How Frequently Should You Update your Blog?

by jasmine on December 29, 2011 · 15 comments

blogging frequency

Plan ahead by having back-up posts ready (Photo: pickinjim2006)

One of the main reasons why most website owners attach a blog to their site is because a blog is much simpler to update and maintain. Good blogging software such as WordPress provides all the necessary tools to make updating simple and easy. A blog can also get away with a less formal writing voice, thereby allowing it to function as the fun corner of any official website. Similarly, leisure bloggers also prefer the blogging platform due to its layout simplicity and user-friendliness.

Regardless of whether you are blogging to keep your customers up-to-date about your business or if you are blogging simply because you enjoy it, one thing that remains true is that blogs must be frequently updated in order to be popular. The problem is that blogging requires a consistent supply of fresh information, which usually requires hours to collect, draft, blog and upload. Hence, unless you’re practically paid to blog or you are actually earning a good amount from your blog, spending too much time on blogging could be detrimental to your wallet, time and social life.

This then begets the question of how frequently should we blog in order to achieve the equilibrium between a lively blog and still having enough time to do other things as well. The answer is that the preferred blogging frequency varies depending on the purpose of your blog.

Company Blogs

If your blog is attached to a company, blogging once a week would be more than sufficient as nobody really wants to read about the latest staff meetings or what your boss wore to work! Your biggest challenge when it comes to running a company blog is more likely to keep consistently updating it on a weekly basis as you would eventually run out of company products and services to blog about. When stuck, I recommend posting relevant news and information relating to the company’s portfolio.

News Blogs

News blogs include blogs which discuss the latest fashion trends, events and gossip, besides news in general. As news gets around pretty quickly these days, it is best to update this blog as often as possible. In this case, your issue would be finding enough waking hours in a day to spend on blogging! News blogs are best run by a team of bloggers as the blog will require constant updates 24/7. After all, news readers have no reason to repeatedly visit a news blog which is outdated.

Personal Blogs

Personal blogs are OK to have sporadic posts as these blog readers are a lot more understanding and patient. However, a personal blog should at least be updated once a week in order to keep the interest in the blog afloat. Setting a fixed time to upload your blogs also gives your readers something to look forward to every week.

The Secret Ingredient to Frequent Blogging

Blogging might seem easy, but the truth is that it requires a serious commitment from the blogger to consistently produce quality blog posts. If you are new in the art of blogging, we suggest that you start out with only posting up one blog post every day, as opposed to firing out ten unreadable blog posts in 24 hours. In the end, the value of your post should take priority over the frequency of your updates.

The secret to blogging consistently is to simply plan ahead! Always have several drafts of blog posts ready just in case of emergencies (which are bound to occur). To curb writer’s block, train yourself to write regularly at the same time and place every day. While it may not look like it, writing can be a strenuous mental marathon, so begin with just one blog post a day and slowly work your way up to the desired number of posts you would like to upload every day.

Everybody has their own opinion on how often you should update your blog, but the truth is that it really depends on your level of commitment as well as how much time you can afford to spend on your blog. In the event that you do miss several blogging datelines, do not be discouraged and spend long hours drafting an apology blog post. Instead, buck up and get back to blogging as soon as you can!

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Tushar December 29, 2011 at 6:10 am

The frequency depends more on the blogger than the theory. Therotically, you can make any deadlines but ultimately things come down to the personal schedule which can be very difficult to abide by the deadlines

Jasmine December 30, 2011 at 9:34 pm

Hello Tushar,
You are right. It very much depends on the blogger, and the type of blog he has. If it’s a news blog then it is a must for him to update more frequently as news get outdated very quickly these days.

Dean Saliba December 29, 2011 at 12:55 pm

I think I am letting myself down by not producing a new post every day. Bigger bloggers like John Chow, Darren Rowse & CopyBlogger post multiple times a day. I think THAT might be a bit too much.

Jasmine December 30, 2011 at 9:36 pm

I guess most of us are not full time bloggers and since we have other priorities, then it will be ultra hard for us to post multiple times a day. Weird, that in your list of bloggers, you didn’t mention Jasmine, wahahaha…

Robert December 30, 2011 at 3:22 pm

I think this is one of the biggest questions that bloggers face these days. Not only does it come down to what your expected to post, but also how much time you can find to write posts!

Personally I wouldn’t have the time to write a good quality post every day, so instead I limit myself to 2 or 3 a week as I also have to find time for promotion etc..

Gaurang December 30, 2011 at 5:28 pm

Great info as the bloggers always have dilemma about the frequency of articles to be written in a blog.

Jasmine December 30, 2011 at 9:38 pm

Gaurang, I am very glad that you like this article. Thanks for your comment.

Alex December 30, 2011 at 8:13 pm

this is very good for reference. I actually have no schedule of posting to my personal blog, i just do it when i feel like and have something to write. But i do think that, if it comes to business, you should have a plan for what you will write, it maybe for a month ahead, a quarter or even for the whole new year.
Anyway, the new year is coming, i wish you have a successful year blogging! Happy new year!

Jasmine December 30, 2011 at 9:39 pm

Same to you Alex. Wish you the very best in the new year! Success to us all. :)

Jon Anscher December 31, 2011 at 2:58 pm

That’s helpful. I always struggle with how often I should blog for my personal blog.

Paul January 1, 2012 at 11:44 pm

It is really not easy to post frequently. A lot of good bloggers have given up blogging over the years or cut down on posting. Or the blog gets taken down by hackers and bloggers lose interest in getting their blog back up.

I like your last bit about just getting on with it and being discouraged by datelines.

Jasmine January 3, 2012 at 3:36 am

Hi Paul, you are right. Some of my friends now prefer to just use Twitter or even Facebook because these social media sites are easier and do not require so much time.

Blogging requires a lot of time and commitment to be successful. :)

Odesanya Taiwo January 2, 2012 at 4:54 am

Nice post there.Thanks Jasmine

Ricardus January 9, 2012 at 9:53 am

The frequency of blog varies on the niche that you are into.

Jasmine January 11, 2012 at 10:55 am

You are absolutely right, Ricardus. By now, we should be sure that it all depends on the niche we are into. Good stuff!

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