Creative Marketing Ideas for Internet Marketers: Link Baiting

Creative marketing could be a large, large win for the site. Now, it’s known as “creative” for any reason and it might not be in your sweet zone, but that does not mean that you ought to neglected like a large potential supply of traffic. This really is most likely among the quickest methods to stimulate natural links for your site and enhance your authority.

Now, we’re not the most creative guys on the planet and we’ll be quite honest about this – as we always are – this is NOT our strong suit, but it is something that we will be expanding a lot in the months to come. That being said, it doesn’t mean that we don’t recognize the value that link bait offers.

Here are just a few “ideas” that may or may not be relevant. The main thing here is to get you thinking outside of the box. Now some of these you’ll want to combine with list building by providing them a way of signing up to your list.

Create a valuable resource targeted to your niche

Lots of different options here like lists, how to information, reports, case studies – just make sure it is very targeted to your site.

Create a tool or widget

These are really great ways to get people to bookmark and link to your site naturally. If you do it right, it’s also a terrific way to build your list. Just offer a free version with no optin and then another version with expanded functionality that requires an optin to your marketing list (still a free tool though).

Interview Someone of Interest

This doesn’t have to be someone famous, just someone that relates to your niche. You can even interview your customers that are using your product in a way that your other readers may like to hear about or are having success using your product. These make great interviews because people can “connect” with an average Joe.

Hold A Contest

Contest are also great ways to get your readers to engage and if you make the prize something relevant to your niche you attract the right type of people to the contest. You can also include requirements in the contest that help your SEO – require them to leave a comment on a specific post, for example.

Do A Free Giveaway

Similar to a contest, only here you just give everyone a free giveaway. Obviously you have to think of the logistics of how to make this work.You can give people an ebook, a report, a guide … for free.

Try the Humor Angle

This is not our strong suit either, but you can do funny videos, clever comics, funny artwork – remember it’s just meant to get people engaged, but you’ll always have more success if you can somehow keep it niche related.

Well, that’s far from an exhaustive list – there are as many ideas as you can imagine (and many more you haven’t thought about). Spend some dedicated time each month trying to come up with a new link bait item and roll one idea out each month – you’re bound to stumble onto something good. And if you don’t like any of the above or just want to try something different then just search Google on “link bait ideas” – you’ll find plenty of good stuff.

Tagged as: Internet Marketing, Link Baiting, marketing, Niche, resource, valuable