Find Your Sub Niche

by Lisa on December 12, 2010 · 20 comments

sub niche

For many beginner affiliate marketers, the task of picking a niche can be overwhelming. There are so many products and topics to choose from. This is when you have to batten down the hatches, and find your sub niche. Only then can you truly focus on your campaign and drive laser targeted traffic to your product. 

What Is A Niche?

I am from the school of K.I.S.S. (keep it simple stupid.) In keeping with that process, a niche is a category or topic you choose for either a blog, website and affiliate product. No real magic in that, eh? It’s up to you what you choose.

So What Is A Sub Niche?

K.I.S.S. ->> A drilled down sub topic of your main topic. Simple? Yep. Let me give you an example. You have chosen “weight lifting” as your niche, your main category. Now you can drill down weight lifting to sub categories like, free weights, bar bells, types of weights or specific exercises.

Benefits Of A Sub Niche

The benefits of a sub niche are plentiful. The biggest benefit, in my opinion, is a more targeted topic. Don’t try and take on the whole huge niche of weightlifting. There are a million and one areas of expertise and products involved. When you break it down into sub categories, you have a better chance of targeting the right traffic. We all want traffic, but I will take the RIGHT traffic any day over general traffic.

When you attempt to take on a whole big generalized niche, you run into a lot of competition. Your goal is to stand out and convert your traffic. When you choose a sub niche, you are targeting customers already in the “buying cycle.” Let me explain.

If I am searching for a product to increase my curl reps…that is what I will search for. If I search for “weight lifting,” I will have a thousand different websites returned to me that do not target my needs. Your site however, gives me a product or information on exactly how to increase my curl reps. Get it??

More Information

This is just my keep it simple stupid post. You can always find more information on affiliate marketing and how to find your sub niche by doing some research. But, hey…I like you, so I did it for you. Here is more information.  Sometimes, the most profitable niches are the ones with lower searches. Again, because the people searching, are ready to buy.

Now that you know what a niche is AND a sub niche, next week I will cover how to pick a profitable niche. Quite different then just grabbing the first thing that pops in your head. I would love to hear what you guys like for your niche! What is your favorite?

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Daniel Sharkov December 12, 2010 at 11:16 am

Hey Lisa,

I agree to certain extent that going for a more targeted niche is a good thing to do. Yes, you do get traffic that is far more targeted than a broader niche. However the problem is that the visitors you can get, will probably be a lot less too. So you really need to make a good research in order to find the perfect balance.
Daniel Sharkov@Blogging Tips´s last blog post ..Blogging Succss – Six Ways to Get a Step Closer

Lisa December 12, 2010 at 4:21 pm

hi daniel:

Hopefully by getting a more targeted traffic base you can convert those people. Reason being is they are more likely to do what you need them to do, be it buy, sign up, subscribe or whatever you’re offering. If they have drilled down their seach,, then you most likely have exactly what they want.

thanks for visiting!

Brankica December 12, 2010 at 9:30 pm

Lisa, you are completely right that more targeted visitors will be more likely to buy, sign up or what ever you are offering.
They stay longer on your blog.
I can see that with my niche static website, especially when they come knowing what they will find – i.e. from an article site, after reading an article and wanting more info.
Brankica´s last blog post ..Bellagio fountains dance in Las Vegas

Lisa December 13, 2010 at 1:29 am

Thanks for commenting Brankica! And I agree 100% with the fact that they stay longer on your site when you target their needs!

William Tha Great December 12, 2010 at 1:01 pm

Hey Lisa,

Thanks for the awesome article!

I would have to say I completely agreevwith you! I believe everyone should break down their niche in to sub-niches. This would give you more targeted search engine traffic most defintally. It would be easier for your pagebto rank higher in the search engine for those sub-niches. This would be great for affiliate marketing & adsense. For most of your traffic would be targeted to those keywords you used.

It is a funny thing but, many people don’t target specific keywords & try to break their niche down into smaller sub-niches. With sly the new blogs being created everyday it will be extremely hard to start out trying to target the whole world. You will recieve much more results sooner targeting a specific part of a overall niche. I didn’t realize this at first and I was trying to target the whole world. I love reading quality information like this, because it gives me something that I am actually interested in commenting on. When ivwrite a comment I want to actually leave a comment worth leaving, by that I mean reading. When people right boring or starving articles My comments are naturally shortened. Glad you keep me interested!

