Creating a GREAT Product

by Brandon Connell on November 10, 2010 · 27 comments

Creating a GREAT product

When I first started writing my first ebook, I was afraid that nobody would want to read it. But since then, the two ebooks I have written have both been a huge success. It wasn’t because of the way that I wrote, or how well connected I was. It was the information that I provided, and how I presented it in a way that kept the readers interest. I did learn some things by the time that the second ebook came around though, which made it an even better one than the first. Now, I am working on a 3rd ebook with over 300 pages, and I will employ the following techniques that are going to make this product a major release in my industry. Let me share these tips with you…

Create a clear value

With the first two ebooks, I have effectively established myself as an expert in my industry. This paired with the massive amount of articles I have written on my blog, guest posts, Associated Content, EzineArticles, and other outlets, have made my name a worldwide brand. This set of facts sets the stage for my 300-page book release which I will slap a purchase price on, and make available through ClickBank.

It is vital that you work hard to establish your brand and work on being known for quality material. When you do this, you can then push a product that you can sell for a competitive price. It should be clear to the purchaser by the time that the product comes out, that your work has been hailed by others.

Without a clear value for your brand and reputation, you might as well continue to release ebooks for free, because nobody will want to pay their hard earned cash for them.

Residual teaching

You may be in the process of creating an ebook right at this moment. Are you thinking about how you can provide reference materials to your readers that will allow them to continue learning way after they are done reading your book?

There is a thing I like to call “residual teaching” which basically means that you are providing your readers with valuable references to follow. This very well may be in the form of something that they must purchase. Let us use an ebook on search engine optimization for example. Your job is to teach the reader how to optimize websites, provide clients with reports, and close sales contracts with new customers. In order for them to learn as much as possible from your lessons, you can reference them to the seo software that you use to assist in optimization, and report creation. The cool thing is that you can also earn money by referencing. I do this all of the time. It doesn’t matter if the ebook was free, or purchased. You can still include an affiliate product in your ebook if it provides extreme value to your reader.

Lead by example

If you have previously provided a service, or a product, you can collect reviews from anyone who received that product or service. You can use those reviews within your new product to pull in the reader’s interest even further.

I know what you’re thinking. “Brandon, if they already purchased the product, why do I have to sell them further with reviews?”. Well, because this sort of hype is exactly what keeps readers interested and reassured that they made the right decision by getting your product!

People LOVE case studies and reviews. If you haven’t noticed, reviews are often used on lead pages in order to get the reader to take immediate action. It may be that they want to reader to buy a product, or simply sign up for a newsletter. Regardless what the goal is, the method of obtaining that goal is the same.

Picture this…

When I created my second ebook, “Blogging for Income”, I realized that I needed more pictures to assist in the formatting. I designed custom graphics to point out certain things. I used these graphics to retain reader interest and break up content a bit.

Have you noticed that blogs tend to use graphics within the articles a lot? I don’t always do it, but I do it a lot. It helps on larger articles like this one to break it up a bit with an image here and there. People don’t want to just read a bunch of collected text. It reminds them of school, and school was a place where you had to learn or else. Now that they are living an adult life, they want to get away from being told what to do. Breaking up text reminds them nothing of a textbook, and is sure to keep them going until the very end.

It’s not just your pictures though. You don’t even have to use a single picture in order to give off the same broken up effect. Notice the way I break up this massive article into sections. Each little section has a subtitle that leads off the following sentence.

You can also use bullet points and other cool formatting tricks to break up an article and retain the interest of your reader. Play around with it, and I am sure you will get some ideas to make your product great.

Attention is in the detail

There are tons of blogs out there, and I tend to find a bunch of them that I end up commenting on. But one thing I notice is the difference in article length and quality. A huge amount of those blogs post articles that are around 500 words each. There is nothing wrong with that, but are you sure you provided enough detail for your readers?

It is true that you can keep straight to the point in 500 words or less. I have done it many times myself! But think about the blogs that post detailed 2,000 – 5,000 word articles. Those blogs tend to receive excellent traffic from Google because regardless what others who disagree with me think, content is king. Without content, you have less to get indexed for any given search keyword or keyphrase.

It isn’t just the amount of content though. It is the value that the content provides that makes the actual content work. But the use of a huge amount of content, packed with excellent detailed information, creates the best kind of product. A product that everyone wants to get their hands on.

