Cheat Sheet For Guest Writers – 6 Ways To Get More Out Of Your Post

by James Martell on September 12, 2011 · 31 comments

Cheat Sheet For Guest Writers – 6 Ways To Get More Out Of Your Post

Recently I had a Skype conversation with an associate of mine Lisa Penekamp about guest posting and what could be done to get the biggest bang out of the backlinks that point to her site from that guest posting.

Lisa is a big fan of guest posting and is convinced, and rightly so, that links from a quality site recognized by Google will provide her with significant Google juice and help her site rank higher in the SERP. Lisa knows that Justin the Post published is a bit of a task but now that she accomplish that she wanted to find a way to give that article maximum exposure.

So we put our heads together in a bit of a brainstorm and came up with this list or cheat sheet if you will:

  1. Tweet the event. Naturally twitter was one of the first methods of promoting the page that came to our minds. Depending on how many followers and the quality of those followers you have, you can shoot out a tweet announcing the fact that a prestigious website has published one of your articles. Between the original tweet and any re-tweets you’ll be driving traffic to the page as well as letting Google no that the pages popular.
  2. Lisa has a blog and I’m guessing almost all of you do as well. Promoting the guest post is a natural for your blog post, just make sure you have a link to the page so your visitors can find.
  3. Don’t forget the leverage your e-mail list. In your next newsletter or e-mail message out to your list, including blurb about the new guest posting and obviously include a link.
  4. Speaking of links, include a link to your guest post page in new content that you create after it has been posted.
  5. Another resource for you probably already have a large following is your Facebook page. Be sure let your friends know what you been up to and include a link to your guest posted.
  6. Lastly make sure you use all of your social media accounts to share and recommend the page of the guest posted. StumbleUpon, Digg it and the new Google plus product are great ways get the word out.

Boosting the other fellow’s website

The whole idea of guest blogging or guest posting is to get high-value backlinks pointing to your website. Google sees is backlinks as those of confidence coming from a site that Google respects and as a result will rank your site I had of others with lesser quality backlinks.

Now it may seem odd that we’re suggesting that you go through all of these steps to promote somebody else’s website page but you’re actually doing yourself a favor. If you can target social media links at the page that has your guest posting you’re helping it become be an even bigger authority. The more that Google thinks about that page the more Google will value the backlinks pointing to your site.

And there’s one other special benefit. The publishers goal of you. The more you promote his or her site the greater access you’re going to have for future guests posted. This whole guest posting strategy is really a symbiotic relationship that benefits both parties.

Lisa’s business provides auto insurance quotes online but obviously it doesn’t matter what you promote or sell, the strategy will work for you.

Can you think of any other ways to boost guest postings? We’d like to hear from you and I hope you’ll share your ideas with us in the comment box below.

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Grady Pruitt September 12, 2011 at 5:31 pm

My brother always says that one of the best ways to get traffic is through guest posting, and this is the way to get the most out of your guest posting. By helping someone else with their site, you can get some benefit too. Both win!

Thanks for sharing!

James Martell October 10, 2011 at 11:16 pm

Hi Grady, yes very well said. It never hurts to help out another website owner.

Steve September 12, 2011 at 9:22 pm


All I can say is that I wish more people would take these steps to heart. I have had a few that did not even respond to comments after their posts. I have pretty much decided to swear off allowing guest posting unless I have some sort of relationship with the person first.

If others would understand (like you) that the power of guest posting is in putting your best foot forward and trying to really make it successful for BOTH partners things would go a lot better.

Anyhow, great points you make here.

I would add that the “boosting the other guys site” works (to a much smaller degree) for comments too. If a site is dofollow giving a little social media love in a very very small way helps the value of the dofollow link you get for commenting.


Satrap September 23, 2011 at 2:08 am

I am with you on this Steve. It is so annoying when people gust post and once you publish their post, they never return to reply to any of the comments or even tweet their own guest post.

Whenever, I do a gust post, I simply subscribe to the comment, so when somebody comments, even if 2 months later, I can go back and reply.

I think that will set the stage for your next guest post on the same site.

I saw one blogger who has very interesting guest posting rule; if 2 weeks has passed and you haven’t replied to any comments, your backlinks will be removed(or nofllowed! dont remember exactly).

James Martell October 10, 2011 at 11:19 pm

Hi Steve, thanks. It is a good practice to get to know your guest writers. It really can be a win/win for both parties. …and replying to comments is a must. The one thing I notice on that topic is that in many cases the writer does respond to the comments, but rarely does a conversation continue. I happily respond to comments, but it would be great if a dialogue would continue. I wonder how many are commenting solely for the SEO benefit?

sam September 13, 2011 at 6:29 am

Great tips to convert huge traffic on site if any body will get much traffic and backlinks by hook or cook it will be prove as a good ranking on Google.

Kavya Hari September 13, 2011 at 9:59 am

Guest posting is one of the great place to get high black links to your blogs. Thank you so much for given here :) 6 tips will be more worthy too :)

Swayam Das September 13, 2011 at 12:27 pm

Now that’s a new perspective ;) Launching an event to feature a Guest Post lolz.. It could easily spread like wild fire if it’s featured on a high value site!

