For many beginner affiliate marketers, the task of picking a niche can be overwhelming. There are so many products and topics to choose from. This is when you have to batten down the hatches, and find your sub niche. Only then can you truly focus on your campaign and drive laser targeted traffic to your product.
What Is A Niche?
I am from the school of K.I.S.S. (keep it simple stupid.) In keeping with that process, a niche is a category or topic you choose for either a blog, website and affiliate product. No real magic in that, eh? It’s up to you what you choose.
So What Is A Sub Niche?
K.I.S.S. ->> A drilled down sub topic of your main topic. Simple? Yep. Let me give you an example. You have chosen “weight lifting” as your niche, your main category. Now you can drill down weight lifting to sub categories like, free weights, bar bells, types of weights or specific exercises.
Benefits Of A Sub Niche
The benefits of a sub niche are plentiful. The biggest benefit, in my opinion, is a more targeted topic. Don’t try and take on the whole huge niche of weightlifting. There are a million and one areas of expertise and products involved. When you break it down into sub categories, you have a better chance of targeting the right traffic. We all want traffic, but I will take the RIGHT traffic any day over general traffic.
When you attempt to take on a whole big generalized niche, you run into a lot of competition. Your goal is to stand out and convert your traffic. When you choose a sub niche, you are targeting customers already in the “buying cycle.” Let me explain.
If I am searching for a product to increase my curl reps…that is what I will search for. If I search for “weight lifting,” I will have a thousand different websites returned to me that do not target my needs. Your site however, gives me a product or information on exactly how to increase my curl reps. Get it??
This is just my keep it simple stupid post. You can always find more information on affiliate marketing and how to find your sub niche by doing some research. But, hey…I like you, so I did it for you. Here is more information. Sometimes, the most profitable niches are the ones with lower searches. Again, because the people searching, are ready to buy.
Now that you know what a niche is AND a sub niche, next week I will cover how to pick a profitable niche. Quite different then just grabbing the first thing that pops in your head. I would love to hear what you guys like for your niche! What is your favorite?