Boost your Link building Campaign with Link Wheel

by SnehaRastogi on February 16, 2011 · 46 comments






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To have substantial amount of inbound links is essential for a website to rank higher in search engines. In fact the main purpose of a Link Building campaign is to increase the quality and quantity of Links for a website in order to achieve high ranking on Search Engine Result Pages (SERPs). To do so, optimizers or link builders employ a wide range of techniques, of which Link Wheel has gained considerable attention. In this Article, we are going to discuss how this natural link building technique can yield the desired results.

What is a Link Wheel?

Before we proceed further, it is important to understand the concept of Link Wheel. It is a network of interconnected 2.0 websites with high Page Rank that not only link to a main site but also among themselves thus forming a wheel like structure. The main site is called “Hub Site” while the other sites are referred to as “Spokes” of the wheel. Here is an illustration:

How does it work?

  • Unique articles are written on relevant topics with targeted keywords
  • Once this task is completed, the articles are posted on different sites (usually 5-6 or more) thereby creating two links. While one link comes back to your site, the other goes to the next spoke.
  • This leads to the creation of Link Wheel. As each spoke links out of this wheel and forms new links, the wheel gets expanded.
  • The larger the link wheel means more number of links to your site which helps in reaching top ranking in search engines.

Popular sites for posting articles include:

  • Blogger.com
  • Blogsome.com
  • EzineArticles.com
  • Hubpages.com
  • Squidoo.com
  • VOX.com
  • Weebly.com
  • WordPress.org
  • Yolasite.com

Advantages of Creating Link Wheel

  • The foremost advantage of a Link Wheel is that it results in the generation of quality inbound links which is a necessity to survive in the competitive SEO environment
  • An increase in the quantity as well as the quality of Links is always noticed by search engines and thus increases the chances of getting higher ranking
  • As Link Wheel process consists of writing optimized content, it helps in quick indexing of a website
  • It is a natural way of creating links and thus has gained popularity

Points to remember while creating Link Wheel

  • Always write relevant content and write as many articles for posting on different sites
  • Post articles on those sites that have similar theme as yours
  • Select websites that have high Page Rank and quality content
  • Maintain a proper record of your link exchanges and the necessary information like contact details of the webmasters. This record can be referred to any point of time.

Things to avoid

  • Avoid linking to those sites that do not display the link pages in a clear manner
  • Do not use the same content everywhere. If you cannot write new content every time, then modify the content to make it suitable
  • Link Fields must be avoided at all cost as they can do more damage than good

It can be now concluded that Link Wheel can add value to a Link Building Campaign and help achieve SEO results faster with a little effort on part of the website owners. It is a highly effective technique that can deliver the desired outcomes.



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{ 43 comments }

John Paul February 16, 2011 at 5:10 pm

I have used link wheels for over a year,, they work great if done right,

Also I have learned a “broken” wheel is best.. makes it that much safer for serps.
John Paul@Make A Blog´s last blog post ..SEO Mistakes To Stay Away From In 2011

tushar February 16, 2011 at 5:29 pm

i am hearing a lot these days regarding link building and all the articles that i have read, your post is right up there..
thanks
tushar´s last blog post ..Give Your Blog Posts Enough Exposure

Shiva February 16, 2011 at 7:30 pm

I have never done link wheel, but heard a lot about the benefits about it. I have been thinking of making a link wheel, most certainly very soon, I will certainly be keeping this post as a refernce
Shiva @ Webmaster Tips´s last blog post ..List of 5500 Social Bookmarking Websites

Tim February 16, 2011 at 10:06 pm

Thanks for that post. You’re really providing value to your readers.
Like John Paul said, always leave your wheel opened, never close your wheel. Let me explain a little. Let us take for instance site A link to site B and then B to site C, the wheel will be considered closed if site A and B can be interconnected. I.e A-B-C-A but if C does not link back to A, then the link is considered open and search engine bots will not be able to pick up any connection between them. For the sake of this post, I’m thinking on running a link wheel experiment and then report the process on my blog or report here maybe as a guest post or something. Is that possible Admin?…just a thought.
Enjoy your day!

