ghostly Acres Grunge Web Template

Richard October 29, 2010 at 5:47 am

Hey Brandon,
Thanks for the tips. I also didn’t know that you could list an ebook on amazon and hadn’t even considered it an option.
Richard´s last blog post ..How to Keep the Passion Alive on your Blog

Brandon Connell October 29, 2010 at 4:56 pm

I was in the same boat about a year ago when I realized that ebooks were being sold on Amazon. Then it was just a matter of figuring out how they got there, and I found that it was Digital Text Platform.
Brandon Connell´s last blog post ..FREE- Ghostly Acres Grunge Web Template

Bryan October 29, 2010 at 2:50 pm

Hi Brandon,

Hmm I think I must consider building partnerships with other bloggers. It is something worth considering especially with the competitive niche of making money online we are in.

Thx for putting this up!
Bryan´s last blog post ..The Newbie Blogger Checklist and Guide- 21 Things You Need To KNOW

Brandon Connell October 29, 2010 at 4:59 pm

Yes Bryan. That is a very important part because it is about using leverage in order to expand your brand.
Brandon Connell´s last blog post ..FREE- Ghostly Acres Grunge Web Template

Alex October 30, 2010 at 12:07 am


First and foremost I want to thank you for the awesome kudos mate. Coming from you makes that compliemnt stick ever so sweet, because I KNOW you know your stuff when it comes to SEO and making money blogging.
You raise some good points here, especially about conviction. If you don’t sound 100% sure of what you are talking about, how can you expect others to follow?
I like the engagement inthe comments thread too man – you have continued to add value through your responses.


Good to see you back on the front line brother!
Alex@keyword research plugin´s last blog post ..By- wp-popularcom » Blog Archive » Keyword Winner SEO Plug-in

Brandon Connell October 30, 2010 at 12:13 am

I hate replies to comments where people say “I agree” without anything to back it up. Or why they disagree. Sometimes a comment also just needs to be expanded upon about why you wrote what you did in the article. Hence the engagement ;)

Conviction is important. I almost said one of the most important, but to be honest, all of the things I mentioned are. Being unsure raises doubt in others instantly, so you can’t even flinch!
Brandon Connell´s last blog post ..I have been challenged by Alex Whalley!

Jasmine Henry October 31, 2010 at 4:17 pm

I know that it’s been said a lot that you should pick a niche that you’re passionate about but for the choose & learn point that you made Brandon, I think that’s incredible important.

If you pick a niche that you’re not too fond of, it will feel like a chore and you won’t want to keep researching it as a result and it will probably make you give up your hopes of becoming an expert about it too.
Jasmine Henry´s last blog post ..Competition Time! – Win an EA Store Voucher

Brandon Connell November 9, 2010 at 3:07 pm

Good translation Jasmine. Without an interest, you definitely do not want to keep learning about it.

Jasmine Henry November 9, 2010 at 6:49 pm

Thank you! I believe that that’s the case with a lot of things, not just with learning about your niche, but with other aspects of blogging too. For example if you stick to some terrible blogging ideals, how can you improve your blog without being willing to learn how to do that?
Jasmine Henry´s last blog post ..Support the Official PlayStation Magazine for a Good Cause

Julian November 1, 2010 at 11:35 am

to be an expert, you must think that you already are an expert and start doing what experts do

Julian´s last blog post ..Go To Top Page Using JQuery

Brandon Connell November 9, 2010 at 3:07 pm

Correct Julian. Thanks for the comment.

Alan Mater November 3, 2010 at 5:37 pm

Hi Brandon,

I love the part about “speaking with conviction.” This is so true as it will be blatantly obvious to your readers if you’re not sure about what you’re saying or what you’re saying is even true. If you believe it’s true, then say it with conviction.

However, the flip-side to this is that there are many people out there that do this when what they are saying ISN’T true. And, since they say it with conviction, readers don’t know any better.

Moral of the story is, if you’re going to say something, make sure that what you’re saying is fact. If you’re not sure about something but still want to cover the subject, then at the very least let your readers know that you’re not quite sure. They’ll respect you for it versus finding out later that you didn’t know what you were talking about and decide they can’t trust you anymore. It never hurts to take the time to research the subject first, too.
Alan Mater @ Work From Home´s last blog post ..Site Build It Review – Don’t Build a Website Before You Read This

Brandon Connell November 9, 2010 at 3:10 pm

Thanks Alan. This reminded me of a blog that recently upset me for promoting disinformation. Their readers thanked them for “telling the truth” also. That made me so mad because it clearly was not the truth, so people walked away with what they thought was knowledge about something.

About conviction, it has power in many ways. I have used it to gain business because I knew what I was talking about.

Rex November 8, 2010 at 3:44 pm

Great methods Brandon. I will put them to use right away on one of my new blogs.

Brandon Connell November 9, 2010 at 3:06 pm

No problem Rex. Feel free to stop by again and let us know how it worked out for you.

Murlu February 6, 2011 at 6:39 am

For me, over the last while, it’s all about getting some face time in with people. Email and commenting alone can do wonders but when you talk with someone over the phone or have a video skype chat, that raises the bar – they instantly associate you with your blog and your content.

Vincent Parker March 2, 2011 at 1:51 am

Hi Brandon,

Excellent post and great tips on establishing yourself as an expert in a chosen field or niche.

Something I have recently discovered that may help is Google Realtime Search. Using it you can pretty much instantly see what is being discussed for certain keywords through blogs, websites, Twitter, Facebook and other platforms.

It’s great because when someone asks a question, needs help or anything of the like you can jump right in and answer their question or become part of the conversation.

This can help in establishing yourself as an expert. I normally check the searches (I usually have a few running at the same time) about once an hour and that has helped create new relationships and has helped in my business quite a bit.

Thanks again for the post. Let me know what you think about using Google Realtime Search in the quest for becoming an expert. :)

Vincent Parker
Vincent Parker@Global Domains International Inc´s last blog post ..How To Become A Global Domains International- Inc Expert

Vijayraj Reddy July 7, 2011 at 5:13 pm

Brand promotion is very important and now a days you can use social media wisely for the promotion…
Vijayraj Reddy @ Make Money Online´s last blog post ..5 Easy Ways to Promote your Business

Robin August 14, 2011 at 12:25 pm

Well summarized points for new bloggars but I think the expert status is not one which can easily be obtained. A hard work and dedication with absolute knowledge of the subject is must and seminars, conferences, coaching, webinars can further enhance your skill.
Robin@Samsung Tablet´s last blog post ..Samsung Tablet PC News – Samsung Galaxy Tab 10.1 WiFi Software Update

Janus March 11, 2012 at 11:14 pm

These are great tips for achieving expert status. I also think that knowing your strength and inborn talent is very important. It helps you choose and learn the specific topics on which you want to be an expert. Knowing your strength also helps you gain an advantage in what you choose to do.

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