Keep Your Readers Love Your Readers

by JJANNE on October 1, 2011 · 24 comments






Keep Your Readers Love Your Readers

This post may seem a little out of your normal techy-straightforward-let’s-make-money-post, but stick with me, while it may not be three surefire ways to make you more money in the next three months, I think it’s just as important. And while it may not include the class words like “Google” or “adwords” or “page rank,” it will include ways to benefit your readers and therefore keep your readers.

When we blog for marketing purposes, we blog specifically because we’re seeking revenue in return. We offer something, whether that be knowledge, tips, advice, product reviews, etc. and in return, we expect our readers to, at the very least, read what we put out there and probably, perhaps, even cash in on our something. And if they aren’t cashing in on what our exact posts are about, perhaps they’ll cash in on the ads on the side, which make us money or they’ll spread some link love around. You get the picture. Bottom line, our blogs depend on our readers. Even if they do nothing else but read our blog, our blog would still cease to exist without them.

Take a mommy blogger for instance. She’s not making any money by telling you what she and her adorable little bouncing boy did for morning playtime today nor that he discovered he loves frozen yogurt at dinner last night. But, if her readers abandoned her blog, she would no longer have an outlet. She’d be missing her online friends and let’s face it, she’d probably be missing out on some big sponsor money from top companies like Bloom Highchairs who want their ads where the mommies really go.

This is what I’m saying: your readers, no matter what you blog about, deserve your love in return. They offer up their time every day to see what you had the ambition to put down on paper (or on the screen, rather). Without them, where would you really be anyway?  If you wanna keep your readers, sometimes it takes more than just putting content out there. Sometimes it takes going a step further and showing some reader love. How do you do this? Well, let’s look at three easy ways for starters.

#1: Give Back

I’m starting with this one because it will take the least from you in a personal fashion, which when it comes to tech/money/blogging, is often the hardest way to love readers. Giving back is relatively easy. Giving back can be as simple as occasionally offering some reader gifts. Seek out giveaways you can pull off. See if you can get your readers (and only your readers) special promo codes to something relevant to your blog content. Maybe they get a discount on a webinar, maybe they can get 10% off a book you’ve recommended, etc. It’ll take some legwork on your part, but that’s about it. And, if it’s something you can give yourself, then it won’t even take that. I can also assure you that your readers’ gratitude will most often come back around to benefit your business again and in a greater fashion than you would have imagined. Link posts, re-tweets, blogger recommendations, etc. It all adds up.

#2: Get Personal

Sometimes your readers just want to know who you are and they want to be able to connect. Love your readers by devoting a little more of yourself and your time to them. If you aren’t avidly commenting back with your readers, start. If you’ve got some super loyal readers, make an effort to reach out to them personally. Direct comments to them. Send them personal emails thanking them for sticking with you. Give a reader something specifically, under the radar, just because that reader is dedicated. (You’ll never lose that reader, guaranteed.) If your readers have their own blogs, go get involved. Read their blogs. Comment on their blogs. Offer advice/tips/etc. if you have any that might even improve their blogs. Offer to write a post for them, or better yet, ask them to write a guest post for you. Send twitter shout-outs. If they’ve got local businesses, go “check-in.” Make personal connections and you’ll be able to show your thankfulness for reader dedication in a whole new light.

#3: Go Further

It’s easy to become complacent in blogging. Once you’ve built up a solid following who doesn’t seem to be going anywhere and who seems to stick with your content as it is, the natural tendency is to just get by or get away with things as they are. But if you really love those readers, you’re going to keep going deeper, keep investing more time, keep looking for the really good stuff that’s going to help them, entertain them, teach them, benefit them. Don’t give them the generic and don’t give them the stuff that they could go find somewhere else. Because trust me, given enough time, they will. Imagine them as you do your kids or your loved family members and devote the same intensity and passion into delivering content to your readers that you would to your mother if she really needed it. That’s loving your readers.

In the end, loving your readers, while it may not seem like “monetization,” it is. Dedicated, happy, loyal readers will pay off. You’ll probably make better friends than you would from a distant blogging stance, you may learn a thing or two from them, and you’ll produce better content anyway. When it comes down to it, it’s win-win all around. So, go get busy. Go show some reader love.

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{ 24 comments }

Stephan Hilson October 2, 2011 at 12:03 am

I haven’t thought much of attracting readers since I only focused on making blog posts. I have only got a chance to interact with readers through comments and other stuff. Maybe I will try to visit their website and tried to make a comment in return. It seems wonderful tips to try to generate more views in my website. Thanks for sharing the interesting article.
Stephan Hilson´s last blog post ..Forfait mobile le moins cher

Michael October 4, 2011 at 1:40 am

Great point Stephan. Sharing the love is so important for building community.

