It is just a website layout, it is just color scheming, how can it possibly affect my business model? – If you think like that, prepared to be surprised. Your website layout and design affects your business model, especially an online business very deeply.
One thing you should keep in mind that when we talk about design we don’t just mean the layout or the outlook of the website. Design is a vast term. It contains accessibility, user friendly interface, easy navigation and many other things which can conclude the success or failure of your website.
The design of the website greatly depends on the type of content you would be uploading there. So your design has to be in accordance with the niche you choose for your website.
Here are the reasons due to which a website design can affect any business.
Attractive and appropriate design simply attracts
If your website is well crafted it will attract visitors – it is as simple as that. Websites with less poor designs maybe visited once due to SEO or marketing but users always prefer websites that look good. The website should have a design which catches the eye and puts your website design over the head of your competitors.
Next part of it is designing the website appropriately. It means that website’s design should relate to its purpose. If it is a sports website, it should seem so. A sports website cannot have a Christian cross in the background and similarly a Christian website cannot have a sports ball. You’ll be amazed how people ignore this. I have seen hundreds of websites in my website development experience that make you go, “What on earth is that?”
User friendly website is always repeatedly visited
When you find multiple websites related to a specific product, information or services, which one do you always go for? The answer is the one that is most “easy”. The one that has a user friendly layout and allow you to access the information you require easily. A website which has a complicated style will never be visited again by many users. That’s the way it is on World Wide Web.
So far we have established that the websites we like are the ones with good designs. They are easy to navigate and obtain information from, is that right? Everyone looks for these things in a website without realizing it.
Overdoing is overcomplicating things
The “overdoing” factor steadily persists in the industry of website design. I am amazed to see some the websites that are out there on the web. The design is just too much. There are lots of vibrant colors, jumbled up information, too many advertisements and everything looks complicated.
If you are a beginner or an intermediate website designer, any pro will tell you not to use more than two to three colors in a website design, or four at the very maximum. Playing with a lot of colors, putting in lot of information on a single page makes a website look bad.
Compromising on website design is compromising on quality
The website design portrays the quality of the website. If the website design is poor, people will assume that the content your website holds is also poor. Most website owners display flashy ads and banners which don’t go with their websites. Some people display too many ads – all of these things depict a poor quality of the website.
Due to this reason, and many others you should never ever compromise on your website design. A website design can take your business a long way especially if it is an online business.
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{ 12 comments… read them below or add one }
i had the habit of overdoing when i was a new blogger. i used to put every single plugin i used to see and that damaged by blog’s image. it is good to be creative and innovative but you should keep in mind the small line between stupidity and intelligence
tushar´s last [type] ..6 Point Check List to Check If You Can Become a Blogger
No matter what industry or niche you are in, you have competition online. It’s important to have a website that stands out from the rest. Content and SEO is extremely important, but it’s also necessary to have a visually appealing site that is easy to navigate. Don’t make it hard for the user to find what they want.
First impression is last impression and if you’ve have attractive and appropriate design site then you likely to attract more and more clients or customers, as per your business requirements.
Aarti @ Seo Services´s last [type] ..SEO Company
User friendly website is always liked by everybody and even by big search engines including Google, Yahoo and Bing. So it’s really important to have user friendly website with good looking layout.
Riya @ Promo Codes´s last [type] ..HostGator Coupon Code
Well said and True said .
This is basic and first step. If website design is not attrative our not user friendly then visitors will surely not going to visit our site again and prefer to move to next no matter how infomative and useful our site is.
This is something like –First Impression is Last Impression.
Thanks a lot for sharing such a useful and important points.
It’s really important to have a proffessionaly looking and clean website design it really makes a lot of difference from a visitor point of view and can certainly increase the conversion rate and engagement of a site…
Kostas | Opportunities Planet
Online Marketing´s last [type] ..Marketing Before Completion
Design is very important, a well thought out design can alter user perception of a website which affects on-site activity.
I am in the process of improving our website and I will see how it pays off.
Talha@Translation Agency London´s last [type] ..[19.09.2011] Language Connect at ESOMAR and ASC Conference
I have always had problems coming up with a good website design in-terms of navigation. Fortunately, I have fixed with the selection of nice themes on my blog.
Aaron@Facebook Status´s last [type] ..Facebook Status for Birthday
You make some very good and valid points.
With many companies, the design and the different elements that go with it seem to be overlooked.
Many people are focusing solely on marketing the site, whether that is via SEO, PPC, social media etc but forget the fundamentals of marketing which is to build a community around your site and keep them coming back. Well, they are not going to if you do not pay attention to the important factors that you outline in your post such as navigation, usability, accessibility, conversion optimisation and basic functionality.
Once these are all in place, you have a much greater chance of retaining visitors and make it possible that they will actually share it on the web.
Site design and conversion seem to be an after thought for many businesses and is something that most will live to regret after spending thousands on marketing only to find they have a bounce rate of 70%!!
Thanks
Rob
It is very important to design our website to be user friendly, easy to use and not overly-complicated. Who wants to read a complicated website with bad design?
Jasmine@Top Web Hosts´s last [type] ..Malaysia Web Hosting TheGigabit
Design of the website should be more important to attract the audience side. So, design plays an important role in the blog. It particularly on online business successfully.
Kavya Hari´s last [type] ..Amazing News For Webmasters!
Design of the website creates the first impression. Treat your customer like how yo go on a first date. You want to give the best ever impression.
Ricardus @WordPress Hosting´s last [type] ..Tweet and Win Theme Junkie Premium WordPress Themes Giveaway by WPWebHost