How to use Facebook to Promote your Website

by jasmine on March 1, 2012 · 25 comments

facebook fan page invite

Get ideas from MacDonald's Facebook fan page (Photo: fabbio)

There are now more than 800 million Facebook users with more than 50% logging into their accounts every day. Facebook is definitely the channel to go to if you want to promote your website. There is more than just posting the URL of your website in your status every now and then. Read on to see how you can take advantage of Facebook’s features to draw traffic to your website.

Facebook fan page

Create a fan page for your website

A fan page is a public page where you can connect with your “fans”. On your page, enter details about your website, products or services such as the niche, location, summary and logo. A fan page works in a similar way like your personal profile – you connect with your “fans” by posting updates and photos on the page. The only difference is that you send invites to your “fans”; you have to just wait for them to “like” your page. But the plus side is that you can customize your page with flash, html and even Facebook apps.

Create a welcome tab

Another advantage of a fan page is that you can create a welcome tab on your fan page. You need an app for this but there are many free ones around including Pagemodo. Once you have this app, you can post a welcome note, summary of your business, photos or videos in the welcome tab to greet visitors as they arrive on your fan page.

Tell everyone about your page

There is a “share” button on the left hand side on your page to help you do this. Once clicked, a message will appear on your profile which your friends will see. Another method is to become a fan of similar pages which you can share a link at. Just be careful not to overdo it as you will lose your reputation and come across as spammy.

McDonald’s and iTunes have two of the best Facebook fan pages. If you have a lot to share with your fans, you can emulate McDonald’s who has a catchy Flash page to promote their menu, games, contests and so on. If you prefer a minimalist one, then take a look at iTunes’ page. The design and colors are kept simple but the page is powerful and feature-packed enough that you can even search for songs and movies on the page.

On your website

Create a “like” button for your site

If you have a “like” button on your website, your readers can click on this button if they like your website. This activity will then appear on their Facebook pages as “John Doe likes Website A”. Their friends will then see this status and there, you have introduced your website to the masses. If you’re lucky, they’d be curious enough to click on your website and possibly even like it.

Create a “like” button for your articles

This is something similar like the above but this time, the “like” button is at the end of each article instead. If your readers like what they were reading, they’d click on this button and the activity appears on their Facebooks too. This is a great way to get people to share your articles because most often, people are simply not that bothered to copy and paste the link of an interesting articles on their Facebook profile, unless the article is really exceptional.

Create a sidebar widget

This widget is a photo mosaic of all the people who have liked their website. It lists your friends who are fans of its page too, along with the total number of fans they have. People tend to follow whatever their friends are doing; this behaviour cannot be explained, maybe it is just human nature. So if they see that their friends have become fans of a website, they are likely to become fans too.

Facebook is a social media platform that doesn’t look to cease popularity anytime soon. It is amazing what Facebook can do because if you have gained just one fan for your page, you’re actually introducing your page to the 100+ friends that he/she most probably has!

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Lannon March 1, 2012 at 9:13 am

Yup that’s pretty much on par and a great recipe to success on facebook, I agree 100%. Do you have any idea though on what facebook’s plans are for the future of facebook pages and fangates now that they are forcing everyone to start using timeline? And if so please share the info? :) Thanks!

Jeff Alagar March 1, 2012 at 10:58 am

I think the “Welcome Tab” doesn’t apply that much anymore because of the upcoming TIMELINE version of Facebook pages. Let’s see yet how we’ll be able to market pages without a “gateway” area. :)

Sadie March 1, 2012 at 5:05 pm

Unfortunately Facebook is requiring businesses to switch to TIMELINE mode which will make the landing pages pointless. :( But the rest of the article is great! :)

KDLguy March 12, 2012 at 12:27 pm

Ugh don’t get me started on FAcebook Timeline. It sucks for now, but hopefully we can mold it in the future to work for our business pages. Hopefully. :D

Jim Jenks March 1, 2012 at 6:21 pm

What are some other things that can be done to better draw traffic? I’ve got all of this set up but I’m looking to make my Facebook page a little more appealing.

