See You On the Flipside: Turning Your Research Into Multiple Articles

by James Martell on October 19, 2011 · 21 comments

See You On the Flipside: Turning Your Research Into Multiple Articles

One of the hardest, and yet most important, things about getting started with an online business is building your cyber reputation.  It’s difficult because it involves creating material that will draw customers to your site.  This is important because without customers, you don’t have a business.

One of the best ways to get people to your site is to post interesting, well researched articles online about topics they care about.  These can draw customers to your site, improve you SERP ranking and make you a Google favorite.  You can post them to your own site or others but if you want to get your name out there, you need to post them somewhere.

Of course, the problem arises when it comes to creating quality material.  Let’s face it.  Researching and outlining an article is hard and time consuming work.  In fact, it is often more difficult than the actual writing.  It certainly takes longer.

So, once you have invested your effort in researching and writing an article that will get other’s attention, what do you do with it?  Well, first you should post it to a quality website with a ratings of PR3 or higher.  Now, you can certainly stop there and see what happens, or you can take it a step further and repurpose that material to create more articles for more sites.  For the record, this technique works for anything you’re selling, from maternity clothes or truck bed liners to a Cuisinartfoodprocessor.

I Know What I’m Talking About

A while back I decided to write an article about article marketing.  I had long been bothered by how easy it is for those in Internet marketing to be misled into believing that they can build their businesses with poorly written articles posted to seldom visited sites.  So, I decided to write an article to blow off some steam and warn others in the process.

My first step was research.  I spent about three hours on line looking for statistics and quotes, making notes based on my own experiences and creating a detailed 3,000 word outline.  From this outline, I created my first article on the topic.

But then I followed up this first, rather lengthy article with a shorty, pithy one.  Why?  Because it occurred to me that while some readers might need detailed information on how to get themselves out of a mess they’d created with bad article marketing, others might not yet have gotten involved In the practice  All they really needed was enough information to warned them off the idea.  Hence, two different articles for two different types of readers.

Posting, Posting, Posting

Next, I sent these two articles, each of which had two anchor backlinks to drive people back to my site, to two well ranked websites that took guest columns.  Both were published and I began to see my web hits climb.  I also raised my SERP ranking and even got a call from  ABC Affiliate.  He called because he had seen some Tweets sent by my readers about the articles.  The concept intrigued him and he interviewed me for his Podcast.  This interview was later broadcast on Geekcast and then my own show.

I considered stopping there and being satisfied with what I had already accomplished.  However, a little voice seemed to be saying I could yet do better.  So I hired two freelance writers, gave them each a copy of the original outline, and asked each of them to create five unique articles based on the outline.  Since each article contained two backlinks, once I had sent out these 10 articles, I had a total of 24 backlinks on major sites in cyberspace, each pointing back to my website.  Needless to say, business really started booming then.

But it doesn’t just have to be my business that is taking off.  It could just as well be someone selling collector’s plates or mink coats or Cuisinart 4 qtslowcookers.

This is Not Article Marketing

Just so we’re clear, this is not article marketing.  Article marketing involves sending poorly researched and written articles to low class websites.  These are quality articles that you should only send to well ranked sites, that is sites with a ranking of PR3 or higher.

This is also not article spinning.  You are not going to take one original article and put it through a software program that with just rearrange what you’re saying a little and substitute some major words with synonyms.

Finally, this is not SEO writing.  You should not insult Google or your reader by throwing in a few keyword phrases that you repeat over and over just to attract the attention of a search engine.

So the bottom line is that I want you to produce several well written articles based on one set of research.  Then submit them to a few well-chosen websites for publication.  If you follow this plan, you will reap the results that I have experienced, and I will have the satisfaction of knowing I help someone make their way through the wild world of Internet sales.

So, that’s all I have right now.  Why not use the comment box below to tell me what you think.  I’ll be glad to hear from you.

