Adsense, the concept that has bloggers and website owners salivating—waiting to cash in on the riches, but leaves most quivering in their boots and crying puddles of tears over what “coulda, shoulda been.”
For most bloggers this purposed money delivery program just never pans out, and leaves them wondering what the great secret to success is. Others do it, why can’t they? The reasons are as simple and as complex as most online entrepreneurial prospects, but the fact is, there are riches in “them thar Google hills.” For any who doubt it, you only have to look at what top earners draw in annually.
If you’ve researched paid blogging possibilities at all, you’ve seen the checks. Are they for real? You bet! The Google vault doles out up to $500 million dollars—not annually, not semi-annually, but quarterly! The biggest earners rake in several hundred thousand dollars every year just for having those Adsense strips on their sidebars, headers, footers or in between posts.
Some of the Internet’s top Adsense earners are (monthly earnings):
- PlentyofFish.com: USD $900,000
- Digg.com: $250,000
- ShoeMoney: $132,994.97
- Weblogs, Inc: $120,000
- Freeweblayouts.net: $100,000 per MONTH
- AskTheBuilder.com: $30,000
- Digital Point.com: $10,000
Okay, you’re probably wondering what is wrong with you, why can’t you make such great money from your Adsense campaigns? There are three secrets to success with Adsense marketing on websites and blogs: target, time and quality. Most, if not all of the blogs and websites that fail in their monetizing campaigns lack one, and usually all three of these things.
A niche is a target audience. Websites and blogs that determine a target market do better than those that ramble about anything, and everything. My blog is about weight loss but it focuses on the small niche of Medifast coupons and Nutrisystem reviews. Picking a niche isn’t enough, however. You have to examine the popularity, or need of a specific niche. Going after the biggest niches isn’t always the best strategy. Those markets are flooded with others who are trying to get a piece of an already sliced up pie. Find big niches that do not have a lot of presence. This works for websites, blogs and even discussion forums for getting a lot of traffic to their pages that have Adsense on them. Of course, you can still go after a slice of the big pies as long as you don’t fail in the next two items. A slice of a big check is still a big check.
One of the biggest problems for new website entrepreneurs are the gurus who spout off about making money in your sleep—bull…. Yes, your Adsense is working all the time, even when you’re asleep, but that doesn’t mean that you can sleep all day. You have to get up and work. Operating the top earning websites, blogs and forums is a job. It is an enterprise. It takes effort to build, and keep it thriving.
Garbage in—garbage out, is an old axiom that applies well to the online marketplace. You can’t attract loyal readers to your corner of the web if you put out garbage. No one wants to read it, no one cares about it, and if no one cares: no one comes. Without traffic you have no one to click on your Adsense boxes.
You will notice that all of the top earners in the list above have something relevant to offer their niches. Even those that seem like they are without direction, such as Digg.com have a service that is attractive to their readers. Of course, in the case of Digg.com, the gimmick of getting other people to click on links to pull others to the site is one of the more unusual tricks, but only others such as Twitter and Facebook can manage things like that. For the most part, you have to cater to an audience’s needs such as AskTheBuilder.com or PlentyofFish.com (a dating website) that provide useful information or services to their target audience.
Another amazing trick that works wonders: giving away something with real value for free. It works amazingly well for FreeWebLayouts.net. A small 3 line Adsense bar at the top of their page and Ka-ching! $100,000 a month in revenue. Suddenly it doesn’t seem like they’re giving anything away for free, they’re selling them for clicks.
The bottom line is, if you want to make money online using Adsense you have to give your readers a reason for coming to your site. If you offer information, make it good. If you offer a service, make it good. If you offer a something for free, make it worth that click.