How Can You Expect To Make Money Blogging Without Accepting These Two Facts?

by Jane | Problogging Success on November 15, 2011 · 24 comments

How Can You Expect To Make Money Blogging Without Accepting These Two Facts?

So you want to make money blogging, right? You could be one of those aspiring bloggers who got your inspiration from a successful A-List blogger like, Darren Rowse, Chris Garret, Daniel Scoco, Pat Flynn, Annabel, or so, for instance.

You could have been inspired by the amount of exposure these bloggers get, their blogging community, their products/services and more importantly their income reports (some bloggers publish income reports on a regular basis, like Darren and Pat).

That’s a great motivation for sure. And then you start a blog hoping that you will also get rich by earning six figures and dump your day job and get the money rolling in while your sip exotic rum drink at Hawai.

And then you try hard, harder and harder enough to miserably fail. It so happened because you set your expectations high. And you aimed for the wrong target.

Let me tell you a couple of facts that you already know, but you are not ready to accept them. I tell you, unless you accept these two facts and incorporate them in your blog success strategy, you won’t get what you want out of your blog.

On to the facts….

You won’t get rich quick blogging

This fact is well established now. You’ve heard a LOT of established bloggers talk about this. You know this fact very well already, but you’re not accepting it.

Even though you know from the bottom of your heart that making money through blogging is not the “push button” kind of stuff, you’re simply not accepting it (sorry I had to say it again to emphasize!).

Even now you look around for software, plugins, shortcuts etc. that are push button type. This implies that you’ve not accepted that push buttons don’t work. Not just now, but they have never worked even in the past too.

So now you ask, isn’t that all those bloggers you mentioned above are making enough money to be a full time blogger? Isn’t that they are earning so much enough to support their family without having any other job?

Yes these, and many other successful bloggers do earn cool figures. But do look at the histories of Darren, Annabel and Pat. They did not use any push button.

Darren has put in about 10 years in developing his blogging career. 10 years, and now Darren is the Problogger. Can you tell me that is push button? Is that overnight success? Nope!

Annabel is in the field since 1995, and learned from lots of her mistakes. She has put in substantial years of hard work. Is that a quick scheme? Nope!

Patt was laid off economically from his earlier day job and worked hard to get there. Is that push button? Nope!

So now I introduce to you the next important, but in-acceptable fact.

Your blog won’t earn you money

I know, that’s such a negative statement to you. Truth is sometimes bitter.

So how does these popular bloggers’ blogs make them money? They don’t.

Yes blogs don’t make money; YOU have to.

These bloggers earn money from his products, by promoting affiliate products, by doing coaching, speaking in conferences and seminars and so on.

So has “make money blogging” become an invalid theory? Or just a search term? Not so.

It depends on you identifying your clear cut goal on what you want to accomplish with your blog. Your blog can help you make money but it won’t do it for you. That’s the point I’m trying to make here.

If you’re thinking about money in terms of a few extra dollars in mind, then yes may be your blog can make you money with those adsense units out there.

But I’m talking about some fair amount of money here; money, with which you can actually pay your bills, and even run a full living out of it.

Then why blog?

If money is not involved, it is quite disappointing given that you’re not simply blogging for fun. But that’s not the end of the story. There’s still hope: I just said your blog will help you make money.

Your blog can serve as any or all of the following:

A portfolio for your talents/expertise

Let’s say you’re a rocking social media strategist. If you blog about social media marketing and other social media related topics in a consistent manner, people will soon recognize that you’re indeed an expert in the area.

Your blog now serves as a portfolio where you have expressed your expertise. You’ve just made it clear to people what can be expected from you. People know what you’re good at.

This will help you increase your popularity on the web, in the associated niche. This will lead to leads.

Disclaimer: I’m assuming here that you really know your stuff!

A store

Yes you can simply offer your services/products on a website that is associated with a blog which talks about the importance of those services in general (not that it is important because you’re offering it; that would be desperate pitching).

A community of potential customers/clients

Indeed blogging is not monologue. If you encourage comments and discussions from your visitors, you can easily develop a community with your blog. This community can be your potential clients or customers since they’re are already interested in what you’re offering at your blog.

You can also “capture” this community in a systematic way by building an email list.

Bottom line

Your blog is the trump card to boost your business. If properly streamlined and done in a professional way, your blog will help doing the marketing job for your business.

If you think writing and publishing blog posts will earn you money, you’re wrong. You need to identify the goal of your blog in the first place and then devise an appropriate action plan to achieve that goal.

This way you’ll be earning money “through” your blog.

Please share your thoughts in the comments. I’m all ears; just let me know if you agree or disagree!

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Ryan Biddulph November 15, 2011 at 3:32 am

Successful bloggers continually look within Jane. Your post hits on this point wonderfully.

You create your financial situation. The person behind the blog makes the money or blocks the money. It’s always on them. If you share value on a consistent basis and make strong connections your blog will prosper. Persistence is key in this game. Keep at it, keep persisting, and the money arrives at the proper time. But you need to share value, establish authority and make strong, meaningful connections with other influential people in your niche to help facilitate the money-making process.

Thanks for sharing Jane!

Ryan Biddulph´s last blog post ..How to Inspire Your Home Based Opportunity Team Like a 5 Star General

Jane November 15, 2011 at 1:24 pm

“You create your financial situation” – well said Ryan. Its not the blog but we. Indeed we need to work hard to craft our financial situation. We put this hard work in creating useful content for people, valuable services etc.
Jane @ Google plus pages´s last blog post ..StumbleUpon: Use It Right For Your Blogging Success

Shower Valves November 15, 2011 at 6:42 am

Agreed 100% as this is the only reason responsible why many get fails.

Thanks a lot for this simple but important EYE opening post.

