So you want to make money blogging, right? You could be one of those aspiring bloggers who got your inspiration from a successful A-List blogger like, Darren Rowse, Chris Garret, Daniel Scoco, Pat Flynn, Annabel, or so, for instance.
You could have been inspired by the amount of exposure these bloggers get, their blogging community, their products/services and more importantly their income reports (some bloggers publish income reports on a regular basis, like Darren and Pat).
That’s a great motivation for sure. And then you start a blog hoping that you will also get rich by earning six figures and dump your day job and get the money rolling in while your sip exotic rum drink at Hawai.
And then you try hard, harder and harder enough to miserably fail. It so happened because you set your expectations high. And you aimed for the wrong target.
Let me tell you a couple of facts that you already know, but you are not ready to accept them. I tell you, unless you accept these two facts and incorporate them in your blog success strategy, you won’t get what you want out of your blog.
On to the facts….
You won’t get rich quick blogging
This fact is well established now. You’ve heard a LOT of established bloggers talk about this. You know this fact very well already, but you’re not accepting it.
Even though you know from the bottom of your heart that making money through blogging is not the “push button” kind of stuff, you’re simply not accepting it (sorry I had to say it again to emphasize!).
Even now you look around for software, plugins, shortcuts etc. that are push button type. This implies that you’ve not accepted that push buttons don’t work. Not just now, but they have never worked even in the past too.
So now you ask, isn’t that all those bloggers you mentioned above are making enough money to be a full time blogger? Isn’t that they are earning so much enough to support their family without having any other job?
Darren has put in about 10 years in developing his blogging career. 10 years, and now Darren is the Problogger. Can you tell me that is push button? Is that overnight success? Nope!
Annabel is in the field since 1995, and learned from lots of her mistakes. She has put in substantial years of hard work. Is that a quick scheme? Nope!
Patt was laid off economically from his earlier day job and worked hard to get there. Is that push button? Nope!
So now I introduce to you the next important, but in-acceptable fact.
Your blog won’t earn you money
I know, that’s such a negative statement to you. Truth is sometimes bitter.
So how does these popular bloggers’ blogs make them money? They don’t.
Yes blogs don’t make money; YOU have to.
These bloggers earn money from his products, by promoting affiliate products, by doing coaching, speaking in conferences and seminars and so on.
So has “make money blogging” become an invalid theory? Or just a search term? Not so.
It depends on you identifying your clear cut goal on what you want to accomplish with your blog. Your blog can help you make money but it won’t do it for you. That’s the point I’m trying to make here.
If you’re thinking about money in terms of a few extra dollars in mind, then yes may be your blog can make you money with those adsense units out there.
But I’m talking about some fair amount of money here; money, with which you can actually pay your bills, and even run a full living out of it.
Then why blog?
If money is not involved, it is quite disappointing given that you’re not simply blogging for fun. But that’s not the end of the story. There’s still hope: I just said your blog will help you make money.
Your blog can serve as any or all of the following:
A portfolio for your talents/expertise
Let’s say you’re a rocking social media strategist. If you blog about social media marketing and other social media related topics in a consistent manner, people will soon recognize that you’re indeed an expert in the area.
Your blog now serves as a portfolio where you have expressed your expertise. You’ve just made it clear to people what can be expected from you. People know what you’re good at.
This will help you increase your popularity on the web, in the associated niche. This will lead to leads.
Disclaimer: I’m assuming here that you really know your stuff!
Yes you can simply offer your services/products on a website that is associated with a blog which talks about the importance of those services in general (not that it is important because you’re offering it; that would be desperate pitching).
A community of potential customers/clients
Indeed blogging is not monologue. If you encourage comments and discussions from your visitors, you can easily develop a community with your blog. This community can be your potential clients or customers since they’re are already interested in what you’re offering at your blog.
You can also “capture” this community in a systematic way by building an email list.
Your blog is the trump card to boost your business. If properly streamlined and done in a professional way, your blog will help doing the marketing job for your business.
If you think writing and publishing blog posts will earn you money, you’re wrong. You need to identify the goal of your blog in the first place and then devise an appropriate action plan to achieve that goal.
This way you’ll be earning money “through” your blog.
Please share your thoughts in the comments. I’m all ears; just let me know if you agree or disagree!