Twitter is a super and huge micro blog site where people share what they are doing to another. Like Facebook, Twitter has millions users who tweet everyday. But in my opinion Twitter is much easier to get traffic and advertising. Twitter has proven to be a solid network that continues to grow each day. It’s addictive, it‟s fun and it’s a fantastic way to tap into your niche markets, find out what people are actively looking to purchase, and even keep a pulse on what your competition is up to. Internet Marketers are specially focusing on Twitter these days, developing new strategies every day. They are working hard to gain the maximum benefit out of all that Twitter offers.
How to Post on Twitter
Now here comes the point, the hard part, posting all the content mentioned above takes a lot of time and effort, and not to forget, it should be regular and daily. To help on this manual labor, there are various ways to choose from. There are websites like HootSuite which allows you to schedule the tweets as much as one year ahead in time, it automatically sends a tweet at the date and time specified by you. Though it takes a few days scheduling all the tweets for the year but still it pays off when you do not have to worry about them for the rest of the year.
Next are the softwares that are commercially available, like Tweet Attack. They really speed up the process and pays for itself within a very short period in terms of traffic generated and money earned because of it. But make sure you do not Over-Schedule your list, i.e., do not schedule everything. Post tweets daily as well regarding to changing market demands and day to day needs. Keeping in view the general mood of your followers, the content you send as tweets should be varied from decent to funny and
interesting.
What to Post on Twitter
There is obviously one thing that you would absolutely require, Followers. Remember followers only “follow” if you have unique content ready for them each time they read a tweet that has been originated by you. The recommended content that should be posted in your twitter feed is:
- 1 . Great Motivational Quotes [regarding to the niche of your business, say women, sports, etc]
- A back-link to your articles or blogs that you have hosted on your websites.
- A quick tip/how to do sort of line that relates to your business.
- Last but not the least, a link to the product page you are promoting.
Motivational quotes are loved by many and they are the most common thing that is re-tweeted over and over again by your followers and their friends and in turn their friends. Promoting your content to a great and wide audience, providing your business to grow and your sales to swell up exponentially.
Your blogs and website pages are definitely written/constructed keeping in view that your product is the thing that needs to be promoted, so if they are effectively written and interesting enough to make the reader read through the very end of it then be sure many more potential customers are coming your way. All this because a strong tag line and link to the article/blog was tweeted and a person could not resist opening that link, and reading the blog makes him/her feel the urgent need of buying that product. This is a very great example of how twitters helps you grow.
Consider if you are dealing in the niche of computers and networking, if you post daily some tip or piece of information about computers, troubleshooting basic things, tips on making computers speed up then definitely it makes the follower come back for more. If he tries your tips and gets his problem solved than definitely he will re-tweet your tip or might tell his friends in peer to peer communication about you and your twitter feed, bringing in more traffic. Sometimes it leads to people thanking you and discussing their problem, now that makes a great opportunity for you to introduce them with your product that your certain product will make their life easier with the computers and things like that. Even that does not always end up in a sale but it counts towards happy interested potential customers which will come back to you whenever they feel they are in a problem. Always remember, more traffic always means more money, and it‟s the only thing that you are striving for.
Building A long List of Followers
Now you have now deal with the content part of your twitter feed, now we come to the most important thing that needs to be addressed. You need followers to read your content, how to attract a whole lot of them. In the twitter marketing strategies, followers are just like gold assets because every effort is in vain if there is no one to read through it. Now we shall review how we can bring more followers to our twitter feeds. We shall now start from scratch how you should take things forward when dealing with twitter.
Creating Your Profile
The first thing you should do as a new twitter user is to set up your profile, so that those visiting your page see that you are active within the community and are far more likely to follow you.
One of the biggest mistakes that new twitter marketers make is in immediately adding contacts to their following list, without having issued out tweets, updated their profile or uploaded a photo of them. This does make sense if you already have an online presence and are simply incorporating your current contacts from your address book or mailing list, but if you are currently working to establish your brand or grow your business, it‟s critical that you develop your twitter presence first, and then add or invite new followers.
Let‟s begin with your profile page, the entry point that every potential follower visits prior to adding you as a contact.You need to make sure that you complete your profile and that you provide useful information about yourself so that people can either identify you, or at the very least, know what you are offering, what are you involved in or what are you interested in. If it gives them the sense of uniqueness in your profile and makes them feel that you are a worthy choice for following, they will not hesitate to click the Follow button.
There are a few different fields relating to your profile that should never be left out, including your full name and your website URL. Since your username becomes part of your twitter profile‟s URL, you should also make sure that you use a username that is relevant to your market, niche or represents your business.