Jane | Problogging Success November 15, 2011 at 1:42 pm

So glad you liked it :)
Jane | Problogging Success´s last blog post ..List Building: Strategies To Build Email List

goa carnival November 15, 2011 at 7:15 am

Nice Info!!!!

Thanks for sharing these useful tips no doubt in that these tips can prove much beneficial for make money with blogging.
goa carnival´s last blog post ..Goa Carnival 2012

Online Marketing November 15, 2011 at 9:03 am

So many people believe that they can make easy money by just having a blog but they soon realize that this never happens.

As you said even top bloggers don’t make enough money from their blog, all of them use their blog to promote their own business not even affiliate sales, so if someone really wants to make money thru a blog he/she should actually build a business and use his/her blog as part of his/her marketing campaign…

Kostas | Opportunities Planet
Online Marketing´s last blog post ..5 Tips For Freelancers On How Best To Land And Keep Clients

Jane | Problogging Success November 15, 2011 at 2:08 pm

You got it right Kostas. When people set their expectations wrong, they get disappointed and eventually (or even sooner) quit.
Jane | Problogging Success´s last blog post ..Content Marketing: Success Strategies To Market Your Blog

Annabel Candy, Successful Blogging November 15, 2011 at 9:51 am

Hi Jane, I’ve experienced so many benefits from blogging it’s impossible to quantify them but I have also increased my income by selling more of my web design and copywriting services to lovely people all over the world. Other benefits include increased exposure through invitations to speak and interviews. Really, what’s not to love about blogging?!
Annabel Candy, Successful Blogging´s last blog post ..The Ultimate Podcasting Guide for Bloggers: Part 1

Jane | Problogging Success November 15, 2011 at 2:17 pm

Blogging is one of the wonderful things that has come to my life Annabel :) There’s nothing not to love about blogging :) Thanks for your comment.
Jane | Problogging Success´s last blog post ..Google Plus Pages: How To Create A Page On Google+

M.sai - November 15, 2011 at 3:23 pm

really very nice pointing view catch the very main points.all points are true facts :)
M.sai –´s last blog post ..10 Free Photo Blog Themes For Tumblr

Aarti November 15, 2011 at 4:41 pm

Nice points, You must identify or decide your goals from blogging and then you should have proper planning or path way to achieve it, plan can be changed but goal should not be so keep focus on your goal and you can achieve with your efforts and increasing experience.
Aarti @ Seo Services´s last blog post ..SEO Company

Riya November 15, 2011 at 4:44 pm

Great article, Blog plays essential role to highlight your services and products… it also helps you market your services by interacting with potential customers.
Riya @ Promo Codes´s last blog post ..HostGator Coupon Code

Ricardus November 16, 2011 at 6:38 am

Yes, identifying your goals is the most important thing. Main reason why a lot of bloggers fail at it as they look at monetary terms without much thinking of whether they have a passion in it or not.
Ricardus @WordPress Hosting´s last blog post ..Tweet and Win Theme Junkie Premium WordPress Themes Giveaway by WPWebHost

Tanya Sachdev November 19, 2011 at 4:23 am

Agreed Jane…i guess u have penned down the thoughts i had in my mind for so long, wud work accordingly with my blog…

Mat November 21, 2011 at 8:26 am

I fully agree Jane, you wont’ make money blogging and especially quick rich and a lot of hard work and kowledge is required for success and making money through it.
Mat@Carports Kits´s last blog post ..Metal Carports Kits or Timber Carports

tires November 21, 2011 at 12:17 pm

Great post, Jane. There is definitely no shortage of motivation when it comes to successful bloggers but sometimes, a lot of people that don’t realize that there is just as much chance of failing as there is succeeding. The amount of hard work needed can sometimes be astounding and at that point, a lot tend to be frustrated and never come back to try again. Sometimes, you have to be prepared to make little to no money for months before things finally start to click.

tires´s last blog post ..How to stay safe while driving on wet roads

Kavya Hari November 22, 2011 at 10:49 am

Its really great post about Make money blogging on here. It will help you to increase your popularity on the wide. Thanks a lot for sharing your post on here :)
Kavya Hari´s last blog post ..Amazing News For Webmasters!

Emily Morgan November 25, 2011 at 12:40 pm

What a great article! You’ve inspired me to keep going (getting a bit hard to stay motivated at the moment). I can also remember the thrill of the first adsense click and never thought I would reach the $100 payout limit (I now make that in one day at times)….Still, now it feels more like a business with taxes, admin and lots of mail to deal with. Formed my S-corp recently, which was kinda cool, but has also doubled my admin work. Despite following a similar trajectory to you (in most parts) I know I learnt a lot from this article and if you are new to blogging this article is a must read. But to make money, you have to treat it as a business and write articles from that perspective. Combining intersting articles with revenue opps is the hallmark of a good for-profit blogger!
Emily Morgan@cash advance´s last blog post ..Black Friday Can Mar Thanksgiving Traditions

Brian D. Hawkins November 28, 2011 at 3:17 am

Wow Jane, I made it here a little late, I wish I had made it last week; it would have made my Blogging Rounds – Best Of post. Very nice topic and the hard truth. It’s sad how fast bloggers come and go when they realize there’s real work and long hours involved. It’s the same with internet marketing and every other online business, from the outside things look like everyone is sitting around in their pajamas, drinking coffee and watching Judge Judy all day. Well, some are but they’re not the one’s making the money. Maybe we just found the problem?

Mukundan Srinivasan November 28, 2011 at 1:41 pm

I dont accept these facts but I still make money? Just for fun :) The amount of quality time we put in is the important thing in blogging. Companies use blogs for promoting business but we professional bloggers treat blog itself as a business.

Mir Imran Elahi November 28, 2011 at 11:46 pm

Excellent article.I really enjoyed your article.Thanks!!!

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