Backlinks and Backchat – The Bloggers Guide to Social Bookmarking

by Alex on August 11, 2010 · 118 comments

social bookmarking basics

Last week Tia Petersen wrote a really good post here at TechnShare titled ‘8 Useful tips for putting your blog on auto-pilot’ and in it she talked briefly about social bookmarking. I read a lot about social bookmarking, hell I even write about it from time to time, but something that is nigh explained is the fundamentals of, well everything really – but more specific to this post, the fundamentals of Social Bookmarking.

I think understanding how something works is an integral cog in the wheels that drive you to success – and you cannot even think to have a modicum of it if you honestly don’t understand the processes behind whatever it is you are doing. So with this in mind, let’s look at Social Bookmarking from a bare knuckled, blogging point of view and discuss what it is exactly, and why it is that bloggers especially like talking about it so much.

Wikipedia defines social bookmarking as a method for Internet users to organize, store, manage and search for bookmarks of resources online. Unlike file sharing, the resources themselves aren’t shared, merely bookmarks that reference them.

OK so this is a very broad and ambiguous way to phrase it and is probably the reason why there are so many variations on the actual definition of social bookmarking. This matter is only made more confusing by the fact that half the time is it is referred to as social bookmarketing, although I’m still not sure if this is a typo, a play on words, or just a literal translation for the way we use social media to try and ‘sell ourselves’. Because the actual definition of social bookmarking, as explained above is entirely useless until it can be put into context and made relevant to whatever online business model you have adopted! So let’s make this relevant to the blogger…

What exactly IS Social Bookmarking?

Social bookmarking is a way to leverage your content.
If you are a blogger then the first priority you must have is in content creation, and the ensuing leverage of said content. Yeah traffic is important – blah blah blah. But how do you think you start the whole process. Social bookmarking is a lot of things to the blogger and I will delve deeper shortly, but know that ultimately the reason social bookmarking is so powerful is because of the ability to leverage (that’s share in new age talk) your content. Everything else that social bookmarking can do is simply a flow down effect from the content being there in the first place.

Backlinks and Backchat

When you ‘bookmark’ your best content two things happen straight away. First you now have your post on another site, resulting in the likelihood of more visibility, and secondly (and more importantly to me) you gain a keyword relevant backlink from an authority site. As a niche site marketer THIS is where the money is. It’s social bookmarking that leverages the power of AUTHORITY BACKLINKS not social commentary and what not, but that’s another post for another day, for now just know that as a blogger, acquiring consistent quality backlinks with keyword relevant anchor text is what will take your blog from PR0 to PR1 and so on.

But niche site marketing aside, there are real people in the social sphere too, and they all love to share, and it’s all so cool to hang out and chat with their friends about what not and who’s his face… and this one time, at bandcamp.

You get the point, Social media is massive – and it is the social bookmarking  – or ability to share content aspect of social media that has seen it grow so steadily, so quickly – so as a blogger we DEFINITELY want a piece of that pie. I don’t need to explain this in detail because you already know all of this, but needless to say, the fact that social media allows OTHER PEOPLE to share YOUR content too means ‘perpetuating your brand online’ just got a whole lot easier.

Social Bookmarking sites

OK I hope I have helped explain the basic fundamentals of social bookmarking as they pertain to a blogger, but no ‘fundamentals’ post would be complete without a list of where to go next…

Here are the top twenty social bookmarking sites, as determined by traffic and rank. These sites combine to receive over 60 million visitors each and every month, so the more sites you can utilise to leverage your next post the better. Each site is hyperlinked so that you can search and discover from the comfort of the TechnShare lounge room. :)

  1. Twitter, Share and discover what’s happening right now, anywhere in the world.
  2. Digg, Digg is a place for people to discover and share content from anywhere on the web.
  3. Y!buzz, The best of the web — chosen by you — from breaking stories on major news to viral videos on personal blogs.
  4. TweetMeMe, TweetMeme is a service which aggregates all the popular links on Twitter to determine which links are popular.
  5. StumbleUpon, StumbleUpon helps you discover and share great websites. As you click Stumble!, we deliver high-quality pages matched to your personal preferences.
  6. Reddit, reddit is a source for what’s new and popular online. vote on links that you like or dislike and help decide what’s popular, or submit your own!
  7. Technorati, Technorati was founded to help bloggers succeed by collecting, highlighting, and distributing the global online conversation.
  8., The freshest bookmarks that are flying like hotcakes on Delicious and beyond.
  9. Kaboodle, Share recommendations and discover new things from our shopping community
  10. Mixx, Mixx is your link to the web content that really matters.
  11. Propeller, Propeller is a social news portal, meaning that it is programmed by users. Look it up. I bet we have it!
  12. Newsvine, Updated continuously by citizens like you, Newsvine is an instant reflection of what the world is talking about at any given moment.
  13. Fark, is a news aggregator and an edited social networking news site. Every day Fark receives 2,000 or so news submissions from its readership.
  14. Slashdot, News for Nerds. Stuff that Matters.
  15. Twine, Twine is a new way for you to collect online content – videos, photos, articles, Web pages, so you can have it in one place and share it with anyone.
  16. ClipMarks, On, you can see clips of text, images or video about all sorts of topics that other people find while surfing the web.
  17. Dzone, DZone is a free link-sharing community for developers.
  18. Faves,’s free website delivers recommendations personalized to each user’s topics and people of interest.
  19. Blinklist, Easily view your links from any computer and save a copy offline.
  20. Diigo, Diigo is a research and collaborative research tool, and a knowledge-sharing community and social content site.