Murray February 16, 2011 at 11:20 pm

Also reinforcing John about keeping the wheel open else it’ll look like everything is closed (a big no-no to Google). Otherwise, really great article to summarize it all – keeps it nice and simple.

Now I’ve got some work to do :P

semmy February 17, 2011 at 12:55 am

Hi Sneha thanks for your good tips. Oh ya I’ve a question, ever time we post an article on web 2.0 should we rewrite it again or just original article?

thanks
semmy @ Make Money Online´s last blog post ..Private Lable Tips- Interview With Private Lable Prince Edmund Loh

Tim February 17, 2011 at 7:40 am

It’s all about you Semmy, if you prefer to rewrite the content, just make sure you rewrite it well enough so that it looks original enough.
For better result, use original content. Enjoy your day.
Tim@Internet Income Rant´s last blog post ..How I got my site indexed in Google search engine within 12 hours and how you too can do it

semmy February 17, 2011 at 8:56 am

Hi Tim thank you very much for your answer, it’s help me! thanks
semmy @ Make Money Online´s last blog post ..Private Lable Tips- Interview With Private Lable Prince Edmund Loh

Tim February 17, 2011 at 9:13 am

You’re welcome buddy. Enjoy your day.
Tim@Internet Income Rant´s last blog post ..How I got my site indexed in Google search engine within 12 hours and how you too can do it

Sneha Rastogi February 17, 2011 at 8:13 am

In case of link wheel – It is advisable to write unique articles for every web 2.0 site. But as mentioned in the post, if you cannot write that many articles, modify/rewrite the article completely, you can also add some more points. Avoid duplication.

Jasmine February 17, 2011 at 10:27 am

Of course, it is best to write new articles, but this could be time consuming and difficult. Anyway, a slow and hard process like this is necessary for better results. :)
Jasmine@Top Web Hosts´s last blog post ..Host Department Web Hosting Review

free blogspot templates February 17, 2011 at 3:37 am

thanks for your post . But I have a question : does this method work now ? we all know Google applied new rules for content/link spam and they can move our site to sandbox . I want to boost my blog traffic and rank ,but afraid of new Google policy
free blogspot templates´s last blog post ..SimplexEnews – the latest version – fixed errors -easy to install

Sneha Rastogi February 17, 2011 at 11:08 am

Definitely, Link wheel is a very effective and an acceptable method too. But as I said avoid duplication.

John February 17, 2011 at 3:44 am

Hey Sneha,

I have been using Link Wheels in my link building efforts for a while now and I can vouch for you that it is a highly effective technique. You could also bookmark each of your link wheel spokes and increase the authority of your overall link wheel’s link juice. Thanks for sharing your insights.
John@Skin Mole Removal´s last blog post ..A Powerful Natural Method For Removing Skin Moles Fast and Easy

Priya February 17, 2011 at 10:03 am

Hi Sneha,

Article submission is great way to get quality backlinks as most of the articles have high Page Rank. Here you need to put your honest effort to write unique post only then it worth or else you’re just wasting your time and effort.

BTW you got nice name I really love it. ;)
Priya @ Goa Carnival´s last blog post ..Goa Carnival Date 2011 5th to 8th March

Sneha Rastogi February 17, 2011 at 11:21 am

Ofcourse, link wheel is time consuming , but worth the effort. It creates viral effect as the chain expands and brings you more and more back links. You can also include one article site in the wheel (ex: ezine articles). Try different methods ( ethical ) to get back links , instead of following the same method again and again. Diversity of links matters , which is called link direction.

Alex Neill February 17, 2011 at 11:35 am

Thanks Sneha

I have been posting articles for traffic purposes and getting a nice steady stream of visitors, but I had not tried out the link wheel method, will be sure to try that next.

Thanks for the clear intructions, I am sure if I introduce this strategy it will be very beneficial for my business.

I would also like to say that I have tested many of the article directories for traffic and Ezine Articles came out top, with ArticlesBase second and Goarticles third.

