Why Most Blogs Go Nowhere Faster Than A Bullet

by jameson on October 10, 2011 · 24 comments






Why Most Blogs Go Nowhere Faster Than A Bullet

In the last 5 years, blogging has become one of the most powerful forms of media. Internet users look to blogs for reviews about products, advice about finance, and even help with their own health issues. Anyone that has access to a computer can literally start their own blog. This can mean that the majority of the content on the internet is below average, uninspired, and usually not worth the effort to read. The shear amount of content out there is one of the reasons that creating a successful blog is beyond difficult. Most bloggers are hobbyists that write just for the fun of it. For bloggers that are trying to build a real online brand or presence, a completely different strategy is needed. A serious blogger will need tons of good content, lots of activity in social media, and the ability to create something unique in order to stand out in the crowd.

Content Creation

The problem with most blogs is that they lack passion, depth of content, and uniqueness. If you as a writer are going to make a statement in an article, it is important to back up your writing with facts and links that support them. Well researched content, backup up with data and “supporting links” is extremely valuable to users and will help with usability. By creating a well-written, well-researched article with images and videos, you are creating a destination for users. This resource will naturally attract links and visitors. The more individualism, personality, and discipline you put into your work, the more interest you are likely to generate.

Content should be written with a purpose. If you are writing an article just because it contains a well-searched keyword, a real audience will not care. Search engine rankings will come and go, but building a site with real users that look to “YOU” as a leader in your niche is invaluable. It is important to draw in readers with well-written, thoughtful content, and stay in touch with them. You can stay in contact with readers by collecting email addresses and using an autoresponder. Aweber is a low cost auto-responder that can automatically send out a sequence of emails which provides interesting content or helps a user with a problem. This way, a visitor will have a connection with you as the writer and may return to your site over and over. Building a relationship will keep readers interested in your website and help you sell products or services to them down the road.

Social Media Activity

Many bloggers ignore popular social media websites that can bring them massive volumes of traffic and links. Websites like Digg, reddit, stumbleupon, twitter, and facebook can be used to make your blog’s presence known. The easiest way to get started with social media is to add the “Tweet/Like Plugin” for WordPress. The Tweet/Like WordPress plugin is 100% free, extremely easy to install, and will allow people to share your content easily on twitter and facebook. I have even noticed that relatively boring pieces get shared on twitter. The total time to set up this plugin on a wordpress blog is about 2 minutes. The payback for your 2 minutes of work in this case can be huge. A representative for “Bing” recently stated that “At some point, social [media] could be more important than content”. As search engines factor more social ranking signals into their algorithm, social media is something that can no longer be ignored.

Other important social sites are Digg.com and Reddit.com. These websites are generally focused on the college aged male demographic. They allow you to promote your own articles, which are then voted on by the users. If your article is promoted to the front page of these sites, it can mean an enormous volume of traffic. A couple years ago, one of my sites hit the front page of digg and received over 50,000 visitors in 1 day. This traction also helped me get the same article popular on the social site stumbleupon.com which lead to about 20,000 more free visitors (i still get an average of 10 visitors from stmbleupon per day for this story). From this one story, I got 100′s of links, and the article continues to rank very well in all 3 search engines.

You will often notice that if you submit a good article to one of these sites, you may get absolutely no votes. The important thing to remember when submitting articles to these sites is that you need to target the 18-25 year old male demographic. Try writing a piece of content specifically for these voters in order to go viral. You should also learn how to make connections with other users on these sites and what you need to do in order to get votes. Not all great articles will get votes, but with trial and error, you can find ways to consistently make a piece blow up virally.

Outsourcing

Outsourcing your content to overseas writers does have it’s place, but if you want great quality, you will most likely have to do alot of the writing yourself. I’ve tried using many cheap content writers, which have led to awful, illegible articles. But, using oversea’s writers can work if you do it correctly. The most effective strategy for creating outsourced content is to find an article writer with the skill and willingness to provide quality articles. Provide your writer with a well thought-out outline of what you want, plus links to good resource material. This makes sure that they are drawing from articles that are written by experts, state alot of facts (with citations to back them up), and aren’t common or boring.

Uniqueness Beyond Content

Millions of new articles are uploaded to the net every single day. So, with all this new content, why should anyone care about what your blog has to say? Catching the attention of a jaded internet user isn’t easy, especially if you are doing exactly what everyone else is doing. Something i did recently for one of my sites was to have a widget built. I spent about $1000 to have a programmer create a widget that could be embedded on any blog or website. This gave my site something to offer that no one else in my niche had. So, the users and links naturally followed. I got mentioned by almost every top site in my niche due to this widget. Creating something unique (other than just a well written article) can set your site apart from the pack and help you gain traction faster.

Connecting with Other Bloggers

Being mentioned by top bloggers in your niche is very important to gain authority very quickly. Reaching out for guest posts (like this one), advertising opportunities, and joint ventures, are all things that you can do to differentiate yourself from all the other blogs out there. A group of niche blogs is a community that can be used to push each other’s content, when it may be hard to get noticed on your own.

I have to admit that most readers will probably not follow the advice in this article. The reason is that making a quality site is very, very difficult. People are often surprised at the amount of work it takes to make a living online. Surviving online is just like surviving with any other business. If you want to find success, you’ll have to invest time and hard work into everything you do. The internet is no exception to this. It will take persistence, resolve, and a long term strategy to build your site into a popular brand.