You may have noticed that Facebook and MySpace are vacant from this list. This is because these social platforms are not social bookmarking sites as such. MySpace is useless (bring it on Myspace lovers) but Facebook is bigger than a lot of countries and as a result has spread it’s influence to the point where sharing your content there is a must by default. I’m not here to argue whether or not it’s effective, I just look at the numbers, and Facebook’s 500 million visitors a month can’t be ignored. (seriously though – 500 million a month!?! …I know you’re thinking about it too – and yes it would be nice wouldn’t it!)

Really love the TechnShare community to get involved in this one.

Share YOUR social bookmarking stories with us. What sites do you use and recommend?

Check out Alex’s latest post over at the Keyword Research & Niche Marketing Blog where he reveals an awesome new tool to automate this whole process FREE !

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August 18, 2010 at 2:20 am

Hi Alex
Really great post. I have been using bookmarking for about 6 months now, intensely the last couple and have seen my very new sites move from n/a to 0 and of course this also means a traffic increase. Also just set up fan pages for both my main sites and looking forward to these helping as well.

Alex August 18, 2010 at 2:06 pm

Awesome Anne!
Social bookmarking is really great for instant ranking and indexing, glad you are having success with it. Good luck with your new fan pages and thanks for stopping by and commenting.
Good timing too – I could use a bath :)
Alex@nichesitemarketing´s last blog post ..Automate your Social Bookmarking…Free!

Thu Nguyen August 18, 2010 at 6:52 am

Hey Alex!

Great post you got here. The list you’ve provided are the master copy for everyone online from blogging to webmasters of all sorts. Lately, Cheryl Ragsdale from put out a social sharing/link building community called TGIF Links. It’s very clever as it’s like digg, only smaller.

I submit my articles to there as the community is quite active. Plus they would pass it along to their network. Thus, it was from this site alone I saw the power of social bookmarking.

Talk to you soon and great job on this post!
Thu Nguyen´s last blog post ..How to Get Those First Stars For Your Profile in Helium

Alex August 18, 2010 at 2:19 pm

Thanks Thu, coming from you that’s an awesome compliment!
Cheryl is awesome and I actually found TGIF a long long time ago, before was born that’s for sure. That girl is not only funny, she is an ideas woman too – saw that links page she made – never realised it actually brought traffic – awesome!
Thanks for sharing Thu, always nice to have you stop in, even though you are technically here already :)

Mike August 19, 2010 at 3:50 pm

Well, not only submitting but also need to be engaged in those social media site. The golden rule always is “Contribute something to the society first before you promote your own stuff”. So, you could find it really time consuming to leverage your social media profile
Mike´s last blog post ..May I take a look at what WordPress plug-ins you are using

Kat August 18, 2010 at 12:43 pm


Thanks for a great explanation of what backlinks are and how they are used.

I usually use Only Wire to bookmark although many accounts consistently fail and must be done manually (like Digg).

Thanks for joining to 100 Blog Challenge.

Kat@eBayLearning´s last blog post ..10 Tips to Buying Cars on eBay Motors

Brian Alcock August 18, 2010 at 3:35 pm

Hi Alex,

Thanks for the most informative explanation of social bookmarking and backlinks I have come across is a while.

I have only been using twitter and stumble up to now so I will be exploring your other recommendations in due course.

I will also be checking out IMAutomator via your blog shortly.

Thanks for sharing.


Brian Alcock´s last blog post ..So You Failed…So What!!

Alex August 19, 2010 at 12:18 am

Awesome Brian!

Thanks for the fantastic feedback – and enjoy the tool!

Steven Wilkins August 18, 2010 at 7:44 pm

Hey Alex,

Finally a well constructed and detailed post on the use of social bookmarking with our blogs.

I recently discovered the power of social bookmarking after using SENuke’s social bookmark feature and I totally agree with the importance of getting those keyword rich anchor links from high PR sites.