Blog Jaka Sifra March 1, 2012 at 6:37 pm

Great tutorial….thx

Avatar March 1, 2012 at 10:46 pm

Excellent tips, added to my strategies. To promote my site also, I invite my friends to like my page.

Obaidul Haque March 3, 2012 at 12:12 pm

While creating a Facebook fan or brand page, one should remember two segments of visitors – fans and non fans. If you want to achieve success with your FB fan page, you need to give different treatments to fans and non-fans. Once you have attracted a visitor to become a fan of your page, you should now focus on things that will keep them coming back again and again.

There’s no doubt that a well-crafted Facebook fan page can do a great job in attracting traffic to a company website or blog. Don’t forget to hire a professional designer so that you can quickly make your brand stand out in the crowd.

Thanks for these tips, Jasmine.

Jasmine March 3, 2012 at 12:24 pm

Thank you for adding your Facebook tips, Obaidul. I like your SEO community website too. Good stuff there. :)

Ghar Ka Vaid March 3, 2012 at 3:46 pm

you are right. we can get help from facebook, and beautiful welcome page is very important. but its to hart to create a attractive welcome page. can there are any tool to make this work easy

Ghar Ka Vaid March 3, 2012 at 3:47 pm

yes, we can get help from facebook, and beautiful welcome page is very important. but its to hart to create a attractive welcome page. can there are any tool to make this work easy

Ricardus March 4, 2012 at 3:19 am

Having one FBML and make some cool promotions or contest can easily promote one site and you incorporate that with Facebook Ads, it’ll be splendid

Jasmine March 4, 2012 at 3:24 am

Very true, Ricardus. Facebook is a great social media website which we can leverage on to get lots of free traffic. A nicely designed and interactive Facebook page is a must.

Your wordpress hosting services looks absolutely great! :)

Ricardus March 5, 2012 at 1:04 am

Thanks. We give free trials of 1 month for our CDN actually. Feel free to come visit us and try out.

Jasmine March 7, 2012 at 1:38 am

That’s a good offer Ricardus. Any chance for a 1 year free trial? :)

Ricardus March 14, 2012 at 9:04 pm

Well feel free to drop an email to us. Might work something out. Just check our contact us for more info. And do check out our domain promo that we are having right now :)

Muhammad Jahid Hasan March 4, 2012 at 10:51 am

Nice post. thank you for knowing us this topic. well done.

Rasel Rony March 6, 2012 at 3:09 pm

I always prefer Facebook to promote my blog than any other social media, thanks for the post

Usman March 8, 2012 at 1:04 pm

I think if you have a littlebit of money you can spend some on facebook ads
its very effective

Jasmine March 8, 2012 at 7:18 pm

Hi Usman, I think it depends on what you want to do. If you want to get traffic it’s effective to use Facebook ads, but for Adsense, it might not be worthwhile.

Dedy Elfika March 9, 2012 at 4:00 am

I used to use 3th party website to automatically post a part of my blog posting to my facebook. It run well, but I’ll try your suggestion to make my blog traffic better. Thank u for your posting…..

Mahendra March 11, 2012 at 10:16 am

Facebook is a great place to promote our website but unfortunately timeline have disturbed us because of its design.

Jasmine March 11, 2012 at 11:14 pm

Oh, you don’t quite like the new timeline feature in Facebook? Haha

Charles Daniels March 12, 2012 at 7:48 am

All great tips! Another thing you can do is insert a Facebook icon with your link to it in your e-mail signature. Good for visibility.

Jason Davis March 13, 2012 at 10:32 pm

I myself set up a Facebook page and people seem really reluctant to click that Like button. It’s something that I’ve kind of neglected as of late but this post has made me thing that maybe it’s time to re-vamp it a bit and try and push it out there again.

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