When I first started writing my first ebook, I was afraid that nobody would want to read it. But since then, the two ebooks I have written have both been a huge success. It wasn’t because of the way that I wrote, or how well connected I was. It was the information that I provided, and how I presented it in a way that kept the readers interest. I did learn some things by the time that the second ebook came around though, which made it an even better one than the first. Now, I am working on a 3rd ebook with over 300 pages, and I will employ the following techniques that are going to make this product a major release in my industry. Let me share these tips with you…
Create a clear value
With the first two ebooks, I have effectively established myself as an expert in my industry. This paired with the massive amount of articles I have written on my blog, guest posts, Associated Content, EzineArticles, and other outlets, have made my name a worldwide brand. This set of facts sets the stage for my 300-page book release which I will slap a purchase price on, and make available through ClickBank.
It is vital that you work hard to establish your brand and work on being known for quality material. When you do this, you can then push a product that you can sell for a competitive price. It should be clear to the purchaser by the time that the product comes out, that your work has been hailed by others.
Without a clear value for your brand and reputation, you might as well continue to release ebooks for free, because nobody will want to pay their hard earned cash for them.
You may be in the process of creating an ebook right at this moment. Are you thinking about how you can provide reference materials to your readers that will allow them to continue learning way after they are done reading your book?
There is a thing I like to call “residual teaching” which basically means that you are providing your readers with valuable references to follow. This very well may be in the form of something that they must purchase. Let us use an ebook on search engine optimization for example. Your job is to teach the reader how to optimize websites, provide clients with reports, and close sales contracts with new customers. In order for them to learn as much as possible from your lessons, you can reference them to the seo software that you use to assist in optimization, and report creation. The cool thing is that you can also earn money by referencing. I do this all of the time. It doesn’t matter if the ebook was free, or purchased. You can still include an affiliate product in your ebook if it provides extreme value to your reader.
Lead by example
If you have previously provided a service, or a product, you can collect reviews from anyone who received that product or service. You can use those reviews within your new product to pull in the reader’s interest even further.
I know what you’re thinking. “Brandon, if they already purchased the product, why do I have to sell them further with reviews?”. Well, because this sort of hype is exactly what keeps readers interested and reassured that they made the right decision by getting your product!
People LOVE case studies and reviews. If you haven’t noticed, reviews are often used on lead pages in order to get the reader to take immediate action. It may be that they want to reader to buy a product, or simply sign up for a newsletter. Regardless what the goal is, the method of obtaining that goal is the same.
When I created my second ebook, “Blogging for Income”, I realized that I needed more pictures to assist in the formatting. I designed custom graphics to point out certain things. I used these graphics to retain reader interest and break up content a bit.
Have you noticed that blogs tend to use graphics within the articles a lot? I don’t always do it, but I do it a lot. It helps on larger articles like this one to break it up a bit with an image here and there. People don’t want to just read a bunch of collected text. It reminds them of school, and school was a place where you had to learn or else. Now that they are living an adult life, they want to get away from being told what to do. Breaking up text reminds them nothing of a textbook, and is sure to keep them going until the very end.
It’s not just your pictures though. You don’t even have to use a single picture in order to give off the same broken up effect. Notice the way I break up this massive article into sections. Each little section has a subtitle that leads off the following sentence.
You can also use bullet points and other cool formatting tricks to break up an article and retain the interest of your reader. Play around with it, and I am sure you will get some ideas to make your product great.
Attention is in the detail
There are tons of blogs out there, and I tend to find a bunch of them that I end up commenting on. But one thing I notice is the difference in article length and quality. A huge amount of those blogs post articles that are around 500 words each. There is nothing wrong with that, but are you sure you provided enough detail for your readers?
It is true that you can keep straight to the point in 500 words or less. I have done it many times myself! But think about the blogs that post detailed 2,000 – 5,000 word articles. Those blogs tend to receive excellent traffic from Google because regardless what others who disagree with me think, content is king. Without content, you have less to get indexed for any given search keyword or keyphrase.
It isn’t just the amount of content though. It is the value that the content provides that makes the actual content work. But the use of a huge amount of content, packed with excellent detailed information, creates the best kind of product. A product that everyone wants to get their hands on.
Destined for greatness
Determination creates great people who create great products. Was that a mouth full? What I mean by that strange sentence is that there are those we like to call quitters. Those are the bloggers for example who abandon their blogs after a couple of months because it was harder than they thought. Those bloggers are unlikely to create great products in the future because they don’t believe in what they are doing. If they did believe, they would have stuck with their blog until it took off. The problem is that these kinds of bloggers who quit don’t realize that it’s not a matter of whether or not the blog will succeed, it’s a matter of when.
If you have determination, and you don’t quit until you are satisfied, then chances are excellent that you are capable of creating a great product. It is your determination, and your ability to make others notice that determination is what will make them a success, that will grab a readers attention. You will notice that people love to line up behind a leader. Do you have those leadership qualities?
If you were in my shoes
Creating a great product is done by putting yourself in your reader’s shoes. As you are creating the product, and after you are done, you must read it like your customer will.
Are they left asking questions because you didn’t provide enough detail on a subject?
Were they instructed on where they can go to get software you recommended?
Remember that you are working hard to create not only a great product, but to establish or maintain a reputation for someone that is top notch! Put yourself in the shoes of the reader and really make your product stand out above the rest.
Get yourself in order
As I got this far in the article, I realized I did not take my Ritalin today, and I am wondering how I have gotten this far without it. Most of the time, without taking Ritalin, I would end up getting distracted by anything and everything. Because this is a fluke today, I know that I better take my meds and make sure I don’t forget tomorrow.
I am not promoting the use of medication right now to keep your focus. I am simply saying that if there is something that you do normally which keeps you on track, make sure you continue to do that. You may have a morning routine that ensures you have a productive day. Breaking a routine can certainly shake up things and make you want to take shortcuts. This can be detrimental to your chances of creating a great product.
Stay focused, and keep your eyes on the prize.
There are a number of ways that you can use to ensure your product is the greatest out there. The question is whether or not you are prepared to follow through. Are there any other ways that you use when creating your great product?
not recognized my mistakes and took action to correct them.
Are you making a mistake?
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