Destined for greatness

Determination creates great people who create great products. Was that a mouth full? What I mean by that strange sentence is that there are those we like to call quitters. Those are the bloggers for example who abandon their blogs after a couple of months because it was harder than they thought. Those bloggers are unlikely to create great products in the future because they don’t believe in what they are doing. If they did believe, they would have stuck with their blog until it took off. The problem is that these kinds of bloggers who quit don’t realize that it’s not a matter of whether or not the blog will succeed, it’s a matter of when.

If you have determination, and you don’t quit until you are satisfied, then chances are excellent that you are capable of creating a great product. It is your determination, and your ability to make others notice that determination is what will make them a success, that will grab a readers attention. You will notice that people love to line up behind a leader. Do you have those leadership qualities?

If you were in my shoes

Creating a great product is done by putting yourself in your reader’s shoes. As you are creating the product, and after you are done, you must read it like your customer will.

Are they left asking questions because you didn’t provide enough detail on a subject?
Were they instructed on where they can go to get software you recommended?

Remember that you are working hard to create not only a great product, but to establish or maintain a reputation for someone that is top notch! Put yourself in the shoes of the reader and really make your product stand out above the rest.

Get yourself in order

As I got this far in the article, I realized I did not take my Ritalin today, and I am wondering how I have gotten this far without it. Most of the time, without taking Ritalin, I would end up getting distracted by anything and everything. Because this is a fluke today, I know that I better take my meds and make sure I don’t forget tomorrow.

I am not promoting the use of medication right now to keep your focus. I am simply saying that if there is something that you do normally which keeps you on track, make sure you continue to do that. You may have a morning routine that ensures you have a productive day. Breaking a routine can certainly shake up things and make you want to take shortcuts. This can be detrimental to your chances of creating a great product.

Stay focused, and keep your eyes on the prize.


There are a number of ways that you can use to ensure your product is the greatest out there. The question is whether or not you are prepared to follow through. Are there any other ways that you use when creating your great product?
not recognized my mistakes and took action to correct them.

Are you making a mistake?

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Ryan Biddulph November 10, 2010 at 3:44 pm

Hi Brandon,

What a detailed, thorough breakdown here on how to create a great product.

Your mention of attention to detail makes your product stand out. Few take the time to dot the I’s and cross the T’s. When you do so, people take notice.

Determination is what it all boils down to. When motivated you can achieve whatever you set your mind to.

Thanks for sharing the inspiration!

Ryan Biddulph´s last blog post ..3 Things You Probably Didn&8217t Know About Jerry Seinfeld

Brandon Connell November 10, 2010 at 4:17 pm

Thank you Ryan. Detail is a very important thing indeed. You always see employers saying they are seeking someone with attention to detail. The same goes with self employment and personal projects.
Brandon Connell´s last blog post ..Niche Secrets Are Pointless

Rahul November 10, 2010 at 7:06 pm

Loved a lot what you said about being unique and original and establish your brand and work on being known for quality material as you said , that is so on topic in general any way , and i believe in how much the product has to be well studied and known before and being organized and self-confident is a key as well as knowing the target and learning from mistakes , great post ;:)

Brandon Connell November 11, 2010 at 3:16 pm

Thank you Rahul, quality material is the only way to go really. Most people can see through substandard articles and will associate that way of writing with that writer.

Edwin November 11, 2010 at 1:49 am

Thanks for the great tips Brandon
Edwin@Computer Tips and Tricks´s last blog post ..Simple Solution To Upload Files To The Web

Brandon Connell November 11, 2010 at 3:17 pm

You’re welcome Edwin. Which ones did you like the most?

Edwin November 11, 2010 at 3:19 pm

Pretty much I liked all the tips in general and I think the clear value one is uber important for an ebook and a blog too
Edwin@Computer Tips and Tricks´s last blog post ..How To Harness The Viral Power Of Facebook

Brandon Connell November 11, 2010 at 3:24 pm

Yes, clear value is a must before selling an ebook. Otherwise you may have a product that hardly sells because the buyer doesn’t see it as worth the money.