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{ 23 comments }

Jasmine October 11, 2011 at 4:05 am

Great article. You have outlined all the essence to a successful blog. I think the most important factor is still the content. You need to have a good amount of good content in order to succeed.
Jasmine@Top Web Hosts´s last blog post ..Free Domain Name with FatCow Web Hosting

sasha gibbs October 11, 2011 at 6:10 am

Hi,
I really appreciate your writing as by the start you provided very useful and accurate information. It is a research and observed that in most of the fields blogs are very important to read. For example in most of the institutions, teachers refer different blogs to students for study purposes. It means blog posts have also been succeeded in study line. There are many other fields and customers who search for different blogs to read and search valuable things for them. So, we can not neglect the importance of it any way.

andreas October 11, 2011 at 6:17 am

Great post Jasmine! Uniqueness of the article has a very great impact on the readers, not just an article with a low quality of writing. Quality articles and average density of keyword used could be the start of success in search engines.

Online Marketing October 11, 2011 at 7:14 am

Every new blogger should read this article it will certainly save him/her a lot of time and energy. For me the most important factors for a succesful blog is great content and connections with other bloggers on your niche…

Kostas | Opportunities Planet
Online Marketing´s last blog post ..Currency Trading Strategies -The Carry Trade

goa carnival October 11, 2011 at 7:25 am

Nice post,

If we will follow these easy steps for blog post then definitely we will get good response for our blog post in less time and from my point of view we should keep in mind each and every information regarding other useful tools which can help for us lots.
goa carnival´s last blog post ..Goa Carnival 2012

Seo Services October 11, 2011 at 4:30 pm

Yes very correct, Stay updated about new techniques so that you keep improving your skills.
Seo Services´s last blog post ..SEO Company

Ana October 11, 2011 at 11:45 am

Great post, James. You make great points here as to why some blogs make it and others don’t. Thanks for writing this piece.
Ana @ how Google works´s last blog post ..Aweber Review

Seo Services October 11, 2011 at 4:24 pm

Very true, You need to invest your time, hard work and honest effort to achieve success in online business.
Seo Services´s last blog post ..SEO Company

Riya October 11, 2011 at 4:28 pm

Very nice points.. plus you need to keep in mind that site is user friendly and user having nice experience on your site like good navigation etc.
Riya @ Couponseasy´s last blog post ..HostGator Coupon Code

alamin October 11, 2011 at 5:14 pm

James. great post. yes most of the new blog go nowhere. But I think most of new blogger try to copy successful bloggers. They don’t try to do something new. That’s a great problem.

Thanks

Blackberry Tracker October 11, 2011 at 6:51 pm

You have an awesome guides!

Well it is really important to connect in other blogger so that you can get more visitors in your blog.
Blackberry Tracker´s last blog post ..BlackBerry Tracker Video

Arun San October 12, 2011 at 5:49 am

Unqiue content, frequent updates, connecting with many blogger (in terms of blog comments) and making the most of social networking websites (fb, google+, twitter, digg, etc) can help a blog grow really faster.
Arun San´s last blog post ..How to delete Facebook

Felicia October 13, 2011 at 4:04 am

Hi James,
I agree with you about outsourcing, there will always be someone you can rely on when you would want to outsource some of your work, especially if you have lots of things to take care of. Also, by connecting with other bloggers and working on the social media part will surely bring about a lot of traffic that can be very beneficial for your blog for a long time.
Felicia @ No Deposit Poker´s last blog post ..WSOP Europe: €5,300 PLO final table set!

Apple Blog October 13, 2011 at 5:54 pm

you have outlined all the main points that will for sure help us in moving our blog smooth.
Great article.
Apple Blog´s last blog post ..10 Funniest Siri’s Answers & Responses

Swayam October 14, 2011 at 2:48 am

Outsourcing is truly an awesome method to reduce your own costs and get better results faster
Swayam@SEO Tech Marketing´s last blog post ..Best 5 Business Marketing Strategies

Kavya Hari October 15, 2011 at 10:45 am

Social media will allow you to promote your own article easily in the social media. And, it will be more useful to all the people in the wide. Thanks a lot for given up here :)
Kavya Hari´s last blog post ..Amazing News For Webmasters!

Swayam October 15, 2011 at 5:04 pm

“Content is King” – That’s how we get the traffic. ;) Social Media, Search Engine, whatever be it.. without good content none will stay.. :P
Swayam@TechUpdates´s last blog post ..SlimDrivers for Microsoft Windows

Robin October 23, 2011 at 12:53 pm

Agree with you Swayam. Quality of contents should also be great to achieve better results.
Robin@Samsung Tablet´s last blog post ..Samsung Tablet PC–Samsung Galaxy Tab 7.7 specification and review

Kavya Hari October 18, 2011 at 6:37 am

Always, content is the king and it will be attracting the readers and get high traffic into the blog. So, thanks a lot for sharing your post on here :)
Kavya Hari´s last blog post ..Amazing News For Webmasters!

sasha gibbs October 20, 2011 at 5:02 am

Hello Kavya,
I do agree with your comment but i would like to add one more thing with a content. in my point of view the content writing and uniqueness beyond this content is also very important in targeting new customers and making a strong business position. If you can provide the unique information then it will be much beneficial for you to as compare to a copied or revised form of content. I think you got my point that what I want to say.

Robin November 3, 2011 at 4:10 pm

Feliciaa, I agree that outsourcing can save a lot of time and at the same time, there are many websites where we can get these at an affordable price.
Robin@Samsung Tablet´s last blog post ..Samsung Tablet PC– Samsung Galaxy Tab 7.0 Plus, specification, release date, price and review

kenny olowu November 4, 2011 at 2:35 pm

I love this content, Thanks James for sharing this important tips
kenny olowu´s last blog post ..The Power of Passions; How doing what you love can accelerate you to Instant Success in Your Business!

Lorenza March 28, 2012 at 8:44 am

Greate post. Keep writing such kind of information on your page.
Im really impressed by your blog. Thanks for sharing your thoughts
about blogging. Regards

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