What’s a blog without traffic and human activity (comments)? You may have realized that with blogging it’s not true that ‘if you build it, they’ll come”. It’s not about how good your content is, it’s traffic power that counts because there are a million and one equally good contents on the web.
However, with ‘traffic power’, some blogs can get more traffic to their blog posts, even when they write only but as much as 10 lines of posts that you and I know would add little or no value to the reader. And you’ll be wondering ‘why are the search engines unfair, but my content rocks better”.
What happens is that those blogs that are ranking high and getting more traffic in spite of ‘the fact’ that you write better contents – are not relying only on the search engines. They are implementing some traffic strategies that you are not using.
If you’re tired of trying to get traffic to your blog posts but getting only trickles of visitors, in this post you’ll discover the top 5 traffic strategies that are guaranteed to rock your blog and take it to the next level. Read on.
1. Increase Search Engine Traffic ‘Indirectly’ With Web 2.0 Properties
With higher rankings come increased visibility and more clicks (which equal more traffic). Web 2.0 properties have high authority, page rank, and traffic that you can leverage on to generate more traffic to your own blog.
Again, make the most of your time by getting traffic from the Web 2.0 properties that can easily rank and stay on the SERPs without much ado from you (little or no social bookmarking or promotions or backlinking). As you know, sites on the first page of search results get up to 80% of the traffic for any given keyword.
You don’t have to do work with every available Web 2.0 property, find the few ones that generate the most traffic and use them. Gather, HubPages and Squidoo deliver top rankings without requiring much promotions from your end. The HubPages community are voracious readers and commenters.
When you write a post on any topic, write another related post in a web 2.0 property; do this with about 3 to 5 Web 2.0 properties in a Linkwheel style. Note that some of these properties like HubPage are tight against duplicate contents, which may not pass most of the time. So, once you create a unique related article, link to your blog post with a keyword as anchor text and/ or write at the end a list of related posts. People who read your posts and like it are likely to follow through to your blog.
This method is one way of casting your net in the corners of the WWW to get traffic from readers in the Web 2.0 communities, while also leveraging on the ranking power of the web 2.0 to ‘indirectly’ rank your blog post and get more traffic.
2. Get Traffic From Your Inner Circle
Most beginners with small lists often fail at this – that is never making sure that their subscribers return back (traffic) to read new posts.
For this strategy, you should be building a list (your inner circle). So what you do is to email your list every time you publish a new blog post. Your email should contain a brief overview of what the post is about and a link they should click to read the full post. Whatever the size of your list, even if it’s just one person, send that person emails whenever you add a new post on your blog.
In addition, if you post frequently (more than once a week), do a weekly roundup of the posts for the current week, in a newsletter style and email it to your list at the end of every week (Fridays). Here’s another twist – a roundup of last week’s posts sent out at the beginning (Mondays or Tuesdays) of every week.
That will ensure that every one in your list visits your blog regularly, contributing to your traffic statistics.
3. Power Up Blog Traffic Reach with RSS Feed Submissions
Almost every website, blog, article directory author pages and Web 2.0 site has RSS Feeds feature but this traffic generation tactics is one of the most overlooked. However, RSS feeds submission is a very powerful method you can use to drastically increase the reach of your blog and contents by syndicating your blog contents to RSS directories in order to increase exposure and and generate more traffic.
To start getting more traffic from your RSS feeds, implement these steps:
- Copy your blog’s RSS feeds link and submit it to top RSS directories*; ensure to enter your keywords, topic, and category.
- Copy the RSS Feeds URL of your main web 2.0 properties (like Squidoo, Hubpages) and submit to top 10 RSS directories
- Copy the RSS Feed URL on the page of your articles whenever you publish a new article. Then submit that URL to the top RSS directories.
- Feed your blog into your Web 2.0 properties, by entering your RSS Feed URL on the page of a new post you are making and specify the number of posts from your blog you want to display’; also specify whether you want to add excerpt or just the title. Squidoo and Hubpages have this feature and I still get traffic from people who read my Web 2.0 contents.
*List of top ranked RSS Directories include: BlogDigger.Com, Feedage, Feedcat, Feedgy, Feedsee, RSSNetwork, IceRocket, Feedlisting, Feeds4all and Feedagg. Note that there are hundreds of other places where you can submit your RSS Feeds, those are just a few high traffic RSS Directories you can start with.
HubPages and Squidoo allow you to feed in your blog’s RSS feeds on the same page as your post, so that your new posts and others are automatically pulled and featured on the same page as your post. This method is powerful because, if you had the right-fit keywords your Web 2.0 articles show up tops in the search engines and when people read them, if they found them valuable they are likely to also check out your blog posts links via your RSS feed on that page.
A last pointer here – I get lots of traffic from Google Feedburner and it’s because I set the ‘socialize’. and ‘pingshot’ options from my Google feedburner account, and you should do the same too.
4. Get 3 Times More Traffic On Autopilot From ReTweet Buddies
Here is where you unleash the power of your networking and associating with other bloggers through your blogging tribe or your comment tribe or your previous commenting tour or guest blogging. This is a twist of AdSwap, which is the version that obtains when 2 parties expose each other’s ads to their lists.
What retweet buddies do is to reciprocate each others’ blog posts by feeding the partner’s blog into twitterfeed or dlvr.it or similar automation tools. You may also want to extend this to sharing each other’s posts on Facebook but the idea is simple – be flexible with the social media sites you want to share alike, but there must be a mutual agreement and to how long (weeks, months etc.) you want to do this.
That way you can significantly increase the exposure of your contents to a wider audience, there by increasing traffic to your blog/ website as well as to your opt-in box.
So, here are the steps to finding your Retweet buddies:
Step 1. Places to search for a Retweet Buddy:
- Look within your tribe (blogging tribe, comment tribe, network marketing company etc.)
- Other bloggers you admire within your niche
- Other bloggers that have commented frequently on your blog and you on theirs
- Your top commentators etc.
Step 2: Contact Them and Start
- Identify up to 5 bloggers for this purpose, just in case some refuse or ignore your offer, you have nothing to risk because at least 1 in that 5 is likely to say yes.
- Email them with a simple and brief proposal to be your Retweet buddy (you can use Facebook messaging or the usual email contact form on their blogs).
- Give a week or two for them to respond to you
- Choose one or all, if you get multiple responses, If for any reason you decide to go with only one blogger, where many respond positively, be sure to let the others know of your decision – but be cordial or schedule them for a future period.
- Agree on timeline (duration – day-month) when you want to retweet each other’s posts
- Agree on start date
- Use Twitterfeed or Dlvr.it to feed the other blogger’s blog for automatic posting of his/her new posts
- Just Do It! Start and enjoy the traffic increase.
5. Offer Free Reports On Forums And Convert Subscribers To Blog Visitors
Find forums that have freebie threads and offer free reports and free eBooks to members of forums, so that when they subscribe to download, your next action would be to use the method of ‘traffic from the inner circle’ to convert them to regular blog visitors.
This method is one that I actually tested and still use, with good results. I have a couple of small reports and eBooks that I used and just yesterday I checked I had over 500 views from a total of 4 PDF freebies, and over 30% downloaded. Some of the freebies required opt-ins and others did not.
Now, your next steps should be to take action – put each of the above traffic strategies to use on your blog.
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