One of the hardest, and yet most important, things about getting started with an online business is building your cyber reputation. It’s difficult because it involves creating material that will draw customers to your site. This is important because without customers, you don’t have a business.
One of the best ways to get people to your site is to post interesting, well researched articles online about topics they care about. These can draw customers to your site, improve you SERP ranking and make you a Google favorite. You can post them to your own site or others but if you want to get your name out there, you need to post them somewhere.
Of course, the problem arises when it comes to creating quality material. Let’s face it. Researching and outlining an article is hard and time consuming work. In fact, it is often more difficult than the actual writing. It certainly takes longer.
So, once you have invested your effort in researching and writing an article that will get other’s attention, what do you do with it? Well, first you should post it to a quality website with a ratings of PR3 or higher. Now, you can certainly stop there and see what happens, or you can take it a step further and repurpose that material to create more articles for more sites. For the record, this technique works for anything you’re selling, from maternity clothes or truck bed liners to a Cuisinartfoodprocessor.
I Know What I’m Talking About
A while back I decided to write an article about article marketing. I had long been bothered by how easy it is for those in Internet marketing to be misled into believing that they can build their businesses with poorly written articles posted to seldom visited sites. So, I decided to write an article to blow off some steam and warn others in the process.
My first step was research. I spent about three hours on line looking for statistics and quotes, making notes based on my own experiences and creating a detailed 3,000 word outline. From this outline, I created my first article on the topic.
But then I followed up this first, rather lengthy article with a shorty, pithy one. Why? Because it occurred to me that while some readers might need detailed information on how to get themselves out of a mess they’d created with bad article marketing, others might not yet have gotten involved In the practice All they really needed was enough information to warned them off the idea. Hence, two different articles for two different types of readers.
Posting, Posting, Posting
Next, I sent these two articles, each of which had two anchor backlinks to drive people back to my site, to two well ranked websites that took guest columns. Both were published and I began to see my web hits climb. I also raised my SERP ranking and even got a call from ABC Affiliate. He called because he had seen some Tweets sent by my readers about the articles. The concept intrigued him and he interviewed me for his Podcast. This interview was later broadcast on Geekcast and then my own show.
I considered stopping there and being satisfied with what I had already accomplished. However, a little voice seemed to be saying I could yet do better. So I hired two freelance writers, gave them each a copy of the original outline, and asked each of them to create five unique articles based on the outline. Since each article contained two backlinks, once I had sent out these 10 articles, I had a total of 24 backlinks on major sites in cyberspace, each pointing back to my website. Needless to say, business really started booming then.
This is Not Article Marketing
Just so we’re clear, this is not article marketing. Article marketing involves sending poorly researched and written articles to low class websites. These are quality articles that you should only send to well ranked sites, that is sites with a ranking of PR3 or higher.
This is also not article spinning. You are not going to take one original article and put it through a software program that with just rearrange what you’re saying a little and substitute some major words with synonyms.
Finally, this is not SEO writing. You should not insult Google or your reader by throwing in a few keyword phrases that you repeat over and over just to attract the attention of a search engine.
So the bottom line is that I want you to produce several well written articles based on one set of research. Then submit them to a few well-chosen websites for publication. If you follow this plan, you will reap the results that I have experienced, and I will have the satisfaction of knowing I help someone make their way through the wild world of Internet sales.
So, that’s all I have right now. Why not use the comment box below to tell me what you think. I’ll be glad to hear from you.