Thanks again. Time to retweet! ( :

God bless,
William Veasley
William Tha Great´s last blog post ..Ultimate Guide to Skyrocket Productivity

Lisa December 12, 2010 at 4:22 pm


Thanks for commenting!

I too, was targeting a whole broad topic when I started! I think alot of people do and then realize they can’t be experts in everything. Picking a smaller segment of a topic helped me immensely.

William Tha Great December 13, 2010 at 3:09 am

Hey Lisa,

Yes, it is normal for us to target a large audience when we first begin, but that is all part of blogging we just have to live & learn. Then as you said we learn we can’t be experts at everything. Once you break down your niche and find your true passion you have to put in the extra work. Persistance with hard work will get you anywhere you want to be. In my opinion that is.

Thanks for the comment! Time to retweet. ( :

God bless,
William Veasley
William Tha Great´s last blog post ..Ultimate Guide to Skyrocket Productivity

Tristan December 13, 2010 at 1:03 am

Thanks for the post, Lisa!

Though I’ve thought about the general idea of sub niches, I’ve never actually thought of calling them that.

I agree with Daniel, that you’ve really got to strike the right balance and find a sub niche that you can get a decent amount of traffic from.

Again, thanks for the post. Thoroughly enjoyed and retweeted :)
Tristan@Blogging Tips´s last blog post ..7 Major Lessons in Blog Advertising from Technorati’s Top 20 Blogs

Lisa December 13, 2010 at 1:28 am


Thanks so much for the RT! I agree with both you and Daniel…we have to be smart when we pick our sub niches. If NO ONE is searching for that topic, stay away!!

Murlu December 13, 2010 at 1:51 am

I know what you mean Lisa; if you have people coming to your blog based on keywords which are very sub-niche related but you only talk about the higher end stuff than you’re missing out on a perfect opportunity to capture those specific (targeted) visitors.

The great thing about going sub-niche in a lot of posts is that you can always then point people to the bigger subjects after they’ve completed the post. So now you’ve got them through the door and have them working on the “bigger picture” – a perfect scenario for capturing someone for your community.
Murlu@Build an Email List´s last blog post ..How To Easily Build Your First Email List

Dana December 13, 2010 at 4:01 am

However, we should be careful to choose the niche so it is not too narrow. If too narrow, it is hard to keep writing about the topic in future.
Dana @ Cell Phone Reviews´s last blog post ..FIFA 11- A Soccer Mobile Game from EA Mobile

PR December 13, 2010 at 11:32 am

selecting the write category is always important both in blogging and choosing a affiliate for the same

kbharath December 13, 2010 at 1:41 pm

thanks for sharing this awesome article Lisa.

Vijayraj Reddy December 14, 2010 at 7:46 am

i did not knew sub niche has these many benefits..
Vijayraj Reddy´s last blog post ..Why are Many Bloggers Not Earning Money Online or Earning Less

Erik Emanuelli December 15, 2010 at 2:49 pm

Hi Lise,

thanks for share this nice info.

I am actually looking for a sub niche of my passion, to look for more targeted audience.

Dan Lew December 17, 2010 at 10:55 am

Great post, the fact is for us online marketers it is important to experiment with sub niches as well. I recently put a sub niche site together with Amazon products and the results have been awesome!
Dan Lew´s last blog post ..Aweber Review

Jeevan December 18, 2010 at 3:24 pm

Hi Lisa,

Your idea of a sub-niche is great. But I don’t think it will be effective in blogging about blogging. We have millions of bloggers who are blogging about blogging (and they are writing the same stuff in different styles). There is not much we could write about. (Unless we find something new). We have already applied many sciences and comparisons to blogging. May be you can consider blogging about blogging as a sub-niche !

Anyway, Thanks for great read !

Note : This may work for other niches, like technology.
Jeevan´s last blog post ..Why you should Guest Blog @ FamousBloggers

Alan Mater December 21, 2010 at 6:20 pm

Hey Lisa, excellent topic. I like your KISS method for the post as well. Narrowing down to a sub-niche is definitely the way to go. My main website targets a very broad niche, which of course has a ton of competition, but it can be very profitable once you edge out that competition.

I just recently started up a new site in the relationship niche, targeting a specific niche within that topic. My goal is to build a few niche sites that focus on a sub-niche that will have less competition but still be profitable.
Alan Mater @ Work From Home´s last blog post ..How to Choose a Proper Domain Name when Building Niche Sites

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