You can choose to use your name, if it‟s available for registration, your website URL, business name or simply keywords representing the market you are involved in. It is always recommend that if at all possible, use your full name as your twitter username, so that your profile URL is structured like this:
http://twitter.com/Creative-Ideas
or
http://twitter.com/CreativeIdeas
Appearing in Search Results
One thing that a lot of people don‟t know is that the keywords featured within your actual twitter profile URL tie directly in with twitters built in search utility, meaning that whenever someone searches for information using specific keywords, twitter searches through profiles and usernames to pull relevant search results.This means that you should always include your primary keywords within your profile fields, including your bio area, so that you are far more likely to be included in search results each time someone enters in a relevant keyword associated with your market. This makes a greater chance of showing up to someone and makes them follow you. Separate keywords with comma’s so that each keyword is individually placed:
Example: Writer, Online Business, Articles, Internet Marketer
Writing Great Tweets
When you are satisfied with your account, it‟s time to write your first tweet!This can make people a little anxious, especially since once you post a tweet, everyone who visits your profile or chooses to follow you will be able to see it.But do not let your anxiousness waste your first chance, since it will serve as a first glance to your potential customers, and you definitely won‟t like the first impression to be bad. But Luckily, with twitter, if you ever want to delete a message that you previously sent out, all you have to do is click on the tweet, look for the trash can icon and click it, to delete your message from the time line. But be sure to do that before anybody reads it.
Sometimes people over-thinking about their creation spoil it, don‟t spend a lot of time worrying about whether it‟s creative enough, witty enough, or interesting enough. Once you have become an active member of the twitter community, you‟ll find it easier to think of entertaining and useful tweets, and will also be able to respond to ongoing discussions from those you follow and who follow you.The idea is to simply post enough so that you become comfortable with the twitter system, and more importantly, so that your profile page shows activity before you start inviting people to follow you.
Bringing In Followers
Once you‟ve posted your first tweet, it‟s time to start following people on twitter, so that you can build up your twitter presence, and encourage people to follow you in return. Don‟t just sign up and blast out ads every few minutes expecting to achieve anything but annoying those on your list.
Take the time to talk to people individually by directing messages to specific people, post useful information or links to free products and resources that people in your various niche markets would appreciate. Just like anything else you need to develop a reputation on Twitter as being someone who is interested in helping others, while developing your own Twitter presence.
Another great method usually is to follow people in a hope that they will follow you back, which they normally do. Now this following everyone part can be either done manually or even by softwares & websites available.
If you have a mailing list of existing customers whom you send newsletters or daily emails, Include a follow me icon or link at the bottom of your emails.Also, you can email them with information about Twitter, encouraging them to join and follow you, or if they already have a twitter account, you can notify them directly that you are now using twitter as well.Personal correspondence is also a great way to let your friends, family, and colleagues know where to find you on Twitter. The idea is to make it as accessible as possible for people to find you.
Hold a contest in order to grow your list, perhaps your business offers a product or a service that you could use as an incentive for people to follow you.Be creative, there are any number of ways to entice people to follow you on Twitter!
Setting You Apart from All Internet Marketers
There are many things that you can do to set yourself apart from all of the other Internet Marketers attempting to use Twitter to grow their lists or attract new customers. Aside from ensuring that you remain active within the Twitter community, you should spend some time developing a reputation amongst those that are following you.
First, create a squeeze page exclusively for Twitter followers and be sure to thoroughly explain exactly what they will receive in exchange for subscribing.Just like you would structure a regular squeeze page, you need to offer a babe or giveaway to entice them into handing over their name, and email address.Offer them a free report or product to warm them up, and promote it via your tweets by emphasizing that your offer is available only to fellow Twitter members. This way, you are able to passively market your website and build your list by providing valuable free content in exchange for a subscription.This works exceptionally well, especially if you focus on building a list that targets a specific niche, rather than creating a broad, generic following base.
You don‟t want to give away a product that is already saturated online.Try to offer something original, even if it’s a short report or mini-product, the more exclusive it is to your list, the more likely that your visitors will subscribe to your newsletter.
Just like with every other social community, your marketing campaign needs to be tweaked and offered in a slightly very different format that caters to their desire to network with other like-minded individuals.You have to remember that twitter is a social community and information network, which means that people don’t join the community with the intention of buying nor do they want to be constantly marketed to.You need to balance your tweets so that you are offering something of value or interest to your followers, as well as consistently building your brand.If you aren’t sure how to do that, take some time evaluating the way thatseasoned twitter marketers have created their system.Then, balance out helpful tweets with promotional based ones while actively staying involved in the discussion.