Keep up the great work!
Steve Wilkins.
Steven Wilkins´s last blog post ..Why Do You Need A Mentor

Tom Harvey August 18, 2010 at 9:08 pm

Alex, great post keeping it simple and explaining the benefit of Social bookmarking. Social networking can be a powerful tool, not to mention a time consumer!, and the authority backlinks that can be gained work wonders for your sites.
Thanks for the top 20 sites – most useful and a few in there that I didn’t know about. All the best
Tom Harvey´s last blog post ..Video Marketing – Anatomy Of A Successful Affiliate Campaign

Tej Kohli August 19, 2010 at 10:41 am

Stumble upon, Digg, Reddit and twitter works best for me!
Tej Kohli´s last blog post ..Leona Flaunts Her New Tattoo – Tej Kohli

Alex Fyfe August 22, 2010 at 4:25 pm

Hi Alex

Great post & love the site.

I’m using Twitter at the moment but am glad i’ve read your post as I’m not that into social bookmarking & now have a comprehensive list of what to use.

Stay healthy

Alex Fyfe´s last blog post ..Exercise And Harm

Mark Sherman August 22, 2010 at 7:59 pm

Hi Alex,

Nice post and a good summation of social bookmarking. I have book-marked your post for reference, as I am by no means an expert on this topic yet. Keep up the great work!

Thank you,


Pierre Trudel August 23, 2010 at 3:31 am

Hey Alex,
Social bookmarking helps create “forever green content”.Using 140 on twitter takes natural ability. Having it spread quickly helps your brand.
With the millions of viewers all over the world, your best shot will get through with patience and perseverance.

Steve Deerfield August 24, 2010 at 2:39 am

Hi Alex, A most excellent article! Social bookmarking is becoming more and more exciting to me. I’m an active blogger, on twitter and facebook, and recently joined linkedin. I look forward to reading Tia Peterson’s article to and thanks for sharing such valuable information. Take care, Steve D.

Clare Swindlehurst August 24, 2010 at 6:21 pm

Social bookmarking is a great way to build links back to your site – but there is also a very fine line between link building and spam. My question back to you is how do you find time to build relationships on social networks to really add value? Do you focus on one or two – and which ones?
Clare Swindlehurst´s last blog post ..How to plan the perfect Walt Disney World vacation

Lorina Noble August 25, 2010 at 1:04 am

Hi Alex,
Thanks for the Article. I am now using Twitter. I’ve actually been a member for a few months but truthfully I am just now starting to get active on it. I appreciate the information.

Much Success,
Lorina Noble´s last blog post ..Mobile Marketing is Huge! 18 year old Changes the Game!

Michelle August 25, 2010 at 1:24 pm

Hi Alex,

Excellent information thanks, I’m just getting into all the different areas of the Internet I didn’t realise there where so many. I’ve been using Twitter but not really with traffic in mind and I’m just starting with Facebook.
Your post has shaved months off my learning, I’ll be back to learn more.

To your success

Dave Doolin August 26, 2010 at 2:47 pm

Bookmarked on Delicious.

(Somebody had to do it)

Keith Alston August 26, 2010 at 3:06 pm

A great post full of really usefull info, I do spend a lot of time with twitter/facebook etc but am also trying to find any other source to get my name & product out there. This post has just made that a lot easier for me so thanks Alex keep up the great work
Keith Alston´s last blog post ..Holiday Time Again!

Sally August 28, 2010 at 3:35 pm

Fabulous post, with a list that is sure to provide some real results.

I have to admit I am very lazy with social bookmarking and need to start taking advantage of it asap.

I want as much traffic as possible just like everyone else does.

Sally :)
Sally´s last blog post ..Writing Testimonials Benefit You Too

Gwen Tanner August 29, 2010 at 7:40 pm

Great post! I like how you differentiated between social bookmarking and social networking. I think that’s a big point of confusion with some people. Your list is great – one would never thing there are so many social bookmarking sites to use!
Gwen Tanner´s last blog post ..Response cached until Sun 29 @ 21:38 GMT (Refreshes in 59 Minutes)

Vince August 30, 2010 at 9:58 am

Hi Alex
This is a great post full of useful information. I have been confused about this subject, you are right it is so important to understand the tools in order to use them properly.
I have bookmarked this page and will keep refering to it
Thanks for the heads up
All the best

Michael Pedzotti August 30, 2010 at 11:05 am

There almost needs to be a search engine dedicated to keeping track of the social bookmarking realm!

With so many choices it is good to read an educated summary of 20 of the major ones.

Thanks, Michael
Michael Pedzotti´s last blog post ..Guess who is guest posting

John Kilgallon August 30, 2010 at 3:37 pm

Thanks, Michael for this very helpful post! Even though I’ve done web design and tried SEO optimization I never really have gotten to grips with the social bookmarking scene until recently. FB is nice, but I need to focus on some of the other services I think for stronger link support.