Daniel Sharkov November 11, 2010 at 8:14 am

Hi Brandon,

That was an amazing read and indeed a great overview on creating a successful product. No doubt that the first thing to care about is the information itself. Providing original content with interesting points of view is a must if you want to get an edge over the competition. The ‘Residual teaching’ you mentioned is also a nice idea. Offering useful resources always gets a good level of appreciation from the readers. I partly agree on the ‘Attention is in the detail’ paragraph. When it comes to creating an e-book there is no problem going into the deepest of details, but in my opinion a 5000 word article would be an overkill. As I see it, not many people will actually read the whole thing, as it would take quite some time. In that case being straight to the point is more important. Just my two cents though.
Daniel Sharkov´s last blog post ..Writing Tips – 3 Ways to Squeeze the Most from Your Articles

Brandon Connell November 11, 2010 at 3:20 pm

Hi Daniel, I agree that most 5,000 word articles can be overkill. But consider that EVERYBODY will read a good portion of it by skimming to sections that catch their eye. Also, you benefit greatly from search engines because of the huge resource.

Patricia November 11, 2010 at 9:59 am

Really helpful and informative post Brandon. If a post has useful information I am all for reading more than 500 words! Fluff can be 500 or 5000 words; so can a good post :-)

I hope to write an ebook eventually in my small blog niche. Have been asked to by several of my readers but I know it will take time and as I have just begun guest posting and also opened my Etsy store; it hasn’t happened yet. Have started to write so it has begun. Thanks for sharing.

Patricia Perth Australia
Patricia@lavenderuses´s last blog post ..Lavender Product Review-The Truth- The Whole Truth…

Brandon Connell November 11, 2010 at 3:22 pm

Hi Patricia, it’s a great thing that you have begun at least right?

Kunal November 11, 2010 at 1:43 pm

Great article. A big and quality post.
Kunal @ TechHogger´s last blog post ..Angry Bird Now Supports QVGA Graphics

Brandon Connell November 11, 2010 at 3:23 pm

Thank you Hunal. Any parts that you like the most?

Steve November 11, 2010 at 4:54 pm

I really agree with you on many points. Mainly content is king. It is a very trite and overused expression, but I really do believe it is still true. When blog is in it’s infancy it may social networking may be more important…because you need to get people to visit.

But for the long term strong content is essential. If you have a 500 word article that is bloated to a 5000 word piece… well bloated crap is bloated crap. But a 5000 word piece that really hits major points and really TEACHES something rather than just regurgitating a few trite ideas that have been used everywhere; well that is something that is really good.

I am glad to hear things are progressing well for your 3rd eBook. I am working on my first now, and have a second in “infancy” stages of planning.

Always great to hear people that have kick ass content.
Steve@Lifestyle Design Blog´s last blog post ..How to Create an Online Passive Income Stream

Brandon Connell November 12, 2010 at 5:56 pm

Yes, long term content is very much essential. People think that there is either an argument of “content is king” or “content is not king”. It isn’t that simple. Content is king, when you provide quality content. Content nobody wants to read is worthless. If it has been said many times before in the same way, it is worthless to search engines.

Richard November 11, 2010 at 5:46 pm

Hey Brandon,
Really well written article and tips on how to write good content. I’d love to hear more about how you are going about publishing and marketing your ebooks. Good luck with your latest ebook!
Richard´s last blog post ..How to Apply for a Work at Home Job

Brandon Connell November 12, 2010 at 5:56 pm

Hi Richard. I will think about writing an article on that. Thanks.

Thiru November 12, 2010 at 7:09 am

Hi mate,

Generally people would not want to share their success secrets. But you have shown us the way to get success. Thanks for the key points.
Thiru@webappdirectory´s last blog post ..Myintervalscom – Time tracking and Task Management

Brandon Connell November 12, 2010 at 5:58 pm

I’m all about sharing Thiru. Thanks for reading.

Praveen November 12, 2010 at 9:06 am

Very good share mate as usual
Praveen@Techperk´s last blog post ..Hurray!! Techperk got Sitelinks

Brandon Connell November 12, 2010 at 5:58 pm

Thank you Praveen. Any particular parts of this article that stood out for you?

Felicia November 18, 2010 at 6:50 am

Hi Brandon, this is a very comprehensive post you’ve made about creating a great product. Being motivated, determined to achieve your goals and being true to yourself and others are some of the right aspects to succeed in making your product become a huge success. Some people do not share their secrets on how they succeed. Thanks for sharing!
Felicia @ No Deposit Poker´s last blog post ..Tony G- Im buying Eastgates bracelet for my dog

Brandon November 18, 2010 at 10:26 pm

Hi Felicia, you are welcome. Thanks for the comment.
Brandon@Make Money Blogging´s last blog post ..I Will Give You 100-000

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