I have noticed a lot of focus recently on blog commenting, and the tricks, techniques and what have you of the whole process, and it’s not surprising really. Blog commenting is after all, probably the most effective way to build your online presence, especially when you are just starting out in the blogosphere and don’t have ten grand to spend on PPC.
A lot of the focus has been on how to get more comments to your blog, in fact just recently Hector Cuevas published a great post on that very subject here at TechnShare titled ‘4 Ultra Simple Ways to get more comments on your blog’ and I strongly recommend you have a read if you have not already done so, but today I want to focus on commenting on other blogs, and some of the tricks I have picked up that have helped drive considerable traffic to my blog. Keep in mind that adding valuable and insightful comments is not one of the tips, it is a given that you do this for all your comments anyway.
1: Register your blog with CommentLuv.
Once your blog is registered you get a dropdown arrow next to commentluv when you comment. Choose the most applicable post to the one you are commenting on and increase the likelihood of clickthroughs.
The other advantage to this is that you can mix and match the ‘Luv’ when you comment more than once on a blog. ( I stole this tip from Karl Foxley at FMSSEO.com – check out the full post here to learn EXACTLY how to utilise this awesome feature.)
2:Utilise the power of Google – without doing SEO.
Use Google to search for the exact same term that any one of your last ten posts was about (relevance is key!) and then go and comment on the blog post that is ranked on page one. If that blog owner has a well placed post for a popular phrase, then your valuable comment is going to get a lot more exposure than it would have if you had stuck to the ‘usual suspects’ in your blog commenting line-up
3: Make a list of at least 50 good quality do-follow blogs in your niche
and make a conscious effort to comment on them regularly. The higher the authority and the more relevant the niche – the better the backlink. Over time this WILL make a HUGE difference to your own sites ranking for a gamut of key phrases.
You are going to go on a commenting spree anyway, so if you’re about to go out and build relationships, you may as well build quality backlinks too right?
*Only the first 50 links on a page carry any weight with Google, so make sure you are one of the first 40 or so people to comment.
Not sure how to find the best do-follow blogs? Click here to go to Google’s custom Do-Follow blog search engine. (you can also add this custom search engine to your iGoogle homepage.)
4: Reference a helpful and relevant post that is NOT YOURS
It’s one thing getting a trackback from a post that references one of our posts, but to receive one from a comment thread is different – and certainly gets noticed. On the flip side to this – adding a valuable and relevant resource to an already insightful comment is one sure fire way to make your comment stand out and increase the interest people might have in what you have to say.
Adding relevant links to high authority resources is a great way to share information, but did you know that it is also good for Search Engine Optimisation? Outbound links to authority sites hold a lot more weight with Google than you might think, so get into the habit of doing it in your own blog posts and help a fellow blogger out by doing it in their comments thread too.
5: Put your name @youkeywordwithoutspaces
I would encourage you to install the Keyword Luv Plug-in (available Here) because it encourages comments (and spam – granted) but even if the blog you are commenting on does not have it installed I have noticed that you can still use the @your keywords rule anyway, just without spaces.
If you put your name @your keyword then it hyperlinks the first word after the @ symbol. Make that first word your entire key phrase ( I sometimes go with @keywordresearchtips or @nichesitemarketing) and it will underline and hyperlink the entire word, thus creating a keyword rich hyperlink.
Now I am not 100% sure how this is going to work because my knowledge of how Google works(messes ?) with Keywords contradicts itself, in that if you type a word without spaces, Google figures this out and puts them in for you, yet there are keywords you can compete for which are actually two words without a space – so I am not even going there. I think the point is mute though, because it is certainly not doing any harm.
6: Ask a question and continue the conversation
If you have read any decent post on blog commenting then you would know how important it is to ‘continue the conversation’. By that I mean you need to click through to the commentators site and make a comment on their post, if anything – just to say ‘Hi’ and cement that relationship. But encouraging this in the reverse can be a very powerful way of getting noticed and engaging the author. Asking specific questions of the post also gives the author another avenue to provide even more value to the readers through the comments thread, or it may even be the start of a whole new post, and who knows –perhaps you will get a link for being the one who asked the question in the first place.
I find that just being engaging and bringing your personality to the table is sometimes enough to pique curiosity and get people clicking through to my site, but otherwise I try to employ at least some of these strategies on my commenting sprees.
- What strategies do you find most effective?
- Any commenting tips you want to share that help your click through rate?