Alex
Alex Neill @ super affiliate´s last blog post ..Monetize Your Blog And Get Free Targeted Traffic – Part 2

Andy February 17, 2011 at 3:34 pm

Good tip, but don’t put too much faith in sites like ezines – all the links are nofollow.
Andy @ FirstFound´s last blog post ..Hacking It’s an Act of War – Sir Richard Mottram

Online Information Technology Blogger February 18, 2011 at 1:06 pm

Hmm.. even Blogger, Hubpages, Squidoo, Wordpress, Yolasite offers NOFOLLOW.
Don’t know about the others though, haven’t checked it out.

Will February 17, 2011 at 6:17 pm

Link Wheels add some great value to your link profile. I do think Google will / already figure out a way to track and devalue. Also Andy above, I think you need to look at ezine again – links are followed…
Will @ Every Day Seo´s last blog post ..The Dirty Secrets of Search – my quick thought

Alex February 18, 2011 at 11:26 am

A lot of people are building links, but what they don’t know is that many of those links may not get indexed and thus all their efforts will be futile. That is why link wheels have an advantage over normal links, because this links will be indexed, all you have to do is get at least one of your links from the link wheel indexed and that will trigger a chain reaction.

Of course this may necessitate a lot more work then normal links because you have to rember which links you didn’t used and the one you used but the results are more beneficial.
Alex@Jocuri´s last blog post ..Carat apa 3D

Lakshmi Muralikrishnan February 18, 2011 at 11:50 am

Thanks for giving awesome post! The post of your presentation was great. I love this post. It’s very informative one and also very useful for SEO beginner. Link building is a one of the main thing in off page SEO. Because links are boost our sites. Really step by step easy to understood and you give amazing information.
Lakshmi Muralikrishnan´s last blog post ..Coolhandle

Online Information Technology Blogger February 18, 2011 at 12:55 pm

Hi Sneha,
I had heard about these platforms but ‘Blogsome’ seems to be a new one. I use Blogger as my Blogging Platform. I have been using Link Building the way you mentioned here but I mostly look for high PageRank Backlinking. :) My Tech Blog is 2-3 months old and I have acquired 278 backlinks till date. Since your into Link Building, do you think its great or is my stat a bit low?
Online Information Technology Blogger@technology articles application reviews´s last blog post ..Convert movies with PSPvideo9 for PlayStation Portable

Sneha Rastogi February 21, 2011 at 12:54 pm

How many baclinks you acquire do not matter, it is the quality of the links that matters. There are various parameters, like your anchor text, the page from which you acquire links – authority/quality of the page, quality of content on the page, relevancy of the page to yours, number of outbound links on that particular page, position of your link on the page and many more . Analyze your back link portfolio and try to focus more on quality.

Online Information Technology Blogger February 21, 2011 at 2:03 pm

Thanks for the reply! :) It would be great if you can update us with some free backlink analyzer software or web service. :)

Sneha Rastogi February 23, 2011 at 7:03 am

This is a good one. tools.seobook.com/backlink-analyzer/

Online Information Technology Blogger February 23, 2011 at 12:46 pm

Thanks! I am downloading it right now! Will comment about its effectiveness :)

Mavis February 18, 2011 at 1:04 pm

Hi Sneha,

These are great tips indeed. I have only started using link wheel recently.

Thanks for sharing.

All the best,
Mavis
Mavis´s last blog post ..How to Rise Above The Noise and Bring More Traffic to Your Blog

Tinh February 18, 2011 at 3:16 pm

Nice guide but I don’t know why many articles submitted but pagerank does not increase for several of my sites :-)
Tinh´s last blog post ..How To Protect Your Blog from Hackers

Sneha Rastogi February 23, 2011 at 6:57 am

Page rank increases with no of quality links. quality and diversity of links matter. The tool bar PR that you can see is updated 3-4 times a year, so wait for the next update :) . If you run a blog, focus more on attracting relevant traffic rather than page rank.

