Becoming an expert is something that you may have considered impossible for you to achieve. But what does expert status actually mean? I have watched for almost a year as a blogger in my social circle (Alex Whalley) went from beginner, to an expert on keyword research and seo. Both are topics I have been an expert at for years, but he has been able to establish himself within a short period of time with regular readers who thank him for his advice.
You may wish to become an expert at something for whatever reason. The fact is that it is pretty easy to become an expert. You simply need to dedicate your time to learning the subject in great detail, and tell others what you know. After awhile, people just assume you are an expert and your reputation is solidified.
Let us look at 5 methods you can use to achieve your expert status.
Choose & Learn:
The very first step to becoming an expert is to decide what topic you want to become an expert on. You may have done previous research on a niche that you think will make you money, and decide that subject is what you wish to establish yourself in. When you have decided on your expert subject, you need to learn everything you can about it. The best way to go about learning is to read about that topic in great detail, then get out there and do it to gain hands on experience.
You may find that learning through hands on will conflict with what you read about when researching the subject. It may be because either the content you read was inaccurate, or it may be because each experience is different.
We all know that ebooks are a great way to build a mailing list. But did you know that where your ebook is published can determine how you are viewed by your readers. Take for example the fact that both ebooks on my website, “Step by Step Guide to Making One Million Dollars” and “Blogging for Income” are both available not only free in pdf format on my blog, but also on Amazon for the Kindle and Kindle for PC software.
Having an ebook on Amazon and other major distributors helps to make an author look much more important than if their content was only available as a download on their website. In addition to the expert status benefits, I also get exposure for my ebook in an outlet that has millions of consumers it markets to.
Do you want to know how Alex Jeffries came to be a guru? It’s not because he has more knowledge than you, but because he got his brand out there in a way that massive growth was established. What I mean by this is that other bloggers everywhere are promoting his name. They are not promoting a single product, but his actual name. Think “Donald Trump” for another example of brand promotion. Every project he gets involved with uses his name.
How can you go about promoting your brand? You can start by contacting multiple bloggers within your niche and establishing partnerships of some kind. Think of it as a barter situation. You may have something that holds value to the other blogger, and they are willing to promote your brand with sincerity in order to get ahold of what you have.
Obtain the stats:
If you write articles, you might as well get some marketing with that. You can write for Associated Content, and EzineArticles so that the public stats are there for all to see. Readers can see how much content you have published, how many times that content was read, and so on. They can also see your subscriber count.
Once you have the stats, nobody can argue that you are not an expert. Statistics don’t lie.
Speak with Conviction:
No matter what content you put out there, ensure that you speak with conviction. Make it seem like you believe what you are saying no matter what. It may be an article, youtube video, or podcast. Regardless of the content, the reader, listener, or viewer must truly believe that they are getting the information from someone who knows what they are talking about.
I have come across blogs where the author was unsure of himself even though he was saying “this is the way to do it”. It is one thing if you truly do not know about what you are speaking of and you disclose this fact to your readers. Maybe you are still learning. You can still be an expert on a subject and not know everything. But don’t try to pass yourself as knowing something unless you have a good poker face. If you are unsure of whether or not you can speak with conviction, then avoid the topic that is bugging you. Only write about what you know you can be solid about.
Remember that becoming an expert is a matter of putting yourself out there. Some readers may think that your expert status is a joke compared to theirs. But keep in mind that expert status is a matter of opinion based on the individual sizing you up. I was established as an expert for multiple subjects which have earned me some expert witness jobs in court cases, and also allowed me to appear on major radio networks and talk shows.
You are what you want yourself to be. Choose your subject, and dedicate your time to establishing yourself as an expert in that subject. You can have your golden status within 6 months if not sooner.
This post is part of our amazing Blogging Contest, please add a comment and tweet it to support the author.