Keyword Selection: The Money is in the Keywords

by Steven Brent on June 18, 2011 · 33 comments

Keyword Selection: The Money is in the Keywords

Statistically a large percentage — up to 90% — of internet marketers and individuals who desire to make money online fail in their endeavors. The reasons for failure are vast but the one prominent variable that stands out is that many people choose a niche that does not offer any commercial value and they tend to target unprofitable keywords.

Keyword selection is a pertinent process to doing business online and if you get this part of the process wrong you will set yourself up for future failure. There are various categories of keywords to choose from, but today I want to focus on a certain sub-category of “money keywords”. As the name suggests – money keywords is where the money is at. And success is almost guaranteed when you target these specific types of keywords.

Money keywords are utilized by search engine users who are at the end of the buying process. These users have reached a stage in the buying process where they are virtually at the point of purchasing a product, and if you are able to generate this type of traffic you can expect your sales conversions to explode.

In this article I will discuss a specific type of money keyword and its derivatives:

Product Names:

Many buyers who are about to purchase a product will simply type in the name of the product into the search box of any search engine. These individuals possess a propensity to buy and they convert at an amazingly high rate.

Example: A potential buyer who is need of a laptop decides to go online and research the various laptops available. After considering the price and features of the vast array of laptops on the market the buyer finally settles on the “Samsung QX410” as it meets all his requirements and it is within a price range that fits his budget.

The potential buyer then goes offline and continues evaluating the product in his mind until he is convinced that the “Samsung QX410” is definitely the right laptop that will satisfy his need. Thereafter the buyer grabs his credit card and gets back online and types-in “Samsung QX410” in the search engine’s search box.

Now imagine that your site is positioned at the top of the search results for that keyword and perhaps you found an affiliate offer online for the Samsung QX410 that offers free shipping. Your SERP title may reflect the following: Get the Samsung QX410 with Free Shipping.

The resultant affect is that the buyer will visit your site, evaluate the offer, and then click on your affiliate link which will then direct him to the merchant’s site where he will then purchase the product. You are then credited for that sale and you will receive a commission from the sale. Of course, some buyers may not follow through with the purchase but a large percentage will pay immediately for the product.

Warning: Many marketers purchase domains that contain certain product names. They follow this route because there is an SEO value that helps the site rank better for the product keyword. DO NOT do this as you will be in violation of trademark laws and you could be sued for this practice by the company that produces the product.

Instead you should include the product name in your URL which will also provide SEO benefits and you will sidestep any potential legal infringements.

Acceptable URL:

Unacceptable Domain:

Product Name Keyword Derivatives:

Beside the exact product name keyword there are derivatives that are just as profitable and these are often expressed as the following:

Keyword Example: Samsung QX410 Review

A hungry buyer who is at the end of the purchasing cycle will usually search for a reason to justify making the purchase. Review sites are big money spinners because they provide the comfort and the reason a buyer is looking for when he is about to make a purchase. All it takes is an honest review for the product that highlights the product features to help sway the buyer into purchasing the product.

When targeting these types of keywords I ask that you do not post false reviews that hype the product up just so you can make a sale – this is an unethical practice. An unbiased, honest review does the job in closing the deal.

Keyword Example: Buy Samsung QX410, Purchase Samsung QX410 or Where to Buy Samsung QX410

These keywords reveal that a search engine user wants to purchase a product and is ready to part with his money.

Internet marketers have built empires just by targeting product name keywords. The attractiveness of this practice is that there are millions of different products on the market and if you pursue this route your chances of success as an online marketer are far greater.

There are various types of other keywords that can be categorized as money keywords, perhaps you may know of a few, if so, you are welcome to share your knowledge…

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Haru June 18, 2011 at 4:14 pm

nice sharing dude..
i never know that we can use domain that related to product as u mention above. thanks :)

Steven June 20, 2011 at 11:52 pm

No Haru, you actually cannot use the product name in your domain but you can use it as part of your URL. If you use a product name in your root domain you will run into a few legal infringements! Thanks for your comment!
Steven@Criminal Justice Degree Schools´s last blog post ..US Ramps Up Cybersecurity Efforts to Fight Growing Number of High-Profile Attacks

Haru June 20, 2011 at 11:54 pm

oppsss sorry..i was typo there..should be we can’t use..not we can use..
Haru´s last blog post ..Kickstarter: A Free Skin For The Thesis Theme

brandon June 18, 2011 at 6:20 pm

Its a strayegy I am not only using for affiliate marketing, but an actual ecommerce website as well. That’s where the money is at for adwords marketing.