Robin September 13, 2011 at 1:47 pm

Guest postingis a great way to increase the SERP and page rank but at the same time you also make new friends and followers. I definitely agree that various social media methods can actually enhance your viewer base and make your post an important one in the eyes of google.

James Martell October 10, 2011 at 11:30 pm

Hi Robin, very well said “Guest posting is a great way to increase the SERP and page rank but at the same time you also make new friends and followers”.


Ming Jong Tey September 13, 2011 at 3:44 pm

Well said James,

Guest blogging will not only increase the traffic to your site but also build up the relationship with the blog owner, which might leads to JV, working on project together, etc…

It is certainly a great marketing strategy. Of course, we should always help to promote the guest post to get the ultimate benefit :)


James Martell October 10, 2011 at 11:27 pm

Hey Ming, thanks. In addition to getting to “build up the relationship with the blog owner” you also get to build a relationship with their audience. Nice to meet you! :)


Jasmine September 13, 2011 at 5:16 pm

Great tips. I also believe that guest posting is a great way to get some good amount of traffic. Oh, yes, it’s a good idea to help promote the website we guest post on, as this will bring traffic to use as well. It’s a win-win situation!

James Martell October 10, 2011 at 11:29 pm

Hi Jasmine, yes win/win/win all around. I would think we would all want to see the sites we’re guest writing on to have as much traffic as possible. Everyone benefits.

Mat September 14, 2011 at 4:49 am

Excellent post with best tips to increase viewership. I always support guest post and I think these can provide you the quality backlinks.

James September 14, 2011 at 5:46 am

Wonderful! Now this is something I can agree with and worth linking to from my own site. It’s a marvelous concept. I wish I thought about it sooner.

Online Marketing September 14, 2011 at 7:52 pm

Hi James, guest posting is the most effective seo and online marketing method so anyone who wants to increase his/her website traffic should guest post on high traffic blogs on his/her niche, as you said it is very important to promote your guest posts on social media or share them on your newsletter since the more value search engines see on your guest post pages the more value will pass to your own site to get better rankings on search engines

Regards Kostas

James Martell October 10, 2011 at 11:26 pm

Hi Kostas, that has to be the longest sentences I have seen in a while. ;) It does pretty much say it all. Keep em coming!


WebSelf Agent September 18, 2011 at 6:15 am

Guest posting is one way of having good amount of traffic.. It’s like fee advertising as well. It adds followers to your site.

WordPress Hosting September 18, 2011 at 12:13 pm

Social medias in fact wil help alot and also is a very effective way.

Jane September 19, 2011 at 11:28 am

I tweet about my guest post immediately after its published and two times at a later time. I find that this gives nice response among my twitter followers.

James Martell October 10, 2011 at 11:23 pm

Hi Jane, nice to see you. I do the same. I always tweet it out. I do share the article on my other social networks as well. Keep up the great work.


Nitin Agrawal September 21, 2011 at 5:18 am

Guest posting is one of the best way to get traffic,, and one can benefit from you, and you too get benefit from this,, Guest posting helps in improving the page ranking
Thanks for sharing 6 guideline.

mitz September 23, 2011 at 3:01 am

Hi there James
I agree totally that there are so many benefits for you if you promote the other guys website! I always answer comments and social share etc to get the post ranking well. Sometimes I guest post about a guest post…LOL

James Martell October 10, 2011 at 11:25 pm

Yes agreed. I learned many years ago that the real money comes from working on other people’s websites. Guest blogging makes it easy to do. Not only do we get the very important backlinks but we also get to be exposed to a whole new audience. Thanks for commenting.


Jym September 23, 2011 at 10:59 am

Very cool tips.

It’s an interesting situation, to find yourself promoting a domain which may even belong to your competition, but indeed it’s the symbiotic support of each other which makes this whole thing work.

I haven’t done much guest posting, but when I have, I will also do some directory submissions for the post. Obviously it doesn’t just benefit me – but it certainly does help to rank my guest post (if it’s targeting search traffic) and lend more link juice to the post which (of course) links back to my site…

Thanks for illuminating this question.

Missy September 25, 2011 at 1:24 am

It still surprises me to hear of other blog owners and or net marketers not fully taking advantage of guest blogging. Why wouldn’t you? Yes, it takes time and work but the benefits outweigh the work involved.

Great cheat sheet, James. Thanks for sharing.

Cheers! Missy
Missy @UniqueiPhoneGifts´s last blog post ..Halloween Decal for iPhone

James Martell October 10, 2011 at 11:21 pm

Hi Missy, I am glad to hear you liked the cheat sheet. I use it a lot.


Kavya Hari September 26, 2011 at 5:13 am

actually, the great idea of guest posting is that to get high quality back links to the blog. so, its one of the great advantages to all the people in the wide. Thanks a lot for given up here :)

Andrew Thomas September 28, 2011 at 5:46 am

As always, you provide a lot of really good advice, no fluff, just great practical advice and simple to implement.
Andrew Thomas´s last blog post ..Email Virus Technology – Email And Spam – Security And Our Kids

James Martell October 10, 2011 at 11:20 pm

Hi Andrew, thanks for the kudos. I appreciate your comments.


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