If you want to be successful on internet marketing, you should try to dominate Twitter right now.
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Tagged as: targeted traffic, traffic, twitter



{ 28 comments… read them below or add one }
Hoang,
Thanks for this specific and detailed post. I loved this as it was simple (for a newer Twitter user) and easily understandable. I learned a few things that I didn’t know before and I will be able to apply the techniques immediately.
Thanks for such useful guidance. Am going to re-tweet this.
Wow Hoang, this is very precise post. There is lots of good information here. I have spent the last year focusing mostly on search engine traffic and just started using twitter. Being a Twitter ninja isn’t as easy as it sounds. It take a lot of work and skills to effectively market your site on twitter. Thanks for the tips, bookmarked in my tweet tuts folder!
AJ Clarke@Best WordPress Themes´s last [type] ..Check If WordPress Custom Field Exists
Hi Steve,
You have pretty much covered everything. This is such a wonderful read for me. To me Twitter is a place to build relationships, help people and THEN promote my business or products. So I am so careful about tweeting my own stuff.
I have installed Hootsuite by I am still figuring out getting time to initialize stuff. Many blogging friends of mine are amazed to hear that I am not using Hootsuite yet, I think I must start using it
I somehow feel comfortable about being an instantaneous tweeter, but that is not a great discipline.
Thanks for the wonderful indepth article. I will need to read this later too.
Cheers,
Jane.
Jane@Blogging Tools´s last [type] ..Effective Blog Commenting to build high quality backlinks
Oops sorry about the wrong addressing. It is not for Steve, it is for Hoang. My bad day!!
Jane.
Jane@Blogging Tools´s last [type] ..SEO For Targeted Traffic In And Out Of Your Blog
That’s fine my friend!Hope you enjoy my post
asus90´s last [type] ..An Informative Voyage With A Map Of Mass
Your article is very comprehensive, I tell you. Building a solid following can be challenging but as long as you send out useful and informative tweets, they keep on coming slowly but surely. Great post, Hoang!
Karoline@Afbudsrejser´s last [type] ..En anden måde at finde en billig 4-stjernet ferie på
Twitter is a most powerful medium to market and to share. But still most of us, did not learn many things about it. Sharing twitter related tips like this will be a great resource for internet marketing people like me.
Thiru´s last [type] ..Epicurious Recipes & Shopping List on your iphone
Some good ideas, I’ve never been a fan of those people who post nothing but quotes.
I have close to 15,000 followers but I don’t use any tools. Maybe I should.
Anyway, I have a few more tips to share:
To find people to follow, go to someone you respect in your niche and see who they are following. Follow some of them.
Retweet other people’s tweets when you find them interesting.
Twitter is like a big party so jump in a conversation. It’s acceptable to do this on twitter.
Remember, you don’t want just to tweet out content, you want to connect to others. Show you are a real person.
Hoang, aloha. Terrific post detailing the clear and actionable steps to build and to maintain a twitter following. Twitter is such a great place to meet new people. We can meet easily and then we must build the relationships.
Well said, Hoang, I will definitely save this as a resource for new twitter users.
Best wishes for a terrific week. Aloha. janet
Janet @ The Natural Networker´s last [type] ..Because- because- because- because ” By The Natural Networker
Well, your post certainly points out that Twitter doesn’t really have to be as complicated as many think it is!
Really, this is a simple method of communicating in sound bites…and I love that you reported that memorable quotes are a solid method of sharing your perspective on the world.
Thanks-
Wishing you well-
Nanette
Nanette´s last [type] ..A Surprise Discovery – Wisdom for a Lifetime in “Conversations with God”
I completely agree with the fact that it is very important to create a brand in twitter. without that twitter marketing wont be possible.
Prasenjit@Local Mobile Monopoly Review´s last [type] ..I Reward My Commentators! Do You
Great post Hoang! Honestly, I have an inactive Twitter account because I really don’t know (more like less motivated!) how I can get traffic through this social network. But now I’m inspired and excited to try your tips myself! This article is one great tutorial that I needed! Thanks a lot!
Aybi@kalamazoo roofer´s last [type] ..How to Deal with Roofs Problems and Roof Emergency Repairs
Hi Hoang,
Tweeting motivational quotes is my favorite thing to do on twitter.
~Tisah
Tisha´s last [type] ..Top 5 Plugin Review-Turn Your WP from Drab to Fab
Like the idea of a squeeze page I’ve been meaning to do this for Twitter, Facebook and LinkedIn actually. I love Twitter, it’s brought me a ton of opportunities.