Steven June 20, 2011 at 11:50 pm

Definitely Brandon. PPC marketers will know all to welll how these type of keywords convert. I know when I first began using Adwords around 2 years ago… I bid on every related keyword and that was a costly mistake ;)
Steven@Criminal Justice Degree Schools´s last blog post ..US Ramps Up Cybersecurity Efforts to Fight Growing Number of High-Profile Attacks

Dave Clements June 18, 2011 at 8:24 pm

I’m a firm believer in using targeted keywords, but then using your SERP title to consider what might entice searchers to use your result over someone else’s. Your free shipping example is a perfect case study. You hit the nail on the head here.

Steven June 19, 2011 at 7:06 am

Hi Dave

Thanks for your comment. Yes, targeted keywords, especially buyer keywords, are the most profitable of the lot. It is still important to grab the buyers attention by integrating catchy titles, but essentially when targeting these type of keywords it doesn’t take much to close the deal.

Michael June 18, 2011 at 8:34 pm

Great feedback you have here. Being specific and strategic of your keyword choice is essential for small businesses commerce and SEO needs.

Steven June 19, 2011 at 7:09 am

Thanks for your comment Michael. I like your use of the word “strategic”. Following a proven strategy when engaging in keyword research is pivotal. If you get this part of your business wrong, then the business is doomed for failure.

Pritam June 19, 2011 at 8:16 am

Really helpful tips. I really follow the same technique while I am doing the review on some products. Beside the trademar problem for having keyword in the domain name, its also not possible to take domains again and again for every affiliate products.

Steven June 19, 2011 at 9:11 pm

Hi Pritam,
Yes, there is no doubt that competition is a factor… especially in the IM niche. Exact match domains do not last long, but from my experience an EMD is not the be all and end all. You can rank just as easily without an EMD.

Thanks for your comment!

Matt Poc June 19, 2011 at 9:33 am

Yeah, targeting product names can be very profitable. However, in IM niche it is getting harder and harder to get a #1 spot on Google during a product launch. What I do now is this – I target evergreen product launches, that usually do not have even a prelaunch, but still sell 5000 of copies. As you can imagine, I make quite a lot of money that way :)

Matt Poc

Steven June 19, 2011 at 9:14 pm

Hi Matt, thanks for your comment and your valuable tips. I personally stay out of the IM niche. There are thousands of other viable and lucrative niches that offer opportunities to profit. I know the IM niche is super competitive and that is partly why I stay away from it.

zoneandroid June 19, 2011 at 6:16 pm

Yes, I agree with you. Keyword selection is the most important. It’s the main factor to help your website get more visitors or high CPC in Google Adsense.

Sam June 20, 2011 at 5:43 am

If you’ve chose the best targeted keywords then you’re more than half work of SEO is already done. As it always easy to promote best targeted keywords rather than working on any keywords. Targeted keywords results in more sale as well.

Sasha Gibbs June 20, 2011 at 6:41 am

Totally agree with these tips from Steven. The best way for any online selling business is directly proportional to the keywords selected. Once you appear in the first ten sites on any search engine on your keyword, you increase the chance to get the customer. Now it depends on your title and the short description shown here. It should be eye catching for the buyer. It should be telling to buyer what you are offering to him with his selected product. Any extra benefit can cash you.

Steven June 20, 2011 at 11:47 pm

Thanks for your comment Sasha. Yes, keywords selection is the most perinent aspect when you begin an online niche business. The truth is that the traffic is in the first 3 spots in the SERPs and that is where you will want your site positioned for any given keyword. Traffic generated from positions below number 3 isn’t that attractive.
Steven@Criminal Justice Degree Schools´s last blog post ..US Ramps Up Cybersecurity Efforts to Fight Growing Number of High-Profile Attacks

Sasha Gibbs June 21, 2011 at 5:42 am

Yes I agree Steven, people normally prefer first 3 or maximum of first 5 placed sites on search engine ranking to find what they are looking for. It is obvious that the second positioned site has the less probability to be seen then first, and the third one has less then the second one. So the aim should be to come in the first 3 even at first place on your selected keyword not to stay on first page only.