Mike February 19, 2011 at 9:42 am

The thing about link wheel is you need to have to record and make a mind map of where you are going to do link building for spokes. Pretty complicated process but it’s well-rewarded.
Mike @ Rank Tracker Plugin´s last blog post ..Rank tracking

Felicia February 21, 2011 at 4:11 am

I have heard of the link wheel before but have never really understood or comprehended its potential as a way to increase ranking. However, since you explained it so clearly, it won’t hurt if I give it a try. Thanks.
Felicia @ No Deposit Poker´s last blog post ..Record field at LAPT Sao Paulo

Bryan February 21, 2011 at 10:42 am

Sneha,

I totally agree that link wheels are great for the SERPs. The only thing about them is that they do take a lot of time especially if you were to focus on quality. But no doubt, it is definitely a great way for backlinks. The search engines would love it.
Bryan@ Work From Home´s last blog post ..Practical Ways to Write and Get More Eyeballs

Mukundan Srinivasan February 26, 2011 at 1:45 am

Link wheel seems to be new concept for me. Has got some good advantages. Have to try it.
Mukundan Srinivasan´s last blog post ..Creating a Simple Button Shortcode in WordPress

Bit Doze March 4, 2011 at 1:53 pm

Nice tips I am planing to create two niche store and I think that this article will help me a lot to gain some links and strengths my position.
Bit Doze@SEO Tips´s last blog post ..How to Find the Best Keywords for Your Amazon Niche Store – Part 1

Kyle Logue March 15, 2011 at 3:32 am

This is something I’ve never even heard of. You say that you should post the same content to the other web 2.0 sites though? That seems as though it would have a negative impact on google.
Kyle Logue@ Make Money Blogging´s last blog post ..Driving Traffic – A Look Into Google Webmaster Tools

Sneha Rastogi March 15, 2011 at 2:41 pm

Hi,

Did you read the complete post? It is not mentioned anywhere in the article to post the same content on every site. I don’t recommend that.

Kyle Logue March 15, 2011 at 7:28 pm

I apologize. I misread the part that says “Once this task is completed, the articles are posted on different sites.”
Kyle Logue@ Make Money Blogging´s last blog post ..10 Signs That You’re an Entrepreneur

Carla April 20, 2011 at 6:18 am

>>Avoid linking to those sites that do not display the link pages in a clear manner

I never thought about this, but you’re right, some of the 2.0 properties are a mess to link back to. If you are serious about building link wheels, you have to invest the time into learning the idiosyncracies of each property.
Carla´s last blog post ..Last Day to Save on SEO Link Robot

boots May 12, 2011 at 5:27 pm

Leaving the link wheels open might be safer but it still leaves a footprint. The safest method is not to link any of the web 2.0 pages together. You can still build link juice to them from other web 2.0 pages or link profiles. It’s more work but keeps you under the radar.

GoDaddy Review May 23, 2011 at 12:50 pm

Thanks for that post. You’re really providing value to your readers.
Like John Paul said, always leave your wheel opened, never close your wheel. Let me explain a little. Let us take for instance site A link to site B and then B to site C, the wheel will be considered closed if site A and B can be interconnected. I.e A-B-C-A but if C does not link back to A, then the link is considered open and search engine bots will not be able to pick up any connection between them. For the sake of this post, I’m thinking on running a link wheel experiment and then report the process on my blog or report here maybe as a guest post or something. Is that possible Admin?…just a thought.
GoDaddy Review´s last blog post ..Apple Jumping Into Cloud Services

Jennyb October 17, 2011 at 11:59 am

Great for me that I found your Blog… I just started with my own Blog, can I reference to this post? I want to write something on similiar topic!
Jennyb´s last blog post ..I got started to blogging!

Marjorie Swan February 8, 2012 at 10:02 am

I’ve heard about the concept of link wheel before, but reading this post and the comments altogether I realized it was something more elaborated that I thought it to be. First, I understand that you shouldn’t post the same article on several 2.0 websites and then that you have to pay a lot of attention not to leave a footprint, using a lot of tricks. Complicated, but well-rewarding, if done right.

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