Robin October 2, 2011 at 2:29 am

I perfectly agree with you and if you do care about your reader, you can convert them to the followers. Excellent post and thanks for the basics of internet marketing.
Robin@Samsung Tablet´s last blog post ..Samsung Tablet PC- Microsoft Window 8 Developer Preview Distributed

Jasmine October 2, 2011 at 4:02 am

Good article, Jocelyn. I always love my readers, come to my blog if you have a minute or two! :)
Jasmine@Top Web Hosts´s last blog post ..FatCow Excellent Web Hosting Support

Riya October 2, 2011 at 11:56 am

Really true, If you want that your readers come back on your blog then you need to focus on give back plus quality articles as well.
Riya @ Couponseasy´s last blog post ..HostGator Coupon Code

Jawed October 2, 2011 at 1:56 pm

Nice article Anne, Your blog readers are everything for you. So if you want them to come back and be a regular reader. you need to give something them in return. For example, occasional contest & freebies, replying to there comments & questions and providing them valuable content is way to show you care them the most.
Jawed@make money online´s last blog post ..The Advantages of Blogging for Business

Swayam Das October 3, 2011 at 2:17 am

Simply having ‘subscribers’ to your Blog isn’t the game plan of 2011. Getting them to promote your posts, or even purchasing your products is the main game changing strategy ;)
Swayam Das@SEO Tech Marketing´s last blog post ..New Google Panda Update

sasha gibbs October 3, 2011 at 5:36 am

Hi,
I strongly do agree with this statement that love your readers. It is the only way that makes you stronger and smart revenue generator also in a big competition market. Understanding of your customer is necessary to write something because you have to provide that information in your post that is demand of your readers. You have to keep in your mind to your target market and than write according to their interest. It is the best way to keep your customer loyal with you.

Sam October 3, 2011 at 6:27 am

Big challenge for any blogger is to make loyal readers… who comes on your blog and join discussion through comments regularly. By giving back your readers you can try to achieve such readers.
Sam @ Goa Carnival´s last blog post ..Goa Carnival 2012

Shower Valves October 3, 2011 at 12:43 pm

This is vey much true especially 1 and 2. It really works like booster concern to our impression on readers mind.

As everyone like to be valued.

Grady Pruitt October 3, 2011 at 4:43 pm

Although I am relatively new to blogging, these sound like great tips. I especially liked number two, getting personal. It’s been the basis of what I have done over the last two weeks.

Thanks for sharing this great post!
Grady Pruitt´s last blog post ..Find out the secret to reaching your goals — Mastering Me Monday

steve October 4, 2011 at 6:20 am

Hi Jjanne,
I have never realized about this things before reading your article. You have enlightened me to do things in return for my readers. Now, I will be able to be close to them by being their friend and to visit their blogs too. Thank you for this article that have awakened me Jjanne. I really appreciate it.
steve´s last blog post ..Read some stress quotes and change your perspective on life

Kavya Hari October 4, 2011 at 7:17 am

In fact, its really great impressive tips on here. At the time, i always love readers and it will be interactive too on here :) Thanks a lot for given up here :)
Kavya Hari´s last blog post ..Amazing News For Webmasters!

Jocelyn October 4, 2011 at 2:19 pm

Thanks for all the positive feedback everyone! Glad you’re on board with me to show a lil’ love back to our faithful and loyal readers — they deserve it, and then some!

Ryan Biddulph October 5, 2011 at 8:50 am

Hi Jocelyn Anne,

I build my entire marketing campaign around these principles. Actually, I build my life around them.

The more freely we give, the better we feel, and the more we get. Give freely, receive generously. make a positive impact where you are. Share insightful comments. RT. FB Share. Plus posts. Keep giving. Promote your value-packed content and promote the hell out of your blogging buddies too….or people you haven’t been intro’d to yet.

Keep giving freely, with no strings attached, and you will become wildly popular, because all love a giver.

Thanks!

Ryan
Ryan Biddulph´s last blog post ..1 Simple Tip to Increase Trust and Grow Your Online Business Speedily

Jocelyn October 5, 2011 at 4:34 pm

@Ryan

Absolutely love the idea of translating this to life in general — thanks for making the broader connection, which is infinitely more important. Just read your bio page on your site as well, wow. Super inspiration. Little by little… we’ll spread the word, yeah?

Felicia October 6, 2011 at 9:34 am

Hi Jocelyn,
I totally agree with your post here – readers should receive the love they deserve, especially those who leave comments that add value to your posts. Ebooks exclusive to readers only, freebies and even contests can help in making sure that you are rewarding and returning the favor your readers give you. Commenting on their blogs as well can also really boost up the bond between your blog and their blog. Thanks for sharing!
Felicia @ No Deposit Poker´s last blog post ..EPT London’s High Roller event is down to 8 players

kuhlmad October 6, 2011 at 5:42 pm

I think this post really highlights a big factor in blogging that is often looked over. The most important part of blogging is the personal connection. No one wants to read a post that feels like it has been written by a robot. Showing emotion in posts is so important. Awesome posts, you hit the nail on the head with this one.

Ankit October 8, 2011 at 12:20 pm

Great Article.
Awesome tips shared by you.
Keep up the good work.
Thanks for enlighting me, I will definitely keep in mind all the tips provided by you while blogging.
Thanks again

Arun San October 8, 2011 at 6:08 pm

Featuring top commentators on home page and having a post every month with top commentators for that month is also a great way to love the readers. Replying to every comment is another way of showing love to readers.
Arun San´s last blog post ..How to delete Facebook

Mat October 11, 2011 at 4:51 am

Arun, I perfectly agree with you. Rewarding top commentators is a great way to reward your readers.
Mat@Carports Kits´s last blog post ..Metal Buildings from Metal Carports Kits offer Superior Life

Swayam October 15, 2011 at 5:13 pm

Free Giveaways works wonders ;)
Swayam@TechUpdates´s last blog post ..SlimDrivers for Microsoft Windows

Jocelyn October 17, 2011 at 2:37 pm

@Arun — that’s an excellent idea!

Sample Letters October 18, 2011 at 4:17 am

Hi Jocelyn
I would like to most prefer get personal point in your post,really worth appreciated.
Sample Letters´s last blog post ..Cancellation of Service by Letter

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