To establish authority and create credibility as an online marketer there are a few necessary disciplines you must master. Becoming an industry expert and respected thought leader is not as simple as publishing a few blog posts and throwing up a Facebook Page. An industry leader creates something that is incredibly useful to those that need it most and leads with value first.
The big problem for many online marketers and bloggers is that while they are experts in their fields, attracting a loyal following and being recognized as a credible, influential industry leader is hard to come by.
So what do you do if you are just getting started online or have been ineffective in establishing your credibility as an online marketer? In this post I am going to map out 5 crucial steps to positioning yourself as a credible resource in your field so you can turn your expertise into income.
1. Ditch The Self-Centered Marketing Message
Constantly telling your blog visitors, clients and subscribers that you are the best (even if you are) can be marketing-sabotage. No matter how loud you scream “I’m the guru, come buy from me” it will not help you build rapport or a meaningful relationship with your target audience, but amazingly over 90% of all marketing content does just that. Learning how to serve your audience instead of giving them the feeling that you are only trying to get into their pockets will automatically position you as credible resource. Serve your audience with value first and the traffic, leads and profits will follow.
2. Ditch The Self-Centered Marketing Message
Speaking of value…Content is the new currency but the ability for anyone with an Internet connection to publish content online makes it more difficult to tell the scammers from the legit. Online marketers who have built profitable, credible businesses online have done so by consistently producing quality content that visitors can learn, implement and get results from.
If you say one incorrect or misleading thing, you may lose the trust of a prospective customer—sometimes forever. If you are worried about producing traffic before you learn how to produce value you are not going to get many visitors. Your number one priority is to become the most valuable go-to resource in your field.
Create actionable content that makes it easier for your target market to be successful and they will reward you for it.
3. Abandon The “Drop and Hop” Approach
Add value to your brand by being accessible. People need to be able to feel like they know you. Every chance you get to build a relationship brings you a step closer to achieving your business goals.
Don’t create a business where you drop content, then hop out of sight.
Is it easy for people to contact you? Can they get in touch with you through a visible contact us page? Are your comments activated? Do you provide links to your social media pages? People want to know you care and appreciate their support so reach out to them for feedback and suggestions. If you are known for dropping content that no one can duplicate your business will never survive. Let your audience know you run your business in an open environment, you’re transparent and what you teach you live.
4. Switch Off The Inconsistency
There is one magic ingredient to making your business as an online marketer work. It’s called consistency. Who trust someone that is on one minute, off the next. Credibility comes with being consistent. People are not only searching for cutting edge solutions, they are searching for solutions that get them results in real time. Most people spend a lot of time on their marketing materials when business is slow, then give up on almost all promotional efforts when they gain a little momentum.
5. Open Up The Pocket Book to Success
The reason why most online businesses fail is because of a lack of investment. Spend the necessary money on developing a marketing strategy and signature product that drives awareness. Invest in your marketing materials, get a unique blog design that screams professionalism, join masterminds to align yourself with other successful entrepreneurs and educate yourself on cutting edge systems and techniques that keep you relevant and highly sought after. There is no such thing as building an online business for FREE. You can not be afraid to spend a little bit of money to boost your business and it’s credibility factor.
The Internet is overflowing with opportunity. But as more and more people become Internet savvy, it will be critical for you to stand out from the crowd as a credible and reliable resource people can trust. There are thousands of successful online marketers building credible and profitable brands, and there is no reason why you can’t too!
What steps have you taken to boost your credibility online? Please let us know what has worked for you in the comments below.