Small businesses do not have the same resources as large companies to create a strong customer base and raise brand awareness. However, with the advent of social media, things are looking brighter for individual entrepreneurs. Here is what they can do using social media tools that cost nothing to use.
- Create a strong link with customers and potential customers
The main advantage of social media tools is that they put you in direct contact with other people. When running a small business, this is very important, because it gives you the opportunity to talk to your customers and potential customers like you were face to face. Social media allows you to answer quickly to any questions about your product and services and offer prompt information to anyone interested. This is what sets you apart from larger companies, as well. While these work using FAQ pages and customer contact, you can provide this type of information on the spot, and to any customer that may ask.
- A marketing tool
While customers can ask you a lot of things about your product, you can do the same. You can get a lot of useful input from users and potential customers that want to see a certain feature in your product or your service. You can ask them directly what they think about your product, why they consider buying it, and what is it that is lacking. Just imagine how much a marketing survey would have cost you, under the circumstances. Using social media tools, you can shape up a product into one that will appeal more to your customers.
- More focus on business
You can make your business more focused by employing social media tools. As customers will be able to find more about your products or services, they will be more motivated to make a purchase. Also, you can use social media to keep them up to date. These friendly reminders will keep your customers interested in what you are selling, and in touch with your business.
- An educated audience
Another thing that you will get by using social media tools is an well educated audience that will know exactly what they are buying. Social media grants you the ability to help your buyers understand how to use the product or the service, and what they want improved. This type of advantages shape your business into a customer oriented enterprise, earning you customers’ appreciation.
- Easy communication
While using social media tools, it is easy to create a cycle of questions and answers between you and your customers that in the end will help you boost your sales. Allowing comments on your business blog, creating an YouTube channel to show your customers how to use a certain product or service, creating new tweets and posting them on Twitter, whenever a new feature comes up, allows for easy communication with your customers or potential customers, that will bring more money for your business, as long as you are doing it right. One way of reaching customers is to build an sms group that will let you stay in touch with your mobile customers who prefer to receive updates by text rather than RSS, email or blog.
By staying current with the tools that are available to small businesses, you can leverage social media to build your brand.
Tagged as: Social Media Tools