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John Smith October 19, 2011 at 5:25 pm

Reputation always effects in every field of life either business or marriage. Good reputation increases a person value. Your point of discussion is very good. Thanks for sharing.
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sasha gibbs October 20, 2011 at 4:55 am

I do agree that it is not an article marketing but it is really a good information to run your online business successfully. If you observe then you will come to know that there is not a single business that can run without bringing innovation in it. You have to bring a positive change in your business so that you may attract your customers. I think now it is easy for you to understand that what I am going to say. This all is about updating yourself, your business and innovation in your business to add more customers in your business.

goa carnival October 20, 2011 at 5:57 am

Good post,

This is very true thing if we are write articles often and articles are good but after that we are not get good traffic on that then it means something going wrong with us. So first of all we should check this thing where we are place these article is it good site or not. From my point of view we should select some of well-chosen site for publish them for good response.
goa carnival´s last blog post ..Goa Carnival 2012

Ricardus October 20, 2011 at 8:46 am

I think the hardest of all is getting the quality backlink. And same goes to the case scenario. Building your blog reputation, you gotta start low somewhere and after that is constantly looking for backlinks that has PR4 or PR5 and above.
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Seo Services October 20, 2011 at 11:52 am

Hi James,

Agreed with your points, First of all you need to find the topic which you think can attract more attentions of your targeted audience. Then you can write few articles on same topics and submit them on quality sites where you believe that your targeted audience regularly visits so that you can show them your skills and talent to impress them and bring them on your own blog or site.
Seo Services´s last blog post ..SEO Company

Riya October 20, 2011 at 11:55 am

Sometimes it’s really difficult to write few articles on same topic, topic may be too narrow or may be your less knowledge but you should choose the right blog where you can target your right audience that’s more important.
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James Martell October 28, 2011 at 11:58 pm

Hi Riya, I think you’ll find that if you thoroughly research a topic you will be easily able to write numerous articles. You can also provide your research to a few different writer and have them develop the ideas from their perspective. …giving you even more content from your research.


Lionel October 20, 2011 at 7:30 pm

I slightly disagree with your statement that this is not article marketing. I think this is exactly what article marketing is supposed to be. It’s unfortunate that sending low quality articles to low grade sites to publish has been given the label of article marketing, it should be called article spamming. When you write an article, you want to get it in front of as many people as possible, so you market it to readers who are actually interested in the subject your wrote about. The quality will make them want to visit your site and share it with others, thereby giving you more traffic.

James Martell October 29, 2011 at 12:00 am

Hi Lionel, I agree that ” It’s unfortunate that sending low quality articles to low grade sites to publish has been given the label of article marketing”. I would suggest a new name is needed. I have seen the term content marketing a few times. I do like it. I also agree with you that it’s all about quality.

reese October 21, 2011 at 1:43 am

Thank you for sharing this. I cringe when I read all the junk in the internet being passed of as articles just to haul in readers from the web. Researching will definitely make writing easier as it will give you more insight on what you are going to write about. Outlining will make it easier for us to write similar articles or to tackle the topic from a different angle. The resulting article will engage readers who will give credence to your work.
reese´s last blog post ..Business Travel Tips: Travel Perks for You and Your Company

Swayam October 21, 2011 at 5:57 am

Nice post but can we have a better thumbnail picture? lol
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Tessa October 21, 2011 at 10:50 am

Its better not to involve in content farm by submitting the same article on several directories. And also the backlinks gained through content farm are also worthless.

James Martell October 29, 2011 at 12:04 am


Kavya Hari October 22, 2011 at 5:31 am

Article marketing plays an important role in the wide. And, it should be high quality articles that should be send to a high ranked sites that sites with the high ranking part on here. And, research should be most important part on here :)
Kavya Hari´s last blog post ..Amazing News For Webmasters!

James Martell October 29, 2011 at 12:06 am

Yes it seems that far too many people just start writing with no real research. Unless they’re an expert in the topic they are covering research is an absolute must.

Nick October 22, 2011 at 2:03 pm

Hi James,
I agree with your very useful article, and I will try to test it on my blog. As a newbie I see that building a cyber reputation is so important, but very hard to accomplish.
Thanks for sharing all these information.
Nick´s last blog post ..Five Ten Project Review and Coupon

James Martell October 29, 2011 at 12:03 am

Hi Nick, building your reputation online is a challenge. I believe one way to do this is to focus on guest writing on a handful of websites so you’re not spread too thin and the website’s audiences get a chance to know you. I find that re-purposing the research makes that a tad easier.

M.sai - October 29, 2011 at 6:19 am

1st point is very greate.other points too :) keep it Up Writing MR.James
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