Steve June 20, 2011 at 2:01 pm


You make some great points. Keywords, and using them intitle is a very important factor in interent marketer success. This stuff really could be the difference between success and failure.

Bliss Ellison June 21, 2011 at 5:27 am

Hi ,
The article shows the deep understanding and thorough research of the subject. Yes, to eat your cake in the market you have to target the most niche market. The more niche you will dig, the more you will get the appropriate keywords for your site plus, the better you will get the understanding of your target audience that who will be interested in your product.

Thanks Steven for sharing value information.


Steven June 23, 2011 at 3:39 am

Thanks for your comment Bliss! That is exactly why it is important to research thoroughly! It allows you to get a feel of the niche and it enables you to see exactly what the market needs.

But my article is directed more toward buyer keywords and their ability to convert at a much higher rate than any other type of keyword.

Steven@Where Can I Buy an eReader´s last blog post ..Buy BeBook Neo

shahriar44 June 22, 2011 at 6:13 am

yes, you say this true. but many blogger use same keyword. what is the advantage of “buy” keyword?
shahriar44@best android games´s last blog post ..Samsung Galaxy Pro B7510 Review, Android Mobile Phone, Processor,Ram

Steven June 23, 2011 at 3:42 am

Thanks for the comment Shariar! “Buy” keywords implies that someone is in a buying mode and they want to make a purchase online. These are the type of keywords that convert at a fantastic rate. Targeting these types of keywords is more for a niche marketer and so much for one who is completely focused on blogging.

Although, diversification is important to create wealth online!
Steven@Where Can I Buy a Kindle´s last blog post ..Buy BeBook Neo

Olawale Daniel June 22, 2011 at 8:45 pm

This is super Epic!

Swayam Das June 24, 2011 at 1:33 pm

Yeah! Keywords are the key players in the online SEO game! Even text link ads target these keywords ;)
Swayam Das@Online Information Technology Blogger´s last blog post ..Piriform CCleaner Software for Apple MAC OSX

Wesley Wise June 28, 2011 at 2:06 pm

Very interesting topic. This also has something to do with the SEO, right? And all that stuff that comes with enhancing traffic, etc. Learned new stuff here. Thanks for sharing.

Jym | Blog Optimization July 1, 2011 at 2:58 am

Nice breakdown…

Keywords are where it’s at for sure. Getting into the mind of your target market and understanding the language they use to think about buying.

Browsing keywords are one thing (and traffic coming from them can be converted into customers of course) but identifying and ranking for the money keywords… That’s where it’s at. the challenge of course is competition for rankings..

Swayam Das August 12, 2011 at 5:04 am

True! As a webmaster, it’s sometimes hard to anticipate what the visitor is thinking ;)
Swayam Das@SEO Tech Marketing´s last blog post ..Social Media Advertising Tips for Business

WordPress Hosting August 20, 2011 at 2:36 am

Thanks for sharing this wonderful tips and great writeup on the articles
WordPress Hosting´s last blog post ..Tweet and Win RocketTheme Premium WordPress Themes

steveham November 19, 2011 at 8:25 pm

Good article, Steve. I wish I knew this a year ago when I did by product name EMD’s. Now I know better and won’t do that again.

Thanks again for the information.

Joe January 18, 2012 at 9:14 pm

I have been making money online for many years and the number one thing that I tell my customers is to make sure they have a niche that has profitable keywords.

Graham McIntosh February 8, 2012 at 2:05 pm

I’ve done a handful of product sites, they can be very time consuming. One of the best ways is to look at a product coming out down the road, opposed to one that just came out. This should give your SEO work a longer timeline and be more profitable, as certain products are only out for so long.

hans May 6, 2012 at 5:54 pm

I have found it extremely hard to rank for keywords that isn’t already in the domain name. I understand that it can be done and I will of course experiment with it. But I assume that it must cost a fortune in back links, or at least you have o have very state of the art back linking strategies…

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