PS Think your title should be longer lasting?
Natalie Sisson´s last [type] ..Toolkit Time Series 1- Dropbox Is Your Cloud Storage Solution
Hoang,
Some powerful Ideas. Twitter can be a very powerful tool for a marketer. Specifically if they also take the time and effort to build an actual relationship with some of their followers, rather than simply blasting out links
Steve@Internet Lifestyle´s last [type] ..A Beginner’s Guide to Internet Marketing Success
Hi Hoang,
I do appreciate ideas on how to use Twitter. I never get traffic from Twitter, but I always feel lilke I’m in a room full of people engaged in a conversation with someone else. I can see,that if you take the time to use the tips you mention, that you could engage people on Twitter. Thanks again.
Lou Barba
Lou Barba@informationhighwaycardandgiftshop.com´s last [type] ..Is There a Fungus Among Us
I have to admit to not being a huge user of Twitter, mostly because I have found it a bit overwhelming and too fast moving. But your tips are solid and I may give it another go.
I especially like your tip of taking new Twitter followers to a dedicated landing page, explaining what they’ll receive for being one of your followers… what to expect, if you will. I can see where this would allow you to stand out from most other Twitter users out there.
Great tip!
Hi Hoang,
I like your detailed explanation. Often people are quite confused as to how Twitter really works. I mostly share blog posts and occasionally a product link. I have to say that I find Facebook easier for building relationships and that keeps me busy enough but it is always good to learn more about using a tool more effectively. Thank you.
~Marcus
Hi Hoang,
You’re right – Twitter has great marketing potential. I find it’s better to link back to your blog before sending people to sales or squeeze pages, but I like the idea of a ‘Twitter Followers only’ offer – that I will try sometime.
It’s a great point as well that some kind of automation is necessary if you’re going to use Twitter as a serious marketing and branding tool. As well as scheduling tweets, I like to use Twitterfeed to automatically Tweet some of my favorite blogs as their new posts are published.
It’s always good to mix it up a bit – some quotes, some content, links to useful stuff, and (of course) some conversation really helps to show people that you’re a person too…
Thanks for sharing mate, nice work.
All the best,
Jym
Jym @ MLM Lead Generation´s last [type] ..How to Use Attraction Marketing in Your Business part 2 – 7 Easy Steps To More Leads and More Money
Twitter is a micro blogging.You can set your website in your profile or even in your username.That’s a quick way to get traffic from Twitter
asus90´s last [type] ..An Informative Voyage With A Map Of Mass
In addition to HootSuite there’s also SproutSocial. And if you’re looking for an easy way to get your blog content to automatically syndicate to your Twitter profile, check out dlvr.it, or ping.fm. Dlvr.it is pretty cool because you can take any RSS feed and have it syndicate to Twitter, so that would work for your Blogger account, Wordpress.com account and others.
Chris Adams @ REALTOR SEO´s last [type] ..Tech Tip Tuesday- iPad Browsers
Hey Hoang,
This is very detailed. Kudos!
It has removed my notion about twitter being very noisy as I can set myself apart and build a brand therein.
Thanks for taking the time to put this together.
Tosin
Tosin@Home-Based Business Coach´s last [type] ..Automated Tools- Stop Hiding Behind Automation
Hi Hoang,
This is great, very informative!
I have been using Twitter and have built a decent amount of followers but it can be so spammy at times with their links.
I like the idea of creating a twitter opt-in page. Definitely going to work on that.
Especially since I am going to create a couple of basic social networking training videos.
Thanks for sharing!
Talk soon,
Tommy D.
Thank you so much for given excellent details about tweets and its benefits
It’s really great one
Thanks for the tip, Hoang. Twitter is probably a missing piece in my website and with your guide, I will have more ideas where I should head to in social media.
Mike´s last [type] ..Frontline For Dogs
Such a nice and edifying post. Thanks Hoang to share these proven ways to increase the worth of account on twitter. One thing which is missing here is, follow those persons who are strongly relevant to your theme or niche. And among them choose those who have minimum followers this increase the life of your tweet. We all know our tweet has very low life on twitter so to grab more and more relevant visitors on twitter is the real art.
I think a lot of people don’t know how to use Twitter. They are stats claiming 90% of Twitter users are spammers which is quite frankly terrible. Interaction and personal presence is something that has to be build up amongst all the noise. Of course this is easier said than done because this requires long term consistent effort.
Jim@Gas Grill Reviews´s last [type] ..Top Weber Spirit Gas Grills