John Kilgallon@Restaurant Recipe Secrets´s last blog post ..Top Secret Restaurant Recipes 2- More Amazing Clones of Famous Dishes from America’s Favorite Restaurant Chains

Alex September 1, 2010 at 3:32 am

The only trick I can share is – don;t worry too much about it. LOL, Yeah Alex, contradict yourself in the comments thread ;)

Thanks for stopping in John, glad you enjoyed the post

Patrick Lynch August 30, 2010 at 6:24 pm

Great post. It’s nice to get a good clarification on all this. One of the issues I have with a lot of things dealing with the net is the fact that terms can be inter-changeable. Nice work, I’m definitely going to watch this one for a while to see what other comments bring as well.
Patrick Lynch´s last blog post ..The Sea and Where To Be

Alex September 1, 2010 at 3:32 am

Awesome Patrick, glad you enjoyed the post, thanks for the feedback my friend

Vance Sova August 30, 2010 at 10:54 pm

Hi Alex,

Good post to profit from.

One thing that I don’t like about social media sites is that they can take up all the time you have.

One needs to be very selective and constantly watch the time so that there is also time left for other important tasks.

Vance Sova´s last blog post ..John Chow’s Last Dot Com Pho In Vancouver- Live Event Networking

Alex September 1, 2010 at 3:33 am

Would be a good post to profit from if social bookmarking sites cost money (?)
You definitely make a good point about time management – but this is true of everything you do.

Thanks for the comments Vance

ElizOF August 31, 2010 at 8:43 am

Excellent overall post with solid insights on bookmarking. Sharing content and finding ways to improve what/how we share is imperative. If we could save on time spent surfing, it would be amazing. Stopped by on my 11th hour visit for the 100 comment challenge.

ElizOF August 31, 2010 at 8:46 am

Excellent overall post with solid insights on bookmarking. Sharing content and finding ways to improve what/how we share is imperative. If we could save on time spent surfing, it would be amazing. Stopped by on my 11th hour visit for the 100 comment challenge.
ElizOF´s last blog post ..Yoga Love- Learn to Add Balance to Your Life…

Alex September 1, 2010 at 3:31 am

You just made it too Elizabeth LOL!
Glad you enjoyed the post, thanks for stopping by

Jacinta Dean August 31, 2010 at 11:54 am

Hi Alex,

Great post on being social! :lol:

OK no serious. Thank you for defining the difference between social bookmarking and social networking. I am still getting used to this stuff. I have been a member of Twitter for over a year and I know I still have not used that site to its full advantage.

I have only just joined digg and stumble upon about 2 months ago however I still have no idea what I am doing there.

So much to do and so little time! :shock:

Just got to get through this challenge first. :oops:

I do know how to blog hop! :lol:

I hope everything has been going well for you and Devesh for the challenge. This is meant to be his contribution site yet it is an article written by you. That is confusing! :D

Anyway I had better get back to the blog hopping! I have 4 to go!


Jacinta :D
Jacinta Dean´s last blog post ..The 100 Blog Comment Challenge Update!

Alex September 1, 2010 at 3:30 am

Hey JD!

You must be all blog hopped out by now -surely :)
I know what you mean about confusing! When I saw that this post was submitted – I was like…hmmm I am going to be busy I think :)

Thanks for stopping by (again?)

Jason Ser August 31, 2010 at 1:35 pm

Thank you, thank you and thank you so much.

I had been very “vague” regarding the explanation of social bookmarking, had tried to figure out the “Real” meaning of social bookmarking. I believe your post gives me the best answer, and I can stop that “bug” in my mind.

Love it when you list out all the social bookmarking sites with a brief.

Thanks again.
Jason Ser

Alex September 1, 2010 at 3:29 am

Awesome Commenting action Jason LOL!

Mate, it is my pleasure, I hated that there was never any real clarification on the matter. Glad you enjoyed the post Jason!

Thanks for stopping by!

Mike Fleming August 31, 2010 at 7:44 pm

Hi Dev,
This challenge sure has turned to be just that a challenge to get a comment on all the contributors blogs well I’m almost there just got to keep going till I get there.
Have a great day.
Enjoy the Challenge.
Mike Fleming´s last blog post ..100 Blog Comments Challenge

LynnN September 1, 2010 at 10:31 pm

Hi Alex

Great post, I’ve never really got my head around Social Bookmarking – even though I have Facebook and Twitter accounts I’ve never done anything with them!

I have signed up to your newsletter and will be back for a good look around your blog when I’ve visited all the other blogs in the Challenge (yes, I know, I should have finished by yesterday but I’m way behind as usual!)

Warm Regards

Fran T September 5, 2010 at 3:25 am

Hi, Alex,
very informative post. I have heard of some of the sites mentioned but no idea on how to use them. I will be back for that info.
My apologies for being so late with the blog hopping, but better late than ever. Only a few more to go.
Thanks for sharing,
Fran T
Fran T´s last blog post ..Nopalea and My Knee

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